The Roku Channel will continue to include free, ad-supported titles available without a subscription and all premium content will have a trial period of seven days. The Los Gatos, California-based firm is also updating its mobile app, which will enable customers to watch content from The Roku Channel.
Premium subscriptions and search capabilities on The Roku Channel will begin rolling out to select Roku devices in late January, with a phased rollout planned for early 2019. The Roku mobile app update will also begin rolling out to iOS and Android devices in late January.
Roku stock falls despite better-than-expected Q3 results
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In the past 52 weeks, the set-top box company’s stock has traded between $26.30 and $77.57 and dropped 38%.