Both Facebook and Twitter were hurt by the stagnation of user growth, revenue growth, and margins. Increase in ad spend moderation as well as touching the threshold in user base in core markets had weighed on both the stocks, besides the rising need to innovate and expand.
Since higher ad spends moderation and need for technological expansion are industry-wide phenomena, it is likely to affect Snap as well. With regards to user count, it is difficult to imagine that users are migrating from Facebook and Twitter to Snapchat. There are a few stats to back up this hypothesis.
Related: Instagram Stories has double the number of users than Snapchat
Instagram, a Facebook unit, has been consistently ranked above Snapchat on App Store last month, according to a survey by SimilarWeb. Also, while more people are posting Instagram Stories, Snapchat stories have seen a relative decline. Naturally, more users prefer to stick to Instagram.
Meanwhile, if the company does manage to pull off strong figures during the quarter, the chances of which as low, the stock will skyrocket.
In the long-term, the stock may reward its shareholders. But in the short-term, it’s strictly avoidable.
Related: Redesign woes hurt Snap’s first quarter revenues
