This could undoubtedly be the mother of all deals in the video streaming industry. Netflix (NFLX) once again proved it is never short of ideas when it comes to getting the audience hooked to its shows, and roped in none other than former president Barak Obama to produce a series of shows. Meanwhile, the financial terms of the multi-year deal have not been disclosed.
The entry of the Obamas into content production was widely expected, and there were reports the couple’s first choice would be Netflix. While entertainment buffs, especially Netflix fans, make wild guesses about the nature of the shows, it is learned that Obama and Michelle will be focusing on inspirational stories and socially relevant topics. To be specific, the charismatic politician who ended his presidency at the peak of his popularity will not use the platform to attack the Trump administration and express his political views.
According to Chief Content Officer Ted Sarandos, the company launched by the Obamas for content production – Higher Ground Productions – “is uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better.” Viewers can expect programs of all popular genres, including scripted series, unscripted series, docu-series, documentaries and features.
Netflix in a Twitter statement on Monday said the programs to be produced by the former President and first lady will include a talk show moderated by Obama on the policy issues during his presidency, with focus on healthcare, voting rights, immigration and foreign policy.
Commenting on the Netflix deal, Obama said, “One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience.”
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