Amazon Prime Day’s popularity has only grown over the period of time. All these years, the online retailer has been holding it in mid-July.
The sales extravaganza is expected to continue on July 17 as well. Last year’s Prime continued for a little more than 24 hours. Amazon has not offered a clue on any early deals, but the enthusiastic customers can expect good deals on Echo, Kindle, Fire tablet, or Fire TV. During the last year’s event, Echo Dot speaker was the best-selling product.
Related: Amazon lifts annual prime membership fee by $20
Prime Members are those customers who pay an annual subscription fee of $119. In April this year, Amazon revealed that it currently has over 100 million subscribers. Due to the multiple benefits customers receive from Prime, the membership retention rate is at an astonishing 90% range. Based on the estimates from analysts at Cowen & Co. and JPMorgan Chase & Co., it is said that the Amazon’s Prime Day generates approx. $1 billion in sale.