Apparently, the problem is back again as the company has temporarily closed down its Ohio restaurant after its customers fell ill.
The initial reports made the incident appear small as just 10 complaints were received. But on Tuesday, CNBC said the Delaware General Health District received more than 100 calls and the number continued to rise. The latest health scare came from a Chipotle restaurant in Powell, Ohio where customers fell ill with symptoms like nausea and diarrhea. The company, however, plans to re-open the restaurant after it gets an approval from the health department. Chipotle could head for the worse if this new episode turns into another outbreak.
RELATED: Chipotle changes its strategy
While Chipotle was getting battered over food poisoning outbreaks, its rivals took complete advantage of the situation and increased their sales through clever marketing and menu offerings. Now Chipotle is trying to win back its customers with improved menu choices. Under the leadership of Niccol, Chipotle is set to make some much-needed strategic changes.
RELATED: Chipotle has better weightage than Shake Shack
But as of now, the industry watchers might be more interested in the company’s plan to reopen its Ohio restaurant. It’s worth noting that on July 27, Chipotle shares reached a new 52-week high ($483.29) and now the stock has plunged more than 11% from that.