Adobe to buy Marketo, defying Salesforce dominance

Adobe Systems (ADBE) has agreed to buy marketing software company Marketo for $4.75 billion. The largest ever deal for Adobe, will help it to give stiff competition to Salesforce (CRM), which has dominated the marketing automation division since 2013 when it acquired ExactTarget for $2.5 billion. The deal will bring together Adobe Experience Cloud analytics, … Continue reading Adobe to buy Marketo, defying Salesforce dominance