Lyft acquires bike-sharing start-up Motivate

Lyft is going toe-to-toe with rival Uber in order to keep up in the ride services market. Its latest move is the purchase of Motivate, the largest bike-sharing firm in the US. The exact transaction value was not disclosed although it is rumored to be around $250 million. Motivate operates bike services like Citi Bike, … Continue reading Lyft acquires bike-sharing start-up Motivate