National Rifle Association finally came under fire last weekend after an online campaign #BoycottNRA picked up steam on Twitter and other social media.
In the wake of the tragic Florida high-school massacre when 17 were murdered, NRA chief executive Wayne LaPierre bashed gun safety advocated and media coverage in a public platform at the Conservative Political Action Conference. Soon, the hashtag campaign picked up traction.
People soon started pinging major corporations and organizations to cut ties with the gun rights group. What followed was something the NRA never expected.
A plethora of big names — including the likes of Symantec and United Airlines announced on various media that they have severed their ties with the group.
Here are a few of those tweets:
1. Symantec Corporation
Symantec has stopped its discount program with the National Rifle Association.
— Symantec (@symantec) February 23, 2018
2. National Car Rental (Enterprise Holdings)
Thanks for contacting us. We ended the program – effective March 26. https://t.co/BMqcoac4s2
— National Car Rental (@nationalcares) February 23, 2018
3. MetLife
We value all our customers but have decided to end our discount program with the NRA.
— MetLife (@MetLife) February 23, 2018
4. United Airlines
United is notifying the NRA that we will no longer offer a discounted rate to their annual meeting and we are asking that the NRA remove our information from their website.
ADVERTISEMENT— United Airlines (@united) February 24, 2018
5. Delta Airlines
Delta is reaching out to the NRA to let them know we will be ending their contract for discounted rates through our group travel program. We will be requesting that the NRA remove our information from their website.
— Delta (@Delta) February 24, 2018
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Other major names who have dropped their deals and offers for NRA members are:
- Alamo Rent a Car
- Avis
- Allied Van Lines
- Bestwestern
- Budget
- Chubb Insurance
- First National Bank of Omaha
- Hertz
- North American Van Lines
- Paramount Rx
- SimpliSafe
- TrueCar
And this list is growing.
As more developments unfold, NRA is resorting to old strategy of sending out press releases — something that clearly has no effect on a movement spearheaded by youngsters with the power of social media.