Halliburton Company (NYSE: HAL) Q4 2020 earnings call dated Jan. 19, 2021.
Corporate Participants:
Abu Zeya — Investor Relations
Jeff Miller — Chairman, President and Chief Executive Officer
Lance Loeffler — Executive Vice President and Chief Financial Officer
Analysts:
James West — Evercore ISI — Analyst
Angeline Sedita — Goldman Sachs — Analyst
Scott Gruber — Citigroup — Analyst
Sean Meakim — J.P. Morgan — Analyst
Chase Mulvehill — Bank of America — Analyst
Kurt Hallead — RBC Capital Markets — Analyst
George O’Leary — Tudor Pickering & Co — Analyst
Presentation:
Operator
Ladies and gentlemen, thank you for standing by and welcome to Halliburton’s Fourth Quarter 2020 Earnings Call. Please be advised that today’s conference is being recorded.
I would now like to hand the conference over to Abu Zeya, Head of Investor Relations. Please go ahead, sir.
Abu Zeya — Investor Relations
Good morning and welcome to the Halliburton fourth quarter 2020 conference call. As a reminder, today’s call is being webcast and a replay will be available on Halliburton’s website for seven days. Joining me today are Jeff Miller, Chairman, President and CEO; and Lance Loeffler, CFO.
Some of our comments today may include forward-looking statements reflecting Halliburton’s views about future events. These matters involve risks and uncertainties that could cause our actual results to materially differ from our forward-looking statements. These risks are discussed in Halliburton’s Form 10-K for the year ended December 31, 2019; Form 10-Q for the quarter ended September 30, 2020; recent current reports on Form 8-K; and other Securities and Exchange Commission filings. We undertake no obligation to revise or update publicly any forward-looking statements for any reason.
Our comments today also include non-GAAP financial measures that exclude the impact of impairments and other charges. Additional details and reconciliation to the most directly comparable GAAP financial measures are included in our fourth quarter earnings release and can also be found in the Quarterly Results and Presentation section of our website.
After our prepared remarks, we ask that you please limit yourself to one question and one related follow-up during the Q&A period in order to allow time for others who may be in the queue.
Now I’ll turn the call over to Jeff.
Jeff Miller — Chairman, President and Chief Executive Officer
Thank you, Abu, and good morning everyone. Let me start by looking back at the year that Just ended. 2020 was a year like no other. We faced a global pandemic, record oil demand destruction and an unprecedented downturn in the energy industry. Despite these turbulent times, Halliburton demonstrated resilience and performed consistently with our execution culture.
Before we get to our results, I want to address our outstanding employees. I thank you for your hard work and execution throughout the entire year. You answered the call for safety, collaboration and service quality and delivered for Halliburton’s customers and our shareholders.
Now I want to highlight a few of our 2020 accomplishments. We delivered historic bests in all of our key safety and service quality metrics: recordable injury rate; lost-time injury rate; vehicle incident rate; environmental recordable rate; and non-productive time. Each of these key metrics improved by over 20%, and most of it so for the second year in a row. This was a result of our employees’ continued commitment to safety and process execution, despite the year’s distractions.
Total company revenue of $14.4 billion outperformed the global rig count decline of 38%, demonstrating the strength and diversity of our business. Our swift and decisive cost actions and service delivery improvements reset our earnings power allowing us to deliver resilient margin performance.
Our Completion and Production division finished the year with close to 16% operating margins, exiting the year higher than where they started. These results highlight the success of our structural cost reductions and process improvements.
Our Drilling and Evaluation division had a strong full year margin performance, despite the rig count declines experienced in all regions. We delivered over $1.1 billion of free cash flow for the year demonstrating our ability to generate strong free cash flow throughout different business environments.
We increased the breadth and depth of our digital offerings and delivered best-in-class performance across a spectrum of digital technologies. And we successfully launched Halliburton Labs, a collaborative environment where entrepreneurs, academics, investors and industrial labs come together to advance cleaner affordable energy.
Now, let me share a few points about our fourth quarter performance. We finished the quarter with total company revenue of $3.2 billion, a 9% sequential increase and adjusted operating income of $350 million, an increase of 27% sequentially. This marks the first quarterly revenue increase since the activity declines began last March.
Our Completion and Production division revenue increased 15% sequentially, while operating income improved 33% resulting in an operating margin improvement of 2% over the prior quarter.
Our Drilling and Evaluation division revenue and operating income grew 2% and 11%, respectively. Higher rig activity in the Western Hemisphere was offset by rig count declines in the Eastern Hemisphere.
International revenue remained flat sequentially. Activity in Latin America improved for the second quarter in a row. Activity declines continued in other regions but at a slower pace compared to the prior quarters.
And lastly, our North America revenue increased 26% sequentially driven primarily by increases in both drilling and completions activity in U.S. Land.
Our overall strong performance was a direct result of our focus on the key strategic priorities that define Halliburton’s path now and into the future. We are focused on profitable growth in our strong international franchise. And we are driving strategic changes in North America and building a leaner and more profitable business. We are accelerating the deployment and integration of digital technologies, both internally and with our customers. We are driving capital efficiency by advancing our technologies and making strategic choices that lower our capex profile. And we are an active participant in advancing a sustainable energy future.
As we start the new year, we believe that the worst is behind us and look to the future with optimism. Oil prices are back to pre-pandemic levels, driven by global vaccine distribution and unfolding demand recovery, OPEC+ discipline and a declining production base. However, some caution is appropriate due to the surge in COVID-19 infections globally and the expected gradual return of spare production capacity.
Our five strategic priorities will continue to drive Halliburton’s success as markets around the world stabilize and start to grow. We believe that aligning our actions with these priorities will boost our returns and free cash flow generation, both today and as the recovery unfolds. We set these priorities according to our long-term view of the market. As oil demand recovers, we expect to see favorable market dynamics and the beginning of a multi-year energy upcycle. However, we believe this recovery will look different than prior cycles. International short cycle producers will have an opportunity to gain share. North American E&Ps will increase spending from current levels. But we’ll take a more disciplined approach to growing production in the future.
We believe that the overall cost and environmental impact of producing oil and gas will continue to decline due to innovation and technology adoption. As a result, oil and gas will remain a critical and significant component of the energy mix. I expect that our gains achieved in 2020, including service delivery improvements, structural cost reductions and capital efficiency are firmly in place and sustainable.
Halliburton is uniquely positioned in all markets and is prepared to deliver on both our customer expectations and our shareholder objectives. Our strong international business outperformed the market. Our full-year international revenue declined 17%, while rig counts and customer spending were down more than 20%.
All regions, except Latin America, declined in the fourth quarter but at a slower pace. In the first quarter, we expect international activity to be impacted by typical weather-related seasonality and the absence of year-end product sales. Activity should bottom during the first quarter and improve as the year unfolds. For the full year, we expect activity recovery to vary widely across regions. Latin America will continue its upward momentum off a very low bottom, both onshore and offshore. Asia Pacific is also showing signs of activity improvement. We believe parts of Europe and West Africa will remain slow, especially in the deepwater areas.
As for the Middle East and Russia, we believe they will manage activity based on expectations of the economic and demand recovery. While the pace of recovery depends on the trajectory of demand improvement, we believe the second half of this year could see a low double-digit increase in international activity year-on-year. Halliburton is well-positioned to benefit from this increase.
Let me be clear, our target is profitable growth. Against a tough activity backdrop in 2020, we remain focused on increasing profitability and our actions resulted in overall international margin improvement. In 2021, we expect that several factors will continue to drive Halliburton’s profitable international growth. Halliburton will benefit from our improved position in the international markets’ cycle. We are stronger, technically, geographically and organizationally. We have exposure to mature fields completions and interventions work, a deck of resilient integrated contracts around the world, leveraged to unconventional developments in Latin America and the Middle East and a leading position in key active offshore areas.
While the international sales cycle tends to be longer, we now have line of sight to activity increases in the coming quarters. Tender activity has picked up recently led by the NOCs in the Middle East and Latin America, and new opportunities are emerging with operators in other regions. Our customers have also pulled forward mobilization plans for various contracts awarded to Halliburton that were put on hold due to the pandemic.
Our new drilling technologies are penetrating the market and gaining customer confidence. For example, we exited the year with a three-fold increase in our EarthStar deep resistivity sensor revenue. As activity recovers, our technology provides us with a tremendous opportunity to profitably grow revenue. We see significant growth potential and the continued international expansion of our production businesses, especially in mature fields around the world. For example, the international artificial lift market tends to be more resilient and has longer cycle. Once an operator puts its field on a specific form of lift, it typically stays on it for many years.
We are currently mobilizing for our first multi-year electric submersible pump contract in the Middle East and are excited about the opportunities artificial lift opens for us in the region. The construction of our specialty chemicals plant in Saudi Arabia continues to progress towards final completion. When it is complete, Halliburton will have a differentiated value chain in the region that maximizes local content, delivers customized solutions more quickly and shortens customer lead times. I’m excited about these two new additions to our international portfolio that provide us with unique growth opportunities.
Finally, adoption of Halliburton’s digital solutions helps our customers to reduce cost per barrel, improve project economics and increase efficiencies. Our Halliburton 4.0 digital offerings in subsurface, well construction, and reservoir and production create differentiation and margin growth opportunities for Halliburton.
We are pleased that in 2021, several international oil companies are deploying DecisionSpace 365 cloud applications to streamline and automate their well construction activities. I believe that digital and other technology advances, geographic expansion of our products and services, along with continued discipline and cost management and capital efficiency, should allow Halliburton to continue delivering profitable returns-driven growth in the international markets.
Turning to North America. The strategic actions we took last year reset Halliburton’s earnings power in this critical, but structurally smaller market. We are the leader in North America and the only integrated oilfield services company still active in the hydraulic fracturing market. In the fourth quarter, our North America business took advantage of the recovery and completions and drilling activity, and delivered continued margin improvement even without improved pricing. Completion stage counts increased in the oil basins, but declined modestly in the gas plays.
While the U.S. Land rig count recovered from its August 2020 low of 230 rigs, it is still 60% below the pre-pandemic levels. Private and small operators added the most rigs, while large E&Ps and majors moved more slowly. We expect completions activity in North America to continue improving in the first half of 2021 as commodity prices remain supportive and customers complete their backlog of DUCs. Customer consolidation will likely continue and we expect most operators will remain committed to a disciplined capital program.
For the full year, provided that the impacts of the pandemic moderates, economic activity continues to increase, and oil price remains solid, I am optimistic that our customers will sustain activity in order to hold their production flat to 2020 exit levels, with completion spend outpacing drilling.
I’m excited about Halliburton’s future in North America and here’s why. We completed the most aggressive set of structural cost reductions in our history, giving us meaningful operating leverage in a recovering market. We also made significant changes to our processes to drive higher contribution margin, for example, how we perform equipment maintenance and provide engineering support. We believe the benefits of these changes will have a meaningful impact on our margins as activity picks up.
The hydraulic fracturing market structure continues to improve. Utilization of our active equipment is higher than it was at the beginning of last year. The market has continued to rationalize and consolidate. We are seeing competitors, either cannibalize idle equipment for parts, or use it to beef up working fleets, thus increasing average horsepower per fleet. This will make equipment reactivation to meet growing demand a lot harder for capital-constrained companies and should only accelerate supply and demand balancing.
As activity starts to increase Halliburton has a unique competitive advantage and sufficient capacity to respond without adding incremental capital. Our in-house engineering capabilities to refurbish, maintain and continuously improve our fracturing and perforating equipment minimize the cost and time to deliver the necessary equipment to our customers and take advantage of the market recovery.
We are also well-positioned to profitably grow our competitive non hydraulic fracturing businesses in North America. For example, in 2020 our artificial lift business developed and implemented new digital capabilities, increased remote operations jobs and solidified a strong market position in North America.
We also expect our well construction technology investments to best position Halliburton to outperform as drilling rigs return. Using the Halliburton 4.0 digital framework, we continue to collaborate and engineered solutions that maximize our customers’ asset value.
Last quarter, we launched our SmartFleet Intelligent Fracturing System and successfully completed a customer engagement in West Texas. SmartFleet is an industry first where intelligent automation manages and executes live treatment decisions to optimize subsurface fracture outcomes. By using SmartFleet the operator was able to consistently visualize and measure fracture propagation and control fracture placement through automation. Importantly, the system provided a level of sub-surface control that was previously not possible and enable the customer to actively drive their completion outcomes in real time. We are building on this success with multiple customer commitments across different basins. I believe this is the biggest step forward in fracturing technology in a long time.
Let me give you a few more examples of how we are accelerating Halliburton 4.0 digital adoption. In the North Sea, we successfully delivered the first fully automated cement job where the offshore cementing unit executed the work without human intervention. This is an important milestone in reaching the vision of fully autonomous offshore well construction that has significant implications for efficiency, safety and operating cost.
In 2020, we more than tripled the number of DecisionSpace 365 users on the high energy cloud platform. Our customers also increased adoption of the DecisionSpace 365 assets simulator. Operators in Europe, Latin America and Asia ran over 3000 reservoir simulation scenarios on the high energy cloud with speeds of up to seven times faster than with conventional on-premise simulators.
Finally, we are teaming up with Accenture to drive the digital transformation of our supply chain. This will result in process efficiencies across large volumes of transactional activities, lower our overall cost and free up resources to drive strategic decision making in support of our operational requirements.
Next, I want to discuss capital efficiency, a key enabler of our other strategic priorities. Leveraging new materials and design approaches, as well as digital innovation, we’ve been able to significantly reduce capex requirements and extend the life of our equipment.
We are continuing our iCruise drilling system deployment and are reaping the benefits of reduced capex profile and higher asset velocity. Technology advancements and multiple product service lines in both divisions are allowing us to improve design and service configuration to save time and money, both for our customers and Halliburton.
Finally, I would like to highlight several important actions we took in alignment with our strategic priority to participate in advancing a sustainable energy future. We are working to reduce the carbon footprint and environmental impact of our own operations and are committed to setting targets through the Science Based Targets initiative to reduce our greenhouse gas emissions. With this commitment Halliburton joins over a 1,000 global companies, taking science-based climate action. This is important in our journey to align with the latest climate science and contribute to sustainable energy advancement.
We are also collaborating with our customers to produce oil and gas more efficiently, while reducing their emissions. We are currently performing the first electric grid powered fracturing operation for Cimarex Energy in the Permian basin. With over 300 stages on multiple wells already completed, Halliburton’s electric powered equipment has allowed the customer to achieve pump rates that were 30% to 40% higher than conventional pumps by utilizing the maximum grid power potential.
Grid powered electric spreads require substantially less capital, a smaller footprint and are more efficient compared to turbine power. When demand for emission reduction solutions translates to better pricing I expect we will replace within our planned capital budget some of our conventional fracturing capacity with electric over the course of the normal equipment replacement cycle.
Halliburton is starting in the New Year with a clear sense of purpose. We believe that our strategic priorities are the right ones. And our margins in the fourth quarter demonstrated that. We are confident that the actions we have taken are sustainable and we are well positioned both internationally and in North America for the unfolding market recovery.
I’ll now turn the call over to Lance to provide more details on our financial results. Lance?
Lance Loeffler — Executive Vice President and Chief Financial Officer
Thank you, Jeff. Let’s begin this morning with an overview of our fourth quarter results compared to the third quarter of 2020. Total company revenue for the quarter was $3.2 billion, an increase of 9% and adjusted operating income was $350 million, an increase of 27%.
During the fourth quarter, we recognized approximately $450 million of pretax impairments and other charges, primarily related to the fair value adjustment of our real estate assets in North America. As part of our 2020 structural cost reduction initiative, we reduced the amount of real estate required to run our business. In the second quarter, we decreased our real estate used in North America by roughly 50% by closing, selling, consolidating and reducing the size of many facilities.
Subsequently, we conducted a detailed analysis on how we own, lease and operate our remaining real estate footprint. As a result, we concluded that a structured transaction is likely to be advantageous in managing the majority of our North American real estate, which led to the fair value adjustment I just discuss. This initiative is consistent with our strategic priority to achieve capital efficiency in our business, while allowing us to retain flexibility and drive future operating benefits.
Let me take a moment to discuss our divisional results in more detail. In our Completion and Production division, revenue increased $236 million or 15%, while operating income increased $70 million, an increase of 33%. These increases were driven by higher activity in multiple product service lines in North America, increased stimulation activity in Argentina and Kuwait, higher completion tool sales in Africa, Southeast Asia and Norway, and increased well intervention services internationally. These increases were partially offset by lower pressure pumping activity in Saudi Arabia and lower completion tool sales in Eurasia and Australia.
Our Drilling and Evaluation revenue increased $26 million or 2%, while operating income grew by $12 million or an 11% increase. These increases were primarily due to higher drilling-related services in North America and Brazil, increased wireline activity in North America and Latin America, as well as higher fluid sales in Asia Pacific and Guyana and increased software sales across all regions. Partially offsetting these increases were lower drilling-related services and project management activity in Europe, Africa, CIS, the Middle East and Mexico. as well as reduced wireline activity in Asia Pacific and Saudi Arabia.
Moving on to our geographical results. In North America, revenue increased $254 million, a 26% increase. These results were driven by higher activity in stimulation and artificial lift in US land, as well as higher well construction and wireline services activity and year-end completion tools and software sales.
Latin America revenue grew $46 million or 12%, resulting primarily from increased pressure pumping and wireline activity in Argentina and activity increases in multiple product service lines in Colombia and Ecuador, as well as higher fluid sales in Guyana and drilling services in Brazil. These increases were partially offset by reduced activity across multiple product service lines in Mexico.
Turning to Europe/Africa/CIS. Revenue was modestly down by $7 million or a decrease of 1%, resulting primarily from reduced drilling-related services and completion tool sales in Eurasia, coupled with lower drilling-related activity in Norway. These results were partially offset by higher completion tool sales in Africa, Norway and Continental Europe, as well as increased stimulation and well intervention services in Algeria and Continental Europe.
Middle East/Asia revenue declined $31 million or 3%, largely attributed to lower activity in multiple product service lines in Saudi Arabia, reduced drilling activity in the United Arab Emirates and decreased project management activity in India. These decreases were partially offset by higher drilling-related services in China, Australia and Malaysia, increased stimulation activity in Kuwait, and higher software sales across the region.
In the fourth quarter, our Corporate and Other expense totaled $49 million and we expect it to be approximately the same in the first quarter of 2021. Net interest expense for the quarter was $125 million and should remain essentially flat in the first quarter.
Our effective tax rate for the fourth quarter was approximately 19%. Based on the market environment and our expected geographic earnings mix, we expect our 2021 first quarter effective tax rate to be approximately 25%. We generated approximately $638 million of cash from operations during the fourth quarter and delivered over $1.1 billion of free cash flow for the full year. As a result, we ended the year with approximately $2.6 billion in cash. We will continue to prioritize reducing leverage in the near term and intend to pay down $685 million of debt coming due this year with cash on hand.
Capital expenditures during the quarter were $218 million, with our 2020 full-year capex totaling approximately $730 million. In 2021, we intend to keep our capital expenditures relatively flat at $750 million. We believe that with this level of spend, we will be well equipped to take advantage of the unfolding recovery.
Finally, let me provide you with some comments on how we see the first quarter playing out. As is typical, our results for the first quarter of 2021 will be subject to weather-related seasonality and the roll-off of year-end product sales, which primarily impact our international and Gulf of Mexico businesses.
While we anticipate a slower-than-normal start to the year in some international regions, we also expect activity momentum in North America to continue with completions activity outpacing drilling activity.
As such, in our Completion and Production division, we expect revenue to increase 3% to 5% sequentially, and operating margins to decline 150 to 200 basis points, largely due to a different business mix.
In our Drilling and Evaluation division, we anticipate a low single-digit revenue increase sequentially, with operating margins expected to increase by 50 to 75 basis points.
I’ll now turn the call back over to Jeff. Jeff?
Jeff Miller — Chairman, President and Chief Executive Officer
Thanks, Lance. To sum up, Halliburton is focused on executing our key strategic priorities to deliver industry-leading returns and solid free cash flow for our shareholders.
Our strong international business is expected to continue its profitable growth and market outperformance as the international activity ramps up throughout the year.
In the critical North American market, our business is recovering and demonstrating margin improvement. Digital is gaining traction, growing our revenue and helping us and our customers increase operational efficiency and reduce costs. Our capital efficiency, enabled by technology and service delivery improvements, is expected to contribute to solid free cash flow generation. And our commitment to a sustainable energy future will ensure we play a role in advancing cleaner and more affordable energy solutions.
I am optimistic about the future. While the 2020 downturn was deeper and more widespread than anything we’ve seen before, I am encouraged by the changes we implemented to solidify Halliburton’s role in the unfolding economic recovery, for oil and gas remains vital. Strong execution on our strategic priorities will allow Halliburton to continue to power into and win this recovery.
And now, let’s open it up for questions.
Questions and Answers:
Operator
[Operator Instructions] Our first question comes from the line of James West with Evercore ISI. Your line is now open.
James West — Evercore ISI — Analyst
Hey, good morning, Jeff, Lance, Abu.
Jeff Miller — Chairman, President and Chief Executive Officer
Good morning, James.
Lance Loeffler — Executive Vice President and Chief Financial Officer
Good morning.
James West — Evercore ISI — Analyst
And well done in North America and reinventing yourself there and creating a much more valuable asset and while it’s a structurally lower market or smaller market, you’ve created a nice cash flow machine there. The — I think that the question in my mind, and you gave some color around this, Jeff, but I wanted to dig in a little further is that the outlook for kind of full-year ’21, with North America, I know you mentioned you feel like that the momentum is still good. But I guess, first, is there some peak that we’re going to see here, some stabilization of activity as the company has remained capital disciplined that should affect kind of this maintenance level? And then on the international side, it sounds like you call it a bottom in 1Q, we get some pickup in 2Q, but the magnitude of the pickup in the second half, what’s your confidence level on that pickup?
Jeff Miller — Chairman, President and Chief Executive Officer
Yeah, thanks, James. Let me start with North America and then start with — I am before optimistic today than I certainly was 90 days ago. And I — 2021 will feel better than the second half of 2020 annualized. I think what’s important is we see momentum coming into the year and it looks steady for the remainder, and that’s predicated on customers I think will be certainly rational in capital discipline. But I think there is also pressure to hold production flat in 2021, which creates a bit of a floor as we look at the full year.
James West — Evercore ISI — Analyst
Okay.
Jeff Miller — Chairman, President and Chief Executive Officer
From an international perspective, I feel confident around the international recovery. And I think in terms of magnitude, the second half of 2021, we believe, or I believe, will be up low double-digits. So that’s fairly solid and that’s based on the tender pipeline that we’re seeing and the types of barrels that are produced, shorter cycle, I think, will lend themselves to that type of uptick. And maybe one last word on international outlook, I mean, I think the — we view 2021 as a bit of a transition year. I mean 2020 was the worst in our history, and we view 2022 is when we see the global rebalancing of supply and demand, which creates the sort of underpinning of a multi-year upcycle. And so, that we see Q1 as a bottom and then steadily building from there, that’s the kind of momentum that we really like to see going into that supply and demand sort of coming into balance.
James West — Evercore ISI — Analyst
Okay. Okay. And then the tendering process internationally that’s occurring, are these chunky projects, big ones or is it more smaller or is it kind of ramping of projects and that have maybe ramped down that is ramping back up? What’s the kind of the nature of that — those tenders?
Jeff Miller — Chairman, President and Chief Executive Officer
We’re seeing some tenders, some big ones, also seeing some extensions of existing work. So it’s a bit of a mixed bag at this point, but visibility we have are not all chunky. Again I think the extensions are important also to create sort of that steady momentum that we’re talking about.
James West — Evercore ISI — Analyst
Right, okay. Thanks, Jeff.
Jeff Miller — Chairman, President and Chief Executive Officer
Thank you, James.
Operator
Our next question comes from Angie Sedita with Goldman Sachs. Your line is now open.
Angeline Sedita — Goldman Sachs — Analyst
Thanks, good morning, guys.
Lance Loeffler — Executive Vice President and Chief Financial Officer
Good morning, Angie.
Jeff Miller — Chairman, President and Chief Executive Officer
Good morning, Angie.
Angeline Sedita — Goldman Sachs — Analyst
Good morning. So, Lance, maybe we could start with you and flesh out a little more commentary around the margin outlook for ’21 for both C&P and D&E. And maybe you could start with the 150 to 200 basis point decline on mix for Q1 and flesh that out for us and just thoughts about the full year. And then D&E, 8.2% in Q4, you said, up slightly in Q1. Can you talk about the margin outlook for the full year and the potential to return to double-digit margins?
Lance Loeffler — Executive Vice President and Chief Financial Officer
Sure, Angie. Look, I think it’s simply — as it relates to the guide that we gave, it’s simply a business mix for C&P. So we’ve got completion tool sales that are falling off and are being replaced — that revenue is being replaced by an improving North America market activity, but not at the same level of profitability.
But, look, we’re encouraged about some of the backlog that we see building in our completion tool business. And I think that also gives us the confidence that Jeff just outlined in terms of the back half of the year, particularly in the international markets.
As you think about C&P margin progression in 2021. I mean, I’d remind you and others on the call that we’re starting from a much higher point in 2021 than we did even in 2020, before the impact of the pandemic. And that’s on a much lower activity level. On a full year basis, I would say, Ange, that our expectations is that, we still drive mid-teens margins for our C&P division. And look, if we are able to get some pricing momentum it could go higher than that.
But we’re happy with what we’ve done, particularly creating the operating leverage in the business. Jeff has mentioned several times that it’s sustainable. And I think it fundamentally drives higher incrementals, at least that’s what the management team here is focused on for this next up cycle.
On D&E margins. Again, I think we are starting 2021 higher sequentially, which is typically not the case for our business. As we go through some of the seasonality issues that we’ve mentioned and year-end software sales falling off. So I’m encouraged to see the momentum in margin progression across the end of the year and into the beginning of 2021. And that’s coming off, again, a largest rig drop in history for our business and our industry.
Our expectations is to get to double-digit margins by the end of the year — end of the year of 2021. And I think that we’re ready to do that through capitalizing on — obviously, a recovering market that Jeff talked about in the back half of the year, but also on the technology and digital investments that we’ve made into the business throughout the course of 2020 and reaping the benefits in 2021.
But I think the overall point, particularly for our D&E business, as you think about the international markets, there is a real focus on profitable growth.
Angeline Sedita — Goldman Sachs — Analyst
Yeah. Fair color — that’s great color, Lance. I very much appreciate it. So maybe one more separate follow-up on e-fleets. Maybe, Jeff, you could talk about the technology that you have. How it differs from the peers? The contract you have with Cimarex? And then thoughts around additional construction and could electric fleets become a larger part of the operations over time?
Jeff Miller — Chairman, President and Chief Executive Officer
Thanks, Angie. Look, I think that was — it’s an elegant and differentiated solution, but clearly a premium solution. We’ve been working on the electric technology for a number of years. And I have always described some of the challenges around electric also being the cost and the upfront capital associated with it. The grid solution actually eliminates the requirement for turbines, which have come with a range of either operating problems or emissions. And so — and it’s important to give a shout out to the Cimarex management team here. Because, a lot of innovation and collaboration together in order to bring together a very efficient solution and also one with the absolute lowest emissions. I mean, because now it’s tapped into the grid and consuming sort of a variety of different energy sources.
So the customer commitment was very important. I think customer interest will be high, but it’s also — over time it’s also going to require pricing and different types of contract terms. And I view this though as part of our normal reinvestment cycle. Clearly there is interest, but we have a planned reinvestment cycle that’s inside of our capital budget and our outlook on capital efficiency and certainly see electric having a place in that, but that’s where it will sit.
Angeline Sedita — Goldman Sachs — Analyst
Great. Thanks. I’ll turn it over.
Jeff Miller — Chairman, President and Chief Executive Officer
Thank you.
Operator
Our next question comes from Scott Gruber with Citigroup. Your line is now open.
Scott Gruber — Citigroup — Analyst
Yes. Good morning.
Jeff Miller — Chairman, President and Chief Executive Officer
Good morning, Scott.
Scott Gruber — Citigroup — Analyst
So, Jeff, just staying on that same line of questioning. The demand for emission reduction solutions in frac appears pretty robust these days. With crude climbing above $50, do you think customers are going to be willing to pay up this year to begin a more material expansion of these solutions?
Jeff Miller — Chairman, President and Chief Executive Officer
Well, we’ll have to see. Like I said, we’ve seen — haven’t see that necessarily at this point, but I think that it’s part of an evolution. By that I mean, emissions are part of the cost of operating today. In my prepared remarks I indicated that. I thought technology would lower operating costs and also emissions. And I think dealing it that way is going to be important. And beyond that, from a Halliburton perspective, we think about nutrition labels in effect, which help us work with our customers to lower the emissions, not just for us but in the services that we provide, so that we can make choice and drive R&D towards what we think will be a lower emissions sort of footprint on location.
Scott Gruber — Citigroup — Analyst
Got you. And then, Lance, just coming back to C&P margins, a big question on Halliburton these days is just how C&P margins trend here, given the recovery domestically. But that’s coming in at a lower margin profile than international. Are you able to provide just a bit more color on the incrementals that you’re seeing on the domestic sides of C&P? We are not asking for the absolute level, but just in terms of the rate of change as activity comes back here? Are you seeing incrementals, say in 4Q that approach the segment average and those types of incremental sustainable into the first half of ’21?
Lance Loeffler — Executive Vice President and Chief Financial Officer
I think — look, incrementals will start off naturally slower when you’re just working on activity ramp. Clearly there is a lot more punch to incrementals when you start to get pricing as well. We’re not there yet as you’ve heard us say on the pricing side. But I think our incrementals have been very healthy as it relates to just the activity improvement in North America. And again, it goes back to the things that we were doing around the structural cost initiatives to get the cost structure right in this market and to watch that business improve on activity alone has been good to see.
Scott Gruber — Citigroup — Analyst
Got you. I appreciate it. Thank you.
Operator
Our next question comes from Sean Meakim with J.P. Morgan. Your line is now open.
Sean Meakim — J.P. Morgan — Analyst
Thanks. Hey, good morning.
Jeff Miller — Chairman, President and Chief Executive Officer
Good morning
Lance Loeffler — Executive Vice President and Chief Financial Officer
Good morning, Sean.
Sean Meakim — J.P. Morgan — Analyst
So you hit your $1 billion of free cash flow bogey for 2020. And I’m just curious how you think 2021 turn for us. You’ve got the moving parts of improving cash from operations as you go through the year, but also working capital needs shift as revenue, it’s going to improve sequentially. Capex, you’re expecting flat year-on-year. Just how do we think about setting that mark for ’21 in terms of what you can achieve from a free cash flow perspective?
Jeff Miller — Chairman, President and Chief Executive Officer
Sean, let me take the first part of that, because it’s — maximizing free cash flow is a priority of mine. And the strategic priorities that I have laid out are designed to deliver and maximize free cash flow. But as you say, I think the profile may look different this year. Lance, [Indecipherable].
Lance Loeffler — Executive Vice President and Chief Financial Officer
You’re right, Sean. Yeah, I think the free cash flow profile for 2021 versus 2020 will be much more from an operating profit perspective, right? So the full year of cost-cut benefits will be rolling through 2021. We’ll also have the increased activity that you’ve heard us reference so far on the call.
Yes, you’re right, capital discipline and our philosophy around that remains in place. But as the business begins to grow, working capital will require investment, right? As activity picks up. And so, I think about it outside of some of the noise that’s created from working capital movement. So, excluding working capital for a second, I would expect free cash flow to more than double in 2021. Is that helpful.
Sean Meakim — J.P. Morgan — Analyst
Very helpful. Yeah, thank you for that. And then on international markets, you talked about shorter cycle maybe taking back some share, I mean, if that makes sense. Any notice that tendering activity is picking up. Can you just talk about expectations for bidding behavior between you and your competitors? How that may compare and contrast with what we saw in the most recent cycle? What should give investors confidence that tendering rounds may look different than what they did in the most recent round we saw, let’s say, prior to the pandemic?
Jeff Miller — Chairman, President and Chief Executive Officer
Yeah. Look, Sean, I’m not going to comment on the strategic and the competitive issues that you brought up. But what I can speak from our perspective is, our focus is on profitable growth and profitable growth that maximizes free cash flow and drive returns. And I would say that that’s been something that is important, and we were making progress on that in the first quarter of 2020 in terms of improving margins and cash flow and returns. And then we took a COVID pause internationally.
Now I don’t think that dynamics have not changed in terms of available equipment for the international markets during the COVID period of time. So with activity and our focus on profitable growth, I’m encouraged by what I see. Clearly, it’s always competitive, certainly, it’s always competitive but that focus on profitable growth is front and center with me.
Sean Meakim — J.P. Morgan — Analyst
Understood. Thanks very much for that.
Operator
Our next question comes from Chase Mulvehill with Bank of America. Your line is now open.
Chase Mulvehill — Bank of America — Analyst
Hey, good morning, everyone. I guess I wanted to come back to the conversation around kind of E&P spending, and kind of your outlook for 2021. I don’t know if you could maybe just take a minute and talk to what your expectations are for North American E&P spending this year and then also on the international side? I know you said, kind of the activity up low double digits in the back half of this year for international, but I don’t know if that means that we can actually kind of get more flattish spending this year by E&Ps, or is that still going to be down.
Jeff Miller — Chairman, President and Chief Executive Officer
Look, from an international standpoint, I mean, I think that’s a fairly tight range, around flat. But I also think, what’s more important is the improvement that we’re seeing into what we believe is supply and demand balancing in 2022. And that’s the right kind of trajectory to have going into that. And so, if we’ve got double-digit growth in the second half of the year, we’ve called the bottom in the first quarter of the year, we just kind of work through that and, like I said, I believe it’s a tighter range around flat. But I think that’s going to be — it’s going to be the path to solid improvement. And I’m pretty optimistic about how all of that plays out.
In North America, again, I think Q1 last year creates a lot of noise in that comparison. But the important thing is, I do believe customers will be capital disciplined, but we’ve got a lot of growth to go just to get back to where we were even pre-pandemic when the first quarter of ’20. And so I think that — and we saw our production come off pretty hard in 2020. So just to keep things flat in 2021 from a production perspective requires a reasonable amount of activity. Actually more activity than we even see today based on kind of our calculation and outlook, which gives me good confidence that while we’ve got good momentum in the first quarter and we’ve got pretty good visibility for the year. So I think that our outlook that momentum, it builds in the first quarter, but it doesn’t fall off at the pace that it has in the past certainly. And I think that’s just because the drivers will be different. And I think capital discipline and flat production coexist in the market and that’s what gives me confidence.
Chase Mulvehill — Bank of America — Analyst
Okay. One quick follow-up. If we think about international pricing, we’ve heard some anecdotes from some people about some competitive pricing of some larger projects out there, but we don’t see all the data points. So I don’t know if you could maybe just take a second and just kind of talk about what you’re seeing out there on the international pricing side.
Jeff Miller — Chairman, President and Chief Executive Officer
Well, what I’d say is, like I said, it’s always competitive on big projects, we will see different behavior different times. I think the under — the most important thing is, I think we’re going into a multi-year cycle internationally and building profitable growth is what will be most important. And certainly most important to Halliburton. And I say it that way because the equipment availability hasn’t changed, certainly we view capital efficiency as one of our strategic priorities, which also means we want to put it to work in the places where it’s going to make the best returns. And that’s not going to be everywhere, that’s going to be in the best returning opportunities. But I think there is enough growth there. And again, it’s a multi-year cycle, it’s balancing in ’22 and the progression through ’21 gives me confidence in certainly taking that approach.
Chase Mulvehill — Bank of America — Analyst
Okay, perfect. I’ll turn it back over. Thanks, Jeff.
Jeff Miller — Chairman, President and Chief Executive Officer
Thank you.
Operator
Our next question comes from the line of Kurt Hallead with RBC Capital Markets. Your line is now open.
Kurt Hallead — RBC Capital Markets — Analyst
Hey, good morning, everybody.
Jeff Miller — Chairman, President and Chief Executive Officer
Good morning, Kurt.
Lance Loeffler — Executive Vice President and Chief Financial Officer
Good morning, Kurt
Kurt Hallead — RBC Capital Markets — Analyst
Hey, thanks for that — thanks for the great detail. I really appreciate it. That was good to start the year on a positive tone and positive note, especially after what we’ve been through right over the last last few years. So that’s good to hear. I think just — I wanted to follow up with you in the context, right, on the international front, since that’s been a point of focus on your messaging. You kind of gave the dynamics for the second half of the year, but when you talk about short cycle opportunity set and short cycle projects, what regions and areas would that be geared to.
Jeff Miller — Chairman, President and Chief Executive Officer
Yeah. Kurt, I mean, I think that if you look around the world that where are there either intervention opportunities or onshore type opportunities and offshore tie-backs, which — that starts to lead us to, I would think, through the Middle East, that can certainly have application in Asia, the North Sea, as well as in another sort of important market that demonstrate those characteristics. So I think it’s going to be fairly widespread in terms of where I think it’s the type of work. And again, the short cycle type barrels of what require less capital upfront, they yield production more quickly, they demonstrate better returns for operators. And so — and I think that, that’s where we’ll see more activity.
Chase Mulvehill — Bank of America — Analyst
Okay. That’s helpful. I appreciate that. And then I want to follow up on your experience using high line power through frac in the Permian? And you’ve outlined some benefits of that high line power relative to turbine driven e-frac. So how do you see this evolving, right, Jeff? And what are some of the near-term opportunities for high line driven e-frac to accelerate? And then what do you see as some of the growth lots potentially to the adoption?
Jeff Miller — Chairman, President and Chief Executive Officer
Well, the high line certainly or grid-powered frac certainly is the lowest emissions solution. Look, we learned a lot through the first project. And so early days and still learning. But we have always said about electric that the capital upfront around power was going to be the sticky wicket and one that we were not willing to dive off and invest in, because from one day to the next it’s not clear what’s most efficient, we actually knew all along that ultimately there would be a better, both market for availability for power and also ultimately grid power.
So I think that there is a lot of collaboration that’s required, there is a fair amount of technology involved and solving for how to get power where it needs to be. But I can — as I said in my remarks, it’s a very good solution to both the capital efficiency problem and emissions problem. And I look forward to seeing a catch on. So I don’t think it will be immediate, because it takes quite a bit of work upfront to get that all put in place. And I very much a commitment by the operator to stay the course.
George O’Leary — Tudor Pickering Holt — Analyst
Got it. That’s great. I appreciate that color. I’ll leave it there. Thanks for the info.
Jeff Miller — Chairman, President and Chief Executive Officer
Thank you.
Operator
Our next question comes from George O’Leary with Tudor Pickering Holt. Your line is now open.
George O’Leary — Tudor Pickering Holt — Analyst
Good morning, Jeff. Good morning, Lance.
Jeff Miller — Chairman, President and Chief Executive Officer
Good morning, George.
George O’Leary — Tudor Pickering Holt — Analyst
I’ve just get insight into the North American completion services space, and just curious, clearly thus far the increase in profitability has mostly been driven by cost out actions on your part and then utilization increases. I just wonder if you could speak to the supply demand dynamics that you see in the market today? And if there is any line of sight to pricing increases in any point this year or any frac spread count level that you guys are looking at which you think the market may actually start to tighten up a bit and pricing can increase?
Jeff Miller — Chairman, President and Chief Executive Officer
Yeah. Thanks, George. Look, I think attrition has taken its toll. We certainly saw a lot of it visibly in 2020. And I think our view is or my view is that the supply and demand gap continues to tighten. I also think the market structure is improving. And so — and as we look forward from here, just normal attrition or normal replacement probably runs 10% to 12%. So we’ve got that at a minimum in front of us. I also think that capital constraints are the current market for capital and capital investment makes us a lot tougher for our companies.
And so harvesting cannibalization of equipment that we saw in 2020, we also saw entire transactions predicated to a degree on harvesting equipment as part of that cycle. But all of those things are taking equipment out of the market. And so, could we see some tightening towards the end of 2021? I think so. Particularly with kind of how our outlook on activity for the balance of the year, but I think this is a — it will continue to — it continues to tighten is our outlook.
George O’Leary — Tudor Pickering Holt — Analyst
Okay, great. Very helpful color, Jeff. And then just digging through the game plan for growing that Specialty Chemicals business. I mean, you highlighted the plans in Saudi, clearly as the key part of this strategy. So just thinking bigger picture and longer term, what all do you guys need to execute on to be thrown one of the larger two players in that space. What’s left to do from here for you guys strategically to really grow that business.
Jeff Miller — Chairman, President and Chief Executive Officer
Well, look, our view of that as we stay the course. And we’ve got the infrastructure in place in the US, we’ve got what we’re progressing to completion, the plan in the Middle East. But we’re certainly encouraged about what we’ve done and our outlook. I’m not going to try to predict market shares and those sorts of things. I like what we’re doing and I’m confident that what we are doing continues to improve and grow that business over time. Take a very long view of the chemicals business, it has long sort of cycle times around tenders and awards and those sorts of things. So — but certainly all of the plumbing is getting in place now. And I’m very encouraged about the outlook for that business, particularly as it applies to mature fields and the kind of sustainable throughout the cycle type activity that it brings. George?
Kurt Hallead — RBC Capital Markets — Analyst
Great, thanks guys. You had both of my questions. Thank you very much.
Jeff Miller — Chairman, President and Chief Executive Officer
All right, thank you.
Operator
Thank you. That concludes our question-and-answer session for today. I’d like to turn the conference back over to Jeff Miller for closing remarks.
Jeff Miller — Chairman, President and Chief Executive Officer
Thank you, Liz. Before we end the call, I’d like to make a few closing comments. Halliburton’s five strategic priorities are designed to deliver industry-leading returns and maximize free cash flow. Our strong international business is well positioned with the right geographies, technologies and people to deliver profitable growth, while our North American business is recovering and demonstrating margin improvement.
Halliburton’s market outlook, strategic priorities and execution culture make me optimistic about our future. I look forward to speaking with you again next quarter. Liz, please close out the call.
Operator
[Operator Closing Remarks]