Call Participants
Corporate Participants
Melanie M. Hart — Senior VP, CFO & Treasurer
Peter D. Arvan — CEO, President & Director
Analysts
Susan Maklari — Goldman Sachs
David Manthey — Baird
Ryan Merkel — William Blair
David S. MacGregor — Baird
Scott Schneeberger — Oppenheimer
Garik Shmois — Loop Capital
Richard Reid — Analyst
Collin Verron — Deutsche Bank
Jeffrey Hammond — KeyBanc Capital Markets
Jacob Nivasch — Analyst
Shaun Calnan — Bank Of America
Pool Corporation (NASDAQ: POOL) Q1 2026 Earnings Call dated Apr. 23, 2026
Presentation
Operator
Good day, and welcome to the Pool Corp’s First Quarter 2026 Conference Call. All participants will be in listen-only mode. [Operator Instructions]. After today’s presentation, there will be an opportunity to ask questions. [Operator Instructions]. Please note this event is being recorded. I would now like to turn the conference over to Melanie Hart, Senior Vice President and Chief Financial Officer. Please go ahead.
Melanie M. Hart — Senior VP, CFO & Treasurer
Welcome to our first quarter 2026 earnings conference call. During today’s call, our discussion, comments, and responses to questions may include forward-looking statements, including management’s outlook for 2026 and future periods. Actual results may differ materially from those discussed today. Information regarding the factors and variables that could cause actual results to differ from projected results are discussed in our 10-K.
In addition, we may make references to non-GAAP financial measures in our comments. A description and reconciliation of any non-GAAP financial measures included in our press release will be posted to our corporate website in the Investor Relations section. Additionally, we have provided a presentation summarizing key points from our press release and today’s call, which can also be found on our Investor Relations website. We will begin today’s call with comments from Peter Arvan, our President and CEO. Pete?
Peter D. Arvan — CEO, President & Director
Good morning, everyone, and thank you for joining us. As we begin the 2026 season, the industry continues to work through a period of stabilization. Consumer discretionary demand remains measured, while the installed base continues to drive steady maintenance activity. Q1 is our smallest and most weather-sensitive quarter, and our focus entering it was on executing cleanly through the shoulder period to position us for the core season ahead.
Our team delivered a solid start with sales growth of 6%, operating income growth of 7% and a 10-basis point of operating margin expansion, exceeding our expectations for the quarter. Execution was steady across our geographic footprint, with strong maintenance volumes and improving trends in several discretionary categories. A solid start like this reinforces rather than changes our full-year view, we are confirming our full year diluted earnings per share range of $10.87 to $11.17, which includes the $0.02 of ASU benefit realized in the first quarter.
Reviewing sales by geography, California grew 10% and Texas 7% supported by constructive weather and strong maintenance demand. Arizona grew 1% and Florida declined 1%, reflecting steady maintenance activities offset by weather and some softness on the irrigation side in Florida.
Across the markets, our teams adapted quickly to local conditions and our differentiated product portfolio, proprietary brands, technology platforms and supplier partnerships built and refined over many years continue to widen the structural advantage that define our position in this industry. These are not advantages that can simply be replicated by adding locations.
In our other key businesses, Horizon net sales declined 2%, consistent with the broader discretionary environment we’ve seen persist. In Europe, sales grew 5% in local currency, building on the improved trends which we exited in 2025. By product category, we saw broad-based growth. Chemicals grew 8% on strong volume with standout contributions from our proprietary and private-label lines, which carry structurally higher margins and are gaining traction across the enterprise.
Building materials grew 5%, continuing to build on our national pool trend offering. This we believe builds upon our growing share in this category given the backdrop of muted new construction market. Equipment grew 7% on price, and solid volume and commercial was flat for the quarter, largely due to project timing, but exited the quarter with slight growth.
Turning to our two strategic aftermarket channels, independent retail and the Pinch A Penny franchise network. Sales to independent retail customers grew 3%, a solid setup as they prepare for the core season, and Pinch A Penny franchisee sales to their end customers grew 4%, and our franchisees opened seven new independently owned franchise locations in the quarter.
On the digital side, POOL360 increased to 13% of net sales in the first quarter, up from 12.5% a year ago. Our teams continue to make steady progress engaging customers through enhanced offerings and most recently — or most recently POOL360 unlocked. Between our digital investments and our distribution network, we are well positioned to continue deepening customer engagement across both professional and DIY end markets.
Consistent with what we have discussed last quarter; we remain disciplined on our sales center expansion — our capacity expansion, and are focusing on driving more value from our existing footprint. We consolidate one sales center into its existing market in the quarter, bringing our total to 455 sales centers. We still expect to open five new sales centers for the full year. This is a measured productivity-first posture, the right stance given the current environment.
We have made several investments in our network, our technology and our people over the past several years, and our focus now is on leveraging those investments rather than adding to them. You should expect our expense growth rate to moderate as we grow into the capacity that we have already built.
As we look at the rest of the year, the macro backdrop has not changed materially from what we described entering 2026. New pool units for 2025 came in at 58,000. While we expect 2026 will be close to that level, it is important to remember that the center of gravity of our business is the 5.5 million in-ground pools already installed. We serve that installed base with a combination of product innovation, customer experience and go-to-market capabilities that no one else in the industry can match. Our growth thesis does not require a recovery in new pool units. It is anchored in maintenance, remodel and share capture across product categories for the existing installed base.
Our teams remain focused on executing the plan we set out entering the year, maximizing share across product categories and investing deliberately in technology, private label and partnerships that extend our reach. Over nearly four decades, we’ve built something that goes well beyond distribution, an integrated platform of supplier relationships, proprietary products, technology, franchise networks and field expertise that no one can replicate.
We have deliberately invested in that platform so that we perform in the environment we are in today. And so that we are in a fundamentally stronger position whenever the cycle turns. The depth, the reach and the relationships that we have built are unmatched, and we are getting stronger, not standing still. We look forward to sharing more about our strategic priorities and capital allocation discipline at our Investor Day on May 12.
I want to thank our team, our vendor partners and our customers for the work and the trust that underpins what we do. Our people are the reason we start each season ready to win, and their efforts in Q1 set us up for the season ahead. I will now turn the call over to Melanie Hart, our Senior Vice President and Chief Financial Officer, for her commentary. Melanie?
Melanie M. Hart — Senior VP, CFO & Treasurer
Thank you, Pete, and good morning, everyone. We are happy to share a solid first quarter, with net sales increasing 6% compared to the prior year period. The 6% increase reflects approximately 3% from pricing, 2% from volume in our maintenance and discretionary categories and 1% from customer early buys and foreign currency translation.
Pricing contributed approximately 3% to sales growth in the first quarter. This reflects an estimated 1% to 2% full-year price realization from current year increases, supplemented by an approximately 1% incremental benefit from mid-season pricing actions that were implemented at the end of April of the prior year. We expect this pricing contribution to normalize in subsequent quarters when fully reflected in our year-over-year comparison.
Within our chemical product lines, we have observed some moderation in pricing from levels seen at the beginning of the quarter, but at this time, we are not realizing a significant impact on consolidated net sales. We will continue to monitor market conditions.
Volume growth was a meaningful contributor to our top line performance with our maintenance and discretionary product categories delivering a combined 2% increase driven by improved demand across equipment, parts and chemical volumes. The positive momentum we experienced in building materials during the back half of 2025 carried into the first quarter, providing support to overall sales growth. Building materials sales for the quarter increased 5%, and we are encouraged that our results continue to track ahead of permit data. Permit data remains lower than prior year levels through the end of the first quarter.
Finally, the benefits we saw from early buys and foreign currency translation provided an approximately 1% tailwind to reported sales in the first quarter. We do not anticipate currency to be a material contributor to full year results, as the favorable translation impact is expected to diminish in the seasonally stronger second and third quarters as the sales base increases.
Gross margin for the quarter was 29%, a decrease of approximately 20 basis points compared to the prior year period. Primary drivers of the year-over-year change during the quarter were product mix, inbound freight associated with stocking levels for the season and increased early buy activity.
Product mix was the most significant driver of the year-over-year variance. Equipment sales grew 7% in the quarter, and given the lower relative margins of this category, the strong volume performance diluted consolidated gross margin. We view this growth as strategically positive.
Customer early buy activity also increased in the quarter. As is typical with early buy programs, these sales reflect modest discounts from regular season pricing, and therefore, carry somewhat lower margins than our in-season business. The increase in early buy volume is consistent with our go-to-market strategy, and positions us well for the selling season ahead.
Customer mix and chemical margins were also modestly below prior year levels, though neither represented a material individual driver of the variance. Partially offsetting these headwinds, we continue to realize benefits from our pricing initiatives and ongoing supply chain actions. First quarter gross margins are in line with our historical seasonal patterns, and should not be viewed as sequential from fourth quarter levels.
Operating expenses for the first quarter were $247 million or a 5% increase over the same quarter in prior year. The increase was driven by the addition of six greenfields opened after March of last year, technology cost and overall inflationary increases. As discussed on our year-end call, our 2026 operating plan is focused on unlocking efficiency across the 50 plus greenfield locations opened over the past five years, combined with process improvements resulting from our ongoing investments in POOL360 and its expanded capabilities. First quarter results are tracking in line with that plan.
Operating income of $83 million increased $5 million or 7% compared to the prior year. We realized a 10-basis point operating margin improvement. Interest expense of $12 million reflects the incremental borrowings associated with share repurchase activity during the quarter. Diluted earnings per share of $1.45 increased $0.03 compared to the prior year. Prior year included a $0.10 ASU benefit versus $0.02 in the current quarter. Excluding the impact of ASU in both periods, diluted EPS increased $0.11 or 8% for the first quarter, reflecting our ability to generate earnings growth with top line expansion.
Moving to our balance sheet and capital allocation. Consistent with our normal seasonal pattern, we executed our vendor early buy programs to ensure appropriate inventory coverage heading into the season. Inventory at March quarter end was $1.7 billion, 14% higher than first quarter last year, and an increase of approximately $200 million from year-end as product was received and positioned across our network.
Our current inventory includes stocking for new locations and acquisitions added to the network, new product introductions resulting in a broader product range, and cost inflation relative to the same period last year, with some opportunistic purchases made ahead of current-season price increases. Inventory investment is concentrated in our fastest-moving product lines, and we would expect a normal seasonal reduction in inventory levels as we move through the peak selling season.
We ended the first quarter with total debt of approximately $1.2 billion and a leverage ratio of 1.7 times, which is within our stated range. As is typical, debt levels will increase through the first half of the year as seasonal inventory builds and early buy payments come due before declining in the back half of the year as receivables are collected.
Net cash provided by operations was $25.7 million for the first quarter compared to $27.2 million in the prior year period, with the year-over-year change primarily driven by higher inventory purchases in support of the upcoming selling season. During the quarter, we repurchased approximately $64 million in shares, an increase of $8 million over the prior year period, with $271 million remaining under our current repurchase authorization. We will continue to execute share repurchases in an opportunistic and disciplined manner consistent with our capital allocation framework.
Even with our first quarter trends tracking ahead of our expectations, full-year guidance remains unchanged. We continue to expect a 1% to 2% pricing benefit for the full year of 2026 from vendor cost increases and related price pass-throughs. Combined with growth from the installed base of pools and the absence of any meaningful recovery in discretionary spending, we expect top line performance to be a low single-digit growth on a same selling day basis.
Gross margin for 2026 is expected to remain consistent with 2025, supported by continued supply chain efficiencies, pricing strategies, and higher private-label sales, offsetting the prior year margin benefit from mid-season price increases. As indicated at year end, first quarter reflected the highest year-over-year expense comparison. We expect expense growth to moderate on a quarter-over-quarter basis throughout 2026, as we focus on capacity absorption and lap prior year new sales center openings.
Incremental incentive-based compensation, if earned, will be recorded in proportion to estimated operating income growth, and the costs associated with new sales center openings in 2026 are expected to be weighted towards the back half of the year. With the share repurchases during the quarter, our projected interest expense is now a range of $49 million to $51 million. We would expect second quarter to have the highest interest expense of the year following the payment of early bonds.
Our estimated full-year tax rate remains approximately 25%, with the second quarter rate to be approximately 25.5%. Our guidance does not include ASU benefits beyond $0.02 recognized year-to-date, as we continue to expect the full-year impact to be less than prior year. We are expecting approximately 36.6 million weighted average shares outstanding for the rest of the quarter and the full year, updated for our first quarter share repurchase activity.
Guidance remains unchanged with our diluted EPS range of $10.87 to $11.17, including the $0.02 ASU tax benefit recognized in the first quarter. The midpoint reflects a 2% to 3% growth over prior year.
Pool Corp’s first-quarter results demonstrate the earnings power of our model, even in a market that has not yet seen a full recovery in discretionary activity. Pricing discipline, supply-chain execution, and the growing contributions of POOL360 are working as intended, and our network continues to expand in a way that strengthens our competitive position for the long term. We enter the peak season with confidence in our team, our inventory position, and our ability to deliver. I will now turn the call over to the operator to begin our question-and-answer session.
Question & Answers
Operator
We will now begin the question-and-answer session. [Operator Instructions] The first question comes from Susan Maklari with Goldman Sachs. Please go ahead.
Susan Maklari — Analyst, Goldman Sachs
Thank you. Good morning, everyone.
Peter D. Arvan — CEO, President & Director
Good morning.
Susan Maklari — Analyst, Goldman Sachs
Good morning, Pete. My first question is on your ability to realize the return on investments that you talked about coming into this year. As the Pool season starts to come together, can you talk about your competitive positioning? What you’re hearing from the sales centers and your customers in there, and just how you’re thinking about that overall positioning as we move into the spring, summer?
Peter D. Arvan — CEO, President & Director
Sure. When we think about getting ready for the season, we think about making sure that we have all of the sales centers ready for the surge of business that happens during the second and third quarter. That means that having the right inventory in the right location, having a staff that is fully trained and frankly excited about the season, having all of our new products ready to be introduced to customers, working really hard on early buys to make sure that we have the product out in the field, at our customers’ locations, ready to sell, making sure that we have explained all of the new product offerings that are available to our customers, so that they can help grow their business, and that our marketing programs are finely tuned to kick off the demand creation efforts that we do that are very unique in the industry.
And then it’s a matter of making sure that in the sales centers that our teams are ready for the surge of business, and that we’ve taken advantage of the investments that we’ve made in capacity creation so that we get better every year. We have a performance-based culture, and every year, there is a drive to make sure that whatever we did last year that we do better this year, whether it is our productivity levels in the sales centers, whether it is our efficiency in serving customers and how quickly we get them in and out the door. All of those things are part of the overall customer experience that we focus on.
And especially with the newer locations that we opened up in the last couple of years, the newer ones are the ones that we pay the most attention to, to make sure that they’re ready to start without missing a beat.
Susan Maklari — Analyst, Goldman Sachs
Okay. That’s helpful. And then I guess, given the geopolitical environment and the moves that we’re hearing in consumer sentiment, what are you hearing from your customers on the ground? Has there been any change in how they’re thinking about their backlogs or consumers’ willingness? And what are you seeing on those discretionary side of the business?
Peter D. Arvan — CEO, President & Director
I think that we continue to watch the health of the consumer. We watch housing turnover, frankly, the age of the installed base, all matter. What — it’s early in the year to look at — to look at permit data and try and draw any conclusion for where we will end up, because first quarter is just so small relative to that. So, there’s a lot of — first-quarter is really kind of selling season and now the builders are trying to lock down contracts. So, I can tell you that I’ve heard everything from very optimistic, and I’m sold out to other areas where they’re still trying to pursue contracts to make sure that they can lock up the season. So, on balance, I would say relatively unchanged with some — with some green shoots, I would say.
Susan Maklari — Analyst, Goldman Sachs
Okay. All right. That’s encouraging. Thank you. Good luck with the quarter.
Peter D. Arvan — CEO, President & Director
Thanks.
Operator
The next question comes from David Manthey with Baird. Please go ahead.
David Manthey — Analyst, Baird
Yeah. Thank you. Good morning. Pete, as you mentioned, I realize the first quarter is seasonally volatile, but we saw a couple of decent-sized changes in some of the supplementary information you provided. So, chemicals staged quite a turnaround here. Florida, I guess it had been growing a little bit, now it’s down 1% and California and Texas are booming. I’m just wondering if you can talk about those to the extent there’s any signal there versus noise in the first quarter.
Peter D. Arvan — CEO, President & Director
Yeah, I’d be careful about drawing huge conclusions on first quarter, but I’ll give you just a couple of things to think through. In terms of chemicals, first quarter is actually one of the quarters that — so when you’re trying to sell a program to a dealer, dealers typically don’t convert during the season. They convert after the season, and then they would load their inventory into the stores for the upcoming season. So as you know, with our private-label chemicals, our Regal and EZ Clor lines, which we believe are best-in-class, especially when paired with the technology tools and the water testing apps that we have, and water testing strips, everything for the integrated systems, I think we saw good traction from the dealers and specifically on the retail side, that has helped our traction that we’re seeing on the chemical side.
And frankly, the teams are out hunting that business, because I think we’ve got a great value proposition. When I look at California and Texas, California, I think benefited a little bit from weather. California was pretty hot in — earlier in the first quarter, which is atypical. So that weather pattern helped. And I think, the same was true for a bit of Texas. But again, it’s so small and relative to the grand scheme of things that I don’t know that I would draw a whole lot of conclusions from that.
But I can tell you the team did a very good job of explaining the value proposition and winning share at the dealers in the first quarter. And I think that’s just a result of conveying a very strong message of the best value proposition in the industry.
David Manthey — Analyst, Baird
Yeah. And second, you’ve talked about growth in opex expected to slow through the remainder of the year, and Melanie mentioned that. Could you tell us — does that still kind of anticipate that full-year opex will be in that 60% to 80% range relative to gross margin or sales dollar growth? Is that — I know that’s a target, but based on your guidance ranges and how you’re looking at the business, is that still the target for 2026?
Melanie M. Hart — Senior VP, CFO & Treasurer
No, that is the long-term target, but you should remember for 2026, we do also have that incentive comp reload, so, where we do expect to get some leverage for the year, some of that natural leverage will be offset by that rebuild on the compensation side. So, it will be a little bit lower than our normal long-term algorithm.
David Manthey — Analyst, Baird
And that comp reset was, I think you talked about $15 million. Is that still the case?
Susan Maklari — Analyst, Goldman Sachs
Yes, at the low-single-digit growth.
David Manthey — Analyst, Baird
Got it.
Peter D. Arvan — CEO, President & Director
What we’re counting on, Dave, though, is the absorption as the new sales centers that we’ve opened last year and the year before, as they continue to gain traction, and the absorption rate on that — on that cost improves. And when you couple that with slowing of adding new investments to the business, because I think we’ve — I think we’re adequately invested in most areas right now. I think the results for the back half of the year are encouraging.
David Manthey — Analyst, Baird
Perfect. Thank you.
Operator
The next question comes from Ryan Merkel with William Blair. Please go ahead.
Ryan Merkel — Analyst, William Blair
Hey everyone. Thanks for the question. Wanted to start with gross margin. Peter, Melanie, can you quantify the impact to gross margin from the customer pre-buy, and then also the higher equipment mix? And the reason I ask is, I think last quarter you guided gross margin slightly up year-over-year in the first quarter. So curious what was different versus what you thought.
Melanie M. Hart — Senior VP, CFO & Treasurer
Yeah. So, we’re not going to provide a kind of detailed quantification of that. But if you think about what we have talked in kind of relative margins. So, we generally will talk about kind of building materials having the best margin, and then after that would be chemicals and then after that would be equipment. So, with the equipment being the higher portion of the first quarter sales and really kind of outgrowing our expectation, that’s really where we saw some dilution of the consolidated margins.
Ryan Merkel — Analyst, William Blair
Got it. So, in my own words, it sounds like the equipment growth surprised you in 1Q versus what you thought.
Melanie M. Hart — Senior VP, CFO & Treasurer
It was a very pleasant surprise.
Ryan Merkel — Analyst, William Blair
Okay. Got it. All right. That’s good to hear. And then second question is, can you just comment on what you’re seeing so far in April, and how does that compare to March? And I’m just curious if March had a weather boost and trying to figure out if that’s continuing into the second quarter.
Peter D. Arvan — CEO, President & Director
Yeah, I think we’re most of the way through April, and I would — I guess I would characterize April as expected. So, it’s for what we have contemplated within our guidance and with the plan. I mean, April is going as expected.
Ryan Merkel — Analyst, William Blair
Okay. Thanks. Pass it on.
Operator
The next question comes from David MacGregor with Longbow Research. Please go ahead.
David S. MacGregor — Analyst, Baird
Hey, good morning. Thanks for taking my question. I guess, I wanted to just ask about pricing and inflation and demand elasticity. And I guess in the past, where within the mix have you seen this sort of first appear? And do you feel your private label offering has sufficient breadth to maybe offset by capturing the down-market shift? And would that downshift be margin-accretive?
Peter D. Arvan — CEO, President & Director
Yeah, I’ll take that, David. It’s the way I would — I wouldn’t want anybody to position our private-label as a down-price offering. We look at our private-label and have intentionally focused on making sure that it is — that is a very high-quality product. So, we’re not actually selling it, saying, hey, we’re trying to make — we’re trying to have a cheaper offering. We’re trying to have an offering that has tremendous value and is very high quality.
I think, when it comes to the inflation, where we have seen it, and I’ve commented on this before, obviously, inflation drives the — it’s most prevalent in discretionary when you get into the cost of a new pool. And then when you get into on the maintenance side, there’s some parts of maintenance that are — that we would call semi-discretionary. A pump and a filter, non-discretionary if those need to be replaced or repaired, they have to be replaced or repaired. But you get into heaters and/or lights, something like that. If somebody doesn’t want to fix that, if there’s one that is — that needs to be replaced, you don’t actually have to have that to continue to safely operate the pool.
So, in some areas, that’s where we have seen some decline in demand, but I would tell you that, that’s already in and baked in. So, we’re not seeing that either change materially from what we’ve seen over the last couple of years.
David S. MacGregor — Analyst, Baird
Okay, got it. And thanks for the clarification on the private-label. I guess second question is just on equipment sales, which obviously look encouraging, I guess, at this point, which you saw this quarter. Any sense of how much deferred investment there may be in the market there? And just, I guess given the rate of catch-up following prior downturns, what could that contribute to growth over the next year or two?
Peter D. Arvan — CEO, President & Director
Can you clarify your question? I just want to make sure I answered the right question on your comment on deferred. What do you…
David S. MacGregor — Analyst, Baird
Well, I’m just — I’m getting the sense of the equipment sales, there’s been some deferral with the downturn. And so now it looks like we’re starting to see people spending money on equipment again. And so, I’m just trying to get a sense of how much deferred spending may have occurred there?
Peter D. Arvan — CEO, President & Director
Yeah. I think there is — as a couple of pieces of equipment transition to longer life items. So, like when you — when the industry moved from single-speed pumps to variable-speed pumps, by their very nature, variable-speed pumps last longer, and sometimes up to two times longer than a single-speed pump. So if you go back to 2018 when that regulation went into effect, and you just do the — you extend out the life of a variable-speed versus single speed, those variable-speed pumps that were installed very early on in the transition, that would have gone well past the normal life of a single-speed pump, those will now start coming into the replacement cycle. We believe that. And the same thing as it relates to like incandescent lights, which were much shorter life than the LEDs that we replace them. And those two, as we work through that cycle, you’ll start to see more replacement for that. So that’s all encouraging for us for the future.
David S. MacGregor — Analyst, Baird
Great. Thanks, Pete.
Operator
The next question comes from Scott Schneeberger with Oppenheimer. Please go ahead.
Scott Schneeberger — Analyst, Oppenheimer
Thanks very much. I’m going to focus a bit on pricing. I guess, Melanie, for you. You discussed that we’re going to be lapping the tariff pricing that started in April last year. I’m just curious how we should think about that? Did that ramp much in the second quarter? Will we see that as a comp in the second quarter not really until we get to the back half? Just curious how we should think about the cadence and the impact of that since it’s a full point in the guidance calculation. Thanks.
Melanie M. Hart — Senior VP, CFO & Treasurer
Yeah. So, when you look at full-year pricing, we are at the one to two, which is based on the current year increases. And so, in the first quarter, we had that incremental one that was really the tariff price increases that we saw last year. In second quarter of last year, we did have some benefit from those price increases, so we will be lapping that. So, at this point, for the remainder of the year, we would expect pricing to be more in that one to two, just reflecting the current year cost increases.
Scott Schneeberger — Analyst, Oppenheimer
Thanks. And then with this really solid move in the first quarter in chemical, and I think one of you mentioned that there was some good private-label, which is higher margin activity there. Could we see upside this year, just a little bit behind the strength there, and the possibility for persistence in it, and also the margin element of the private-label with the chemical impact? Thanks.
Peter D. Arvan — CEO, President & Director
Yeah, we’re very encouraged by chemicals in the first quarter because that’s the non-discretionary part of the business. And it really goes in two channels, right? It goes to the pro channel, which is, that’s your day, day-in, day-out of foot traffic into the branches, which is very encouraging, and that’s driven by the value proposition that we have, that’s the 40-year relationships, that’s the expertise in the branch. That’s the footprint, that’s the customer experience they get there, the tech platform, and frankly, the quality of the private-label product that we’re selling.
Then the other side of that is going to be the independent retail, taking that product on and putting it on their shelves, and that being their go-to brand for the season. So, we’re encouraged by the results in the first quarter, and we think that as the season progresses, that will be just good tailwind for us.
Scott Schneeberger — Analyst, Oppenheimer
Great. Thanks.
Operator
The next question comes from Garik Shmois with Loop Capital. Please go ahead.
Garik Shmois — Analyst, Loop Capital
Hi, thank you. Just on the expectation that you have for operating expense growth to moderate. You mentioned improved operating leverage on recent greenfields. I’m wondering if there’s anything else besides that in the calculation. Are you expecting certain cost actions in addition to better operating leverage?
Melanie M. Hart — Senior VP, CFO & Treasurer
Yeah. So, we are focused on ensuring that the greenfields that we put into place that we’re continuing to get those up to fleet average. So, there’s our concentrated effort on that, which does drive operating leverage at those locations. And then, along with that, we are constantly kind of evaluating from both a seasonal standpoint and a market standpoint, ensuring that we’re operating effectively within our capacity creation efforts. So, we’ve talked about utilizing the benefits of POOL360. So, looking at as we continue to increase our sales through POOL360 at each location, that gives us the opportunity to evaluate operating model in those locations.
Garik Shmois — Analyst, Loop Capital
Okay. Thank you. A follow-up question is just on chemical prices. There’s a comment, I think in the prepared remarks that they moderated in the quarter, but you’re not seeing an impact to sales. Just wondering if you can assess if there’s going to be a risk that it becomes a bigger headwind in future quarters at all?
Peter D. Arvan — CEO, President & Director
Yeah. I don’t know. Where we sit right now, our view is that chemical [Phonetic] prices are fairly stable. So, I don’t — I mean, that could change, but from where we sit right now, I don’t see that in any meaningful way. I mean, it could happen market to market. Somebody, a competitor could do something in a market, but I don’t see anything structural that — where there’s a setup for that to change.
Garik Shmois — Analyst, Loop Capital
Okay. Thank you very much.
Operator
The next question comes from Sam Reid with Wells Fargo. Please go ahead.
Richard Reid
Awesome. Thanks so much. Just wanted to quickly dive into the inventory comment around new product introductions. Specific examples, but also are you doing any more, say, around like white label China import product? I just want to better understand some of the nuances there on the inventory line.
Peter D. Arvan — CEO, President & Director
Yeah. Our job as a distributor is to make sure that we have the best product offering for our customers, no matter where it comes from. So, I wouldn’t say that there is — if you look at our private-label products, the — much of that product is domestically produced, and there’s some of it that comes in from import, and that’s frankly always been the case. But our view on new products is not new products, lower costs for the sake of lower cost. What we look for is new products that have new technology that help us expand the market. So, we look for highest quality features and benefits that our customers and their customers would want to drive demand.
So, I mean, in no way, shape or form do we go out and look for, hey, I just want to find the cheapest pump, the cheapest filter, if that was our goal, our product mix would be very different than it is today. We focus on having the best product, highest quality, professional-grade products that will help our customers grow their business.
Richard Reid
All helpful, Pete. And maybe just a quick one on the pre-buy activity during the quarter. I mean, you did break out the pre-buy contribution in your bridge. I’m just curious, though, roughly what is the gross margin for a customer that pre-buys a product versus, say, a non-pre-buy product. Would just love maybe that split on your gross margin line just so we could better understand the impact to gross margins in that first quarter from pre-buys.
Peter D. Arvan — CEO, President & Director
Yeah, we typically don’t break that out. I mean, because there is no one answer. It varies, right? It varies by customer; it varies by the products. That — it varies by the products that they buy. And so, the overall mix. So unfortunately, I can’t give you an answer that says, hey, it’s — this many bps for that type of customer versus a customer that buys normally, because it depends on when they buy, how much they buy and what they buy, and how large of a customer they are for us.
Richard Reid
Absolutely. All helpful, Pete. Thanks so much.
Peter D. Arvan — CEO, President & Director
Thanks.
Operator
The next question comes from Collin Verron with Deutsche Bank. Please go ahead.
Collin Verron — Analyst, Deutsche Bank
Good morning. Thank you for taking my question. I just want to follow up on the equipment in the replacement cycle. Can you just put some numbers around what the useful life of the equipment is now? And just given that useful life, do you see a replacement cycle in the next couple of years, just because we’re coming up to five or six years post-COVID, when there was a lot of demand.
Peter D. Arvan — CEO, President & Director
Yeah. Let me characterize it like this. The life of — expected life of equipment varies tremendously based on what the product is and the operating conditions that it’s used, whether it’s in a seasonal market or whether it’s in a year-end market, and whether the product is properly maintained or not, and with weather events.
In general, part of the value proposition of a variable-speed pump is that it runs instead of at full rate under full load all the time, it runs at a lower load, which extends the life. It could extend the life by 30%, 40%, 50%, it really depends on many, many other factors. But in general, it has extended the lifespan of pumps. It doesn’t really have much of an impact on filters or anything like that.
Heaters, it’s really a function of water quality more than anything else. If you maintain great water chemistry, that can extend the life, you could have a brand-new product with lousy water chemistry and destroy it very quickly. So — but in general, we look at two categories for life expectancy changes that were — and by design, if you will, one is the variable-speed pump, certainly last longer than the single-speed pump in the range of what I just discussed.
And then if you look at LED light bulbs for the pool, those certainly on an apples-to-apples basis are going to outlast an incandescent. So, since the time that both of those products were introduced, we see that there should be opportunity for that replacement market coming up.
Operator
The next question comes from Jeff Hammond with KeyBanc Capital Markets. Please go ahead.
Jeffrey Hammond — Analyst, KeyBanc Capital Markets
Hi, good morning.
Peter D. Arvan — CEO, President & Director
Good morning.
Jeffrey Hammond — Analyst, KeyBanc Capital Markets
Hey, just want to come back on inventories, 14% growth. I think you mentioned the broader product range and service levels, but just maybe, how would you characterize inventories where you want them to be? And then just back on that, broadening the product range. Can you talk — give us some examples about the new tech or expanding the market type products that you mentioned in the prior comments?
Peter D. Arvan — CEO, President & Director
Yeah. So, in terms of the inventory, if I look at the — certainly the level of inventory is up. If I look at the profile, the profile is what I would characterize as extremely healthy. We’re actually very astute buyers when it comes to buying inventory. So, if I look at the dollars and where those are, if they’re not sitting in a significant amount and a bunch of new products that don’t have any sales history. They’re sitting in very high-moving items. So, I really — from an inventory perspective, I spend very little time worrying about the inventory levels because I think the team has — does an amazing job controlling inventory, and we generally do what we say every time.
When I think about new products, I’ll give you an example. So, on our private-label line, a — we have a regular chlorine tablet, which has been around forever in the pool industry. And now we also have a proprietary product, which is an extreme tab. The extreme tab has additives in the tablet that distinguish it from a standard tablet. It has more additives in it that produce a better-quality pool, that has stain inhibitors, it has — it has algaecides in it, it has clarifiers and other products that distinctly differentiate that product, and our customers and their customers see a big benefit from that. So that tab or that product is growing nicely.
Another example would be our — something in our filter cartridges. So, we have a proprietary bandless antimicrobial cartridge filter, which is much faster to service and has a very low micron filtration rate, which again helps produce a clearer pool. And that’s especially important when you think about LED lights, which are getting brighter and brighter. So anytime somebody upgrades their lights, if the water quality isn’t really good, you’ll start to see those suspended particles. So, great filtration to complement lights matters a lot, and we’re right there for the customers to provide those products.
Jeffrey Hammond — Analyst, KeyBanc Capital Markets
Okay, thanks. Those are great examples. Just on pricing, I think you mentioned you expect it to moderate. I’m just wondering if you’re hearing of any potential follow-on price increases, whether it’s freight inflation from higher gas or oil-based products. I think we heard about some pricing actions in salt chlorinators, section 232 kind of tariff update. Any chatter of any follow-ons coming?
Melanie M. Hart — Senior VP, CFO & Treasurer
Yeah, there has been some chatter. I would tell you when we look across our product category from where we kind of stood this time last year. Last year, when we talked about the impact from the tariffs, we did have an incremental 1% that we added to pricing for the forecast for the year. At this point, some of its noise, we’ve gotten some notices from vendors, but I would say it’s not as widespread as we were at about 30% of our cost of products this time last year, where we had announced price increases per se, and we’re just not at that level at this point. So, we don’t have a — as much of an impact expected. So, we’re still kind of waiting to hear from if other vendors have reactions to what’s going on in the market.
Jeffrey Hammond — Analyst, KeyBanc Capital Markets
Okay. Thank you.
Operator
The next question comes from Steve Forbes with Guggenheim. Please go ahead.
Jacob Nivasch
Hey guys, good morning. This is Jake Nivasch on for Steve. Just one for me. I wanted to dig into POOL360 a little bit. So, it’s nice to see that penetration levels continue to increase, as seen from this quarter from the prior year period. And just curious what the expectation is for the year for this platform, I guess, from a penetration standpoint. And I guess as a follow-up, curious about what the customer retention looks like utilizing this platform. Where are you seeing when perhaps some of the newer branches, perhaps they’re utilizing that a little bit more than some of the older vintages, or is it the dynamic not really related to that? Just any sort of update here would be great.
Peter D. Arvan — CEO, President & Director
Yeah, we’re actually very encouraged by POOL360. We think it is a structural differentiator for Pool Corp, both in customer experience and certainly from a cost to serve perspective, which is why we’ve had so much focus on it. What’s interesting is that there are some regional differences in the adoption rate. There are some — we have some branches that have very high utilization, some well over 30% in the tool, and we have some that are lower.
So, some of that is just some — which seem to be regional differences, and some of it is just opportunity on our part. So, we continue to focus on improving the quality of the tool. Every day, people wake up and say, how do we make it better, how do we make it better, how do we make it better? What new features do we have to add, how do we communicate those, and how do we train the customers and our branch teams on those features?
So, there’s a range. So, I don’t think we’re anywhere near as a company near entitlement of our penetration. As last year, we ended for the total year at 17%. And as I mentioned, we have some branches that are well over 30%. So, for me, I don’t see any reason why the company couldn’t ultimately exceed 25% target and maybe higher in the future, it all depends.
So, it’s important that we remain flexible with our customers that would not try and force them into using it. We do business with our customers the way they want to do business with us. Some of them embrace the digital tools. Some people like the face-to-face.
Jacob Nivasch
Got it. Thank you very much.
Operator
The next question comes from Shaun Calnan with Bank of America. Please go ahead.
Shaun Calnan — Analyst, Bank Of America
Hi, guys. Thank you for taking my questions. Just first, can you talk about what you think drove the better early buy this year? Do you think customers are more worried about potential price increases? Or do you think this is like a view that they’re more optimistic on 2026.
Peter D. Arvan — CEO, President & Director
Yeah, I don’t know that it was a fear of price increase. I think it’s a couple of things. I think that early on in the year, there is a — always a fair amount of optimism because customers don’t know what they don’t know. And by nature, our customers tend to be fairly optimistic. So that’s a portion of it. I think to scale it, when you look at some of these early buys, I don’t know that there’s any risk for any of the customers with an early buy. It’s not like they’re buying a year’s worth of inventory. So, they’re buying some inventory to start the season. So, I don’t know that anybody is bidding the farm on what they buy. So, I would say it’s a function of our sales efforts, the quality of our products, and how well we serve the customer more than anything.
Shaun Calnan — Analyst, Bank Of America
Okay, got it. And just as a follow-up, you had mentioned being able to get some discounted equipment last quarter. Did you pass that discount along to your customers? And was there any change in the structure of your early buy discounts?
Peter D. Arvan — CEO, President & Director
I assume you’re referring to early buys, and early buys are just as part of the normal course of business. And I think we had a question earlier about pricing on early buys. And again, the answer is, it just depends on the customer or the product mix they’re buying, how much they’re buying, and things like that. There is no formulaic that says this means that as it relates to the price increases.
Shaun Calnan — Analyst, Bank Of America
Okay. Thank you.
Operator
This concludes our question-and-answer session. I would like to turn the conference back over to Peter Arvan, President and CEO, for closing remarks.
Peter D. Arvan — CEO, President & Director
Yes, thank you all for attending today’s call. We look forward to you joining us — joining our Investor Day webcast on May 12, when our executive leadership team covers strategic initiatives and our long-term financial outlook in more detail. And on July 23, when we announce our second quarter 2026 results. Have a wonderful day.
Operator
[Operator Closing Remarks]
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