IKEA confirmed that this reorganization is not aimed at store operation or distribution units, and said that it was trying to cut down on duplicate roles.

Earlier this week, Business Insider reported that IKEA employees were dissatisfied with the company due to a policy introduced in 2017 across all of its US stores.
The O4G policy — which moves around the roles of store workers — seemed to have caused dissent among its employees, or “co-workers” as the company terms them.