NIKE Direct sales increased 12% with growth across all geographies. NIKE Brand digital sales increased 82% with double-digit increases across North America, Greater China, and APLA and triple-digit growth in EMEA.
Despite opening a majority of stores in the quarter, Nike experienced year-over-year declines in physical retail traffic across the marketplace due to COVID-19 impacts and safety-related measures,
“Our results this quarter continue to demonstrate NIKE’s full competitive advantage, as we strengthen our position in the midst of disruption,” said CEO John Donahoe.
ADVERTISEMENT