Categories Technology, U.S. Markets News

iPhone crisis: Myer stores to stop selling Apple products in Australia

The largest department store chain in Australia, Myer, on Friday announced its decision to stop selling Apple (AAPL) products since they are “unprofitable”, hinting at a move to higher-margin items.

However, this puts Apple in a spot. With reports of weakening demand for the iPhone, along with slumping China sales, this latest news does not bode well with the tech giant’s prospects on the Eastern part of the world.

Apple releases new 7.9-inch iPad mini in surprise move
The new iPad mini has Apple Pencil support, Retina display and houses the A12 Bionic chip (Courtesy: Apple Inc)

Myer’s decision means that its 16 offline stores as well as the online channel will stop selling Apple products.

Back in January, Myer reported a swing back to profit on its growth in the online retail sphere, along with cost-cutting measures.

For the six months ended Jan. 26, Myer posted a net profit of A$38.4 million, versus a year-ago loss of A$476.2 million.

In Australia, Myer operates 61 outlets.

Earlier in February, Apple stock got a jolt Apple Inc.’s after reports emerged that Warren Buffet’s Berkshire Hathaway (BRK) cut down its stake in the company.

According to a regulatory filing, Berkshire’s stake in Apple has been reduced by 1% and now stands at 249.6 million shares for the last quarter of 2018. This compares to 252.5 million shares in the earlier quarter. This reportedly brings the value of Berkshire’s stake to below $40 billion.

In its previously reported quarter, iPhone sales slumped 15%, missing consensus estimates.

Earlier this week, on Monday, the Apple stock gained with the surprise launch of the new 10.5-inch iPad Air and the 7.9-inch iPad Mini.

With the smartphone market nearing complete saturation, Apple could be feeling the noose tightening. The market will be on the lookout if these new releases would indeed help the tech giant get back on its record-breaking rally.

 

 

Earnings Calendar: Browse through our earnings calendar and get all scheduled earnings announcements, analyst/investor conference and much more!

Most Popular

Earnings Preview: UnitedHealth looks poised to end FY24 on a positive note

UnitedHealth Group (NYSE: UNH), a leading provider of health insurance and healthcare services, is expected to report fourth-quarter earnings next week. The company, a market leader in the nation's colossal

Mattel (MAT): A look at the toymaker’s evolving strategy and its opportunities

Shares of Mattel, Inc. (NASDAQ: MAT) stayed green on Wednesday. The stock has dropped 4% over the past month. Over the past few years, the toymaker has been focused on

AngioDynamics (ANGO) reports net loss for Q2 2025; sales drop 8%

AngioDynamics Inc. (NASDAQ: ANGO) reported a net loss for the second quarter of 2025 as the medical device company’s revenues decreased 8%. Net loss, excluding special items, was $0.04 per

Tags

Add Comment
Loading...
Cancel
Viewing Highlight
Loading...
Highlight
Close