Bilibili Inc. (NASDAQ: BILI) on Thursday reported a sharp increase in fourth-quarter profit, driven by strong advertising growth and strict cost controls.
On an adjusted basis, the China-based online video-sharing platform’s fourth-quarter profit jumped 94% year-over-year to RMB878.4 million, or US$125.6 million. Net profit margin, excluding special items, was 10.6%, sharply higher than 5.8% reported in the prior-year period. Unadjusted profit grew multifold year-over-year to RMB513.9 million, or US$73.5 million, during the three months. Unadjusted profit margin was 6.2%.
The strong earnings growth reflects an 8% annual increase in net revenues to RMB8.32 billion, or US$1.19 billion, with advertising revenues increasing an impressive 27% year over year. The growth in the advertising business, the company’s main revenue driver, is primarily due to improved product offerings and enhanced advertising efficiency.
The top line benefited from a 10% rise in average daily active users to 113.0 million. The average daily time spent per active user was 107 minutes, up 8%. Bilibili has been maintaining disciplined cost control, resulting in strong margin performance.
“In a world flooded with ‘fast-food’ content, Bilibili’s long-standing commitment to quality is setting us apart and earning the trust of a loyal and growing user base. As we step into 2026, an era where AI is reshaping content creation, community experiences, and commercial efficiency, we are confident in our ability to seize these opportunities and drive our next chapter of sustainable growth,” said Rui Chen, CEO of Bilibili.