Oops! Amazon accidentally reveals Prime Day schedule

Amazon’s big summer sale, the Prime Day, which has been around for three years, is probably much bigger than Black Friday for the retailer. And for the past two years, Prime Day sales have been huge. It is a big day of bargain for Prime members as Amazon rolls out as many deals as possible. And looks like customers have less than a month to prepare for the big day.

Amazon Prime Day’s popularity has only grown over the period of time. All these years, the online retailer has been holding it in mid-July, though they make it a point to keep the dates under wraps. However, this time it looks like Amazon accidentally let the cat out of the bag — and TechRadar was the first to notice it. It is said that Amazon, on Thursday, accidentally dished out dates of Prime Day on its UK website. The banner says the fourth annual Prime Day that is expected to be bigger than the previous years, will begin from the evening of July 16.

Amazon Prime Day’s popularity has only grown over the period of time. All these years, the online retailer has been holding it in mid-July.

The sales extravaganza is expected to continue on July 17 as well. Last year’s Prime continued for a little more than 24 hours.  Amazon has not offered a clue on any early deals, but the enthusiastic customers can expect good deals on Echo, Kindle, Fire tablet, or Fire TV. During the last year’s event, Echo Dot speaker was the best-selling product.

Related: Amazon lifts annual prime membership fee by $20

Prime Members are those customers who pay an annual subscription fee of $119. In April this year, Amazon revealed that it currently has over 100 million subscribers. Due to the multiple benefits customers receive from Prime, the membership retention rate is at an astonishing 90% range. Based on the estimates from analysts at Cowen & Co. and JPMorgan Chase & Co., it is said that the Amazon’s Prime Day generates approx. $1 billion in sale.