Atlassian Corporation Plc (NASDAQ: TEAM) Q3 2023 Earnings Call dated May. 04, 2023
Corporate Participants:
Martin Lam — Head of Investor Relations
Scott Farquhar — Co-Founder and Co-CEO
Joe Binz — Chief Financial Officer
Cameron Deatsch — Chief Revenue Officer
Mike Cannon-Brookes — Co-Founder and C-CEO
Analysts:
Gregg Moskowitz — Mizuho Securities — Analyst
Brent Thill — Jefferies — Analyst
Keith Weiss — Morgan Stanley — Analyst
Fatima Boolani — Citi — Analyst
Michael Turrin — Wells Fargo — Analyst
Kash Rangan — Goldman Sachs — Analyst
Michael Turits — KeyBanc — Analyst
Keith Bachman — BMO Capital Markets — Analyst
Fred Havemeyer — Macquarie — Analyst
Unidentified Participant — — Analyst
Ryan MacWilliams — Barclays — Analyst
Adam Tindle — Raymond James — Analyst
Peter Weed — Bernstein — Analyst
Ari Terjanian — Cleveland Research — Analyst
Jake Roberge — William Blair — Analyst
Presentation:
Operator
Good afternoon, and thank you for joining Atlassian’s earnings conference call for the third quarter of fiscal year 2023. As a reminder, this conference call is being recorded and will be available for replay from the Investor Relations section of Atlassian’s website following this call.
I will now hand the call over to Martin Lam, Atlassian’s Head of Investor Relations.
Martin Lam — Head of Investor Relations
Welcome to Atlassian’s third quarter of fiscal year 2023 earnings call. Thank you for joining us today. Joining me on the call today, we have Atlassian’s co-founders and co-CEOs, Scott Farquhar and Mike Cannon-Brookes; our Chief Revenue Officer, Cameron Deatsch; and Chief Financial Officer, Joe Binzy.
Earlier today, we published a shareholder letter and press release with our financial results and commentary for our third quarter of fiscal year 2023. The shareholder letter is available on Atlassian’s work life blog and the Investor Relations section of our website, where you will also find other earnings-related materials, including the earnings press release and supplemental investor data sheet. As always, our shareholder letter contains management’s insight and commentary for the quarter. So during the call today, we’ll have brief opening remarks and then focus our time on Q&A.
This call will include forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. You should not rely upon forward-looking statements as predictions of future events. Forward-looking statements represent our management’s beliefs and assumptions only as of the date such statements are made, and we undertake no obligation to update or revise such statements should they change or cease to be current.
Further information on these and other factors that could affect our financial results is included in filings we make with the Securities and Exchange Commission from time to time, including the section titled Risk Factors in our most filed annual and quarterly reports.
During today’s call, we will also discuss nonfinancial measures. These non-GAAP financial measures are in addition to and are not a substitute for or superior to measures of financial performance prepared in accordance with GAAP. A reconciliation between GAAP and non-GAAP financial measures is available in our shareholder letter, earnings release and investor data sheet on the IR website.
Please keep in mind that we’d like to allow as many of you to participate in Q&A as possible. To facilitate that, we’ll take one question at a time. Please rejoin the queue if you have another question or a follow-up, and we’ll do our best to come back to you later in the session.
With that, I’ll turn the call over to Scott for opening remarks.
Scott Farquhar — Co-Founder and Co-CEO
Thank you for joining us today. As you’ve already read in our shareholder letter, we delivered another solid quarter of financial results and continued the steady drumbeat of innovation to help our customers transform the way they work. We’ve just wrapped 2023, our Annual Atlassian conference, where we gathered with thousands of customers and partners.
The investing community has never been stronger, and the enthusiasm for our product announcements was unmatched. We introduced Atlassian Intelligence, our virtual teammate, which uses generative AI technology and leverages the Atlassian platform to accelerate customers’ work in a way that is tailored to them. With 20 years of knowledge reflecting now hundreds of thousands of software IP and business teams plan, track and deliver work Atlassian intelligence is like a floodlight, lighting up new customer insights. We’re starting to see how AI will unleash, our customers’ potential and strengthen our competitive advantage.
In addition to Atlassian Intelligence, we also announced exciting new features and platform enhancements, including Confluence [Phonetic] whiteboards and databases, supports upto 50,000 users map-up; and Beacon, our new threat detection and mitigation products, just to name a few. It’s incredibly exciting to think about the opportunities we have in front of us with unique features and capabilities for Atlassian Intelligence and the platform innovations we’re delivering, customers are more enthusiastic than ever to migrate to the cloud, and we look forward to helping them on that journey.
With that, I’ll pass the call to the operator for Q&A.
Questions and Answers:
Operator
[Operator Instructions] Your first question comes from Greg Moskowitz from Mizuho Securities. Gregg, your question, please.
Gregg Moskowitz — Mizuho Securities — Analyst
Okay. Thank you very much for taking the question. Good afternoon, everyone. You mentioned in the shareholder letter that the Q4 guide includes an assumption of increasing headwinds for churn and for premium edition upsells, even though you’ve yet to see a significant impact in those areas, and I think that’s prudent, but wondering if you could contextualize this a bit more for us. For instance, are you baking in a modest incremental headwind? Or would you say that it’s more substantial than that?
Joe Binz — Chief Financial Officer
Yes. Thanks, Greg. Really, no change to our guidance approach that we took back in February when it comes to the cloud guidance specifically. That cloud guidance range assumes the macroeconomic environment gets worse in Q4, and year-to-date trend lines continue into Q4. You’re right to call out the fact that the low end of that range, not only assumes continued weakness in the two drivers that we’ve seen to date around paid seat expansion at existing customers and free-to-pay conversions, but it also does include some macro impact to areas that have held up well year-to-date like churn upsell and migrations. So we do expect and have built in pretty substantial macroeconomic headwinds at the low end of that range.
The other thing I’d call out really quickly is if you take that Q4 guidance, it puts our full year FY ’23 cloud guidance at 37% year-over-year. That’s squarely within the range of the 35% to 40% we provided in February. So really no fundamental change overall in our cloud outlook or our approach to guidance.
Gregg Moskowitz — Mizuho Securities — Analyst
Thank you, Joe. That’s helpful.
Operator
Your next question comes from Brent Thill from Jefferies. Brent, your question please.
Brent Thill — Jefferies — Analyst
Joe, EMEA grew 22% this quarter. I think last quarter was 30%. It seems like you had some weakness in the region. Can you just give us a sense what happened there? And maybe I’m just reading too much into the numbers. But anything to call out there?
Joe Binz — Chief Financial Officer
Yes. Awesome. Thanks, Brent, and great to hear from you. I’ll start, and then I’ll let Cameron chime in. In EMEA, revenue trends tend to be quite volatile quarter-to-quarter than the U.S., and the reason for that is pretty simple. EMEA has been slower to adopt the cloud. so there is more data center revenue in the EMEA sales mix. And D.C., as you know, is inherently more volatile for two reasons. One is revenue recognition, 20% of D.C. license value is recognized upfront. And then secondarily, customer purchasing behavior around data center pricing changes also create some volatility. So I wouldn’t read too much into that. It’s typically just a function of quarter-to-quarter volatility, but I’ll pass it to Cameron for more of the customer insight.
Cameron Deatsch — Chief Revenue Officer
Yes. Repeating what Joe said there, but I would like to speak just to the cloud adoption in EMEA. Obviously, we do see cloud adoption lagging behind the U.S. and the Americas. But in general, over the last year, as we’ve done things like data residency in Germany as well as higher requirements for ban fee for financial services organizations, we’ve been able to see more and more of our larger customers in Europe choosing to go to cloud. We actually worked at a very large European Bank over the last few months, getting them signed up for cloud, and we’re starting to migrate them today. So I will see that although they’re lagging, we are seeing that adoption continuing to increase more in line with the U.S. numbers.
Operator
The next question comes from Keith Weiss from Morgan Stanley. Please go ahead.
Keith Weiss — Morgan Stanley — Analyst
Excellent. I was hoping to sneak in two questions. One kind of more tactical and short term in nature and one longer term. On the short term, going off of Greg’s question, I think what a lot of people are trying to understand what the shape of the quarter was and how demand held up through the quarter and whether that influence more conservative Q4 guide. So maybe if Cameron give us a view on kind of like how the quarter progressed.
The longer-term question comes from sort of, I think the debate that all of us are having around like large language models in generative AI on whether they’re going to be disruptive or complementary to a lot of existing businesses. You guys have already rolled out functionality when it comes to our the ITSM side of the equation. So how do you guys think about that question about sort of the risk of being displaced by people utilizing these new technologies versus your ability and what’s going to make you sticky and being able to benefit from them? And does that necessitate at all kind of changing the pricing model, moving away from the per seat pricing model maybe to better sort of account for the value that you’re adding that doesn’t take place with the agent itself but takes place on the platform, actually doing a lot more of the work?
Joe Binz — Chief Financial Officer
Thanks for the question, Keith. This is Joe. I’ll take the first part with Cameron, and then Mike will chime in on the second. In terms of the linear nature of the quarter, we did not see anything unusual about the linearity of our billings in the quarter nor did we see anything unusual in the month of April, where trends were consistent with Q3. Cam?
Cameron Deatsch — Chief Revenue Officer
Yes, I’d say the only thing is, as all of you know, we did a price change on our server and data center licensing in mid-February. That, of course, causes some behavior throughout the quarter, but no — nothing significant throughout the quarter beyond the reaction to the price change. Mike?
Mike Cannon-Brookes — Co-Founder and C-CEO
Yes. Thanks, Keith. Great question. Well, quite clearly, what I can say from Atlassian’s point of view, we think that AI live language models, as you mentioned, is a huge opportunity for us as a business. If you look at our fundamentals, we’ve always tried to solve human problems, not technology problems, right, which means we have a lot of customer knowledge and data entrusted to us over the last two decades. We have a fantastic platform to build on top of that connects that knowledge together, and we have a fantastic R&D team to build features on top of these things. So AI allows our customers to be significantly more efficient to get to our mission of unleashing the potential of every team. That’s what we believe it will do.
So from our point of view, we think our best opportunity to grow our business through the Atlassian Intelligent feature set is to drive customer growth. We have a goal of, in the long term, winning the Fortune 500,000, not the Fortune 500, and we think that these technologies will help us get there. That’s why we’re including the features in all additions rather than as a separate SKU. It’s not a good customer experience and, we think, will slow adoption to put it that way around.
We also obviously have a major trend, as you’re all well aware of, the migrations to the cloud in our business. Our largest customers in data center have the most amount of knowledge and data built up over time, which hence they can get the most amount of efficiency. And with this feature set being only available in the cloud, it’s a further reason for them to migrate or bring forward their migrations. And as we know, the migrated customers have really great economics for Atlassian, faster expansion rates, etc. So that’s the reason we’re looking at it that way. Fundamentally, yes, a huge advantage for our customers, which is why we’re in this business in the first place. And secondly, that’s how we’re looking at growing our Atlassian’s business through the Atlassian Intelligence feature set.
Operator
Your next question comes from Fatima Boolani from Citi. Please go ahead.
Fatima Boolani — Citi — Analyst
Good afternoon. And thank you for taking my question. Mike, maybe for you or, Scott, on the Jira Service Management product pillar, a lot of activity and action is really boosting use cases that JSM can be deployed in specifically around external customer support use cases, and we’re familiar with certain vendors in that market. So I’m curious what else needs to happen to really drive more monetization scale in JSM and particularly in the context of some of your very large customers who are working to really head count retrenchment process where JSM can be very labor inflationary investment? And then a quick follow-up for Joe, if I may.
Mike Cannon-Brookes — Co-Founder and C-CEO
Sure. I can certainly take that for you, Fatima. Look, we remain incredibly bullish on our position in ITSM and ESM spaces. And obviously, Jira Service Management is a huge part of that. I think as customers naturally are looking to be more efficient with their spend in a more tabular and economic time. That would lead to advantages in Jira Service Management, and we continue to push those. We’ve invested heavily with Atlassian Intelligence feature sets and virtual agents and all sorts of other technologies that make customers more efficient, make agents more efficient, fundamentally allow them to process more requests per day, per hour with hopefully greater customer fidelity as well. So that’s — it’s one of the reasons we’re incredibly bullish at the moment.
Second is Jira Service Management, just to remind people, it lands predominantly in IT teams, but it does have a great expansion story to other parts of the organization in terms of like HR, finance, marketing, legal, areas, which are fundamentally service-driven parts of an organization that have the customers being other parts of the organization. That has long been our thesis. Again, our fundamental philosophy is that there are far more agents, we believe, inside a company than other companies. I think other vendors think because we’re not just targeting the IT team. That said, obviously, we have a wonderful landing spot through the development and IT organization and expansion, and we continue to see that throughout the quarter as customers increasingly use Jira Service Management outside of IT teams, and that’s a long-term growth factor for us.
Fatima Boolani — Citi — Analyst
I appreciate that detail. Joe, the question for you is just on the cloud trajectory. I know a lot of us have been grappling with how that segment is digesting and absorbing the pretty meaningful moderation you’ve seen in seat expansion. And I know you alluded to in your shareholder letter that churn levels necessarily have not increased. But can you help us sort of understand or at least maybe put some sort of a downside cap on how you’re thinking about that dynamic, where you’re really actively trying to manage gross seat turn in order to support that growth and to that segment?
Joe Binz — Chief Financial Officer
Yes. Thanks for the question, Fatima. When we look at the churn rates, especially customer churn, it’s been very consistent and stable throughout the year. That suggests there’s nothing that’s changed from our structural competitive position. Customers continue to come to our sites, try our products, our monthly active users, our free instances, all of that seems very healthy and strong. So churn has not been a big issue for us.
The primary driver of the pressure that we’re seeing in that cloud segment is really around paid seat expansion at existing customers and the free-to-paid conversion rates that we talked about. The remainder of the business, whether it’s migrations or upsell or cross-sell, all those drivers, pricing, all those drivers continue to be very healthy from our perspective. So that’s really been the core issue that we’ve been working through.
Operator
The next question comes from Michael Turrin from Wells Fargo. Please go ahead.
Michael Turrin — Wells Fargo — Analyst
Great. Thanks, good afternoon. I apprecaite you taking the question. Maybe one for me on margin. We entered the year expecting mid-teens operating margin. You just delivered a second consecutive quarter of 20-plus percent Maybe, Joe, if you can speak to what’s driving that uplift. And then as a second part, at the investor session, there was a comment around fiscal ’24 as a year of continued investment. So any color in helping us square that with just anything else you’re doing to help optimize on the cost side as we’re thinking through the puts and takes of margin trajectory and some of the offsets you have within your control?
Joe Binz — Chief Financial Officer
Yeah, great question. Thanks for asking. If you look at our operating margin performance in the quarter, we did outperform our expectations by 6 to 7 percentage points, 5 points of that was driven by lower operating expenses and better operating leverage. Those operating expenses were — favorability was driven in two primary areas. First, we have less-than-expected payroll-related costs from lower bonus expenses and headcount, including about $10 million in savings related to our restructuring. And then secondarily, we had less-than-expected discretionary costs in areas like professional services and T&E as part of our plan that we discussed earlier in the year to be responsive to the macro impact on our business and align our cost structure with revenue growth.
I’ll let Scott talk to the comments of Team ’23.
The last point I would make just is the focus for the team has been around maximizing the return on every dollar spent, making disciplined prioritization and resource allocation calls and driving operational efficiencies, and I really believe the team has done a really good job this year of executing across those two things, and that’s what you see showing up in that operating expense favorability. Scott?
Scott Farquhar — Co-Founder and Co-CEO
Yes. Just to reiterate what you’ve mentioned, Michael, for those that weren’t at our investor call or at our team conference. But we did say that we see FY ’24 being a continued investment year. We still see huge opportunities out there in those areas. We talked about migrations, enterprise, ITSM that we’re being aggressive in investing behind, and we expect those investments to continue through FY ’24 or close to taking to account ordering the [Indecipherable].
Operator
Your next question comes from Kash Rangan from Goldman Sachs. Please go ahead.
Kash Rangan — Goldman Sachs — Analyst
Thank you very much. Just a quick couple of introspective questions here. The cloud growth rate is certainly looking to be set for deceleration in Q4. As you look at next year, is there reason to believe that cloud growth rate could reaccelerate at some point in fiscal ’24 based on your assessment of time line of migrations and the product readiness?
And also, as it relates to generative AI, I’m wondering if you can — and it’s been hard to get clarity out of Company management because it’s such a nebulous topic. So the best of durabilities, can you prognosticate if this will mean that you will need fewer developers and fewer service people? And therefore, there is the idea of a shrinking TAM, but then you gain share relative to the TAM because your technology allowed to displace workers that do not have the generative AI capability. Or is it that they actually grows the pie because the number of developers will actually grow because the barrier to software development comes down so people like me can start develop? Hopefully, that should not be the case. But how should we think about the TAM implication from a headcount perspective as a result of generative AI and what it does for developers and service people? Thank you so much.
Joe Binz — Chief Financial Officer
Kash, this is Joe. Thanks for the question. Obviously, we aren’t providing specific quantitative guidance on FY ’24, but I would offer up the following how to think about it directionally specifically as it relates to the cloud space. The big caveat I always offer here is on revenue. There’s lots of moving parts, but the biggest being the macroeconomic outlook, which is highly uncertain. And as you’ve seen in FY ’23, that can have an impact on our business. We’re not immune to those factors.
Beyond macro, I’d have you think about the following. Mathematically, we will have easier comps as we move through the next year. We will have a significant event in the second half of the year with the server end of life, and our focus there is really on migrating those customers to either our cloud preferably or data center offerings. We’ll also have some benefit from pricing as prior price increases and less loyalty discounts layer into the model. And then lastly, the decisions that we’ve made this year around rebalancing and reprioritization to reinvigorate revenue growth will begin to land and have positive impact as we move through FY ’24. So in the end, macro is going to play a big role, and we’ll see what that ultimately brings. But hopefully, that helps you think through some of the other dynamics that will relate to cloud revenue in FY ’24. Mike?
Mike Cannon-Brookes — Co-Founder and C-CEO
Yes. Kash, I can keep in. If you’re looking for prognostication, that’s probably my column. I would answer two ways, personally. Firstly, the software world, if you want to think about it, you ask if there’s going to be less developers, etc. My view and our house view, I suppose, is no. The simple answer to that is software is not demand-constrained, it is supply-constrained. We are constrained by the supply of developers in the world, not the demand, the number of ideas or pieces of software we could create. So when you create tooling that makes it possible for efficiency of any form, you will soak up more of that demand with the existing supply. Okay. The supply won’t go down. The number of developers, I don’t think it goes down. That’s not the way sort of human creativity, which is ultimately how the software works.
Secondly, when you make software developers more efficient, if you’re talking about artificial intelligence or large language models with code assistance and writing code, etc, or creating parts of software, that makes far more software. The more software there is in the world, that’s good for Atlassian in a generalized sense. We’re not necessarily working on individual developers. Again, in Jira Software, they’re about 1/4 of the audience are software developers. The more software you have, the more need you have to still designers and program managers and making sure that we have the right software that we’re building. You now have a lot of software to operate, run and manage. So the more software there is in the world, that’s generally, I think, a good thing for Atlassian.
There will be puts and takes across this world as a flow-through, but those would be my two fundamental points. We maintain incredible optimism for artificial intelligence and what it can do for us as a business to help unleash potential of our customers, to help them create and manage more software in that market of Atlassian markets.
Operator
Your next question comes from Michael Turits from KeyBanc. Please go ahead.
Michael Turits — KeyBanc — Analyst
I wanted to just talk about data center versus cloud. You’re seeing some of those impacts on expansion free-to-paid impact in cloud. Datacenter beat in the quarter, and it sounds like you’re looking for only a minor data center going into next quarter. So could you tell us what’s supporting that growth on a relative basis versus cloud?
Joe Binz — Chief Financial Officer
Yeah. Thanks for the question, Michael. This is Joe. You’re right. Data center had another strong quarter of revenue growth that accelerated to 47% and was better than we expected. And that was primarily driven by two things: stronger-than-expected renewals and better-than-expected seat expansions at existing customers.
We were helped a little by deal pull-forward, resulting from the price change in February, but it was largely consistent with prior year and only slightly higher than our expectations and certainly not nearly as significant or pronounced as it was two years ago. Having said that, migrations from data center to cloud remain very healthy. Year-to-date, over 50% of cloud migrations are coming from data center, and that’s up from about a third a year ago. So we’ve got good progress there as well.
And then in terms of the guidance, we do expect growth rates there to moderate a little bit in Q4 and beyond, and that’s really driven by increasing migrations from data center and cloud — and server to cloud. As we remove migration blockers and add compelling features and value to our cloud offering. And then secondly, in the data center, we are starting to lap strong prior year comparables in Q4, and so that’s another factor in the growth guidance that we’ve given.
Cameron Deatsch — Chief Revenue Officer
Yes, this is Cameron. I’ll just add a little bit on the data side. Just largely basically talking to customers, we were Team ’23 roughly a few weeks ago, where many of our largest customers are there. And many of those customers are still on data center, have been on data center for many years. I would just say the tone with those customers over the last few years, I’d say, last Team or a few years ago, three years ago, it was always about like, why should I move to cloud? What are the capabilities? Are you going to get to my data privacy requirements, you name it. I’d say that tone this year, just talking with all these customers is, okay, how do I get there. You delivered the new AI. We have these new functionality. We’re bought in, now help us guide us through this plan. And I just think that overall tonal shift has been super positive and helping get more data center customers moving to cloud going forward. Your next question comes from Keith Bachman from BMO Capital Markets. Please go ahead.
Keith Bachman — BMO Capital Markets — Analyst
Hi, thank you. My question relates to what Cameron was just talking about. As you think about just philosophically in FY ’24, would you expect data center to continue to outgrow cloud? Or do the comparison, some of the other feature set things you were just talking about? And then underneath that, you’ve talked pretty consistently about cloud is getting the benefit of 10 points of growth associated with conversions.
As you think about what happens to that 10 points as you anniversary or get beyond the server date, which is mid-Feb a year away from now? Does that cloud conversion go to 0? Or is there a continued benefit as you migrate longer term from data center to cloud when you, in fact, perhaps move to enterprise version? So in other words, is there still a longer-term benefit of cloud conversion? Or does that 10 points go to 0? Thank you.
Cameron Deatsch — Chief Revenue Officer
Thank you. So this is Cameron. I’ll talk to just largely the customer choice ahead of us, and you’re absolutely right. So server end of life goes into effect February of next year, and we still have a variety of server customers still sitting out there on a variety of sizes that effectively need to make that choice between now and February, and many are doing it month by month. Obviously, many are going to wait until the last minute to make that choice, and they do have two choices. Now obviously, we’re going to lead and try and get as many of those customers to choose cloud. But obviously, we have data center as a very strong capable version for them going forward. So I see that continued option out.
Post 2024, we’ll still have a sizable data center customer base, on which to continue to migrate customers to the cloud. So this migration journey that we are on does not stop February of next year. It is a multiyear journey as we continue to get all of our on-premises customers eventually to the cloud.
Joe Binz — Chief Financial Officer
Yes. Thanks, Cam. I would say nothing more to add to that beyond. We continue to invest to grow and accelerate that migration to the cloud. We’re removing blockers. We’re making migration easier through tooling and support investments. We’re also closing the gap on pricing between advantaged pricing on D.C. and cloud with our overall pricing strategy. And just overall, the cloud platform provides the best experience, whether it’s analytics or automation or AI collaboration and better TCO. Those factors will only increase over time. And then just to reiterate what Cameron said, there’s a lot of runway left on that cloud migration story, and we expect to continue to see that even after the server end of life.
Operator
Your next question comes from Fred Havemeyer from Macquarie. Fred, please go ahead.
Fred Havemeyer — Macquarie — Analyst
Thank you very much. I wanted to ask about Beacon, actually, called my attention in your shareholder letter offering — it’s, of course, an early access product, but shifting and focusing a bit on cybersecurity as it relates to just Atlassian’s cloud ecosystem. Seems an interesting adjacency here. I’m curious, with this early access program, are you seeing signs that there is demand across your customer base for just a broader set of cybersecurity solutions? Is this something that you think is specifically monetizable? And is there any sort of scale of customer that is particularly applicable to?
Scott Farquhar — Co-Founder and Co-CEO
Thanks for the question. Scott here. Just a reminder, so firstly, there’s a big demand for sort of product from Atlassian from our customers, particularly at our user conference, and just customers are excited by this. And if you think about moving to the cloud, customers want to make sure that their data is secured and the things that we can do and ores, so we can do and we can see the shape of usage of our products that allow us to work with our customers on flagging things that might be of interest to them.
As a reminder that this is not a generic security product. This is across our data and our cloud. Now we have advantages because we have one platform in the cloud, and we can offer Beacon across most of our products. So there’s an advantage there from a sort of consolidation perspective and from an IT admin play in a similar way you’ve seen us to access on the user or authentication side. But this is really a product to help customers be very comfortable with how their data gets used in the cloud. And in most cases, all we can offer here is again ahead of what the customers could do themselves in a behind-the-firewall setting. And so this is just yet another example of how the cloud is overall better for our customers than what they can do themselves and another reason for them to migrate.
Operator
The next question comes from Alex Zukin from Wolfe Research. Alex, please go ahead.
Unidentified Participant — — Analyst
This is Alan on for Alex Zukin. I just wanted to ask a financial question. If I think about the shape of NRR through the quarter. I know this isn’t a metric you guys report to, but just to better understand the growth that you’re seeing in the business. Can you just, at a high level, talk about what that shape looks like through the quarter and through April?
Joe Binz — Chief Financial Officer
Yeah. Thanks for the question. Unfortunately, no specifics to share with you today on the NRR. Given the macro pressure and headwinds, we do see on paid seat expansion, it is trending lower. There was nothing unusual about that trend in Q3 relative to Q1 and Q2. Those trends just continued into Q3. And I’d say lastly, the underlying fundamentals in our business remain very strong. We see no change to our structural competitive position. So we do expect those retention rates to recover once the macro picture stabilizes and improves.
Unidentified Participant — — Analyst
Got it. Okay. And just a quick follow-up. I appreciate the color on the guide for Q4 of cloud growth benefiting 10 points from migrations. Just so we kind of have the numbers correctly here, do you mind just kind of telling us like what that exact benefit was in this quarter in the last two quarters or so? Thank you.
Joe Binz — Chief Financial Officer
Yes. We’ve consistently said we’re getting overall approximately 10 points of revenue growth in the cloud business from migrations. That hasn’t changed dramatically throughout the year.
Operator
Your next question comes from Ryan MacWilliams at Barclays. Ryan, please go ahead.
Ryan MacWilliams — Barclays — Analyst
Thanks for taking the question. Just on the vertical standpoint, any verticals worth calling out that may have impacted the quarter or the guide? And at this point, do you have a sense maybe what percentage of server customers might choose to remain on server even past the end of life for a couple of quarters after?
Cameron Deatsch — Chief Revenue Officer
This is Cameron. I’ll take that. Just from a customer perspective, as we mentioned, with over 250,000 customers and across all industries, geographies or the size of all type, we see that to have a massive competitive differentiation for Atlassian, giving us plenty of growth opportunities across the customer base for quite some time. Of course, the trends we’ve seen in seed expansion slowing down is broad-based across the entire customer base that we see today.
One advantage we have is that as every company starts bringing in more and more technology to deliver value to their customers, we obviously have to take advantage of that as we are helping companies with technology teams and business teams to work better together going forward.
And then the second part on the server end-of-life thing, largely, most of those customers we see, there will be some that is perpetual is, and there will be some customers we believe that most will choose cloud. Some will go to data center. And obviously, some will continue to use the server licenses on supported. Just about every customer size that I speak to largely is under a compliance requirement or just general IT guidance internally that they do not run unsupported software and that will be choosing cloud or data center post the end of life. So I really see that as a very small portion of the customer base.
Operator
Your next question comes from Adam Tindle from Raymond James. Adam, please go ahead.
Adam Tindle — Raymond James — Analyst
Okay. Thank you. Maybe one for Mike or Scott. Just going back to my notes from this time last year where you announced free additions of cloud products. And you talked about it echoing an approach from ’08, ’09, where you brought in your customer base by offering a $10 starter license? So if we fast forward one year later, your customer count is still growing, so you’re certainly broadening the base like you did in ’08, ’09. So the question would be maybe take us back to the upsell motion from the starter license and compare and contrast that to upselling from the free cloud, what you learned then and what you can apply now to improve cloud upsell? Thanks.
Scott Farquhar — Co-Founder and Co-CEO
It’s Scott here, Adam. Great question. And so just a reminder for those who haven’t followed the lasting story for such a long time that back in the ’08, ’09 financial downturn, we introduced three versions of our behind-the-wall products back then. And $10 started, I guess it was really what we introduced back then where you have to pay $10, and you got 10 users of our products. down from what was a couple of thousand dollars with our wireless price at the time. So very disruptive pricing changes. And that was a long-term play for us because we automate in the table. People are previously paying us thousands of dollars. They’re now paying us $10 to get a version of our software. And the good thing at that is that opens the funnel up to a whole bunch of companies that otherwise would not have considered our products. And over the long term, they go from 10 to 11 to 12 users and then start paying us on a different pricing curve.
So echoing that in the COVID time period a couple of years ago, we introduced basically three visions of products down from $10 a month in the cloud down to free. And so we saw that open the funnel at the top of our customer acquisition side of things. And so maybe natural questions asked, well, then how do you convert more of those free customers to paid? And how do you change that cycle? That is something we do look at. But honestly, most of our free to pay is based on usage and based on customer value and changing from 10 to 11 users. And you could — one of the advantages, you’re asking business model is that customers pay us as they start using more of our features, and we don’t expand a huge amount of energy trying to call them, trying to encourage them. You could waste a lot of money in a sales motion doing that. And so what we do is spend a lot of time looking at the levels at which we charge for things and make sure that is the appropriate gates and make sure we provide value to our customers. And so as they use our products more and more, we get the value as they increase their usage.
Now not only have we done free at the start of COVID. When we saw a couple of months ago, more interesting and macroeconomic times, we decided to go harder on ITSM on a JSM offering, where we made it cheaper at the low end and for competitive migrations for people that were switching out from other higher-priced offerings. And so at Atlassian, we talk sometimes about the price rises that come through various parts of our cycle, but we also spend a lot of time working on how do we make it cheaper in other areas like in order to more aggressively get market share. And so for us, it’s a long-term play about day market share and not really a short-term sugar hit of trying to convert those free customers to paid in any particular given time period.
Operator
Your next question comes from Peter Weed from Bernstein.Peter, please go ahead.
Peter Weed — Bernstein — Analyst
Thank you. I guess there’s two parts to this, kind of both focused maybe on a follow-on even with the new customers. You certainly had a nice uptick this last quarter relative to the prior one on net new customers. And I guess there’s two parts of it. One is we were backing out in our model, what portion of the kind of new revenue growth was coming from the two. It looked like you are probably seeing kind of flat quarter-over-quarter revenue contribution from kind of new customers over the trailing 12 months, and most of the headwinds are really coming from existing customers. Does that seem about right, that the new customers were probably kind of like flattening and it was mostly the existing customers’ expansion that had been the issue?
Cameron Deatsch — Chief Revenue Officer
Yes. This is Cameron. I’ll speak to the net new customer number. So as we said before, the new customer number does jump around from quarter-to-quarter for a variety of reasons. That said, very glad to see the increase from Q2 to Q3 with over 6,500 net new customers. It’s showing that there’s continued demand for what we have that we still can convert those free customers to paid customers, and it’s nice to see the quarter-on-quarter increase.
However, I do want to call out that challenge that we’ve been mentioning for the last few quarters of our conversion rate from free plans to paid plans is still lower than it was historically before we saw these macroeconomic headwinds. As far as net new customers impact into our short-term revenue, it is minimal. And today, where we always focus on the net new customer overall number is really a better guide for our long-term portion of our business.
Operator
Your next question comes from Ari Terjanian from Cleveland Research. Your question please.
Ari Terjanian — Cleveland Research — Analyst
Hi, all. Thanks for taking the question. Just a question on the cloud growth and expectations here. One, given the strength in data center, you called that out as better than expected in the quarter. Does that suggest potentially that future migration to cloud may not be quite as pronounced, given customers are renewing on data center more than you expected?
And second, I believe in the shareholder letter, it was called out, for the first time, there was an impact from seat count reductions. Do you believe that’s more reflective of layoffs that are being — that are occurring today or more reflective of the layoffs that we saw last year?
Joe Binz — Chief Financial Officer
Yes, a multipart question here. This is Joe. I’ll take a part of it, and then Cam will chime in. I’d say in terms of the data center to cloud migrations, not at all. We expect those to continue to be strong for the foreseeable future. Cam spoke earlier about the multiyear journey we’re on. We continue to add a ton of value in the cloud. We continue to invest in migration tooling and customer support. We continue to invest in data residency and scalability and certifications and extensibility and all the things that are going to enable more customers in that data center category to move to the cloud. So we remain very bullish on that opportunity. Cam, do you want to take the next part?
Cameron Deatsch — Chief Revenue Officer
Yes. I’ll just clarify the — just we see customers choosing data center as further investment in Atlassian. And our multiyear journey of getting customers to the cloud is very much on track with our expectations, and we increasingly improve our ability to migrate customers every single day.
As far as you mentioned on the seat count reduction, in general, I’d say the biggest issue that we focus on is the paid seat expansion. And customers are still expanding their seats. It’s just not at the same rate that we saw before the macroeconomic headwinds. Of course, there are a subset of our customers, a very small subset, that have reduced their employee count over the last few months. And when their renewals come up, they’re renewing at a lower tier than what they previously renewed because they had less new users in their business. But overall, that is a small overall percentage of our customer base. The bulk of where we focus is really the paid seat expansion.
Operator
Your next question comes from Jake Roberge from William Blair. Jake, please go head.
Jake Roberge — William Blair — Analyst
Yeah, thanks for taking my question. Just wanted to double click on that the data center strength you saw in the quarter. Is that more a result of new customers starting to land there or upsells within existing customers? Or is that really just the server migrations going more towards DC than you expected the cloud?
And then more of a high-level one, but what’s driving the seat expansion for DC versus the headwinds for cloud? Is that primarily a result of the enterprise focus in DC?
Joe Binz — Chief Financial Officer
Yeah. Thanks for the question. This is Joe. As we discussed earlier, when you look at that DC strength and resilience, it’s really driven by two things, better-than-expected renewals and then paid seat expansions at existing customers. Cam?
Cameron Deatsch — Chief Revenue Officer
Yes. I have to say it’s just in the quarter, we have to remember we did do a price change on data center, and that causes customers to make a choice whether they — if they’re thinking about adding users in the future there, it’s a good compelling event for them to choose data center. But once again, we see that path to data center. We prove it again and again, we have the ability to move data center customers to the cloud. Over the last year, half of the seats we moved to the cloud are from data center customers. So we see this as within the quarter, it’s fantastic. People choose data center, but that’s great, we can eventually get them to cloud, and we’re proving that every day.
Operator
Thank you. And that concludes our question-and-answer session. I will now turn the call over to Mike for closing remarks.
Mike Cannon-Brookes — Co-Founder and C-CEO
So I just wanted to say thank you, everyone, for your questions. Thank you to those who came to our analyst function at Team ’23, and I hope you all have a fantastic rest of your day.