Chipotle’s Lifestyle Bowls had helped digital sales growth hit
the $1 billion milestone recently. The company is innovating and expanding its
Lifestyle Bowls and offering free delivery for the whole of January. This
strategy is aimed at customers with health-related New Year resolutions and
helps stick to various dietary choices such as vegetarian, vegan, keto and
paleo.
Last month, Chipotle announced that it is testing a new
restaurant design to better support its billion-dollar digital business and
that the design will be trialed in four new restaurants.
Chipotle beat revenue and profits estimates in its most
recent quarter, recording double-digit growth in both the top and bottom line
numbers. The company will report its fourth quarter results on February 4, 2020.
Chipotle’s shares have gained 93% in the past one year.