METRO BRANDS LTD ( NSE: METROBRAND) Q3 2022 earnings call dated Jan. 17, 2022
Corporate Participants:
Gaurav Jogani — Investor Relations
Nissan Joseph — Chief Executive Officer
Kaushal Parekh — Chief Financial officer
Alisha Malik — President of E-Commerce & Marketing
Farah Malik Bhanji — Managing Director
Analysts:
Tejas Shah — Spark Capital — Analyst
Bhargav Buddhadev — Kotak Mutual Fund — Analyst
Ankit Kedia — Phillip Capital — Analyst
Jignesh Kamani — GMO and Company — Analyst
Aliasgar Shakir — Motilal Oswal — Analyst
Gaurav Jogani — Axis Capital Limited — Analyst
Prashant Kutty — Sundaram Mutual Fund — Analyst
Ashish Kanodia — Ambit Capital — Analyst
Devanshu Bansal — Emkay Global Financial Services — Analyst
Vinayak Mohta — Stallion Asset — Analyst
Girish Pai — Nirmal Bang Equities — Analyst
Nishit Rathi — Chanakya Wealth Creation — Analyst
Presentation:
Operator
Ladies and gentlemen, good day, and welcome to the Metro Brands Limited Q3 FY 22 Results Conference Call hosted by Axis Capital Limited. [Operator Instructions] Please note that this conference is being recorded.
I now hand the conference over to Mr. Gaurav Jogani. Thank you, and over to you, sir.
Gaurav Jogani — Investor Relations
Thank you, Fraser [Phonetic]. Good afternoon, everyone. On behalf of Axis Capital, it’s my utmost pleasure to welcome you all to Metro brands maiden earnings conference call. From the management, we have with us today Mr. Rafique Malik, Chairman; Mrs. Farah Malik Bhanji, Managing Director; Mr. Nissan Joseph, Chief Executive Officer; Ms. Aisha Rafique Malik, President, E-commerce and marketing; Mr. Sohel Kamdar, Chief operating officer; and Mr.. Kaushal Parekh, Chief Financial Officer.
I would now like to hand over the call Mr.. Nissan Joseph, for his opening comments, post which we can take the call for the Q&A.
Nissan Joseph — Chief Executive Officer
Thank you, Gaurav, and good afternoon everyone. Thank you all for joining our first quarterly analyst call for Q3 fiscal year ’22. We’re very excited about the quarter we just completed. Our revenues were up 59%, our EBITDA was up 69%, and our PAT was up 53%. All in all, it was the best quarter for Metro in Metro Brand’s history, in revenue, EBITDA and PAT.
Apart from this, we are also very excited on a couple of other factors. One is that we’ve seen traction in our stores across all the tiers that we operate in, from the metro cities, all the way down to Tier 3, all of them showed traction in the increase of sales, along with the fact that each of our concepts of Metro, Mochi, Walkway and Crocs, all also also grew through this period of time, and layered on top of that with the business with the business — with the e-com business that grew 114% in the last quarter, continuing its growth to get to double-digit almost for the year this year.
Apart from this, we also want — would like to update you that we have signed the Fitflop agreement that gives us the distribution rights for all of India, and that allows us to sell it in our own multi brand stores, we can open EBOs stores and we will continue to distribute the product through our e-com channels and our omni business. And lastly, before I turn it over to Kaushal, I would like to reiterate that we feel very good about the quarter we had. We do understand that there are some headwinds possible from the COVID issues facing the country, but we are ready and able to face them as we’ve done ably in the last few months, and also we would reiterate that we would feel confident about hitting our goals that we stated in our RHP of 260 stores over the — 260 new stores over the next three years.
With that, I’d like to turn it over to Kaushal to take — give us some granularity on the numbers.
Kaushal Parekh — Chief Financial officer
Thank you, Nissan. Good afternoon, everyone, and welcome to Q3 earning calls of Metro Brands Limited. The quarter under review saw a phenomenal recovery, especially after first half of the year, which was dented — or impacted due to COVID second wave. In fact, Q3 FY ’22 was the first quarter, post onset of COVID-19, where we saw a minimal COVID related restrictions. Robust recovery in customer sentiments, which we started witnessing from August ’21 onwards, continued in Q3 FY ’22, and this helped us register our best quarter ever in terms of quarterly sales, store opening target, EBITDA and PAT.
Now, let me start with a quick snapshot of our financial performance of Metro Brands Limited. Let me start with revenues. On a Y-on-Y basis, Q3 FY ’22 revenue was up by 59%. For nine month FY ’22, revenue was up by 95% over last year. If we compare this even with pre-COVID level and comparing with Q3 FY ’20, our revenue was up by 38%. As Nissan mentioned, we would also want to highlight again strong growth momentum, which we saw in e-commerce sales is continuing. On a Y-on-Y basis for nine months FY ’22, overall e-commerce sales revenue was up by 114% over last year.
Moving on to gross margins. At a consolidated level for nine months FY ’22, we delivered strong gross margins of 58.1%. Higher gross margin was primarily due to lower contribution of discount sales and improvement in overall sales mix. We saw our in-house product contribution going up to around 72% versus 69%-70%, which we saw in last year. However, in coming quarter, we expect our gross margins to normalize back to around 55% to 56%, that’s the level that we have seen as an average were last three to four years. Moving on lastly to EBITDA and PAT. In Q3 FY ’22, we delivered best ever EBITDA of 34.9% and PAT of 21%. Similarly for nine months FY ’22, despite adverse impact of COVID in — COVID second wave in first quarter, we delivered best ever EBITDA and PAT of 29.8% and 15% respectively.
With this, I’ll conclude my financial summary, we are now open to Q&A.
Questions and Answers:
Operator
Thank you very much. [Operator Instructions] The first question is from the line of Tejas Shah from Spark Capital. Please go ahead.
Tejas Shah — Spark Capital — Analyst
Hi, thanks for the opportunity, and congrats on a very good set of numbers. So first question pertains to the demand environment in general. So how should we read such a strong recovery? Was it — was there an element of pent-up demand as per your read or this is a genuine recovery which happened, which is sustainable, once we cross again this Omicron hurdle you believe that, that the recovery can actually surprise us on upside again?
Nissan Joseph — Chief Executive Officer
Thank you for that question. So to give you some granularity, as I mentioned in the opening remarks, we’ve seen it across the tiers of business that we operate in. We’ve also seen the demand come very strongly in our e-commerce business and that was accretive to our business and not cannibalistic. We also saw it in all of our four concepts. So that’s the foundation of it.
The second part of it is, when you look at the categories of shoes that are selling, we’ve seen traction beyond just the casual footwear that we normally see during the COVID times. We’ve seen great traction in our festive, we’ve seen great traction in our wedding collection, but surprisingly also our formal collection has held up pretty well through this period of time too. So looking at the demand that we’re seeing across genders, across categories, across concepts, across tiers, we feel very strong about the consumer sentiment through Q3, and we see that — we see no reason for that diminishing. There was a small portion of pent-up buying that probably came in the festival and the the wedding collection, but for the most part demand was quite evenly spread that gives us hope.
Tejas Shah — Spark Capital — Analyst
And sir, do you believe that we would have gained substantial market share in the quarter considering the growth that we have reported or you saw similar demand across for the category?
Nissan Joseph — Chief Executive Officer
So, we would like to comment on what we did. I’m not privy to the numbers of the other people, but we did post a solid growth over our pre-COVID numbers. We did open up quite a few new stores in the last quarter. All of those would indicate that we are headed in the right direction. What that is or how that is I couldn’t quantify it, but I think these are all indicators that Metro Brands is headed in the right direction.
Tejas Shah — Spark Capital — Analyst
Sir, that’s very helpful. And sir, lastly, can you help us with two-year CAGAR for the 3Q?
Kaushal Parekh — Chief Financial officer
Two-year CAGAR for revenue?
Tejas Shah — Spark Capital — Analyst
Yeah, revenue and PAT, both.
Kaushal Parekh — Chief Financial officer
So, two-year maybe — would be a much shorter period because of COVID and various other impact, but if I was to give you a slightly longer horizon thesis, then over a 10-year period we have seen a revenue CAGR of 17% and a PAT CAGR of 18%. If we take five years, I’m excluding COVID related impact and I’m taking historical numbers till FY ’20. If I take for — if I seek revenue CAGR for last three years, it would be about 12% and PAT CAGR was around 18%.
Tejas Shah — Spark Capital — Analyst
I was asking pertaining to 3Q, 3Q in particular. Hello?
Kaushal Parekh — Chief Financial officer
Yeah, Tejas, what I said was that I had excluded FY ’21 is — it was impacted due to COVID.
Tejas Shah — Spark Capital — Analyst
Yeah, but 3Q FY ’21 would not have impact of COVID, so that’s why I just wanted to see two-year CAGR that way. Anyway, I’ll take this offline. And then lastly if you can comment on — you briefly mentioned about raw material inflation in your presentation and then also some interventions which have been made. So if you can elaborate on that point, what interventions have been made and what proportion?
Kaushal Parekh — Chief Financial officer
So, Tejas, as we mentioned in our presentation, we are seeing inflation impact in our raw material cost, which would be ranging around, say 4% to 5%. In terms of steps, I would say we work with a network — a vendor network base up around 250 vendors. So we are closely working with them to ensure that the cushion we have expected and must be raised, which will happen over a period of time. Most importantly, we had, we had seen — we had expected supply chain disruption due to earlier COVID wave and hence we sort of stocked up for our seasons as well. So we are well stocked up and this has all come at pre-inflation price.
However, having said that, we expect some increase to happen over a period of time and we feel we should be able to absorb a bit of it between ourselves and our vendors, and obviously certain amount would get passed on to our customers. For our Walkway brand, which is our value format, it was also impacted on account of increase in GST rates effective for sub Jan. There have taken corrective measures to ensure that our numbers and our gross margins are not impacted.
Tejas Shah — Spark Capital — Analyst
That’s free helpful. Thanks, and all the best.
Operator
Thank you. The next question is from the line of Bhargav Buddhadev from Kotak Mutual Fund. Please go ahead.
Bhargav Buddhadev — Kotak Mutual Fund — Analyst
Yeah, good afternoon, Team, and thanks for the opportunity and congrats for a good set of numbers. My first question is, is it possible to share what has been the rent cost in the nine-month FY ’22? And if we have to compare it with two year period before, which is nine-month FY 20, what was the rent cost then?
Kaushal Parekh — Chief Financial officer
So let me take that question. Our rental cost was in the range of 13%, 13.5%, which is very comparable with the rental cost that we saw even pre-COVID. I would want to highlight here — we share very deep relationships with our landlord partners. During — during first wave, second wave of COVID there was a good discussion between us and them and as a true business partner they extended waivers to us to ensure that we sustain the COVID impacted period, and this helped us sort of maintain our rent ratios at these middle levels.
Bhargav Buddhadev — Kotak Mutual Fund — Analyst
Sir, there was no savings in rent cost in the current quarter as well, right?
Kaushal Parekh — Chief Financial officer
No, there — if you see for a quarter it may not be a right way to see it because obviously Q3 obviously is the best quarter out of the four quarters in the year. If you see for the nine months ended FY ’22, we had, say one of the best quarter in Q3 and then we had Q1 which was impacted due to COVID third wave. So I think it got balanced out for nine months as a whole and this is entire sort of to maintain our rent ratios at that level.
Bhargav Buddhadev — Kotak Mutual Fund — Analyst
Second, is it possible to share what has been the operating cash flow and free cash flow generation in the nine months.
Kaushal Parekh — Chief Financial officer
So, I’ll get back to you on actual — on exact numbers, but as I said, we had — we are a free cash flow generating entity and we have been paying dividends or share persons since 2000. So even — even in this nine months, cash flow generation was, was strong in spite of increase in inventory that we, that I mentioned as a built up towards the festive season.
Bhargav Buddhadev — Kotak Mutual Fund — Analyst
And lastly on this new tie-up which was done with FitFlop, is it possible to share some numbers in terms of what could be the revenue potential which you might be targeting? And is the current guidance new store includes the FitFlop stores as well or that would be over and above that?
Nissan Joseph — Chief Executive Officer
So, Bhargav, let me take the last question first. The 260 stores that we guided to do not include FitFlop stores. So any FitFlop stores that we open will be above and beyond this 260 stores. So that’s number one. Number two, to give you an idea of the revenue projections without any forward-looking statements. What I can tell you though is we’ve done — we sold FitFlop for the last four years, albeit, through another source, and what we’ve seen is great traction in that brand. It is a — the average FitFlop sells for approximately INR5,000, and that plays to our affordable, aspirational and premium footwear space that we play in very well. So it fits with our current consumer very well, number one. Number two, we are able to now take that business and make sure that we are adequately supplied, which we’ve never had in the past for our own multi-brand, so that’s number one. So that’s the piece of business we expect to see grow compared to what we’ve done with them over the last four years.
The new business to us out of this deal would be opening up exclusive brand stores and we are currently charting the course to to see how many we can open inside this fiscal year and in the fiscal years to follow. The third piece of that business that we never had and is new to us is the e-commerce business. So we will be able to sell our marketplaces through our own.com, and Of course, activate the omnichannel function of our commerce feature. And the fourth one, I guess surprisingly, we will actually be supplying FitFlop to some of our competitors, but we being brands towards, that’s what we would do to ensure that the brand has great and good penetration throughout India. So the FitFlop piece, while I don’t want to give any specific forward looking numbers, I think you can gage, has a lot of opportunity for growth still in our portfolio.
Bhargav Buddhadev — Kotak Mutual Fund — Analyst
Thank you very much for the answer and all the very best.
Nissan Joseph — Chief Executive Officer
Thanks, Bhargav.
Operator
Thank you. The next question is from the line of Ankit Kedia from Phillip Capital. Please go ahead.
Ankit Kedia — Phillip Capital — Analyst
Thank you. Sir, my first question is, can you talk to us regarding the gross margins in Q3 FY ’20, because Q3 is always going to be a lumpy quarter and seasonality will play a big role, so it will help us understand that this time in Q3 has there been an abrasion in gross margins? Typically, Q3 is always good in gross margins.
Kaushal Parekh — Chief Financial officer
Ankit, thanks for asking that question. Q3 is always good in terms of gross margins because most of the sales that happens in this quarter is full price sales. If I can give you gross margins for FY ’20 in third quarter, it was around 56%, 56.5-%, whereas we delivered 59.1% for quarter three FY ’22.
Ankit Kedia — Phillip Capital — Analyst
Sure. My second question is we have opened more than 30 stores in the quarter, but if I look at other expenses, because a lot of our employee cost is variable in nature which comes in other expenses, a lot of the marketing spends are also variable. And if I look at from a percentage terms, even last year Q3 is slightly on the lower side. So how is that — what have we done? Has the A&P been significantly low in the quarter and that could come back in subsequent quarters or this is the new normal?
Kaushal Parekh — Chief Financial officer
Yeah, I think our advertisement spend was around that 3% mark, which we generally do. As you rightly said Ankit, our other expense includes variable commissions that we pay to our staff as well as to our landlord partners to a significant extended moves along with the increase in, increase in sales.
Ankit Kedia — Phillip Capital — Analyst
Yeah, but if I look at quarter-on-quarter basis, we have not seen that increase despite a strong top line growth. So that’s where I’m coming from.
Nissan Joseph — Chief Executive Officer
Ankit, we are seeing it, we — for the same quarter in the year before the other expenses were INR54 crores and then this year it is INR85 crores. Was there a different number you were looking at?
Ankit Kedia — Phillip Capital — Analyst
Because we have also done multiple store openings in the quarter, so I presume that lot of the cost would also come on back of stores opening and hence is this number sustainable going forward or not?
Kaushal Parekh — Chief Financial officer
Yeah, so Ankit, we don’t do significant expense on store opening, obviously, once the store opens, store expense towards fit out gets capitalized and we incur some, obviously some cost for promoting that store so that cost goes into our renting cost, but we see this cost that you’re seeing in other expense would be sort of sustained over a period to a certain extent.
Ankit Kedia — Phillip Capital — Analyst
Sure. And my last question is on the ASP.
Kaushal Parekh — Chief Financial officer
In terms of percentage, we are not seeing, I’m not sure if you’re referring to right numbers, but it’s in the range of 18%, 18.5%, 19% to revenue. So it’s not that significantly different quarter-on-quarter as well.
Ankit Kedia — Phillip Capital — Analyst
Sure. My last question is on the ASP. If I look at some FY ’21 ASP to nine-month ASP, we have seen nearly a 10% increase in Metro, 8% in Mochi, and a small number in Crocs. So is it due to the mix change during the year we have taken price increases in these products?
Nissan Joseph — Chief Executive Officer
No, we have not taken any price increases coming up to this point. What we have seen is the customer desire to buy a higher number of product, a higher percentage of our sales in the 3,000 plus category, number one. Number two, we’ve seen a decline in the category of below INR1,500 of shoes being sold. So the ASP increase has come from our mix of goods predominantly and not because of price increases up to this point. Of course, going forward, there will be some price increase impact to that ASP as well. But having said that, it will probably be normalized because we now go into the end of season sale period this month, so that tends to have a normalization of that number as we come to the back end, Ankit.
Ankit Kedia — Phillip Capital — Analyst
Sure. That’s helpful. Thank you so much and all the best.
Operator
Thank you. [Operator Instructions] The next question is from the line of Jignesh Kamani from GMO and Company. Please go ahead.
Jignesh Kamani — GMO and Company — Analyst
Yeah, fine. Congratulations for good set of numbers. Just want to have some color on the SSG [Phonetic] strained for the third quarter ended nine month?
Nissan Joseph — Chief Executive Officer
So while we don’t break out our SSGs, I’m comfortable in sharing with you that all our channels and concepts and our tiers showed positive growth. If you can look from our store opening numbers year-on-year, you can figure out quickly that we opened fewer stores that our growth, number one. Number two, not all of those stores opened on the first day of the year. So there is also that variable. So while we don’t break it out by SSG, I can tell you this that we are very pleased between the unit growth in terms of ASPs and also traffic growth that we’ve seen through Q3 and through this period of time that we pretty optimistic about what that bodes for the demand for our products, assuming no COVID.
Jignesh Kamani — GMO and Company — Analyst
Okay, and secondly…
Kaushal Parekh — Chief Financial officer
Jignesh, let me share one data point with you, as I did in my — my speech at the time of starting. If we compare our Q3 FY ’22 growth with Q3 FY ’20,
We have seen overall growth of around 38%. So it’s on a pre-COVID numbers, it’s about 38% growth.
Jignesh Kamani — GMO and Company — Analyst
Understood. The second point on the gross margin, as the pent-up demand and the overall demand was very strong, that’s why our overall discounting was lower or as a policy we are moving more towards the lower discounting?
Kaushal Parekh — Chief Financial officer
Jignesh, there are two points which led to improved gross margins of 58.9% that you see for nine months. One important reason is lower — if you see quantum of discounted sales to total sales, it was lower in this nine months as compared to earlier period, it was sub 5% as compared to around say 9% that we saw in FY ’21. Second important reason was the improvement in overall sales mix. We saw contributions from our in-house sales improving to about 72 odd percent versus 69.5% to 70% that we saw in FY ’20. So this two are one of the critical — one of the critical reasons for improvement that we saw in gross margins.
Having said that, as I said that even in my opening remarks, over a period of time we expect our gross margins to sort of normalize back to around 55%, 56% levels. That these are levels that we’ve seen over the last three to four years. We’ll also have as Nissan mentioned just a while back, we will also have our reduction like everyone in the last quarter and that also has a gross margins normalization impact when you see for the year as a whole
Jignesh Kamani — GMO and Company — Analyst
But safe to assume that the demand has been very good and our inventory assortment is pretty good, so lower discounting will continue in future also, right? What is 9 percentage, which we did 5% in nine months.
Kaushal Parekh — Chief Financial officer
We track our inventory very closely, Jignesh, and then that sort of helps ensuring that we — obviously our endeavor is to make sure that lowest quantum of goods goes into discounted sale. So we will keep working on it and that’s one off our USP as well.
Jignesh Kamani — GMO and Company — Analyst
Understood. Thanks lot you, and all the best.
Operator
Thank you. The next question is from the line of Aliasgar Shakir from Motilal Oswal. Please go ahead.
Aliasgar Shakir — Motilal Oswal — Analyst
Yeah, thanks for the opportunity. A couple of good questions. One is, if you could share some trends about how the situation is on the ground right now. From a channel check [Phonetic] we understand that while last quarter was pretty strong, but last 15 days to a month period we’ve seen a lot of softness in demand. Can you share some insight in terms of how the demand that UK is looking at this point?
Nissan Joseph — Chief Executive Officer
Sure, so towards the last few days of December, yes, we did see a slowdown — slowing down of traffic and a little bit of business as well. While we don’t know what it’s going to happen with the COVID situation, there is a couple of difference between this and the first lockdown. One of them is, none of our stores are on total lockdown unlike the first time, that’s number one. Number two, there are some — a lot of stores that this hasn’t affected and the stores that it did affect have either and odd even even issue of closure and or they closed on a weekend and so on and so forth. So what you’re seeing is very — a disbursed and a fragmented closure that’s happening, so it’s not as impactful as COVID one was, so that’s number one.
However, we also know that there is a lot of people that are impacted and have to be quarantined, so that has diminished some traffic. But having said that, when you look at the other countries trajectory, countries that went into this COVID Omicron earlier than us, what we’ve seen is a fast in, but equally a fast out, right? And I believe the CDC has called it an endemic as opposed to a pandemic. So the — we are hopeful that this is not going to be as prolonged or as severe as first two, number one. But number two, I can assure you that the financial discipline and the operational rigor that we have as Metro Brand will come to life should there be an issue with this COVID situation that challenges or potentially threatens our business and we will ensure that we institute our strict measures to come out with, again profitability, like we did through the toughest of COVID years as a company and our team is ready and poised and we constantly continue to monitor the situation on the ground, while being absolutely cognizant that the safety of our associates and employees come first.
Aliasgar Shakir — Motilal Oswal — Analyst
Got it. Thanks for that detail and explanation. Just quickly, I mean, as Kaushal mentioned that if I compare with, like Q3 FY ’20,you — 38%. So January would be, I mean similar or it would be significantly lower?
Nissan Joseph — Chief Executive Officer
Well — well, I think first, so there is a couple of factors in January one must consider. So a lot depends on how much inventory you are willing to discount and sell through your end of season sales, which depends on how clean your inventories. We are happy to announce that our inventories are relatively fresh and clean. So we might see an inability to sell as much as we did in the US, which is a good thing on the overall picture because actually improve our gross margins compared to the last time we went into USA. So that’s number one.
Of course, there is the whole Omicron thing that is a little hard to predict and we, as I mentioned before, we are seeing a little impact in various markets from it. So it’s hard to predict how long that will continue. And also last but not least, I definitely don’t want to make any forward-looking statements. I can only give you the trends that are happening in the marketplace today for us.
Aliasgar Shakir — Motilal Oswal — Analyst
Sure. Thanks, that’s helpful. Second question is, quickly on your store addition. So last couple of years I see, we’ve added nearly about 75 odd stores, but very large portion of that has actually happened mainly in Crocs and Metro I see have added hardly about 10 odd stores. Now when I compare you with some of your listed peers, they have like stores in multiple and nearly about 5 times the number of stores that we have. So just wondering what is stopping the growth here? Is this maybe more short lived and we will see significant growth here? I mean, I just want your comments on Metro and Mochi, particularly.
Nissan Joseph — Chief Executive Officer
Sure, so let me make sure we give the backdrop that the last few years have been affected by the changing in the implementation of GST, first and foremost. Second is demonetization, and then of course we had the COVID impact. So you know there has been that underlying background of events that happened, that’s number one.
Number two, Crocs is a relatively new entrant to us and therefore was able to scale up quickly also because we knew exactly where Crocs was going to be successful, having sold in our Metro and Mochi stores, so that number — the second part to that. So when you compare it to growth, I think one has an advantage — the Crocs had an advantage compared to the challenges of GST and the challenges of demonetization that happened over the period of time for Metro and Mochi as well. Now I’m looking to the future, though, we feel confident that the runway for Mochi today, Metro, for example, is at 226 stores. If you were to step back and look at it and say here’s a very successful profitable format that only have 226 stores in India, I think we can agree that there is a long runway ahead for that format that obviously then lends itself that to the Mochi discussion with a 156 stores, there is a long runway from 156 in a country like India because this we believe is going to be the decade for India.
We see a lot of positive trends happening, namely one, is the increasing rate of urbanization, which means that the number of people concentrating into cities, creating shopping districts is going to increase, so that’s number one. Number two, we see a rising middle class and we all know that as incomes rise, so do aspirations and people want a better brand. And as I mentioned before, we have Metro and Mochi and Walkway predominantly play, especially in Metro and Mochi to the aspirational, affordable premium footwear, right? So we see consumers starting to grow as this becomes a decade for India, that’s number two.
And then what we also find is that the playing of omni, the — our omnichannel business which we’ve invested heavily in helps these stores really trigger their inventories as well. So we are able to utilize the inventories in all these stores as we open them, unlike in the past model where you’d have to keep aside inventory in a centralized DCO2 [Phonetic] to support your e-com business, now we can have the double effect of the product being able to be sold in one of our stores as well as be available online. When you look at all these factors and where we’re headed, we feel confident that the 260 stores we mentioned will come with a good even split of growth between our concept and then again, don’t forget, we still have to pluck that on top of that.
Aliasgar Shakir — Motilal Oswal — Analyst
Market. So we should see Metro, Mochi also…
Alisha Malik — President of E-Commerce & Marketing
I just also want to mention that we have stepped into the sustainability space with shoes made out of recycled plastic bottles as well as shoes made out of renewable. We’ve also recycled in an eco-friendly manner more than 130 tons of footwear, all the new footwear. So that’s another area of thrust for us and is the area that is we are fairly passionate about. It’s also something that we hope to grow going forward.
Aliasgar Shakir — Motilal Oswal — Analyst
And that will come across brands, right?
Alisha Malik — President of E-Commerce & Marketing
That will come across brands, yes.
Aliasgar Shakir — Motilal Oswal — Analyst
Got it. So then going forward we should see Metro and Mochi seeing similar rate of growth that we have, we’ve been seeing in Crocs now. Is that a…
Nissan Joseph — Chief Executive Officer
We’ve — like I mentioned, we see equal — a good opportunity for all our brands. I must let you know though that we are very, very disciplined in the stores we open. So it is not a matter of suffering a certain brand or the other, it’s a matter of making sure that all our stores; A, meet the needs of a consumer in that market because we work from the customer backwards; and B, they’re going to be financially accretive to us and add to our portfolio successfully. That’s our — that’s our fundamental filters. In that space we believe there is plenty of room for Metro and Mochi to grow quite well in the — in the next three years.
Aliasgar Shakir — Motilal Oswal — Analyst
Understood. If I just slip in last question on Walkway. Can you just share some color about what is the position there? The number of stores have remained there for nearly about close to about three years now. We did mention I think earlier that we have now taken the franchise. I don’t know if that is part of these stores that we have mentioned here, so just if you can share some color about what is the position there.
Nissan Joseph — Chief Executive Officer
Sure. So, you know the Walkway channel predominantly caters to the value segment. One of the challenges in the value segment is always is that it’s not able to play out the e-commerce space as well because of the logistics costs associated with footwear that doesn’t sell for much more than INR600 to INR900. Having said that though, we see the market as being very broad, it’s a little bit closer to the base of the pyramid when it comes to a market and we believe that the opportunity is quite solid in this space. What we do at Metro brands is to make sure that we, we understand a market position, we understand our unique selling proposition to that consumer we perfected and then we grow forward with it. When we look at opening franchises, we will probably look at opening a few more franchises, but our focus has always been whether it’s Metro, Mochi, or Walkway, is to own company-owned, company-operated stores.
So the Walkway we believe has a long runway ahead of it. But we also want to make sure that we do it right. We’re not in a rush to do things. We, I think our history will show you that even with Crocs, It’s not like we opened up a lot of stores in the first couple of years, we get the model right and then we quickly accelerate the growth beyond that.
Operator
Thank you, Mr. Shakir, we request that you [Indecipherable] The next question is from the line of Gaurav Jogani from Axis Capital Limited. Please go ahead.
Gaurav Jogani — Axis Capital Limited — Analyst
Thank you. Sir, my question is with regards to — what is the rent concession that we have received, maybe in the nine months FY ’22 now and this is the nine months FY ’21.
Kaushal Parekh — Chief Financial officer
So it’s, Gaurav, for nine months FY ’22 it was about INR26 crores versus INR47 crores in last year.
Gaurav Jogani — Axis Capital Limited — Analyst
Sure. And this would be accounted in the other income line item, right?
Kaushal Parekh — Chief Financial officer
Yeah, and that’s perfectly correct, it’s accounted in the other income.
Gaurav Jogani — Axis Capital Limited — Analyst
Sure, thanks0. And then my other question, sorry you’re saying something? Yeah, so my other question is with regards to the casualization trend that we are seeing across the footwear spectrum and hat has been accentuated more now in terms of the COVID that has come in. So how are we now looking to address this opportunity? And are we also looking at somewhere in-house brands also towards that?
Nissan Joseph — Chief Executive Officer
Sure. So you’re absolutely right that the casual trend is being quite strong for the last few years and continues. What really helped last quarter is we also other categories kicking in, right? So, but I would club casualization and sports and that whole section together. We have grown our assortment of casual shoes and sport shoes in our stores. We do it both ways with our own brands and other key brands such as Skechers and Adidas that we’ve added on recently.
But just to give you some color on that. Our casual business for the first nine months of this year, unlike what most people believe that we tend to be a festive collection or a formal collection, our casual business was almost 50% of our business for the first nine months of this — of this fiscal year. So we play very strongly in this casual space already and I don’t think that’s something a lot of our investors know, so I want to share that with you, and we play very well, we play strongly in it. We have no plans of diminishing it. In fact, compared to the full year of 2020 as a percent of business, it has actually — continues to grow. So it is becoming an important part of our portfolio. But then again, the indication that as I mentioned earlier that our price point is about 3,000 has grown. We also indicate that we’re not trying to play in a low-volume — low price high volume space. We are playing at a slightly more premium space in both casual, aspirational premium in both casual and sports.
Gaurav Jogani — Axis Capital Limited — Analyst
Sure sir. That’s helpful, and that’s all from me.
Operator
Thank you. The next question is from the line of Prashant Kutty from Sundaram Mutual Fund. Please go ahead.
Prashant Kutty — Sundaram Mutual Fund — Analyst
Yeah, hi. Thank you for the opportunity and congrats on a good set of numbers. Two bookkeeping questions from me and one a little on the long term on expansion part. So firstly, sir. If you could tell us what is the number of pairs sold or the volume number or the volume growth? If you could share that, that will be helpful.
Kaushal Parekh — Chief Financial officer
Prashant, just give me a minute please.
Prashant Kutty — Sundaram Mutual Fund — Analyst
Sure. Overall volume was about 6.3 million for the nine months ended FY ’22. And what would this be, let’s say in Q3 or let’s say the nine month FY ’20? It was at the non-COVID impacted year.
Kaushal Parekh — Chief Financial officer
So I have full year number. FY ’21, which was around 5.9 million. So FY ’21, that’s a full year.
Prashant Kutty — Sundaram Mutual Fund — Analyst
FY ’21, and how much of FY’20, sir? Sorry, I was asking the FY’20 numbers.
Kaushal Parekh — Chief Financial officer
For full year it was 8.9 million.
Prashant Kutty — Sundaram Mutual Fund — Analyst
8.9 million. So from a volume perspective we are pretty much not back was as pre-COVID level?
Kaushal Parekh — Chief Financial officer
So, this is a full-year, 8.9 million when I’m saying, it is for full year FY ’20 and 6.3 million is what I said is for nine months, where first quarter was impacted, so.
Prashant Kutty — Sundaram Mutual Fund — Analyst
Understood, understood. Sure, sure. Sir, one more thing, I don’t know, I was looking at the presentation, would — do you do share the, the segment wise of the brand wise revenues in terms of profit, would you be able to share that?
Kaushal Parekh — Chief Financial officer
No, we have not shared that. We are sharing overall revenue growth rate and we are sharing format wise store numbers, so — and this is — in both this data points you can find in our presentation, in between Slide 8 to 12.
Prashant Kutty — Sundaram Mutual Fund — Analyst
Sure, but would you at least be able to tell us what would be like a two, three year CAGR growth rate or maybe a two year CAGR growth rates of let’s say brands, at least some sense on that?
Nissan Joseph — Chief Executive Officer
I would say it’s pretty consistent because if you look at the share of brands and when you say brands, I assume you mean brands that are not [Speech Overlap] in-house brands as well, Prashant. So having said, if you look at the ratio between brand in-house and outsource brand, it has stayed consistent. So you could safely assume that the growth rate of the brand is consistent with our growth rate as our CAGR in general. The one thing I do want to point out though is the mix of those brands will change. So we may drop certain brands as they come in and out of or we may focus on other brands as we see the demand for them rising. So that’s why the mix of that 30% might be different. It won’t be a consistent growth for all brands in our stores. But overall the branded piece of the business would have about the same CAGR as the overall business.
Prashant Kutty — Sundaram Mutual Fund — Analyst
So just a clarification over here. When you say in-house versus outsource, would you mean to say that a Metro, Mochi would have same growth rates that at Crocs — is that the — is that the way one should look at it?
Nissan Joseph — Chief Executive Officer
So in our Metro stores and our Mochi stores, the answer is yes. So as those are — those brands that we own in Metro, the brands that we own in Mochi would have the same growth rate as any of the external brands that we carry, such as Skechers and so on and so forth. It might change for a particular brand. It’s hard for me to pick out one particular brand. For example, we added Adidas. Their growth is going to be far beyond our CAGR because it’s a low base, right? And we might pull out a brand. So they might be zero. That’s why I would speak to it more holistically, Prashant, and let you know that overall the brands — outside brand as a segment of our business grows at about the same CAGR, but I can’t speak to specific brand in that space.
Prashant Kutty — Sundaram Mutual Fund — Analyst
Sure. On the long-term part, I mean, you did highlight that you actually have a target of about 850 odd stores, that will leave the 260 odd stores to be added in the next four years. You said that the growth will be pretty much sacrosanct across the number of stores being added. If you look at it maybe from a Metro, Mochi, you did highlight that you might see similar growth rate. If you could probably tell us what the addressable market for a Mochi or a Metro and for a Croc because all three are every different from their positioning perspective. So if you could just probably help us understand what the addressable market over here is as far is these three brands are concerned, specifically?
Nissan Joseph — Chief Executive Officer
Sure. So just to make sure we are correct on the numbers, the — what we had disclosed was, we would — what we had forecasted was we would open 260 stores in three years, Prashant, not four. So that’s number one, right? Number two, we are seen that Metro and Mochi has lagged in all tiers of the country. So even a Tier 3 store, the productivity on it is not vastly different than one in our Tier 1 store. Having said that, there’s not as much competition in a Tier 3 store, that’s what causes the evenness of revenue.
So when it comes to tiering, when it comes to cities, when it comes to the types of stores we want to operate, we tend to be pretty agnostic because we see the velocity and the potential for each of these brands. Do I think that Metro and Mochi and have a different one way that Crocs. While they all three have a very strong runway, one could argue that since Metro is more Indian and more localized and cater to multiple price points, of course, it would have a much broader scope than across that caters to one segment and at a premium price point. So it’s really not fair to compare the two businesses, but safe to say that all of those three businesses has significantly long runways ahead of them that makes us comfortable and letting you know that we feel good about hitting our growth target in three years.
Operator
Thank you. Mr. Kutty, may we request that you to enter the question queue for follow-up questions. Thank you. The next question is from the line of Ashish Kanodia from Ambit Capital. Please go ahead.
Ashish Kanodia — Ambit Capital — Analyst
Yeah, thank you for the opportunity. So, sir, you talked about how the revenue growth has been versus the pre- COVID periods, it was 38% for the quarter versus pre-COVID. Can you also give us a sense on what is the store growth versus 3Q ’20?. And secondly when you look across various categories, again comparing on a pre-COVID basis, which are some of the categories where either the growth has been lower or maybe you know they are — they are still yet to come back to the pre-COVID levels in terms of whether it’s formal, casual, sports, if you can give some color on that.
Kaushal Parekh — Chief Financial officer
So, Ashish, let me take your first question where you said in terms of number of stores. You would find this in our presentation, in FY ’19, we were at 504 stores on an overall basis, FY ’20 that increased to 551, FY ’21 586, and for nine months December end date we added 629. And we have also given individual format why is store numbers in Slide 10 of our investor presentation. In terms of categories, as Nissan mentioned, we have seem strong come back from all the categories. Obviously, during COVID, the causal and sports was a hot segment, but you have seen formal coming back very strongly and we have seen contribution from formal, and in fact from all the category coming back to what we had earlier around the pre-COVID level. So we are — we are seeing strong demand in terms of casual, formal, occasion wear, sportswear accessories, all across. No single category is showing a de-growth or fall within our space.
Ashish Kanodia — Ambit Capital — Analyst
Sure. But just on the first question itself what I wanted to also get a sense is either if you can share what was the store count on 3Q ’20 or maybe just to compare on a peak of it basis, if you can share that? And second the question is in terms of as you see online growing at a much faster pace, is there any categories where you see that online is doing much better. What is the typical average ASP you are seeing in online space? And thirdly, how has been the discounting in the online revenue?
Nissan Joseph — Chief Executive Officer
That’s a lot of questions on the online business, but let me try and tackle them a little bit at the time. So when you talk about where we seeing the growth come in the online space. So one of the things we do is we want to really be a D2C business, especially in the fashion space on the online channel. So in — so on some of the portals we see that where the Metro and Mochi are the top three fashion brand that are sold on the portal, which is where we want to position it. We don’t want to position it in the discount mass market side of the business, so that’s number one. The second thing is to answer your question on ASPs, on e-com. The online ASP runs about 1,200, but I must keep — you must keep in mind that we sell all our different brands aggregated in that space, that’s the next question. Did I miss the point on your e-com business.
Ashish Kanodia — Ambit Capital — Analyst
No I think that only, your last point was on in terms of discounting that you talked about 3Q had a much lower discounting.
Nissan Joseph — Chief Executive Officer
Yeah, thank you. So we — we’re not a discount led e-com play, first and foremost. Secondly, one of the biggest avenues of growth that we witnessed on e-commerce is our omnichannel business, which is now 25% of our e-commerce business and it’s fast growing business for that entire business, which is almost a third of our business is a 100% full price, and that’s what we’ve placed it. And that’s, as I mentioned earlier on in my comments as you said, the exciting thing about e-commerce is that today it’s an accretive business, it’s a brand building business as opposed to being a cannibalistic, dilutionary — dilutionary business as it was when it first started. So we are planning to e-com strength. We’ve distorted considerable investments to our e-com business. We — our e-business was around 2% pre-COVID, is now almost double digits at the end or through the first nine months, and we plan on continuing to see that grow, especially since we see it as being accretive to our overall business.
Operator
Thank you, Mr Kanodia. May we request that you retain to the question.
Kaushal Parekh — Chief Financial officer
Ashish, sorry, just to answer his question on store count. Ashish, did you — did you ask what was the store count at, at the end of December 20?
Ashish Kanodia — Ambit Capital — Analyst
Yes, December 20, yes, that’s right.
Kaushal Parekh — Chief Financial officer
Yeah, December ’20 it was 558 stores, September ’21 it was 598 stores, and now December ’21 it is 629 stores. Obviously, this 31 stores that we opened during the quarter, only a portion of the revenue would have come in this quarter and we’ll see full store months for these stores coming in in the fourth quarter.
Ashish Kanodia — Ambit Capital — Analyst
Sure, sure. Thank you.
Alisha Malik — President of E-Commerce & Marketing
[Indecipherable] I just want to add is that we don’t sell very premium product online. Anything within a lumpy above 7,000, it’s usually sold through the stores and not sold online. So that business is excluded from the online retail.
Ashish Kanodia — Ambit Capital — Analyst
Okay, got it. Thank you.
Operator
Thank you. The next question is from the line of Devansh Bansal from Emkay Global Financial Services. Please go ahead.
Devanshu Bansal — Emkay Global Financial Services — Analyst
Hi, thanks for the opportunity, and congratulations on strong numbers. Sir, if you can highlight revenue EBITDA salience across quarters under normalized conditions, then it would be helpful.
Kaushal Parekh — Chief Financial officer
Devanshu, it would be extremely difficult for us because we are also searching for normal quarters to come by. It’s, we have seen first wave, second wave and now third wave within, within within less than two years. So it would be — it would be difficult. But having said that, we have given numbers for what was our EBITDA and PAT, in say FY ’20. We had shown numbers for FY — for December ’21 in spite of impact in first quarter you can see the difference. We expect some normalization to happen in terms of gross margins as we go forward from 58.1% to maybe somewhere closer to 55, 56 odd percent over next quarter — over next year. However, certain efficiencies that we built in during COVID time for various small steps that we took to make our sales more leaner and fitter, I think those would continue and impact of those would be seen going forward as well.
Devanshu Bansal — Emkay Global Financial Services — Analyst
Sure. And I wanted to check on revenue per square feet was actually INR17,000 in FY ’19, ’20 period. So how was it during Q3?
Kaushal Parekh — Chief Financial officer
So again, Q3, Devanshu, it wouldn’t — would not be appropriate to sort of see it for the quarter and then annualize it for the period, but obviously since since December was our best quarter ever, you can presume that our sales per square feet was also the highest. For nine months ended December considering overall impact without annualizing, our revenue per square feet was around INR11,000. And this has first quarter, which was impacted due to COVID.
Devanshu Bansal — Emkay Global Financial Services — Analyst
Okay. I also wanted to check on in terms of selling own brands versus third-party brands, what would be the ballpark difference in the gross margin?
Nissan Joseph — Chief Executive Officer
What we find is that the net margin tends to be very close to each other simply because while the incoming margin may be different and lower in an outside brand, there’s a lot of costs that we don’t have to incur when we take an outside brands, such as they’re all shipped directly to our stores, that’s one. Second big one is that we don’t have any discount impact because we pass those, at the end of season anything that’s sold at a discount, that discount is passed to the brand and not to us, but we are able to consistently recognize a percentage of revenue regardless of the sale price, number two. Number three, any product that is unsold at the end of the season is shifted back to the manufacturer and it’s replaced with fresh product, enabling us to have a very current product in our stores. So when you look at the net margin difference, there tends to be very little flow through difference between an outside brand and an in-house brand. Obviously, our inbound margins on the in-house brand are considerably higher.
Devanshu Bansal — Emkay Global Financial Services — Analyst
Sure, also this 21% PAT margins, so while our gross margins can normalize going ahead, so this — is this 20%, 21% PAT margin sustainable?
Kaushal Parekh — Chief Financial officer
So, Devanshu, as I said, with our gross margins normalizing, it would also have a trickling impact on EBITDA and PAT grades. And as I said, we are also in a look out of a normal year, so that we can — we can comment with command on overall cost structures that we are looking at. However, having said that, if you — once you normalize that gross margins to a certain extent, the trickling effect will go into the 10 packs [Phonetic]
Operator
Thank you, Mr. Bansal, may we request that you to return to the question queue for follow-up questions. Thank you. The next question is from the line of Vinayak Mohta from Stallion Asset. Please go ahead.
Vinayak Mohta — Stallion Asset — Analyst
Yeah, good evening, everyone. Congratulations on a good quarter. I wanted to understand the seasonality between the revenues. While what I could see that last quarter you had more or less like equal revenue in Q3 and Q4. Can we extend the same trend to continue given that you mentioned that Q3 is your strongest quarter? The second question is around, are you in talks with more foreign brands which can scale up on a similar level like Crocs, while you have got FitFlops on the board, but are you in talks with some other brands as well?
Kaushal Parekh — Chief Financial officer
So, Vinayak, let me take the first one and I’ll request Nissan to take the second one. In terms of quarter wise breakup, broadly I’m just giving you broad numbers. Q3 is the biggest quarter and it’s contribution would be somewhere close to 27 odd percent to the total sales. Second biggest quarter is Q4, followed by Q1 and then Q2. Now, obviously this year — this current quarter Q3 FY ’22, I think after the onset of COVID, as we said post-March ’20, this was the first quarter that we saw where we were impacted by least restrictions on account of COVID, and we saw the numbers in terms of sales coming through. This was also helped by festival time and marriage season also sort of coming in. Q4, I won’t advise you to extrapolate Q3 and Q4 based on last year, because last year we had started seeing recovery starting from October onwards. It was touchy and it moved and we saw a recovery till March and then we were impacted by second wave. So it’s — I would not advise you to sort of extrapolate based on last year numbers and work out the total number for the year.
Nissan Joseph — Chief Executive Officer
And to answer your question about other international brands. We are on the look out for other brands. When you look at the penetration of Metro, the regional understanding of the consumer preferences that we have given our store dispersion, the breadth of experience that we have in building brands, which is our own or external brands, we’ve become a favored choice for any global brand and one center, India, and we are seeing that brands across the world are now seeing India as the next frontier to become a part of — to set the brand up. So we believe there will be continued opportunities in this space and of course, we would be prudent about ensuring that we are having the right dialog at the right time with the right people.
Vinayak Mohta — Stallion Asset — Analyst
Okay, just a small follow-up on the question that you had mentioned about the extrapolation on the numbers, on the quarterly numbers. While you’ve had a very fantastic unit economics, is it fair enough to assume that on the 260 stores you could have somewhere around a 15% growth and we would expect to more or less 10% SLG on same-stores are going forward. Is that a broad estimate to have or will that number vary differently? Just to get an understanding on how the projections could look going forward.
Nissan Joseph — Chief Executive Officer
It depends on your definition of broad, I guess, Vinayak. But having said that, listen, when you look at the runway that we have for growth, when you look at our strength as the brand, as a corporation, right, we have multiple store concepts triggering in multiple Tier 2 cities, triggering in multiple categories, we are able to adapt ranges quite quickly because we are a direct-to-consumer brand. Whatever the case is, what you know is that we will be there ready to take advantage of any opportunity that comes by in those spaces. And I hope you can respect, I can’t give any forward-looking statements. But I think the vectors that you’ve mentioned are reasonable vectors.
Vinayak Mohta — Stallion Asset — Analyst
Okay, okay, great. Thank you so much and all the best for the quarters going ahead.
Operator
Thank you. The next question is from the line of Girish Pai from Nirmal Bang Equities. Please go ahead.
Girish Pai — Nirmal Bang Equities — Analyst
Yeah, thank you for the opportunity. I just had a few questions around medium-term growth in margin outlook beyond FY ’22. For growth, you mentioned a couple of numbers, you said 17% CAGR for the last 10 years pre-COVID and you mentioned something like 12% growth for three years pre-COVID. So which one should be kind of work with or is it somewhere in between? And on the margin front you said gross margins should normalize at 55% to 56%. So should we look at EBITDA margin somewhere in that 27% territory or 26%, 27% territory that one saw in FY ’20?
Nissan Joseph — Chief Executive Officer
Well, so when you look at our CAGR growth, we’ve never opened up 260 stores in three years in our history, right? We are at 600 odd stores today, we’re at 629 stores after being in the business for quite a few years. I think we can agree that at least from a CAGR growth standpoint that there is some relative comfort that would have leaned towards closer to the 10-year mark as we’ve done as opposed to the three-year mark. So that’s — that’s my take on that. Kaushal, you want to comment on the rest of it?
Kaushal Parekh — Chief Financial officer
Sure. I’ll not comment on the specific numbers here, but I just want to say that 29% EBITDA margin that we have recorded in current nine months, this is in spite of first quarter being a washout on account of COVID second wave. So we did some good work during COVID time, which would reflect positively in our P&L, so we are working towards a strong lean structure. So hopefully we should be able to do better than what we did for, say FY ’20.
Nissan Joseph — Chief Executive Officer
Girish, you look at our history as well, right? So we’ve always been in the mid-to-mid high upper ’20s when it comes to our EBITDA margin and we’re confident that that’s something after we open a considerable amount of stores that we can still continue to hit that range of pace.
Girish Pai — Nirmal Bang Equities — Analyst
Okay. My last question is regarding FitFlop. Would the store metrics be very similar to that of Crocs? And obviously you mentioned that ASP is closer to like a INR5,000, but revenue per square feet and size of the store would that be very similar to Crocs?
Nissan Joseph — Chief Executive Officer
Yeah, I think if you use the word similar, I would say yes. But don’t forget that it is the — it is the INR5,000 rupee sandal which has a different consumer base than across customer, so there will be some different metrics. But from a broad perspective, we think it’s going to be definitely accretive to our bottom line profit and our bottom line EBITDA as we roll forward with FitFlop and we remain quite excited about growing the FitFlop chain of stores in our portfolio.
Girish Pai — Nirmal Bang Equities — Analyst
Okay, thank you very much.
Operator
Thank you. The next question is from the line of Nishit Rathi from Chanakya Wealth Creation. Please go ahead.
Nishit Rathi — Chanakya Wealth Creation — Analyst
Yeah, thanks for the opportunity. Just a couple of [Technical Issues] just wanted to understand, did you say that you added Adidas to your store? And just wanted to know how our brand — adding a brand like this, could it be a material impact for the store given that the sports like — it could be a material thing for the sports business?
Nissan Joseph — Chief Executive Officer
Yeah, so you did hear me right, that we added Adidas to our brand mix and the reason we do that is as we see athleisure and we see the emphasis on sports and our cash realization come through, we also realize that there are some very strong players in that space that we can piggyback with them on. So Skechers has been, we’ve been partners with Sketchers for many years now nd now we’ve added Adidas to that mix. We should be, we’ll be expanding it through our vast majority of our stores. And yes, it will have the effect, a positive effect against the sports category itself because we want to play more in sports.
Obviously, there are other categories that also decline, come and go, that we are looking at offsetting that the other brands that we rationalize and say that those brands no longer bring value to our consumer and hence they should not be in our stores. So when you look at the brand mix, the brand mix is not going to change a whole lot. However, who we sell to and what we, we believe brands like Adidas plays to the same consumer segment. We have almost 10 million customers in our database, right? And when you look at their buying habits and the buying patterns, we feel we are able to quickly cohort connections as to what other brands they would aspire to. And Adidas is one of those brands that we added to our stores for that.
Nishit Rathi — Chanakya Wealth Creation — Analyst
So, very interesting, because logically if you replace a slightly weaker brand with some Adidas, logically your throughput for the stores logically go through, and if the margins are kind of similar it should be a very, very accretive kind of a proposition and logically should even add to the SSG [Phonetic] of the existing store, right? Is that assumption making sense?
Nissan Joseph — Chief Executive Officer
Yeah, I think the kind of things that a good retailer would do to drive SSGs. I think the logic is sound. I think the logic plays well and that’s why we are playing in that space. So without giving any future looking on that, there are steps, there are a lot of these kinds of steps that we’re taking at Metro Brands to ensure that each of our concepts maintain this profitability. Listen, when you got the EBITDA margins that we do and the PAT margins that we do, you’ve got to stay on top of your game, right, to keep that going. So it’s not going to come because you don’t capitalize on every lever of opportunity of growth of the incremental business of increasing profits and creating a brand experience for the consumer in your stores so they keep coming back.
Nishit Rathi — Chanakya Wealth Creation — Analyst
Just to close the loop on this, you will, when you add any depth, it will be at the similar margins at the other third-party or is that fair to assume logically?
Nissan Joseph — Chief Executive Officer
Yeah, that’s a fair assumption.
Nishit Rathi — Chanakya Wealth Creation — Analyst
Okay. And just one last question. Your e-commerce this quarter did spectacularly well, it’s 9% of revenue. Just wanted to understand what percentage of that is duty free [Phonetic] then what do I mean by duty free is that you control the entire experience relative sell on a marketplace or if you’re selling it on our own site, what would be that versus you selling to the marketplace in their marketplace, take inventory and then decide what’s the price in wholesale [Phonetic]
Nissan Joseph — Chief Executive Officer
So we do operate three of our own brand websites. We also sell in omni business as I mentioned earlier on, our omni business is 25% of our overall e-commerce business. So, right there is a business that is not only ours, but it’s also full price, that’s number one. The vast majority of the other business is actually a marketplace business that we do through our dot com site. so our dot com’s do it on the marketplace. There is a portion of the business where we curate ranges for the e-com players that we sell and those ranges often end up making us the top three brands in fashion oriented web portal such as Myntra. So you know it’s a play not so much de term — we don’t play in the space to determine the channels and the channels, but what we play in this space is we think. One is how can we enhance the consumer journey, at the same time enhance and be consistent with our brand voice and where we want to play as a brand.
Nishit Rathi — Chanakya Wealth Creation — Analyst
No, would you be controlling the pricing of everything or does Myntra decide pricing? That’s the question because if you decide the pricing and if you could sell, then it’s basically you’re getting the entire — you’re now controlling the customer.
Alisha Malik — President of E-Commerce & Marketing
We do control the pricing across channels [Speech Overlap] It’s something that we’ve been very clear about even when we started the business way back in 2014. We have always been in control of the price.
Nishit Rathi — Chanakya Wealth Creation — Analyst
Sure. Thank you.
Nissan Joseph — Chief Executive Officer
What Alisha said was that we are always in control of the price.
Alisha Malik — President of E-Commerce & Marketing
We do not want to [Indecipherable] marketplace control of the price because we don’t want any brand dilution.
Nishit Rathi — Chanakya Wealth Creation — Analyst
Perfect, great. This is helpful. Thank you, sir.
Operator
Thank you. Ladies and gentlemen that was the last question for today. I would now like to hand the conference over to the management for closing comments.
Nissan Joseph — Chief Executive Officer
And at this this time, I’d like to invite Rafique and Farah to have a few closing words with all of you. Thank you all for being with us.
Farah Malik Bhanji — Managing Director
So before I make some brief closing remarks, I want to convey my thanks for all of you who came on this call and have invested in us. To recap really quickly, this has been one of our best quarters which grew on the tailwinds of pent-up demand, festive season and wedding season, all going strong. Quarter three for us was the first quarter post March ’20 without any major COVID related restrictions. So we saw robust recovery in customer sentiment and this was witnessed since August ’21.
Store expansion also gathered pace with 39 new stores opening in quarter three, highest ever new stores opening per quarter till date, and all the store formats built well across all tiers. Our growth momentum in e-commerce, including our omni channel sales continued with 69% growth on quarter-to-quarter basis and 114% for the year ending nine months. We will continue to invest in this channel. Strong gross margins were achieved primarily due to the lower contribution of discounted sales, an improvement in the overall sales mix. In the coming quarters, however, the overall gross margin should normalize back to around 55% to 56% level.
We started seeing the effect of COVID in the last week of December. While we are hopeful that we will jointly with our partners come out of this stronger, we believe it is a short disruption. Considering the current COVID wave, our sales and footfalls will be dependent on local regulation and so we continue to take all precautions to ensure every shopper, employee and partner is operating in a safe environment. Raw material and supply chain disruption did pose some challenges, but with our long-term suppliers and shifting more of our supply chain domestically, we were well prepared for the growth in sales. More than 90% of our in-house brands are now made in India.
To conclude, Metro brand aims to be a leader in the footwear space through it’s aspirational and affordable brand by focusing on customer delight. What we will always value is operational excellence and financial discipline, which we hope will continue in the future. Thank you.
Operator
[Operator Closing Remarks]