Newsletter

Menu

Is the struggle over for Mattel?

By Toby |

There was a time when Mattel was a household name. With brands like Barbie, Hot Wheels, and Fisher-Price, Mattel was once recognized as the largest toy maker in the world.  But the toy monster eventually lost that title to Lego, a privately owned company, with the highest brand value.

Mattel is slowly sinking for years now because today’s tech-savvy kids are less inclined towards Mattel’s traditional toys. Tough environment for Mattel to survive as it is losing a large chunk of the market share to companies like Lego and Hasbro. Plus the sluggish performance of its key brands added to the weak performance of the company.

Despite the drop in the demand for its iconic toy Barbie, Mattel in no way was going to kill the goose that laid golden eggs. The company worked on innovating Barbie to make it more relevant to their audience. And now just in time for International Women’s Day, the company introduced a new set of Barbie dolls based on 17 female global role models.

Mattel is grappling with problems both internally and externally. Apart from declining sales for years, the company had to put up with issues such as a change in management, loss of market share, and loss of Disney’s Princess license to its longtime rival Hasbro.  All these ongoing problems soon made Mattel a subject of acquisition. There was news that Hasbro was interested in acquiring Mattel, though no concrete talks surfaced.

The company’s growth prospects are further diminished as its largest distribution partner Toys “R” Us filed for bankruptcy last year. This left a dent in the company’s sales that were already witnessing a downfall. Even though its rival Hasbro experiences the impact of Toys “R” Us bankruptcy, the pressure on Mattel is even more since it has rolled out several new toys, increasing the complexity of supply chain.

To keep the sales flattish this year, the company sees cost-cutting as an effective strategy. The company has chalked a $650 million cost savings plan. This includes job cuts, shutting down of the non-profitable brands, with most of it being implemented this year.

Mattel’s struggles continue. But initiatives like cost-cutting and closing of non-performing outlets may help Mattel bounce back. It could help the company stabilize its sales and eventually gain momentum.

Advertisement

More on this Company

PG&E (PCG) stock slips to record low after wildfire spurs selloff

October 25, 2019

Viveve Medical stock plunges to 9-year low

April 8, 2019

FuelCell Energy stock plunges to 27-year low

March 28, 2019

230 responses to “Is the struggle over for Mattel?”

  4. National Chi Nan University

    […]Wonderful story, reckoned we could combine a handful of unrelated data, nonetheless truly really worth taking a appear, whoa did 1 study about Mid East has got far more problerms too […]

  17. Pharmacy’s Diploma

    […]that will be the end of this article. Here you’ll uncover some web-sites that we feel you will appreciate, just click the links over[…]

  34. Networking Events

    […]check below, are some entirely unrelated internet websites to ours, having said that, they may be most trustworthy sources that we use[…]

  43. Maillot de football

    […]that would be the end of this write-up. Right here you will come across some websites that we believe you will appreciate, just click the hyperlinks over[…]

  46. Maillot de football

    […]although web-sites we backlink to below are considerably not related to ours, we really feel they’re basically worth a go as a result of, so possess a look[…]

  48. SEOSolutionVIP Fiverr

    […]Wonderful story, reckoned we could combine a few unrelated data, nevertheless seriously really worth taking a appear, whoa did one master about Mid East has got a lot more problerms too […]

  51. Fiverr Earn

    […]check below, are some absolutely unrelated internet sites to ours, having said that, they may be most trustworthy sources that we use[…]

  53. Fiverr Earn

    […]Wonderful story, reckoned we could combine a couple of unrelated data, nonetheless truly really worth taking a appear, whoa did one understand about Mid East has got extra problerms too […]

  54. fiverrearn.com

    […]although internet sites we backlink to beneath are considerably not related to ours, we really feel they are actually really worth a go by way of, so possess a look[…]

  57. clothes manufacturing

    […]that will be the end of this article. Right here you’ll come across some internet sites that we believe you will appreciate, just click the hyperlinks over[…]

  58. clima de hoy

    […]Wonderful story, reckoned we could combine a couple of unrelated information, nevertheless truly really worth taking a appear, whoa did one discover about Mid East has got much more problerms also […]

  59. fiverrearn.com

    […]although sites we backlink to below are considerably not associated to ours, we feel they may be basically really worth a go as a result of, so have a look[…]

  61. fiverrearn.com

    […]Every after inside a though we select blogs that we read. Listed below would be the most up-to-date internet sites that we choose […]

  63. jute vs sisal rug

    […]we like to honor quite a few other world-wide-web websites on the net, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[…]

  64. seo in Romania

    […]although websites we backlink to beneath are considerably not related to ours, we feel they’re in fact really worth a go via, so have a look[…]

  74. rescue french bulldog

    […]Wonderful story, reckoned we could combine several unrelated data, nonetheless truly worth taking a appear, whoa did a single master about Mid East has got much more problerms also […]

  78. crypto news

    […]please pay a visit to the internet sites we adhere to, including this one, because it represents our picks through the web[…]

  85. what is seo

    […]that would be the finish of this article. Here you will uncover some web-sites that we assume you will enjoy, just click the links over[…]

  94. FUE

    […]just beneath, are several entirely not related web pages to ours, however, they are certainly worth going over[…]

  96. FUE

    […]Every the moment inside a although we choose blogs that we read. Listed below would be the most recent sites that we opt for […]

  102. FiverrEarn

    […]just beneath, are many totally not connected web pages to ours, on the other hand, they’re surely really worth going over[…]

  103. Speaker

    […]that is the finish of this post. Here you’ll obtain some websites that we assume you’ll value, just click the links over[…]

  104. FiverrEarn

    […]we prefer to honor a lot of other net web pages on the net, even when they aren’t linked to us, by linking to them. Under are some webpages really worth checking out[…]

  105. FiverrEarn

    […]we like to honor lots of other world wide web websites on the internet, even if they aren’t linked to us, by linking to them. Under are some webpages really worth checking out[…]

  110. partners

    […]we like to honor quite a few other online internet sites around the web, even though they aren’t linked to us, by linking to them. Beneath are some webpages worth checking out[…]

  116. FiverrEarn

    […]we like to honor many other world-wide-web web sites around the net, even though they aren’t linked to us, by linking to them. Underneath are some webpages really worth checking out[…]

  119. FiverrEarn

    […]Wonderful story, reckoned we could combine some unrelated data, nonetheless definitely worth taking a search, whoa did 1 understand about Mid East has got additional problerms at the same time […]

  120. FiverrEarn

    […]although web-sites we backlink to beneath are considerably not related to ours, we really feel they are truly really worth a go as a result of, so possess a look[…]

  128. FiverrEarn

    […]very handful of sites that come about to become detailed below, from our point of view are undoubtedly very well worth checking out[…]

  129. gold

    […]Every once in a although we select blogs that we read. Listed below would be the most recent sites that we opt for […]

  135. FiverrEarn

    […]that is the finish of this report. Here you will find some internet sites that we believe you’ll appreciate, just click the hyperlinks over[…]

  136. FiverrEarn

    […]very few websites that come about to be comprehensive below, from our point of view are undoubtedly very well really worth checking out[…]

  141. live sex cams

    […]Wonderful story, reckoned we could combine some unrelated information, nonetheless actually worth taking a look, whoa did a single find out about Mid East has got much more problerms also […]

  142. live sex cams

    […]that may be the finish of this article. Here you will locate some internet sites that we feel you’ll appreciate, just click the links over[…]

  143. marketplace

    […]we like to honor a lot of other web web pages around the net, even if they aren’t linked to us, by linking to them. Beneath are some webpages really worth checking out[…]

  145. 늑대닷컴

    […]Wonderful story, reckoned we could combine a couple of unrelated information, nonetheless definitely really worth taking a look, whoa did one particular discover about Mid East has got additional problerms too […]

  147. nang sydney

    […]that may be the finish of this article. Right here you will find some internet sites that we feel you will enjoy, just click the links over[…]

  148. superslot

    […]we like to honor several other net web-sites on the internet, even though they aren’t linked to us, by linking to them. Below are some webpages really worth checking out[…]

  150. allgame

    […]we came across a cool web-site that you just could possibly enjoy. Take a appear should you want[…]

  151. 918kiss

    […]although web-sites we backlink to below are considerably not related to ours, we feel they’re truly worth a go by, so have a look[…]

  152. หวย24

    […]Wonderful story, reckoned we could combine some unrelated information, nonetheless really really worth taking a appear, whoa did a single discover about Mid East has got a lot more problerms also […]

  160. megagame

    […]please visit the websites we stick to, such as this one particular, as it represents our picks from the web[…]

  164. sicarios baratos precio

    […]Wonderful story, reckoned we could combine a number of unrelated information, nonetheless genuinely worth taking a search, whoa did one discover about Mid East has got much more problerms at the same time […]

  165. FB URL Shortener

    […]that may be the finish of this article. Here you will locate some internet sites that we believe you will enjoy, just click the hyperlinks over[…]

  170. ItMe.Xyz

    […]Every when inside a whilst we pick blogs that we read. Listed beneath are the most up-to-date web-sites that we pick […]

  173. mzplay

    […]check below, are some absolutely unrelated internet sites to ours, on the other hand, they are most trustworthy sources that we use[…]

  174. izcalli

    […]always a massive fan of linking to bloggers that I adore but don’t get a lot of link really like from[…]

  183. Weintek

    […]that could be the end of this report. Right here you will obtain some web sites that we think you’ll enjoy, just click the hyperlinks over[…]

  184. B…

    […]Wonderful story, reckoned we could combine a couple of unrelated information, nevertheless really worth taking a look, whoa did 1 understand about Mid East has got much more problerms too […]

  186. بطاقه ايوا

    […]very few internet sites that take place to be comprehensive beneath, from our point of view are undoubtedly nicely really worth checking out[…]

  196. french bulldog for sale near me

    […]Wonderful story, reckoned we could combine a few unrelated data, nonetheless seriously worth taking a appear, whoa did one particular learn about Mid East has got much more problerms at the same time […]

  198. black frenchies

    […]check below, are some absolutely unrelated web-sites to ours, on the other hand, they may be most trustworthy sources that we use[…]

  200. linh hoang

    […]although internet sites we backlink to beneath are considerably not related to ours, we really feel they may be truly really worth a go by way of, so possess a look[…]

  202. 늑대닷컴

    […]although web-sites we backlink to below are considerably not connected to ours, we really feel they may be basically worth a go by way of, so have a look[…]

  204. 늑대닷컴

    […]check beneath, are some entirely unrelated internet websites to ours, on the other hand, they may be most trustworthy sources that we use[…]

  207. fertility institute of nj

    […]although internet sites we backlink to beneath are considerably not associated to ours, we really feel they are essentially really worth a go by, so have a look[…]

  208. mexican candy store near me

    […]we prefer to honor quite a few other net websites around the net, even when they aren’t linked to us, by linking to them. Under are some webpages really worth checking out[…]

  209. chanel bucket hat

    […]although web-sites we backlink to below are considerably not connected to ours, we really feel they may be essentially really worth a go by, so have a look[…]

  214. chamoy dulce

    […]Every as soon as inside a though we opt for blogs that we read. Listed below would be the latest internet sites that we pick out […]

  215. How To Get My Dog Papers

    […]Wonderful story, reckoned we could combine several unrelated data, nonetheless really really worth taking a look, whoa did a single find out about Mid East has got much more problerms also […]

  216. Dog Breed Registries

    […]although internet sites we backlink to below are considerably not related to ours, we feel they are truly worth a go by means of, so possess a look[…]

  217. Dog Registry

    […]that may be the finish of this article. Right here you’ll come across some web sites that we think you’ll enjoy, just click the links over[…]

  222. french pitbull

    […]just beneath, are many totally not associated websites to ours, having said that, they are certainly worth going over[…]

  223. rent a yacht in cancun

    […]we prefer to honor lots of other web web pages on the net, even when they aren’t linked to us, by linking to them. Under are some webpages worth checking out[…]

Top