Categories AlphaGraphs, Markets, Technology

Chinese smartphone makers shine in Europe; Apple, Samsung lose ground

A recent report has found that Chinese smartphone makers are outshining industry giants Samsung and Apple (NASDAQ: AAPL) in the European (western, central and eastern) market. According to the IDC Quarterly Mobile Phone Tracker, Huawei and Xiaomi showed year-over-year unit sales improvement in Q1 2019, while all the other major companies witnessed declines.

For the first quarter of 2019, Huawei’s unit shipment in Europe grew a staggering 66% compared to the same period last year, while that of its Chinese rival Xiaomi increased a little above 33%. During the same period, Samsung’s unit shipments fell about 7%, while Apple’s declined by about 23% in one of its worst Q1 performances.    

smartphone market sshare in europe

It may also be noted that Huawei and Xiaomi are the only two companies to have gained market share in Europe between the first quarters of 2018 and 2019 (see image). Apple’s market share, meanwhile, slid from 18.55% to 14.74%.  

Marta Pinto, research manager at IDC EMEA said, “”Shipments have slowed as consumers hold on to devices for longer, Apple has been challenged with its latest devices, and Chinese manufacturers have been making strides each quarter.”

According to the report, the average sales price has declined across Western Europe, while it has been somewhat sustained in the Central and Eastern regions.

READ: 10 biggest US mergers & acquisitions announced so far in 2019

Program director at IDC EMEA Simon Baker feels making predictions about the market has become difficult due to huge changes in its dynamics.

 “The blacklisting of Huawei in the US on May 16 is creating so many unknowns, and uncertainty is the new keyword in the industry as global geopolitics — unconnected directly with Europe or EMEA — becomes the single most important factor in how the market will develop over the rest of the year,” he said.

Browse through our earnings calendar and get all scheduled earnings announcements, analyst/investor conference and much more!

Most Popular

AVGO Earnings: All you need to know about Broadcom Q1 2021 earnings results

Broadcom Limited (NASDAQ: AVGO) reported first quarter 2021 earnings results today. Total revenue increased 14% year-over-year to $6.65 billion. GAAP net income was $1.3 billion, or $3.05 per share, compared

Infographic: Costco (COST) Q2 2021 sales up 15%; earnings miss

Retail giant Costco Wholesale Corporation (NASDAQ: COST) reported higher earnings and revenues for the second quarter of 2021. Earnings missed analysts’ expectations, while sales beat. Net profit was $951 million

Will shifting to as-a-service model help Hewlett Packard in emerging stronger from COVID?

With the corporate world rapidly shifting to cloud-native computing after the virus outbreak changed work culture and the way businesses operate, technology providers are aggressively innovating their offerings. Hewlett Packard

Add Comment
Loading...
Cancel
Viewing Highlight
Loading...
Highlight
Close
Top