National Rifle Association finally came under fire last weekend after an online campaign #BoycottNRA picked up steam on Twitter and other social media.
In the wake of the tragic Florida high-school massacre when 17 were murdered, NRA chief executive Wayne LaPierre bashed gun safety advocated and media coverage in a public platform at the Conservative Political Action Conference. Soon, the hashtag campaign picked up traction.
People soon started pinging major corporations and organizations to cut ties with the gun rights group. What followed was something the NRA never expected.
A plethora of big names — including the likes of Symantec and United Airlines announced on various media that they have severed their ties with the group.
Here are a few of those tweets:
1. Symantec Corporation
2. National Car Rental (Enterprise Holdings)
3. MetLife
4. United Airlines
5. Delta Airlines
Other major names who have dropped their deals and offers for NRA members are:
- Alamo Rent a Car
- Avis
- Allied Van Lines
- Bestwestern
- Budget
- Chubb Insurance
- First National Bank of Omaha
- Hertz
- North American Van Lines
- Paramount Rx
- SimpliSafe
- TrueCar
And this list is growing.
As more developments unfold, NRA is resorting to old strategy of sending out press releases — something that clearly has no effect on a movement spearheaded by youngsters with the power of social media.