Categories Technology

Self-regulation? Google pitches in to de-clutter the digital space

So here’s some good news; to make it even better, it comes from Google. While reports of Google working on an app to filter digital advertisements had been doing the rounds for quite some time, the Chrome default ad-blocker became a reality last week, to the relief of millions who use the browser on desktops and mobile devices.

What determines whether a particular piece of advertisement is good or bad? Well, the Chrome app will follow guidelines set by the Coalition for Better Ads (CBA), which is represented by tech majors like Facebook and Google. In a broad sense, the app will filter sticky pop-up ads, as well as auto-play videos and ads with the countdown feature. That means websites failing to adhere to the CBA norms will face the music from Chrome.

Publishers of intrusive commercials have been granted 30 days’ time to remove their content from websites. After that, the Chrome app will start blocking the ads. The primary target will be full-page ads that prevent the intended web page from showing – the most annoying of them all. It is learned that Google has taken the who’s who of the ad industry into confidence before taking up the initiative.

The Chrome ad filterer is designed to remove the most annoying ads (Image courtesy: the NJCCIC)

Unlike AdBlock, the Chrome app is designed to take a softer approach towards ad publishers. It is not surprising that Google wants to look at the issue from a different perspective because currently, all ad publishers including Google are in the firing line of AdBlock. Being an advertiser, Google will play the role of a regulator to the internet ad scene, rather than removing all the advertisements deemed to be dodgy and annoying. It is hard to miss the two-pronged strategy of Google, which itself is an ad-tech company – get a tighter grip on the digital world, while protecting itself from third-party ad filters.

Publishers of intrusive commercials have been granted 30 days’ time to remove their content from websites.

Chrome will remove ads that appear in the negative list of the Experience Report consistently for one month. Before acting, the browser will communicate the matter to the respective publishers and instruct them to remove the content. It is learnt that earlier warnings in this regard have paid off, with the majority of the publishers taking steps to address the issue well in advance.

Meanwhile, there is growing skepticism among Google’s critics, who feel the idea of an ad-tech company developing an ad filter is questionable. Some believe the Chrome app will only serve the purpose of implementing Google’s agenda through selective filtering, thereby exacerbating the problem.

Most Popular

Infographic: How Take-Two Interactive Software (TTWO) performed in Q1 2022

Take-Two Interactive Software, Inc. (NASDAQ: TTWO) reported first quarter 2022 earnings results today. Net revenue decreased 2% year-over-year to $813.3 million. GAAP net income increased 72% to $152.3 million, or $1.30 per share,

IPO News: What to know when Cadre Holdings goes public this week

The IPO market is having a remarkable year as several companies line up to go public. This week will see Cadre Holdings join the group. Here are a few things

The worst seems to be over for ExxonMobil (XOM). Is stock a buy?

With the relaxation of COVID restrictions being extended to more areas, energy demand is picking up as transportation services including air travel restart in many markets. In a sign that

Tags

Add Comment
Loading...
Cancel
Viewing Highlight
Loading...
Highlight
Close
Top