Microsoft plays off on Xbox price-cut, assistant integration

There is good news pouring in for Xbox fans. Microsoft (MSFT) is offering discounts on hundreds of games as well as giving a first-time price cut on its newest Xbox consoles. Besides, reports speculate that Google (GOOGL) Assistant and Amazon’s (AMZN) Alexa digital assistant are coming to Xbox One console.

The tech giant is working with Amazon to integrate Alexa with Cortana (Imagine, Windows 10 PCs with built-in Alexa). Also, it is expected that the dashboard of the upcoming Xbox One models will include Alexa and Google Assistant support through separate apps, unlike the currently limited support of Cortana.

This means that Xbox gamers will be able to control their console through both the digital assistants, Alexa and Google. Microsoft might unveil this integration in the E3 2018 conference.

Separately, the Windows OS maker will lower the Xbox One X price by $50 to $449.99, and the 500 GB Xbox One S console by $50 to $199. The 1 TB Xbox One S bundle will be made available for $249. The tech giant also plans to cut the tag of selected games by 75%, including first-time discounts on new titles such as Monster Hunt: World, Sea of Thieves and PlayerUnknown’s Battlegrounds.

It looks like Microsoft is going on the offensive by piggybacking on the Xbox price cut and really bolstering up their marketing, Whatever the case, it seems like a good day if you own an Xbox.