Primerica, Inc (NYSE: PRI) Q4 2025 Earnings Call dated Feb. 12, 2026
Corporate Participants:
Nicole Russell, — Head of Investor Relations.
Glenn Williams — Chief Executive Officer
Tracy Tan — Chief Financial Officer
Analysts:
Joel Hurwitz — Analyst
Wilma Burtis — Analyst
Dan Bergman — Analyst
Jack Matten — Analyst
Mark Hughes — Analyst
Sunit Kamas — Analyst
John Barnage — Analyst
Presentation:
operator
Greetings. Welcome to Primerica’s fourth quarter 2025 earnings webcast. this time, all participants are in listen only mode. The question and answer session will follow the formal presentation. If anyone should acquire operator assistance during the conference, please press Star0 on your telephone keypad. Please note that this conference is being recorded at this time. I’ll turn the conference over to Nicole Russell, Head of Investor Relations. Thank you, Nicole. You may begin.
Nicole Russell, — Head of Investor Relations.
And thank you, Operator. Good morning everyone. Welcome to Primerica’s fourth quarter earnings call. A copy of our earnings press release issued last night along with other materials relevant to today’s call are posted on the Investor Relations section of our website. Joining our call today are our Chief Executive Officer Glenn Williams and our Chief Financial Officer Tracy Tan. Our comments this morning may contain forward looking statements in accordance with the safe harbor provisions of the securities Litigation Reform Act. We assume no obligation to update these statements to reflect new information and refer you to Our most recent Form 10K filing as may be modified by subsequent Form 10Q for a list of risks and uncertainties that could cause actual results to materially differ from those expressed or implied.
We also reference certain non GAAP measures which we believe provide additional insight into the company’s financial results. Reconciliation of non GAAP measures to their respective GAAP numbers are included in our earnings press release. I would now like to turn the call over to Glenn.
Glenn Williams — Chief Executive Officer
Thank you Nicole and thanks everyone for joining us this morning. 2025 proved to be another record year for Primerica, evidenced by solid earnings growth and strong cash flows that reflected the strength, stability and balance of our business model. Our sales force also set records in several areas including $968 billion in total in force protection for our clients and a new high watermark as client asset values reached $129 billion. Stockholders were rewarded with 79% capital return through a combination of share repurchases and dividend payments along with a 200 basis point increase in ROAE. Highlights of our financial results included a 16% increase in fourth quarter adjusted net operating income and a 22% increase in diluted adjusted operating income per share.
On a full year basis, adjusted net operating income increased 10% to $751 million, while diluted adjusted operating income per share of $22.92 increased 16%. Let’s take a look at distribution results. Both recruiting and licensing activity were down compared to the fourth quarter of 2024 and on a full year basis. These results reflected the uncertainty associated with the 2025 economic environment as well as challenging comparisons to 2024’s record setting activity. We ended the year with 151,524 life license reps, largely unchanged from the prior year end level. Included in this group were 25,620 representatives who hold a securities license enabling them to assist clients with their long term savings and retirement goals.
As we start 2026, we see our business opportunity continuing to resonate with new recruits, particularly its appeal for supplementing household income. We expect full year growth in both recruiting and licensing, which should Translate into approximately 1% growth in our life license sales force in 2026. Turning next to production sales results were mixed in 2025 with headwinds from higher cost of living pressures adversely impacting demand for term life insurance coverage. While investment and savings product sales continued to set new records starting with term Life, we issued 76,143 new policies during the fourth quarter, providing $26 billion of new term life protection for our clients on a full year basis.
The number of new policies issued declined 10% compared to the prior year record levels, while estimated annualized issued term life premiums, which include coverage additions as well as newly issued policies, declined 7% compared to the 12 months ending December 31, 2024. We believe it’s useful to look at annualized issued premiums to get a more complete understanding of the financial impact of of our term life business. As we look at 2026, we believe cost of living pressures have started to ease as wage growth begins to outpace inflation. We see small but consistent monthly improvements in the Primerica Household Budget Index data.
Our sales force is well positioned to help middle income families who could benefit from U.S. tax relief as well as moderating inflation and real wage gains. In both the US And Canada. We continue to support our representatives with targeted sales training to enable them to better assist clients in prioritizing financial needs, and we believe these efforts will result in productivity improvements over time. Until we see clear evidence that these trends are materializing, we are maintaining a conservative outlook for full year policy growth during 2026 in the 2% to 3% range. Turning next to ISP results, performance remains very strong, reflecting the importance of the financial education provided by our investment license representatives in helping clients stay focused on long term goals and saving for the Future.
During the fourth quarter, investment and savings product sales of $4.1 billion grew 24% compared to the fourth quarter of 2024. Results for the full year were just as strong with total sales of $14.9 billion up 24% on a year over year basis. ISP growth continued to be driven by strong demand across all major product lines. This momentum is supported in part by favorable demographic trends as clients approaching retirement seek annuity solutions that provide income stability and protection as well as by increased interest in the broader range of investment options now available on our managed account platform.
We also see greater engagement from our sales force as representatives recognize the opportunity in this product line and the benefits of diversifying their business. Client asset Values ended the year at $129 billion, up 15% compared to December 31, 2024 on solid annual net inflows of $1.7 billion in sustained momentum in the equity market throughout most of the year. Looking ahead, we believe favorable demographic trends will remain supportive for several years. We also recognize that this business is sensitive to market equity to equity market conditions and that uncertainty remains elevated. Preliminary January results reflected continued growth.
We remain mindful of a possible market downturn and maintain a conservative approach to our full year sales projection. We currently expect sales growth of around 5% to 7% during 2026. Finally, we remain well positioned to help middle income families obtain a new mortgage or refinance to consolidate consumer debt in the U.S. we ended the year with nearly 3,500 licensed representatives who closed more than $500 million in mortgage loans volume in 2025, a 26% increase compared to the full year 2024. We also bring refinancing opportunities and new mortgages to our Canadian clients with a mortgage referral program and saw more than 18% growth in volume on a year over year basis.
As we approach our 50th anniversary next year, we’re already laying the groundwork for our 2027 convention which we expect to be our largest event ever. We kicked off 2026 with a senior leadership meeting that included over 1000 participants. We used this forum to reinforce our long term vision, including the importance of building a balanced business by growing across all major product lines while also strengthening recruiting and licensing to expand our distribution footprint. All our efforts in 2026 will be focused on accelerating momentum and we’re optimistic about the opportunities ahead. With that, I’ll hand it over to Tracy for the financial results.
Tracy Tan — Chief Financial Officer
Thank you Glenn and good morning everyone. Overall, we delivered very strong financial performance in 2025, outperforming on all major fronts including record adjusted operating revenues of of $3.3 billion up 8%, record net operating income of $751 million up 10% and record earnings per share of $22.92 up 16% compared to full year 2024 results. This performance reflects the benefit and balance of all of our fee based businesses and our term life business which exhibits financial characteristics similar to a fee business. They also demonstrate our capital efficiency and consistent execution. The strength of our model was also evident in a 200 basis point increase in our return on adjusted equity to 33.1% this year led by accelerating growth in the investment and savings product segment.
The ISP segment has performed exceptionally well with pretax operating income growing at a compound annual rate of 21% over the last two years and we continue to see meaningful opportunities ahead driven by retirement savings needs. The financial results in ISP are entirely fee based with sales commissions and and advisory fees driving revenue growth. In the term life segment, a substantial portion of revenues continue to be driven by recurring premiums on a large import block of life insurance policies. When combined with our use of reinsurance to substantially eliminate mortality risk, the income profile of this segment drives sustainable earnings performance resulting in a stable business with characteristics similar to those of a fee based model.
Adjusted direct premiums continue to drive term life revenue growth to a total of $457 million in the fourth quarter. Pre tax income for the quarter was $147 million up 5% compared to the prior year period driven by the impact of a remeasurement gain in the current period compared to a remeasurement loss in the prior period. Keep in mind that Even with a 15% decline in the number of issued policies during the fourth quarter, both direct premiums and ADP still grew in the period reflecting the stability of our in force block and the benefit of a substantial portion of revenues being generated by recurring premium payments.
Turning to our key financial ratios, the benefits and claims ratio for the quarter was 57.8% compared to 58.6% in the prior period. Benefits and claims in the current year period included a $5 million remeasurement gain reduction reflecting a combination of favorable mortality experience and lower persistency. Lapse rates remained elevated relative to our long term reserve assumptions. Although stable on a year over year basis, we believe that persistency will gradually normalize as middle income families adjust to current economic pressures and we will continue to monitor our assumptions as policyholder experience continues to evolve. The GAAP amortization and insurance commissions ratio remained stable at 12.2% while the insurance expense ratio at 8.5% was up modestly compared to 8% in the prior year period primarily due to expense timing and ramp up technology investment at the end of the year.
Finally, the term life operating margin for the quarter was stable at 21.5% compared to 21.3% in the prior period. Looking ahead to 2026, we believe the fundamentals of our business remain strong. We expect adjusted direct premiums to grow approximately 4% as the benefit of coinsurance agreement continues to fade. Key financial ratios should remain stable with a benefit and claims ratio at around 58% and the DAC amortization and insurance commissions ratio at around 12% to 13%. We expect full year operating margin to be around 21% with some possible seasonal variation between quarters. Turning to the investment and savings product segment, our fastest growing segment and an increasingly meaningful contributor to consolidated results.
To put this in perspective, ISP represented 32% of consolidated operating revenues in 2022, now increasing to 38% of revenues in 2025. Focusing on fourth quarter results, operating revenues were $340 million, up 19% compared to prior year period. Pre tax income increased 23% to $101 million. Sustained equity market depreciation continued to support strong sales activity and pushed client asset values higher. Sales based revenues increased 21% slightly outpacing the 17% increase in commissionable sales primarily driven by strong demand for variable annuities. Asset based revenues were up 21% year over year compared to a 14% increase in average client asset values reflecting a favorable mix shift toward products that generated higher recurring fee based revenues.
We continued to experience higher demand for U S managed accounts due to the increased appeal of these products and Canadian mutual funds sold under the principal distributor model which was introduced a few years ago. Commission expenses for both sales and asset based products increased relatively in line with revenues. The continued growth of our fee based ISP business has accelerated the company’s overall growth profile with recurring commissions and investment advisory fees driving strong returns on invested capital. In the corporate and other distributed products segment, we recorded a pretax adjusted operating loss of $0.3 million during the quarter compared to a loss of $1 million in the prior year period.
The largest factor contributing to the year over year change was higher net investment income from growth in the portfolio partially offset by higher operating expenses. Finally, consolidated insurance and other operating expenses or $163 million during the quarter, up 7% year over year. The growth in expenses was driven by a combination of higher variable growth related costs in the ISP segment and the ramp up in technology investment at year end. We expect full year 2026 consolidated expenses to grow around 7 to 8%. The first quarter expenses on a dollar basis is expected to come in a little higher than other quarters due to annual equity compensation vesting in towards the lower end of the first year Guidance Percentage range Our invested asset portfolio has a duration of 5.2 years.
The portfolio remained well diversified with an average quality of a. The average rate on the new investment purchases in our life companies was 4.92% for the quarter with an average credit rating of A plus. The net unrealized loss in our portfolio has improved modestly, ending the December quarter with a net unrealized loss about $113 million. We believe that the remaining unrealized loss is a function of interest rates and not due to underlying credit concerns and we have the intent and ability to hold these investments until maturity. We continued to generate strong excess cash driven by superior growth of our fee based ISP business and the steady premium contribution from our large import block of insurance policies.
Our holding company ended the quarter with $521 million in cash and invested assets. Primerica Life’s estimated rbc ratio was 455%. In 2025, we returned approximately 79% of net operating income through a combination of share repurchases and dividend payments, a level that is typically well above life and health insurance peers, underscoring our capital light and disciplined approach to capital deployment. In closing, we’re in a strong financial position in both good and bad economic times. Primerica has been able to deliver solid earnings, strong cash conversion and superior return on equity with that operator. Please open the line for questions.
Questions and Answers:
operator
Thank you. At this time, we’ll be conducting a question and answer session. If you’d like to ask a question, please press Star one on your telephone keypad and a confirmation tone will indicate your line is in the question queue. You may press star 2 if you’d like to remove your question from the queue. For participants that are using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Thank you. And the first question comes from the line of Joel Hurwitz with Dowling and Partners. Please receive your questions. Good morning, Joel.
Joel Hurwitz
Hey, good morning, Glenn. How are you doing? Great. Good. I wanted to start on your term sales outlook, the 2 to 3% growth for 26. Just want to understand what’s sort of driving that because it would suggest pretty strong growth off of the sales levels that we’ve seen in the back half of 25.
Glenn Williams
Yeah, and Joel, I think you’ll see that emerge over the years that increasing momentum is what we’re anticipating as the year goes by. We do believe that we went through some unusual circumstances in 2025 with a lot of economic and policy uncertainty as well as the continued cost of living pressures.
I think some of that uncertainty, I don’t know whether it’s clarifying or not, but it’s probably being accepted if nothing else. And we do believe there’s a little good news on the purchasing power front in middle income families. As we are seeing in our own household budget index that I referenced in my prepared remarks. We saw it up consistently last year, improving 10 of 12 months. In midyear it crossed over the 100% mark, which is the baseline to determine that purchasing power is now outstripping the cost of living in those kind of narrow contexts that we use for middle income families.
So that is a good leading indicator. We believe, as I said, we want to see that work its way through the system and that may take some time. But overall I do think that middle income families are going to have just a little more flexibility in their budgets. We are working hard to get out and be the good news bearers of that to make sure middle income families see that and before that money is put to use or just not recognized, put it to use toward protecting families and investing for the future. So we do think the conditions are a little different in 26 externally in the environment and we’re working hard to play into those advantages.
So we do think we’ll see some increasing momentum as the year goes by.
Joel Hurwitz
Got it. That’s helpful. And then I guess just sticking to sales. Right. It’s term’s been a little challenged in the back half. ISP continues to be very, very strong, I guess. Any theory on your part on why there’s the diverging trends in the two businesses? Is it change in the targeted consumer for both? Is distribution shifting more towards retirement? Just any thoughts on why you’re seeing those trends in the two businesses?
Glenn Williams
Yeah, I would say that within our middle income market there are segments of the market that react differently to the conditions.
Our investment business is helped There’s a tailwind from money in motion being moved from retirement accounts as Traci mentioned in her remarks, particularly to annuities that have income guarantees as as we all age and get closer to retirement. So you’ve got one segment of the market that’s kind of looking at their month to month budget. They’re the buyers of term insurance for the first time and often those that are beginning to invest systematically and then you have a separate segment that’s moving money to a more appropriate place that they’ve accumulated over their lifetimes. And so you get two different sets of behaviors.
And fortunately, that’s what I love about our business model because they often complement each other and when one is weak, the other is very strong. And that’s exactly what we’re seeing now. So it’s not both being driven by people investing, you know, 25 to $100 a month or buying insurance with 25 to $100 a month. The investment segment is being driven more by the big dollars in motion right now. And that has a different set of stresses and is more driven by the demographics. I think the good work that we’ve done in preparing with our product sets and training, expansion of our sales force and also the market returns, the strong market returns are clearly a tailwind for us.
Joel Hurwitz
Got it. Thank you. Absolutely. Thank you.
operator
Our next question is from the line of Wilma Burtis with Raymond James. Please receive your questions. Thanks for joining us, Wilma.
Wilma Burtis
Hey, yeah, thank you for having me. Could you talk a little bit about the potential impact of AI on your business model given this is a hot topic in the markets right now, especially as it is in regards to salespeople. Thanks.
Glenn Williams
Certainly it certainly is a hot topic and of course we’re monitoring that. As we see the discussions going on and well aware of it, we see AI as an opportunity for improvement of our business. We do think we can increase efficiencies and reshape workflows both in our home office processing as well as is in our sales process and make the sales process more intuitive for the reps and the clients. So there are a lot of opportunities to use. In fact, we already have AI in play in a number of areas. For example, in licensing, we’ve got AI powered training tools that personalize study paths to help us improve pass rates.
We’ve got employee productivity tools, we’ve got language, AI language tools to help in translation to our various market segments that speak different languages. So we’re clearly seeing benefits from that and have plans to use it to improve our financial needs analysis and our quoting system as well as our client app. So we are very positive on the impact of AI. The negativity that we’ve seen in recent days or weeks is a question of can AI replace our business model of what we do or the other business models that are being negatively impacted. And I think it’s interesting because in looking at the discussion that I see, the term insurance, I think on the insurance side is seen to be A more simple product and easier to understand, which is true.
And often someone comes to the conclusion that, ah, easy pickings for AI to take that out because that’s the simpler type of life insurance product. But it’s not necessarily a simpler sales process. There’s still the evaluation of a client’s family’s need, the personalization of the solution and, and most of all the motivation to act. And we see that as our clear advantage. It’s an advantage with current models. I think it will continue to be an advantage as AI becomes more prominent because we have the advantage of the relationship with clients. Remember that most of our reps are dealing with clients that had a preexisting relationship.
The empathy that those reps have as well as the common life experience and ultimately the motivation is. And we don’t see that as a threat of AI anytime in the near future. So we think we can benefit from it, but we think we’re insulated from the downside and the uniqueness of our relationship. Business probably gives us an edge in the marketplace that maybe others might not have. So we don’t feel threatened by it, but we’re looking for the opportunities we can create around it.
Wilma Burtis
Great, thank you. Could you dig in a little bit more on some of the distractions that you’re seeing in the middle market? Is it equity market volatility, changing political environment, more financial? And can you just talk about, are you seeing some of these letting up near term? Just maybe give us a little bit more color. Thanks.
Glenn Williams
Well, as I said, if you look at the two extremes of the middle market that we serve, you’ve got those with extremely tight budgets. And, and we do believe that we’re seeing a little more economic breathing room in those budgets. That’s the main distraction is, you know, we go into homes and help people find money within their budget to reprioritize and repurpose because almost nobody has had extra money in their budget over the last three or four years in the middle market. And so we have to help them reprioritize and move, let go of less important purchases in order to prioritize protecting their family and investing for the future.
And we are starting to see some of that cost of living pressure ease as wages outstrip the increasing cost of living that increases their purchasing power. But also some of the other distractions, the uncertainty of everything from tariffs to other governmental policies and economic policies. I think people are starting to get a little more, I don’t know, comfortable, but at least used to them. And they’re not frozen in their tracks quite as much. And so that’s what we’re anticipating may give us a little running room on the term side of the business. On the investment side, we’ve been in a strong market for a long time, so we’re a little hesitant just to project that market returns are going to continue at the rates they have in the past throughout the year.
So we’re stepping back a little bit just to accommodate any kind of market correction that might occur. But as far as the demand for the product, other than that, we see that demand continuing. We think we’ve got the right products in the right place at the right time for the demographics and the movement. And I would say that the industry is experiencing, we’re not unique, the industry is experiencing similar trends. So I think that we’ve got some running room on the ISP side unless the market returns change radically during the year.
Wilma Burtis
Thank you.
operator
Thank you. Our next question is from the line of Dan Bergman with TD Cowan. Please receive your question.
Dan Bergman
Good morning. Just maybe to start following up on the term life sales. I think last quarter you mentioned a number of initiatives such as product changes, faster underwriting and issuance, and more salesforce training with the aim of offsetting some of those external pressures and improving the term sales. So just hoping for an update on how those initiatives are progressing and any updated thoughts on how soon we might expect them to have an impact on the sales trajectory.
Glenn Williams
Yeah, I think all of that, Dan, is tied to the previous discussion is it’s a little bit different sales approach when budgets are extremely tight. And what we try to do is change our messaging and our training to help our representatives understand how to navigate that with families. Probably a little different flavor now as we see and anticipate that the purchasing power of middle income families will improve, we’re trying to play into that. We’re trying to be an early arrival and be the first to let families know that we see this coming. Overall, not happening to every family, obviously, but families ought to be looking at their budgets and that will be looking at their incomes and seeing if a little breathing room is emerging around tax time.
We only anticipate that there probably be some larger tax refunds than people anticipated. And what we want to do is equip our reps to have that discussion with families so that that money just doesn’t flow through their budget almost unnoticed, which can happen in anybody’s budget. And so now we’re talking with our reps and challenging them to be out early, be having this discussion. Don’t wait On a client to call and say, hey, I suddenly see room in my budget, can you come help me? They may never see it. And so we need to be proactive and get out to them.
It’s very early. And so how to measure the impact of that is still too early to tell. But we are anticipating that will be a positive during the year. So that is a change. And as we message to our reps and train them around this and message to our clients, we’re trying to take all that into consideration. Got it. That’s very helpful. And then just on the sales force, I think growth was flat this last year following a period of elevated growth in the past couple of years. I think you got it to 1% growth in 2026.
In the prepared remarks, just any more color on how confident you are in the ability to grow the sales force from the current base, about 150,000 agents. And do you still expect a higher level of growth beyond this year and over time? And as we think about those drivers, do you feel that improved recruiting, the licensing rate or attention, which of those would be kind of the biggest potential opportunity? Yeah, we do believe overall, Dan, that there is a much larger market out there than we’re addressing and that means that there is no limit that we can see in sight on our opportunity.
So we always get the question because our sales force is so large and a larger sales force is a little hard to grow percentage wise. But we’ve been asked, can we grow any larger since we crossed 100,000? And we continue to believe that we can. Now, some years are going to be more positive than others, as we’ve seen, according to what the conditions around us are. But we believe there’s a demand for our opportunity. It’s certainly very successful. Our existing reps were more successful last year than they’ve ever been before in the financial rewards from the opportunity we offer.
It’s very attractive both on a part time basis to offset the expenses of families. It’s a great part time opportunity, but it’s also a great career. We’ve got a tremendous track record on both fronts, so we think we can continue to grow. Obviously, the bigger we get, the more lift that takes. You know, we replaced the attrition first. The. Our attrition rates are very stable. We don’t see that those have changed very much, although they do tend to fluctuate a little bit year over year based on previous year’s licenses. Normally licenses in the US renew every two years, so we’ll be renewing this year the 2024 record 7% growth in the sales force in 2024 is coming through as license renewals in 2026.
And so that just means we’ll have to give extra effort to that because it’s a larger number. But we don’t really anticipate the non renewal percentage of total sales force to change radically. But we see that, we’re aware of it and we’re dealing with it. So we do think that our opportunity is attractive. We think that we can get that message out there and demonstrate our track record. We think that the lack or the more certainty, I don’t think things are certain, but I think they’re more certain this year in the marketplace as far as economic and governmental policy.
Less disruption, all of that probably helps us. We think we get back on a growth track this year.
Dan Bergman
Got it. That’s super helpful. Thank you. Certainly.
operator
Our next question is from the line of Jack Matin with BMO Capital Markets. Please receive your question.
Jack Matten
Hello, Jack. Hey, good morning. Just one more follow up on the term life growth outlook. The cost of living pressure is starting to ease. Are you seeing that play out so far this year in any of your sales or recruiting growth metrics or is it really more that just kind of the leading macro indicators are getting better and that gives you more confidence in the outlook for this year.
Glenn Williams
It’s very early, Jack. You know our January results, which were still tough comparisons because we had extraordinary momentum not only during the calendar year of 2024, but it was really through January of 25 before we started to see real headwinds that slowed our momentum down and in both distribution building of our sales force and the term business. But we had a strong January and encouraging January. And I think it’s very early, but we do believe there’s an opportunity to play into this. And again, we were conservative in our projections because we don’t know exactly how long it takes to be able to get some traction around it.
So we’re being conservative in our approach, but we do believe it’s real and we do believe there’s an opportunity year that we can take advantage of.
Jack Matten
God, that’s helpful. Thanks. And then follow up on the term life margin outlook. I think Tracy mentioned 21% the guy for this year. Things are a little bit below where Prime America has been running over the past few years. So just hoping you could unpack some of the moving pieces there. Is there anything around like mortality trend assumption that you’re seeing? I think maybe that the DAC and insurance commission run rate Expected to move a bit higher.
So just wondering about the moving pieces in the margin outlook there.
Tracy Tan
Yeah. Good morning, Jack. So when I look at the term life business, I see that it is very stable when you look at the margin. One thing I’ll definitely point out is as we see the benefit and claims ratio, the first thing I’ll point out is that that ratio is overall stable. The one item to consider is that as the insured attained age increase, obviously the reserve aligned with it would typically go a little bit higher. But the net investment income is there to offset some of that time value of money and our investment income is in another segment.
So when you put it back into where the benefit ratio would be, the benefit ratio is actually pretty much stable, no change at all. So that’s one thing to just think about is the fact that we don’t marry the investment income against the benefit reserve that typically otherwise when combined is really very stable piece. In terms of the dac, that is to a degree a function of the growth as well. For example, the commission, you know, last year, as Glenn has talked about earlier, we had a little bit of slower growth on the, you know, recruiting, for example, so fourth quarter, our commission dollars that were, you know, that were not capital, you know, put into that was very light in fourth quarter.
So when you start to have some growth going on and you’re going to have a little bit more commissions going on is one of the things to think about. And then DAC also is a function of how fast ADP grows and the faster the ADP grows, the higher the DAC ratio. So some of those are some of the detailed elements to it. But overall, if you put in the net investment income back, it’s still relatively stable and very sustainable piece of growth because most of the premiums is really recurring. So even when we didn’t have a whole lot of policy growth in the fourth quarter, we still see the ADP growing at a reasonable rate.
So hope that helps.
Jack Matten
It does. Thank you.
operator
Thank you. Our next question is from the line of Mark Hughes with Truist Securities. Please proceed with your questions.
Mark Hughes
Mark Hughes, good morning. Hello, Glenn. Glenn, any way to judge that substitution effect? You’ve been talking about some of these shifting demographics between the two groups, you know, people getting ready for retirement, putting money in their ISP accounts. And I think you’ve talked in the past about how the reps, you know, kind of go where the opportunity is. And so there’s a natural kind of internal shift in addition to those, maybe demographic trends, any sense of what the magnitude of that might be.
Again, just people spending their time on ISP rather than term life.
Glenn Williams
Yeah, it’s pretty hard to measure, Mark. I think you’re right. I think what has momentum, what’s succeeding, is attractive. And you see people shifting their attention that direction. And because of the unique dynamic in our business, where, as I’ve mentioned before, one of those major segments is often strong when the other is weak is it keeps business diversified, it keeps people looking at both sides. And so we’re going through a period right now where obviously the ISP is so strong, it’s very attractive. But at the same time, I don’t think that’s unhealthy.
I actually think it’s healthy because it smooths out the ups and downs of our overall business for the company as well as for our representatives. So we are seeing a lot of interest in our ISP business. That gives us some tailwinds. Although that licensing process is much different than life and much more difficult than life. We are seeing more people stepping up to get their license. We’re seeing more productivity of those with licenses, as you would expect with that kind of success. At the same time, that’s probably. That is a more experienced group of our sales force.
And so you really enter the investment business generally after a few years with us. And then as you age and your peer group gets closer to retirement, you tend to service more of them and over time move that direction. But still, we’re attracting a tremendous number of young entrepreneurs of the future to our business, and they really drive the other side of our business that’s generally a little bit younger, as well as earlier in their evolution as a financial family on their journey. Those that are younger and establishing families, generally money’s a little bit tighter, so they’re more likely on the protection side.
So it’s a very natural movement. It’s something we’ve seen over our 50 years serve us well. We do always remind our sales force of the business that you’re not focusing on right now is still an important business. And that’s part of the opportunity we have as the pendulum swings back toward life insurance is to pick up some momentum there, which we think it will over time. But giving you specifics of a certain set of numbers or how the trim works, little difficult because of the diversity and age of our sales force.
Jack Matten
Understood. And, Tracey, I’m sorry if I missed this, but did you give an expense outlook for the full year?
Tracy Tan
Yes. Good morning, Mark. Our expense outlook for the full year is about 7 to 8% on a whole year basis? Yes. And then first quarter typically on a dollar basis is a little bit higher than other quarters because of the compensation investing of incentives, but on a percentage basis is still on the lower end of that whole year. Guidance. Now on the expense side, one thing I will point out is because of our strong capital position and how much we expect our growth potential is still in the long run, we are making proactive organic investments.
Those investments, some are highlighted by Glenn already on sales training. We we’re actually already actively deploying very modern technology to enhance a lot of the areas and we also are further investing in our technology so that we can really help support the productivity for our home office to handle the growth. Think about how much we have grown in securities business. We basically doubled that business in two, three years and the volume has exploded. So we continue to invest in our infrastructure, our ability to handle our clients with the best service levels and also investing in our also support for our clients policy handling claims, handling their transactions.
On security side, we expanded our securities product to more than 50. Some new products are managed account and we obviously moved to a new platform a few years ago. So all of those are investments we’re making. So for 2026 we continue to make those investments so that we can support that tremendous growth. We continue to expect securities over the long run and then our growth in term, which we do think when we turn 50 there will be even more momentum that we would be expecting. So we are investing our business that drives some of that expense growth.
Mark Hughes
Appreciate that. Thank you.
operator
The next question is from the line of Sunit Kamas with Jeffries. Please proceed with your questions. Thank you. Morning sunit. Hey, morning Glenn. Morning Tracy.
Sunit Kamas
Hey, morning Glenn. Morning Tracy.Glen.I wanted to first ask about your money in motion comment which I happen to agree with. But I think there’s two things that sort of could become headwinds for what you’re describing. And so I just want to pick your brain on them. The first is that a lot of 401 companies are now rolling out wealth management businesses to presumably offer to clients the same solutions that your folks do. And then second, and this is probably more of a longer term risk in my view, but if we do get a lot more usage of in plan guarantees automatically in the 401k plans, is that something that could negatively impact your sales outlook?
Glenn Williams
Thanks Sunit, that’s a great question.
I do think that every company in this space is looking how to take advantage of the opportunities that are emerging and that flight to guarantees or that movement to guarantees. I’M not sure it’s flight as people age is an obvious one. And I do think the 401k providers are going to try to do what they can to preserve their business. But the other side of that, again, it’s a little bit like the AI question. The advantage that we have is that we have deep relationships with our clients. Personalized service, often at the kitchen table or across the desk in the Primerica office, face to face.
And what we see is that’s a more powerful lever than the 401k provider sending an email and saying if you’ve got questions, or even calling and saying, we now have wealth management. There’s just not that natural relationship there. And so the relationship and the personalized service and the motivation that one human provides to another is really our advantage. And I don’t think that changes with, you know, with 401k providers trying to step into that gap because that’s what they’re doing. They’re seeing why the money is moving out of 401s. Okay. And it is because people want a broader wealth management view or there are guarantees they can get elsewhere that are not.
And so they’re going to try to stand in that gap. But I don’t think that’s going to make a huge negative impact. It’ll be part of a series of headwinds and tailwinds that will manage. But I think the way we overcome is with our relationships, our personalized advice, it served us well and it continues to overcome all those innovations we see in the marketplace. So we think we can compete on that front and overcome that should it arise.
Sunit Kamas
Okay, that’s helpful. And then the second one maybe going the other way is we’re hearing from the annuity writers that there’s a lot more competition.
And I would think if that continues to develop, it would presumably put the ball more in the court of the distributors like yourselves. And so I’m just wondering, is that an opportunity for you? If there is more competition, do commissions typically change and could that benefit your financial results in isp?
Glenn Williams
Yeah, I do agree that the competition makes for better product sets. And as we’ve said before, we keep a fairly narrow shelf of, of a handful of providers. We don’t try to have a distribution relationship with every provider out there. But as innovations are created by companies that we don’t represent, they’re often adopted by companies that we do represent because we believe we represent the best of the best and they’ve done an excellent job at improving their products over the recent years.
So I think absolutely, as that becomes an even bigger part of the overall wealth management business, then companies are going to continue to step up and provide better products. Usually we see that in terms of better value for the consumer. Compensation often doesn’t change radically. There’s a pretty tight band of compensation among products, a lot of supervision and regulation around that. So I don’t think that you’re going to see an annuity company suddenly come out with significantly higher compensation, going to attract everybody over there. I think what they’ll do is pass those improvements through on client value and clients will get better guarantees, better flexibility in the products and so forth.
That’s where I would expect to see it.
Sunit Kamas
Okay, that makes sense. Thanks, Glenn.
operator
Certainly the next questions are from the line of John Barnage with Piper Sandler. Please see with your questions.
John Barnage
Morning, John. Good morning. Thanks for the opportunity. You talked about cost of living pressures improving, which is fantastic to see. And then I think you talked about encouragement with January’s performance. I know there’s some tough comparables, but was the growth rate in January greater than the 26 guidance assumes across ISP and term life?
Glenn Williams
Yeah, I don’t think we’re ready to put that out until we get to our quarterly assessment because there’s a lot of ways of measuring that.
And so it wasn’t encouraging. January and we continue to see momentum, particularly in the ISP business, continue to be strong. But I think we’ll give you the detail around that at the first quarter report.
John Barnage
Thank you. And then maybe on free cash flow conversion and I get you put out the 475, but earnings have been emerging quite strong in the last several quarters. There’s some dislocation in the stock. Do you ever opportunistically consider increasing the level of free cash flow conversion during those times? Thank you.
Tracy Tan
Yes, good morning, John. I think on the cash conversion front, we have very consistent performance in terms of converting our cash in a pretty narrow band. And historically we’ve converted in recent past about 80, some around 80%. And so we typically obviously make decisions looking at multiple years out. Obviously the board is going to be actively involved in any decision to make any changes. But we are confident, John, that we provide superior on the high end of the conversion and return when we look at in the peer groups. So I think we’re going to focus on continued strong, consistent performance.
Obviously any change with a board’s involvement.
operator
Thank you. Thank you. The next question is a follow up from the line of Joel Hurwitz with Dowling Partners. Please use Your question.
Joel Hurwitz
Hey, thanks for taking a follow up Tracy. Sort of following up on John’s question there on capital. Last quarter you talked about having plans to draw down excess capital from the Life subs. It looked like that may have occurred in the quarter. Can you just elaborate on what you did there? And. And I guess the expected uses of that capital. Right. I think you said your Holdco liquidity is now over 500 million as of year end.
Tracy Tan
Yes. Good morning Joel. Yes, you’re absolutely right. We have been actively managing our cash conversion. So for 2025 we had a certainly good amount of planning and activity. We were given indication in the third quarter release that we may be stepping up on the conversion from the Life side of the companies and we were able to arrange a loan between our plic, our key US Life company with a Holdco. So we were able to have some excess conversion coming out that helped the Holdco cash amount. And as I mentioned we continue to step up our return to our stockholders and we stepped up our buyback from 450 to 475 and that’s certainly a need to continue to support that.
And then we also increased our dividends by 15% on the dividend payout that’s coming out as we just announced. So all of those are part of the reason and more importantly we also going to continue to support our organic growth as we have mentioned just previously earlier. So the all of this management is to make sure that we have a high conversion and contribution to our continued confidence in our business and organic investment for the long term growth.
Joel Hurwitz
Okay, thank you. Thank you.
operator
This now concludes our question and answer session and will also conclude today’s conference. Thank you for your participation. You may at disconnect and have a wonderful day.