Amazon (AMZN) relishes pampering its Prime members! In its latest announcement, the e-commerce giant has announced that Whole Foods Market will expand its Prime-exclusive discounts to 10 more states. This includes a 10% discount on sale items, besides other exclusive offers for those who have availed the $119-a-year Prime membership.
The discount program was introduced a year after Amazon purchased the grocery chain for $13.7 billion.
The discounts are now available in Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Hawaii, Idaho, Kansas, Louisiana, Mississippi, Missouri (only Kansas City), Nevada, New Mexico, North Carolina, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Utah, and Washington.
The discounts can be availed by scanning a code on the Whole Foods app or by using their smartphones at the checkout counter.
Amazon is further hoping to deploy the discounts to all its US stores by this summer. Prime members have the newest perk at Whole Foods of 5% cashback on purchases using Amazon Prime Visa card as well as free two-hour delivery in certain cities.
In June 2017, Amazon agreed to buy Whole Foods Market in a step to gain an edge in the supermarket industry. Whole Foods received $42 per share in an all-cash transaction including net debt. The deal came after activist investor group Jana Partners, which owns 9% of Whole Foods, pushed the company to overhaul its operations as well as seek buyers.
Shares of Amazon are trading up 0.19% at $1,687.17 at 10:47 AM EDT. The stock had been trading between $931.75 and $1,714.50 for the past 52 weeks.
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