Wizards – a winner
MAGIC continues to gain traction with momentum in Tarkir: Dragonstorm, Final Fantasy, its collectible business Secret Lair, and its backlist products. Engagement levels remain solid for this title. In Organized Play, the company saw a year-over-year increase of nearly 40% in unique players during the first half of 2025. Hasbro anticipates this momentum to continue in the latter half of 2025 and beyond.
A major investment area in Wizards is digital, which presents a new way for story-telling. Hasbro is making good progress on its sci-fi RPG Exodus and is aiming for a launch in the second half of calendar year 2026. The company has also entered into an agreement with Giant Skull, which is now developing a new Dungeons & Dragons game.
Hasbro anticipates continued strength in the Wizards segment during the latter half of the year and is now forecasting revenue for this division to grow in the high-20% range for fiscal year 2025.
Q2 performance
In the second quarter of 2025, Hasbro generated total revenue of $980.8 million, down 1% from the same period last year. Earnings, on an adjusted basis, rose 7% year-over-year to $1.30 per share.
Outlook
For the full year of 2025, Hasbro expects total revenue to be up mid-single-digits in constant currency. Adjusted operating margin is expected to be 22-23%.