Live updates from the Apple Special ‘Gather Round’ Event on September 12, 2018. Coverage began at 1 PM ET. 2:50 PM: AAPL shares are down 1.57% as the event ends at 2:50PM ET. 2:45 PM: Tim Cook thanks the audience on his way out as the stage cuts to the Apple Gather Round symbol. … Continue reading Apple Event LIVE: Say hello to iPhone XS, XS Max and the cheaper iPhone XR!