Cardlytics Inc. (CDLX) Q1 2020 earnings call dated May 11, 2020
Corporate Participants:
Kirk Somers — Chief Legal & People Officer
Scott Grimes — Co-Founder & Chief Executive Officer
Lynne Laube — Co-Founder & Chief Operating Officer
Andy Christiansen — Chief Financial Officer
Analysts:
Douglas Anmuth — JP Morgan — Analyst
Sagar Vachhani — Suntrust Robinson Humphrey — Analyst
Christopher Shutler — William Blair — Analyst
Timothy Willi — Wells Fargo — Analyst
Josh Beck — KeyBanc Capital Marktes — Analyst
Aaron Kessler — Raymond James — Analyst
Jason Kreyer — Craig-Hallum — Analyst
Nathaniel Schindler — Bank of America Merrill Lynch — Analyst
Presentation:
Operator
Ladies and gentlemen, thank you for standing by, and welcome to the First Quarter 2020 Cardlytics, Inc. Earnings Conference Call. [Operator Instructions]
I would now like to hand the conference over to your speaker today, Kirk Somers, Chief Legal and Privacy Officer. Please go ahead.
Kirk Somers — Chief Legal & People Officer
Good evening, and welcome to Cardlytics’ first quarter 2020 financial results call.
Before we begin, let me remind everyone that today’s discussion will contain forward-looking statements based on our current assumptions, expectations and beliefs, including expectations about future financial performance or results, the anticipated impact of our key priorities on driving growth, the timing of the rollout of Wells Fargo, growth in FI MAUs or monthly active users, future ARPU or average revenue per user, expectations regarding adding new marketers and increasing marketer spend in 2020, the timing and evolution of our platform provides self-service, the impact of COVID-19 on our business, and the economy as a whole, the impact of our rise, retain and return strategy and the sufficiency of our capital structure. For a discussion of the specific risk factors that could cause our actual results to differ materially from today’s discussion, please refer to the Risk Factors section of the company’s 10-Q for the quarter ended March 31, 2020, that we filed earlier today and in subsequent periodic reports that we file with the Securities and Exchange Commission.
Also during this call, we will discuss non-GAAP measures of our performance. GAAP financial reconciliations and supplemental financial information are provided in the press release issued today and the 8-K that has been filed with the SEC. Today’s call is available via webcast, and a replay will be available for two weeks. You can find all of the information I just described on the Investor Relations section of Cardlytics website. Please note that a supplemental presentation to our first quarter results has also been posted to our Investor Relations website.
Joining us on the call today is Cardlytics leadership team, including CEO and Co-Founder, Scott Grimes; COO and Co-Founder, Lynne Laube; and CFO, Andy Christiansen. Following their prepared remarks, we’ll open the call to your questions.
With that, let me turn the call over to Scott Grimes, Cardlytics’ CEO and Co-Founder. Scott?
Scott Grimes — Co-Founder & Chief Executive Officer
Thanks, Kirk, and thank you to everyone for joining us on our first quarter 2020 earnings conference call. First, we want to acknowledge that the past few months have presented unprecedented challenges around the world and in the global economy. Our hearts go out to those affected and Cardlytics has been doing its part to help ensure the health and safety of our employees and community. 100% of the company has been working-from-home since early March. I am proud of our team for adapting to this evolving situation and maintaining business continuity and moving this forward to reach our goals. And of course, this is a particularly difficult time as a marketing company. One of our real strengths as a digital channel is our ability to drive customers into brick-and-mortar stores and restaurants.
Additionally, our ability to find premium travelers and reach them via digital banking provides a powerful marketing tool for the travel vertical. With much of the US and UK in lockdown, consumer spending in our key verticals has been dramatically reduced, and billings from these verticals are down in a similar way, but our team remains positive about the future and despite the difficult nature of this crisis for our advertising partners, we have seen encouraging signs in the business. Spending in these verticals is improving relative to April. We are working closely with many marketers across all of our verticals to plan how we could help them restart their businesses. We can do this uniquely well because the nature of our channel, our rich data set and our ability to provide an immediate and profitable return on marketing investments. We’re also excited about new client opportunities that have risen in the rapid disruption in our economy. Lynne will describe our rise, retain and return strategy in more detail.
Now let’s review first quarter results. We delivered a solid first quarter with billings, revenue and adjusted contribution in the upper half of our prior guidance. Here are some of the highlights. Total billings for the first quarter were $67.8 million, an increase of 16% year-over-year. Total revenue, which is equal to billings net of consumer incentives was $45.5 million, up 26%. Adjusted contribution was $20.4 million, growing 16% year-over-year. In the first quarter, we continued to grow the reach of our platform. We increased our average FI MAUs to $140.8 million, a 6% increase from the quarter and 30% from Q1 2019.
As we announced in our Q4 earnings call, on May 15, 2020, my Co-Founder, Lynne Laube, will assume the role of CEO. Our team, our partners and our Board are all excited for Lynne to drive the next wave of growth. And she has done an exceptional job of keeping the company performing at a high level during this unprecedented environment we are in. I will continue to be closely involved with the company as Executive Chairman, where I’ll be focusing on leading our Board of Directors, driving strategy and innovation and supporting Lynne and Cardlytics in any way I can.
I’ll now hand the call over to Lynne to provide greater detail on what we’re seeing in our business. Lynn?
Lynne Laube — Co-Founder & Chief Operating Officer
Thanks, Scott. While we are disappointed with the impact the global pandemic is having in our business, we see opportunity as we help our advertising partners to this environment. Our key long-term priorities of increasing the number of marketers working with us, bringing our solution to new industries, evolving the Cardlytics platform and continuing to demonstrate operating leverage in our business still remains. Today, I would like to focus on how we’re helping our advertising clients navigate these extraordinary times. From the beginning, our business has been about driving commerce and with clients facing severe swings in spend, both up and down, the value of purchase intelligence and our ability to reach the right consumer with cashback rewards is more important than it has ever been.
We have a three pronged strategy in place designed to help all of our clients during the COVID-19 crisis, what we call rise, retain and return. First, there are industries that have experienced a rise in category spending, such as health fitness, home entertainment and streaming, mill prep and delivery, and direct-to-consumer e-com. Other industries are experiencing a rise in online spending, including grocery, pet supplies, office supplies, sporting goods and beauty. For all of these clients, we’re providing a highly effective platform to acquire new customers and capture incremental spend. Second, we’re working hard with brands who have experienced a boost in spend to help them retain the enormous amount of new customers they’ve just acquired.
We are very good at changing purchase behavior. Retail and grocery, in particular, have an opportunity to drive repeat behavior among their new customer base so they stay with them even when the pandemic ends. And third, for those advertisers who have been hit hard by drops in consumer spend and have paused their marketing, we are using our analytics to help them understand when and where spend may be coming back. We believe we’re well positioned to be these clients first back in as they return to us when they review marketing spend. Here are a few examples. Consumers are spending more on industries such as e-com and digital entertainment as a whole. We’ve used our rise strategy to address the spend for a major telco company, helping them to attract new customers during the pandemic.
We drove 10% of all incremental subs for one of their programs in Q1 using our platform. We continue to grow our relationship with this important client by helping them bring in and then retain new customers. For clients whose focus is retaining their newly acquired customers, we’re helping them defend their customer share gains. By using our spend dashboard, we’re helping a major online grocery player focused on last one-time and light shoppers in regions where operations have begun to stabilize. Each week, we expand targeting to include designated marketing areas that move to the stable list. Finally, for our clients who have been hit particularly hard by the pandemic, we’re providing support with insights, flexibility and campaigns that reach consumers still spending in their category. One of our larger clients paused all of their marketing spend at the end of Q1, except for some of the campaigns they run with us. By targeting only consumers actively spending in their categories, our client is still able to provide bank rewards that give consumers the savings they need right now in a way that doesn’t set a dangerous precedent by encouraging consumers to go out of their home if they weren’t already going.
And despite the spend declines in travel, hospitality and many retail sectors, we continue to work hard to be good business partners to these clients, so they’ll be prepared to come out of the other side of this pandemic as well as they can. We continue to move fast on the evolution of our platform. While it’s challenging building new capabilities from home, the team has embraced a number of new tools and practices, and we are confident we will deliver a basic version of our self-service by Q3, providing new tools and capabilities for our sales team and betas for agencies.
Moving to the bank side of our business. We moved forward as planned on our Wells Fargo launch, which is more than halfway complete, and we continue to expect to reach 150 million FI MAUs in Q2. As we’ve said on prior calls, we believe this scale places us on equal footing with other major US advertising platform and provides a highly differentiated solution for marketers. We also recently announced a new five year agreement with US Bank to begin a phase launch for customers. Despite the challenging economic environment, I am looking forward to taking over as CEO on May 15 and continuing to reach the goals that Scott and I set forth when we started this company. We are very glad to be able to help our advertising clients during these challenging times, and are equally grateful that we can help our bank partners provide targeted rewards and savings that customers need.
With that, I will turn it over to Andy.
Andy Christiansen — Chief Financial Officer
Thanks, Lynne. First off, it’s a pleasure to join the conversation and help share our unique story. I’m very excited to continue contributing to the growth trajectory of Cardlytics in my new role. As Scott mentioned, we delivered solid first quarter results that are consistent with the guidance we provided to everyone in March, but I first want to talk about our liquidity is that is top of mind for many of our investors. Then I can cover Q1 results and discuss our approach to guidance. We’re comfortable that our current capitalization and liquidity will provide us the financial flexibility to fully weather the economic downturn triggered by COVID-19 and continue with some prudent strategic investments. We ended the quarter with $102.2 million in cash compared to $104.5 million in cash at the end of Q4. We also continue to have access to our undrawn AR facility, which had a total availability of $40 million as of March 31. While there’s a lot of near term uncertainty, we’re focused on achieving our long-term operational and financial goals and remain optimistic about seizing the opportunities in front of us.
Before I dive into the numbers, I wanted to give everyone on the call a clear picture of how the quarter unfolded. The economic disruption caused by COVID-19 has been challenging for many of our customers, and you can clearly see the impact in our results. For example, year-over-year billings growth was 12% in January, 32% in February and then declined a 5% growth in March as we saw consumer spending dropped precipitously as the nation closed its doors. We saw further deterioration of our consumer spending and our billings in April, and we expect to see the effects of COVID-19 in our results over the coming months. We are hopeful to see a measured bounce back as the world begins to reopen.
For the quarter, billings increased 16% year-over-year to $67.8 million, and revenue increased 26% year-over-year to $45.5 million. Our US revenue was up 28% year-over-year in Q1, and our UK revenue grew 18%. Adjusted contribution was $20.4 million in the first quarter, up 16% from the first quarter of 2019. Adjusted EBITDA was negative $4 million in the quarter compared to negative $3.2 million in Q1 of 2019, reflecting the revenue softness in the back half of March.
As noted, we are continuing to invest in our business through the pandemic, which alongside with the effects of the crisis, may cause fluctuations in our EBITDA over the coming quarters. ARPU during the first quarter was $0.32, down 3% year-over-year, primarily reflecting the 30% increase in MAUs, stemming from growth at Chase and the Wells Fargo launch. Average MAUs grew from $108.5 million in the first quarter of 2019 to $140.8 million in the first quarter of 2020. We’d like to note, as we did last quarter, that ARPU will likely experience some pressure this year due to our MAU growth. And as a reminder, we think the MAU growth typically perceives our top line growth. Consistent with our recent commentary, we expect MAUs to grow to $150 million once we fully launch Wells Fargo. And as Lynne mentioned, this is on track to be completed in the second quarter. We expect some additional MAU growth for the rest of the year from the natural maturation of our platform, our ongoing efforts with FI partners and continued adoption of digital banking. We had 26.8 million shares outstanding at the end of Q1. Weighted average shares outstanding during the quarter was 26.7 million, which compares to weighted average shares outstanding of 22.5 million during Q1 of 2019.
Now on to guidance. Given the unprecedented nature of this global health crisis and its effect on both consumer spending and our advertising partners’ budgets, we’re unable to predict the effects on our business. We’re therefore not providing Q2 guidance and are suspending our full year guidance until we have more visibility into the overall health of the economy. The best direction we can provide at this time is that we saw about a 50% year-over-year decline in billings and revenue in April, but we expect our billings will increase as consumer spending returns and marketers work to restart their businesses. Echoing Scott and Lynne, we are proud of our employees and the response to these difficult times. Despite the challenging environment, we are encouraged by the progress of our business and continue to focus on achieving our long-term goals. We’re all looking forward to the economies beginning to reopen and the eventual economic recovery.
With that, I’ll hand it back to Scott for his closing remarks before we open the call for questions. Scott?
Scott Grimes — Co-Founder & Chief Executive Officer
Thanks, Andy. Q1 was a solid, but difficult quarter. We have never been more excited about our opportunities for growth and feel we have strong momentum despite the global health care crisis. We are cautiously optimistic that we are through the worst part of the crisis, but we have plans in place to address any scenario. Founding the company with Lynne 12 years ago and bringing the company to the point where it is has been one of the greatest honors of my life. Since this is my last earnings call as CEO, I want to thank all of the clients, partners and investors who believe in us. We couldn’t have done it without you. I’m really excited about where Lynne and the team will bring the company going forward. Lynne and I are proud of our team’s respect in the workplace and the community. And we continue to remain focused on their health and well-being.
With that, I’ll open up the call for your questions.
Questions and Answers:
Operator
[Operator Instructions] Our first question comes from the line of Doug Anmuth with JP Morgan. Your line is now open.
Douglas Anmuth — JP Morgan — Analyst
Great. Thanks for taking the questions. I have two. First, just on the more recent color, you talked about March up 5%, but then obviously, the significant deterioration in April to down 50%. Can you just help us understand where you are now kind of off of that April trough as you — as we’re in the first half of May? And then second, you talked about the analytics dashboard that you rolled out. Just curious if you could elaborate a little bit how you’re using that for customers? How much insight you’re able to give them on a near real-time basis given your views into bank and card spending? Thanks.
Lynne Laube — Co-Founder & Chief Operating Officer
Hey Doug, it’s Lynne. I’m going to take the dashboard part of the question, and then I’ll let Andy give you any additional color he can give you on May. So the dashboard we actually developed six, seven weeks ago. It is a — while it lagged a couple of days, it is a real-time on a daily basis dashboard, where we are tracking at the geographic level where spend is down and up at the very retail category level. And so it’s not a dashboard that we widely [Technical Issues] to any given client, but we’re using it to engage all of our clients, whether they’re in the rise, retain or return bucket, to help them understand what’s happening in specific markets, what’s happening with consumers who are still going out and spending in stores, what’s happening with consumers who are spending online, what’s happening with their overall spend relative to the vertical and in particular area.
So it has been — we’ve always talked about the power of purchase intelligence. And if there was ever a time that power is really shining, it’s now. We’re engaging with all of our customers, even if they’re not spending with us because we’re helping them understand what’s happening. And it’s why we firmly believe we’re going to be first back in for many of them, because we can spot at a very granular level where they should be spending. So it’s a really cool dashboard. Happy to send you some examples of it, and I’m even happy to use it to help answer some other questions potentially. But with that, I’ll turn it over to Andy to talk more about May.
Andy Christiansen — Chief Financial Officer
Yes. Thanks, Lynne. April was pretty severely impacted by the initial reaction of the crisis. Consumer spendings dropped pretty significantly starting at in March. And then we had quite a few advertisers pulling budgets across — really across a lot of their channels. And in late May, I tried to really kind of reassess their strategy. So April was definitely a tough month. Our data has lagged about two weeks, but we have seen consumer spending stabilize since that kind of initial shock. And the shape of the recovery is really going to be similar to how we recover. We’re not providing any further guidance on Q2, especially May, but what I’ll say is our billings will be depressed basically so long as we see depressed spend and businesses remain closed, but many states have started to reopen, and we expect business to pick up in the back half as that happens.
Lynne Laube — Co-Founder & Chief Operating Officer
Yes. Just to put more color to Andy’s commentary. We do see early indications of spends coming back, and he is absolutely right. When the spend come back, the advertisers come back. And as I mentioned, I think we’re well positioned to be first back in because we can call every advertiser we have and say, the spend is coming back, it’s coming back in these markets and you should be on top of it.
Scott Grimes — Co-Founder & Chief Executive Officer
Yes. You know what’s interesting. In our Q1 guidance, one of the reasons we are conservative, we saw spending begin into drop in the early markets like Hawaii and Seattle. And that’s what made us nervous about what was happening in March. The same way, I think we’re seeing — we have good visibility of and that maybe what’s going to happen as we go into the recovery.
Andy Christiansen — Chief Financial Officer
And one of the things that we’re able to do so well to see the spend, right, is that we see where the spend is strong and where it’s going and can adjust and pivot because we see it, right? And so as we see the spend move around between different industries, as we see the spend recover in areas that have been historical strength. We’re trying to position to be there at those right times.
Douglas Anmuth — JP Morgan — Analyst
Great. Thank you. Appreciate the color.
Operator
Thank you. Our next question comes from the line of Youssef Squal with SunTrust. Your line is now open.
Sagar Vachhani — Suntrust Robinson Humphrey — Analyst
Hi. This is Sagar on for Youssef. Two questions, if I may. One, will the change environment have any effects on the dynamics between the consumer incentives and FI share? And then two, can you expand on any vertical or industry exposure? Last quarter, I remember there was a discussion around refunds with specific travel advertisers. Just wondering if we get an update on that as well? Thanks.
Andy Christiansen — Chief Financial Officer
Sure. This is Andy. No, we’re not expecting any significant changes in the relationships between our billings, our revenue, adjusted contribution, we expect that what you’ve seen historically is what we’re kind of forecasting ourselves moving forward. No, I don’t know — we, now we did see — obviously, when you look back Q1 of ’20 compared to Q1 of ’19, you will see, obviously, a little bit of noise because of the ECI. So just a reminder that ECI, those investments enhanced consumer incentives that were made back in last year, really with an increase in our incentives and a reduction in our FI share, but that has really been kind of that one period where we saw a large spike, but sequentially, it’s the last several quarters, we’ve been relatively stable there.
Lynne Laube — Co-Founder & Chief Operating Officer
And then the question about the [Indecipherable]
Andy Christiansen — Chief Financial Officer
I can take that one as well. Sure. Yes, we actually have not engaged any material billings relief for our clients. Obviously, we work very closely with them to make sure that we’re providing them the necessary return for their business, but we haven’t seen any material activities there.
Sagar Vachhani — Suntrust Robinson Humphrey — Analyst
Okay. Thanks. And is there any other color on just vertical or industry exposure? I know it’s been a little bit of time since you guys have given some color on that as well.
Andy Christiansen — Chief Financial Officer
Sure. I think historically, right, we all kind of know that retail and restaurant have really been the biggest industries that we serve. Obviously, we’ve seen a lot of newer verticals, new industries where we’ve moved into like direct-to-consumer, e-commerce, travel. And so we have gained additional exposure to other industries over time. But those restaurants and retail industries continue to be our largest areas. Obviously, what’s happening in travel, it’s all apparent to us that what you read out there is absolutely true that is a tough place, but that’s an area we’ve been making a lot of progress up until recently.
Sagar Vachhani — Suntrust Robinson Humphrey — Analyst
Okay. Thanks. That’s all very helpful.
Operator
Thank you. Our next question comes from the line of Chris Shutler with William Blair. Your line is now open.
Christopher Shutler — William Blair — Analyst
Hey, everyone. Thanks for taking the question. Hope that you’re all doing well. First, on expenses, maybe just if you could give a little bit more detail on how you’re managing expenses in the current environment? And just looking at the P&L, it looks to me like, if we exclude the FI share and exclude depreciation and amortization, you’re running at about $29 million of Q1 operating expense. Maybe just help us think through how to think about that number over the course of the remainder of the year, under different scenarios, like is that a good run rate number? Or should we expect it to come down?
Lynne Laube — Co-Founder & Chief Operating Officer
Yes. This is Lynne. Let me kind of answer it more from a philosophical standpoint, and then I’ll let Andy get into more of the detail. But from a philosophical standpoint, right now, we see this as a good opportunity to be prudent in how we’re spending our money. So we are certainly not making any unexpected or unwise investment in people or anything else right now. But we also see this as opportunity to make smart investments between people and hiring. We are fortunate and that we have a strong balance sheet. We can all work from home. And so we have not really missed a beat in terms of productivity in this company. Many others have had to lay off an awful lot of talent. And so we are very much looking at this as an opportunity to get talent that maybe wouldn’t have taken our phone call six to nine months ago, and to opportunistically fill in where we can. So I would expect that our expenses, while this is still going on, we’re going to do a good job of making sure that we are below where we’ve been in the past, but we’re not trying to cut costs or save money aggressively just because we’re doing it because it’s smart in this time, and we’re still hiring when we can. So Andy, I don’t know if you can add more color to that.
Andy Christiansen — Chief Financial Officer
Yes. And really, when I look at the opex trends, right, if you really kind of look at it ex stock comp, you get somewhere close to about 25. And certainly, as Lynne mentioned, there are some things that we are doing that you’re going to see some natural kind of savings, right, from an incentive compensation, travel and marketing has been suspended, those types of things, right? But when I look out into the kind of the near term, we’re not doing anything unnatural that would really distort kind of our run rate of opex. And I think we’re actually trying to just to be prudently investing during the crisis. So that really, you may not see a lot of movement at all in opex, depending on how much things come back, right? One of the difficult things to model is the level of incentive compensation that’s going to be following our billings performance, right? So maybe you kind of have a washing of some natural things going on and some investments, but I would say, by and large, we would expect some small kind of incremental opex growth here in the near future.
Lynne Laube — Co-Founder & Chief Operating Officer
Now that being said, if this goes on for many, many months as we see a second dip — different conversation, but right now, we are cautiously optimistic that spending is starting to come back in pockets, and we will continue to follow the strategy that we have.
Christopher Shutler — William Blair — Analyst
Okay, great. Maybe just another one, just to put a finer point on it. Can you give us a sense of — maybe in 2019, how big was incentive comp as a percent of total opex?
Andy Christiansen — Chief Financial Officer
I don’t have that here in front of me, but I believe it would be, probably in the — I would think it more in the high single-digits.
Christopher Shutler — William Blair — Analyst
High single-digit percentage?
Andy Christiansen — Chief Financial Officer
High single-digit million.
Christopher Shutler — William Blair — Analyst
Million. Got you. Okay. And then lastly, just with your FI partners, just how are they — is there anything different that you’re doing with them in the current environment working more closely with them in any ways? Do you see them doing anything around the [Indecipherable] more of their FI share into consumer incentive? It doesn’t sound like that’s the case, but any more detail would be great.
Lynne Laube — Co-Founder & Chief Operating Officer
And we’re obviously working very closely with all our FI partners, basically to make sure that the content is appropriate for the time. They are understandably concerned that they don’t want to incentivize people going into stores when it’s not safe. And so we’ve done a lot of work with each individual FI to come through the content, to make sure that we take out content if it wasn’t already sold by the advertisers. We got content [Indecipherable]. We’ve done a lot of work [Indecipherable] work stores and locations have, for example, drive through or pickup options, what sports have online options. So we’ve gone through a major program, tone appropriate or the pandemic and our banks are actually really quite pleased with the way we’ve been able to do this. And they’re very much positioning it as is the way for me to save money at a time when we need at the most. We have had one or two banks, really [Indecipherable] and using us to help them try to identify, for example, healthcare workers or essential workers who may still be spending and to figure out if there’s some ways we can to help them. It’s in the very early stages, but the banks are generally being very supportive partners during this time, understanding that obviously offer content is falling and just making sure that what we do have is appropriate.
Christopher Shutler — William Blair — Analyst
Okay. Thanks a lot.
Operator
Thank you. Our next question comes from the line of Tim Willi with Wells Fargo. Your line is now open.
Timothy Willi — Wells Fargo — Analyst
Hey. Thanks and good afternoon, everybody. A couple of quick questions. One is just going back a little bit to the engagement of the consumer with FI. Do you have any visibility into how that engagement in log ins, etc, looked over the last couple of months? Just sort of curious if you were seeing consumers more frequently check for offers, as I think as you just said, Lynne, it’s a way to save money in these times. And so I’m just curious if there’s anything that you could point to around the consumer and the bank and that frequency that’s interesting or worth pointing out over the last couple of months?
Lynne Laube — Co-Founder & Chief Operating Officer
Yes. So first of all, we’re tracking it very carefully. We actually get two dashboards that we’re tracking very carefully. One is we spend dashboard that we discussed earlier. And then there’s an engagement dashboard that we’re looking at closely to help the banks understand who is still engaging with the program, who might not be. And the main reason we’re doing that is, there is a bucket of customers who were engaging that have fallen off, and we have planned down price with the bank for when the content starts to resume and become really strong, how do we get them back, but importantly, while there’s a bucket of consumers that have engaged less because they’re just spending less and they’re going online list. There is a bucket of consumers who are actually going online quite a bit more. And those consumers are engaging, quite frankly, at higher levels than they were before this.
So in the end, net-net, engagement is about the same. If you look at it across the board, like on a total percentage level, but you’ve got some who are engaging more and you’ve got some likely those who don’t have a job right now who are engaging less and again, another place where I’m optimistic, the banks are working with us to say, how do we identify that they’ve like we’ve gotten their jobs back and remind them that we now have other ways to help them save money when they have money to spend. So I hate to say it’s positive because obviously, this is a terrible situation, but it has — the trends are very much in the favor of our platform, and what we see and the kind of spend that we drive and the direct benefits that we give to consumers.
Timothy Willi — Wells Fargo — Analyst
Okay. Great. And then second question, I guess, just going back to sort of is the economy reopens and spending. Do you — it sounds like you expect your marketers and your content providers to be a little bit more, I guess, reactionary once they see evidence that, yes, whether it’s in the state of Georgia or somewhere else that people are back out spending them again restaurant-wise or other, then they will I guess, turn back on campaigns? Or do you think that there is some aspect of your content providers that will utilize Cardlytics as sort of their strategy to be in the front of a consumer’s mind when those states reopen, if that makes sense?
Lynne Laube — Co-Founder & Chief Operating Officer
So again, think about our three-prong strategy, rise, retain, return. For the rise and retain categories, we are actively working with them now, and they are ahead of the curve. So I’ll go to that online grocer, example that I used. We are sitting now with them every week, and we’re saying what states are starting to show or even DMAs are starting to show signs of recovery, and they have their campaigns in even before the recovery has fully happened. So that’s the first time the consumer is actually going to say, okay, I am going to go, do some online grocery shopping or do some store shopping even, their stuff is there. So for the rise and retain category, they’re being very proactive but it’s mainly because the spend has gone to them, and they’re trying to make sure they retain that spend as everything else recovers. For the return clients, I’m sure it’s going to be a bit of both, but for many of the return clients, I think we will — I’m not going to guarantee this, but I’m going to confidently tell you, I think we’ll be first back on for many of them. And the first place where they start to spend marketing dollars when they start to spend marketing dollars, but they are certainly being a little bit more cautious particularly because they don’t want to set a precedent of advertising people to come into stores when it’s not yet based to do so. So it’s very different than the rise and return categories where they’re much more incenting the online purchases, the delivery purchases the subscription purchases, etc.
Timothy Willi — Wells Fargo — Analyst
That’s all I had. Thanks very much.
Operator
Thank you. Our next question comes from the line of Josh Beck with KeyBanc Capital Markets. Your line is now open.
Josh Beck — KeyBanc Capital Marktes — Analyst
Thanks team for the question and glad to hear everyone is doing well. I just wanted to ask a little bit more from the FI side. Has there been much of a impact on CX, and how they’re thinking about the importance of online banking and also the associated implementation, obviously, they’re reprioritizing things internally quite a bit. So I’m just wondering, have you seen any change in the importance of your type of solution from the FI point of view?
Lynne Laube — Co-Founder & Chief Operating Officer
Well, I mean, here’s what I would point to. The Wells Fargo launch remains on track in the midst of a global pandemic, which I think is fairly telling. US Bank, as we announced in the last quarter earnings call, is meeting forward heavily and has very aggressive time lines, which I’m not going to share because I don’t know if they’ll make them or not, but very aggressive timelines from their perspective. So I think — look, it’s a good program. It’s driving good bank behavior, bank customer behavior. And at a time when people are trying to save money, it’s a pay-for-performance channel for marketers. Again, like I said, I hate to say this pandemic is playing in our favor, but it’s playing in our favor.
Josh Beck — KeyBanc Capital Marktes — Analyst
Yes. I think that’s certainly consistent at least how banks are thinking about the importance of digital with some of the comments we’ve heard from them on their earnings call. So that makes a lot of sense. And I think, Lynne, maybe you mentioned it, but you said there were some early signs. I realize it’s very early of spend coming back. And I’m just wondering if there’s any other color you can provide, either within a certain vertical or any other way to double-click and provide a bit more color on that comment?
Lynne Laube — Co-Founder & Chief Operating Officer
Yes, sure, happy to. So probably the most tangible example of Georgia is one of the first states that has opened up, and we all have to live in Georgia. So we are watching that pretty closely. In Georgia, we have seen an uptick in spend in just about every category with the exception of travel. That is still pretty down, but restaurants reopened 1.5 weeks ago, and we’re already seeing it noticeable at a scaled level in Georgia in terms of the impact on spend, staying with retail. So now we’re watching the impacts on other states as they start to return, but like I said, the only place, I believe, correct me if I’m wrong, guys but the only place where we have not started to see signs of it coming back and say that have opened its travel, and it’s still pretty down there.
Josh Beck — KeyBanc Capital Marktes — Analyst
Okay. Very helpful. Thank you.
Operator
Thank you. Our next question comes from the line of Aaron Kessler with Raymond James. Your line is now open.
Aaron Kessler — Raymond James — Analyst
Great. Thanks. A couple of questions. Maybe just first on e-commerce. Obviously, a lot of consumers have shifted more towards e-commerce, just curious maybe how you benefit from that shift if the contracts work the same if a consumer purchase on e-commerce versus in-store? And are any advertisers pause just because they’re getting maybe a lot of organic traffic right now? Obviously, grocers would be one example where you’re getting more organic traffic that may not need to advertise as much? Thank you.
Lynne Laube — Co-Founder & Chief Operating Officer
Yes. I mean, so we have had a few advertisers pause because they don’t need the traffic right now. Whether it’s a combination of they don’t have the supply chain ready in their stores or they just don’t have the staff and the people to handle the volume. We have had some advertiser’s [Indecipherable] because it’s too much versus not enough.
Andy Christiansen — Chief Financial Officer
So that stays right into our retain strategy, right? That we are seeing enormous up-sells in certain areas and we’re going to be there to help them retain those customers and retain that market share. So that is definitely one of the three prongs, absolutely.
Scott Grimes — Co-Founder & Chief Executive Officer
E-commerce is a big strength for us, where a lot of our largest advertisers uses, so what we have found is that when semi is a customer of a retail store and also an e-commerce customer, their overall spend with the brand is 2 times and so where we’ve been doing a lot of work ways before the pandemic hit, it’s how do we make your brick-and-mortar customers also e-commerce customers, it’s an even more powerful time to be doing that now, and we’re out there being very for leading with our advertisers.
Aaron Kessler — Raymond James — Analyst
Got it. And then can you just maybe quickly comment on for restaurants maybe the QSRs versus the more dine-in restaurants many differences that you’re seeing there?
Lynne Laube — Co-Founder & Chief Operating Officer
There are. I don’t know it on the top of my head. Okay, everybody is telling me, QSR and that’s faster than the dine-in restaurants, probably because of the drive-through options. So yes, they’ve all got the dashboard in front of them. I don’t have the advantage.
Scott Grimes — Co-Founder & Chief Executive Officer
Yes. They’re down, I guess, slightly less. But obviously, I think all restaurant in general is trying to adapt.
Aaron Kessler — Raymond James — Analyst
Got it. Great. Thank you.
Operator
[Operator Instructions] Our next question comes from the line of Jason Kreyer with Craig-Hallum. Your line is now open.
Jason Kreyer — Craig-Hallum — Analyst
Great. Thanks for taking the questions. Just a question, just with the consumer side of things a little bit slower right now, are you seeing any opportunities to like accelerate the R&D pipeline internally or potentially accelerate things that you do with the financial institution to get kind of updated platforms pushed out to them quicker than you would have thought?
Lynne Laube — Co-Founder & Chief Operating Officer
It’s a great question. We are doing our best to accelerate our product road map. The road map itself is firm, but accelerate the timeline. It is challenging building things, working from home. So we’ve had to go out and deploy some new tools to help make that happen remotely. Those tools are deployed. So what I would say is we are — we continue to remain very confident that we will, for example, deliver self-service tools for the back half of Q2, what our ability — or sorry, back half of 2020. Our ability to accelerate that is still being tested, to be very honest with you. Don’t underestimate how hard it is to get 60 developers all codings together at one virtually, but we’re still confident in moving forward as best we can. And we won’t fall behind. We just not — we may not just be able to accelerate that.
Jason Kreyer — Craig-Hallum — Analyst
Sure. Fair enough. And obviously, you guys have access to a lot of data. You shared some of that with us last quarter, but you’re seeing some states that never went into sheltering orders. Other states have already opened things up, and you just commented on some of that, but is there any timeline towards those volumes bouncing back that you’ve seen, whether it be, again, those states that didn’t go into sheltering or like your home state? Did that open up pretty quickly with spend accelerating? Or was there any delay there?
Lynne Laube — Co-Founder & Chief Operating Officer
I mean, I can go off what I know off the top of my head. Like I said, in Georgia, we saw it in less than 1.5 weeks in terms of QSR and restaurant spend starting to pick back up. So it did not take long. Other states never really had a shelter-in-place. Their spend is still pretty significantly. I don’t think you see a material difference between them not having a formal shelter and their spend impact, but I think they were all down pretty equally. It’s the recovery, I think, that it’s going to be very different by state.
Jason Kreyer — Craig-Hallum — Analyst
Okay. And just the last one. I know there’s obviously — there remains a focus in bringing in advertising. Just wondering what those sales cycles are like right now? What are you engaging with those people? And then are you making productive progress towards agreements? Or is that tough to come by in this kind of an environment?
Lynne Laube — Co-Founder & Chief Operating Officer
Again, it’s another place where we’re really advantaged. Our clients, even if they’re not spending with us, want to talk to us because we have this amazing insight that nobody else on the planet has. Which is where are people starting to spend, how can we get in front of it and how can we get ahead of it. So if our Head of Sales were on this call, he’d tell you that our phones are ringing as much as they ever were, if not more with people who want our insights, which is why we’re pretty confident that we’re going to be first back on for those who have shut off. And for those who haven’t, many of those rise and retain customers that I talked about are brand new customers. They weren’t spending with us in Q4.
Scott Grimes — Co-Founder & Chief Executive Officer
And I think it’s probably fair to say we have had more senior relationships, too. We bring insight through the most senior people really trying to get their arms around.
Lynne Laube — Co-Founder & Chief Operating Officer
That’s a great point. That’s a great point. We have seniored up a lot of our relationship. So I don’t — again, we were down 50% in April. I wanted to be clear, but we are really, really optimistic that things are moving in our favor, and it’s been a pretty good way.
Jason Kreyer — Craig-Hallum — Analyst
I appreciate the color. Thank you.
Operator
Thank you. Our next question comes from the line of Nat Schindler with Bank of America. Your line is now open.
Nathaniel Schindler — Bank of America Merrill Lynch — Analyst
Yes. Hi. Is there any chance you can kind of detail and maybe remind us what the breakdown by industry, your advertisers fell into kind of, let’s say, at the end of 2019? And then as you look at — you’re making a lot of comments that travel hasn’t returned, is the way that you can kind of predict where those are going to go in Q2 as we hit these — kind of weigh through these bottoms?
Andy Christiansen — Chief Financial Officer
Yes. Thanks, Nat. This is Andy. So we’ve provided in the past, I think, a little bit of color around retail and restaurant really being our largest industries and certainly coming into this, we’ve been making a lot of progress in the travel space. And we’ve seen the significant declines there and really have not seen any material balance and trap at this point. So that’s really obviously hard to predict when that may come back, but that was obviously a little bit smaller industry than, say, retail restaurant. And that’s about as much detail on the industries that we really have for you.
Nathaniel Schindler — Bank of America Merrill Lynch — Analyst
Okay. Thank you.
Operator
Thank you. This concludes today’s question-and-answer session. I would now like to turn the call back to Scott Grimes for closing remarks.
Scott Grimes — Co-Founder & Chief Executive Officer
Right. First of all, thanks for joining the call today. While it’s certainly challenging times, we continue to be super impressed with how our team is operating through all this. And while it feels weird to say it, I think the company is probably in its best position ever and really well positioned to grow. As I think as most people realize also, this is my last earnings call as CEO. I think it’s — was time for the company to upgrade the talent of its CEO and CFO. And we’ve done that with Lynne and Andy, and I couldn’t imagine the company to be in better hands. So thank you to everyone who supported us over the past few years, and we’re really excited about what’s coming over the next few years. So thanks, everybody.
Lynne Laube — Co-Founder & Chief Operating Officer
Thank you.
Operator
[Operator Closing Remarks]