Shoe Carnival, Inc. (NASDAQ: SCVL) Q3 2022 earnings call dated Nov. 16, 2022
Corporate Participants:
Mark J. Worden — President and Chief Executive Officer
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Analysts:
Sam Poser — William’s Trading — Analyst
Mitch Kummetz — Seaport Global — Analyst
Jim Chartier — Monness, Crespi and Hardt — Analyst
Presentation:
Operator
Good morning, and welcome to the Shoe Carnival’s Third Quarter 2022 Earnings Conference Call. [Operator Instructions]
Management’s remarks may contain forward-looking statements that involve a number of risk factors. These risk factors could cause the company’s actual results to be materially different from those projected in such statements. Forward-looking statements should also be considered in conjunction with the discussion of risk factors included in the company’s SEC filings and today’s earnings press release.
Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of today’s date. The company disclaims any obligation to update any of the risk factors or to publicly announce any revisions to the forward-looking statements discussed on today’s conference call or contained in today’s press release to reflect future events or developments.
I’ll now turn the conference over to Mr. Mark Worden, President and CEO of Shoe Carnival for opening remarks. Mr. Worden, you may begin.
Mark J. Worden — President and Chief Executive Officer
Good morning, and welcome to Shoe Carnival’s third Quarter 2022 earnings conference call. Joining me on today’s call are Kerry Jackson, Chief Financial and Administrative Officer; and Carl Scibetta, Chief Merchandising Officer.
As announced in this morning’s press release, Shoe Carnival delivered earnings per share of $3.17 during the first nine months of the fiscal year, which is more than double any full year of earnings in our 44 years of operation, except for one. I’d like to thank our nearly 6,000 team members for this accomplishment and their commitment to excellence for our customers, our communities and our shareholders.
Throughout Q3, American households continued to face a challenging inflationary environment, putting pressure on the disposable incomes and on our traffic. Despite the macroeconomic volatility, the company’s strategic plans to expand customer accounts and double operating profit margins versus historical levels continues to work. Q3 earnings per share of $1.18 exceeded consensus expectations and profitability growth has continued to accelerate each quarter as 2022 progressed.
Our merchant organization, in close partnership with our strategic vendors, continues to deliver the freshest product assortments from our customers’ favorite brands and eliminate unprofitable promotions, while our operators provided exceptional customer service. This resulted in Q3 operating profit margins of 12.8%, the highest result of the year and marked the seventh consecutive quarter in double-digits. Similar to Q2, we were encouraged that the Q3 operating profit margins delivered sequential growth above the 12.4% operating margin achieved during Q2 and the 11.1% in Q1.
To further illustrate the profit transformation the company has achieved, operating profit margin was 6.0% for the prior 10-year period. As discussed in previous earnings calls, throughout 2022, we have been lapping the stimulus impacted 2021 quarters. The more normalized quarters with no stimulus benefits in 2022 continue to provide management clear visibility into the sustainability of our operating profit levels. As such, we are raising our operating profit margin expectations for 2022 and providing guidance today to achieve between 11.5% and 11.7% operating margins, nearly doubling the company’s prior 10-year historical levels.
We believe the best way to understand the underlying sales and customer growth sustained at Shoe Carnival during these COVID-impacted and stimulus-benefited recent years is the benchmark back to 2019. Overall, sales grew 21.9% for the first nine months of fiscal 2022 compared to 2019. For Q3, sales of $342 million achieved growth of 24.4%. Customer accounts for our loyalty membership surpassed 30 million for the first time at the end of Q3, setting a new record of 31.5 million members, up approximately 35% compared to 2019 and up over 10% versus 2021. The continued growth of loyal customers is the strongest indicator that our brand is resonating with customers across geographies, across demographics and across our multiple banners.
Looking at customer trends, non-athletic sales continue to be hot, up 35.1% versus 2019. And encouragingly, athletic sales stabilized in Q3, up 4.4% versus 2019, driven by improvements in inventory positions and reduced supply chain challenges as the quarter progressed. Carl will provide a comprehensive overview of category results shortly.
We’re encouraged to share that earlier this month we surpassed the $1 billion sales mark and a Q3 sales of $342 million was the second highest sales result of any quarter in the corporation’s 44 years. During Q3 of 2021, the company grew net sales 29.8%. Compared to 2021, net sales retreated only 4.1% during Q3 2022, holding over 24% growth from the stimulus-infused prior Q3, and as said, surpassing every other prior quarterly sales results.
With $3.17 of EPS achieved during the first nine months of the year and approximately 10 weeks left in the fiscal year, we are on track to achieve earnings per share between $3.95 and $4.10. With that said, we expect our customers face a historically high inflationary environment throughout Q4 and throughout this holiday season, which will put pressure on their disposable incomes and likely on our traffic. As such, we anticipate the most likely outcome is to deliver sales on the lower side of our annual 2022 guidance and to deliver EPS on the mid-to-lower side of our annual guidance.
Moving on now to an update on progress for our key strategic plans. First, we continue to make significant progress on our fleet modernization program. Our plan to have over 50% of stores modernized by the summer of 2023 is on track with 41% complete currently. In addition to the modern Shoe Carnival experience rolling out now, we are grand opening our Shoe Station modernized prototype store later this month and new store openings in both Alabama and Georgia.
Second, our Shoe Station banner continues to outperform expectations on all fronts. Sales surpassed $75 million during the first nine months of 2022. We continue to expect Shoe Station sales and profits to exceed our original full year expectations of $100 million and 10% operating profits by the mid single to low-double-digit range. Our integration efforts at the recently acquired banner continue to pace ahead of our preliminary timelines. We’re starting to realize significant back office synergies as well as gaining efficiencies and best practices across merchandising, operations and marketing.
New store site identification efforts continue to progress throughout the south, and we expect to grow the 21 store chain acquired to approximately 30 stores by the end of fiscal 2023 and we aim to surpass 100 stores during the 2026 to 2028 horizon. To note, two new stores tentatively planned for January 2023 soft openings were shifted to spring of 2023 openings to enable the rollout of the new Shoe Station store prototype design and to open with the freshest spring product assortments.
Third, we continue to elevate our advanced CRM, analytics and digital marketing capabilities which allow us to have one-on-one communication with our customers. These highly profitable tools give us the targeted platform to reach our customers via text and email and we’re able to drive sales at attractive margins and without deep unprofitable promotions.
During Q3, we completed the Shoe Station integration into our CRM organization and platform technologies. We extended our Shoe Perks loyalty program across both banners and are nearing the final development stages for the new shoestation.com rollout which is targeted for holiday 2022 or early 2023. Many wins have already been achieved, such as adding over 1 million Shoe Station customers as a part of our loyalty program. With this data in-hand, we’ve been able to confirm that the core Shoe Station customer demographics align with our initial expectations when it was acquired to have a higher income suburban customer that is proving out to be resilient to the current inflationary environment.
Two major customer advantages are now starting to be leveraged for incremental sales locations and increased loyalty. First, customers can now earn points and rewards at either of our banners and redeem those rewards across either banner. Second, we now can introduce all of our 31.5 million customers to a new banner to provide enhanced product assortments and pricing peers and to provide them more store locations to conveniently shop.
Fourth, we are planning to expand scale of our store footprint of both banners over the next five years. The Shoe Carnival Enterprise is on track to operate over 400 locations during 2023 and targeting 500 plus stores in the 2026 to 2028 horizon through organic expansion and targeted M&A activity. We see the largest white space opportunity for store growth is with our recently acquired Shoe Station banner. And as shared earlier, we aim to grow to over 100 Shoe Station stores in the 2026 to 2028 horizon.
Based on real estate availability, with our targeted demographic and the timing of attractive new developments in strategic geographies. We anticipate approximately 10 new stores in 2023 and an acceleration in 2024 and beyond.
In conclusion, Q3 marked the seventh consecutive quarter of double-digit operating profits. Customer accounts climbed to the highest level ever, surpassing 31.5 million loyalty members. Earnings per share year-to-date has more than doubled, all but one of the prior 44 full year results. And we are on track to deliver against our EPS and strategic targets for the remainder of fiscal 2022.
With that said, I will ask Carl to discuss our performance further. Carl?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Thank you, Mark. As Mark highlighted, today’s results are strong evidence that our strategy is working. During the third quarter, we experienced a 50-50 athletic, non-athletic sales balance. This was a shift of 700 basis points to the non-athletic category compared to 2019. We anticipated this move in consumer demand to the non-athletic product and positioned inventories to take advantage of this fashion chain.
Supply chain continues to — issues continue to impact athletic inventory availability earlier in the quarter. However, we did see improvement in the athletic footwear deliveries as we move through the quarter. Entering into the fourth quarter, inventories by category are in line with forward sales expectations. Our outstanding team of merchants continues to diligently manage the supply chain. And looking ahead, we believe the supply chain issues we’ve been dealing with for over two years will continue to improve to a more normalized state as we move into fiscal 2023. At quarter end, our inventory forward weeks of supply was in line with 2019. Importantly, both aged inventory and seasonal carryover inventories are in line. As a result, we do not have a lot of inventory and see no need to provide deep discounts or dump goods in the fourth quarter.
Turning to the results. As mentioned, our anticipated shift from sales — in sales from athletic categories to non-athletic categories continued in the third quarter. Sales in non-athletic categories were up in the mid-30s versus 2019 and sales of athletic footwear were up in the mid-singles. Sales versus 2021 were up in the mid-singles for non-athletic and down in the low-20s for athletics.
By department, women’s non-athletic was up in the mid-20s versus 2019. Sales were driven by dress, up in the mid 40s; sport, up in the mid-30s; and sandals, up in the high-20s. Men’s non-athletic sales were up in the high-30s versus 2019. This was driven by men’s casuals up over 50%, which further reflects the consumers’ move from athletic to non-athletic footwear for the back-to-school time period. Men’s boots were up in the high-20s and men’s dress was up in the mid-teens compared to 2019.
Shoe Carnival continues to be the retailer of choice for children’s footwear in the markets we serve. Children’s non-athletic sales versus 2019 were up in the high-60s. Children’s casuals drove increases up over 100% and infants non-athletic sales were up in the low-60s. Sales of children’s athletic were up in the low-teens and adult athletic were up in the low-singles versus 2019.
With the fashion trends we are seeing and the approved product flow, we anticipate strong sales results in the non-athletic categories for the remainder of 2023 — excuse me, 2022. As we have seen in the past seven quarters, we continued to deliver excellent product margins. These product margins continue to run up over 700 basis points versus 2019 and are results of our transformational promotional strategy. We continue to use the data provided from our best-in class CRM program to drive loyal customer growth. This data provides us valuable insights into our over 31 million customers and enables us to engage with these consumers through smart effective promotions that are not margin-dilutive. The success we have seen utilizing this strategy is but a key factor in our sales and margin growth.
As we move into the fourth quarter, the non-athletic categories traditionally increase in penetration to total sales. Our inventory position in those categories has much improved versus last year. Our seasonal boot inventory position is much better than last year. And our athletic inventory levels and freshness are the strongest they’ve been throughout 2022.
With that, I will now turn the call over to Kerry for a review of our financials. Kerry?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Thank you, Carl. I’m excited to share with you the financial highlights from another successful quarter, which again demonstrated the transformed and sustainable profitability profile for the company. Similar to previous quarters this year, I will be comparing results versus 2019 as we see it as the most relevant and normalized period prior to the start of the pandemic.
Net sales in Q3 were $341.7 million which were the second highest quarterly sales in our history, surpassed only by Q3 last year. These sales increased $67.0 million or 24.4% compared to the pre-pandemic third quarter 2019, driven by sales from the Shoe Station banner and a comparable store sales increase for the 18.3% from the Shoe Carnival banner. This is the highest quarterly comparable store sales increase for the year with Q1 increasing 16.8% and Q2 increasing 8.0%, resulting in a year-to-date comparable store sales increase of 14.4%.
Our Q3 gross profit margin was 38.3%, a 740 basis point increase compared to the third quarter of 2019. An increase in the merchandise margin of 760 basis points was partially offset by a 20 basis point increase in buying distribution occupancy costs. SG&A expense in Q3 was $87.3 million or 25.5% of sales compared to $66.6 million or 24.3% of sales in Q3 of 2019. The increase in the SG&A was primarily due to investments in advertising and store-level wages along with the expenses for the Shoe Station banner acquired last year.
Q3 operating income was $43.6 million or 12.8% of sales. This is in line with our expectations of annual double-digit operating margins which are more than double our historical run rate. Net income for the third quarter of 2022 was $32.7 million or $1.18 in diluted earnings per share, an increase of 151% compared to the third quarter of 2019. Excluding the stimulus enhanced 2021, this is the highest quarterly diluted earnings per share in our history or the fourth highest including 2021.
We closed out our quarter with inventory of $392.3 million, which is up $94.3 million compared to the third quarter of 2019. Approximately 40% of the increase in inventory is for Shoe Station stores acquired last year or opened this year and in-transit inventories. Net of these increases, inventory is 19% higher than the end of Q3 of 2019. The increase in inventory is supportive of the 21.9% increase in net sales compared to 2019 and the expectation of increases in sales for the remainder of the year. During the third quarter, we repurchased 451,638 shares at a total cost of $10.0 million. We have $19.5 million available under our repurchase program which expires December 31, 2022.
Summarizing our expectations for 2022 fiscal year. We expect sales to range from $1.27 billion to $1.30 billion. Gross profit margin to be approximately 37.0%. Operating income margin to range from 11.5% to 11.7%. And diluted earnings per share to range from $3.95 to $4.10. Implied in our annual sales guidance, Q4 comparable store sales are expected to increase between 14% and 26% compared to Q4 2019. However, as Mark mentioned earlier, we are cognizant that our customers are going to be challenged with higher inflation in Q4. Based on this outlook, our year-to-date performance and fourth quarter expectations, we are more comfortable with the mid-to-lower range of our annual guidance.
In closing, our third quarter results are a continuation of increasingly sustainable profitability for Shoe Carnival compared to pre-pandemic levels. We are confident in our ability to execute the remainder of the year. And we are poised for a long-term growth through a combination of organic store expansion and modernization and selective acquisitions.
This concludes our financial review. Now I’d like to open up the call for questions.
Questions and Answers:
Operator
[Operator Instructions] Your first question comes from the line of Sam Poser with William’s Trading.
Sam Poser — William’s Trading — Analyst
Thank you for taking my questions. Good morning. First of all, Kerry, just some housekeeping. Can you give us the merch margin and BD&O leverage of year-over-year instead of going back to ’19, please? My math is not that good.
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Our merch margin increased 760 basis points for the quarter and we deleveraged BD&O by 20 basis points.
Sam Poser — William’s Trading — Analyst
Versus last year?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
No, against the ’19.
Sam Poser — William’s Trading — Analyst
Can you give us versus last year, year-over-year?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Let’s see, Sam. We were — our merch margin was down 70 basis points and we deleveraged our BD&O by 140 basis points.
Sam Poser — William’s Trading — Analyst
Thank you. Then, can we talk a little bit about the inventory levels? And sort of what — given that sales — total sales on a year-over-year basis were down in the quarter. And I understand how inventory was last year, but you did a lot with less last year. How do we — what is sort of the optimum turn — inventory turn for the company on an annual basis?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Sam, I don’t know that we’re ready to give that information with the Shoe Station banner coming online and how that business is going to accelerate with store openings. I know that the inventory levels a year ago were pretty much — were spotty based on deliveries. We feel comfortable where we are today and where we’re planning on going forward to achieve our goals.
Sam Poser — William’s Trading — Analyst
Okay. And then just for the sake of definition, because you guys — everybody defines it a little differently. Carl, could you discuss sort of in that sport, which is your non-athletic sort of sport casual product. Could you give us some — like if you move that — can you give us some examples? You don’t have to tell me brand-led, just some examples of what would fall into that sort of non — what you view as non-athletic, but it’s more sport-oriented, while some of your competitors I believe may have those in the athletic category? So can you give us some idea?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Yeah. Sam, the way we look at it is if you can play a sport, you can run, you can work out in it. If it’s something that you can do physical activity in, it’s in the athletic area. If it is — has an athletic field, but it’s not functional, it goes into the sport area.
Sam Poser — William’s Trading — Analyst
And how would a — where would a walking shoe be then?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Depends on — it depends on if it is a true technical walking shoe or more of a casual walking shoe.
Sam Poser — William’s Trading — Analyst
Got you. Okay. We’re not going to get anywhere with that. Can you give us some idea — you mentioned that the supply chain was getting better. Could you — could somebody dive into that a little bit and just give us some more color there as well?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Sure, Sam. Well, we’re seeing more consistent on-time deliveries on product that was placed as we move into third and early fourth quarter across all categories of footwear. Over the last 12 to 18 months, it was spotty depending on the category whether it was athletic, whether it was non-athletic. They tended to swing back and forth based on the timing and production and country of origin and COVID. We’re not seeing that anymore. We’re seeing products in all categories of footwear, athletic and non-athletic being available on-time based on the way we place the orders.
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Sam, I will add to that. From a standpoint — the cost standpoint, we’re seeing — in the first half of the year we saw a penalty in our supply chain due to the fuel and transportation costs of over 300 basis points through Q1 and Q2. This past quarter, it was a little over 100 basis points. And we’re expecting to see that potentially drop a little bit in Q4. So we’re seeing cost savings also as the supply chains have healed.
Sam Poser — William’s Trading — Analyst
And I know it’s a tiny amount of business now that you’ve done so far in the quarter and the big — and the huge weeks are coming up. But can you give us some color on sort of I guess how it’s going? How much did the first couple of weeks inform the guidance or is it just — just any color you can provide there?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Sam, you hit upon it. It’s really hard to give any guidance at this point because the big week — the sales are ahead of us. So anything we’re seeing right now is not really material to our overall expectation of what the quarter is going to be turn out to be.
Sam Poser — William’s Trading — Analyst
And in the fourth quarter, historically, what is athletic to non-athletic be then and boots within that as well as a percent of sales?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Boots in the non-athletic categories for the quarter tend to run about 45% of the total of the women’s and the children’s non-athletic business. I don’t have the number in front of me, but typically, non-athletic versus athletic in the quarter where we have been a 50-50 business, tends to drop to more of a 60-40 non-athletic business.
Sam Poser — William’s Trading — Analyst
And based on what you’ve seen on the overall trends, do you expect — and how you bought it, do you anticipate that we could see a 65-35 this year? Is it sort of going in that direction from the non-athletic to athletic into this fourth quarter?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Sam, that will be determined really by weather. And as we move through the quarter, the weather has a major factor in the boot penetration. And weather seems to be turning colder and we’ll see what happens.
Sam Poser — William’s Trading — Analyst
And you bring up a good point and then I’ll get off. Over the last six or eight weeks, we’ve seen the weather get cold then get warm then get cold. Did your trends in those categories — in that category followed that? Because I’ve heard from other retailers that they were feeling great about four, five weeks ago when weather was cold then it got warm and they were growning and then it got cold — it’s getting colder again, they’re feeling better. Are you seeing or have you seen the same kind of roller coaster over the last, call it, six weeks or so?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Yeah. Sam, we certainly see the weather is always playing a factor and you have to look at the weather this year last year, but it flip-flopped a little bit. What I know is we have great boot inventory, we’re in a much better position than we were from a delivery standpoint from a year ago. And we fully expect once the weather — and we just have seen some movement in the whether, it stays consistent. We think we’re ready for a great holiday season in the boot categories.
Sam Poser — William’s Trading — Analyst
All right. Thanks very much, and continued success.
Operator
Next question comes from the line of Mitch Kummetz with Seaport Research.
Mitch Kummetz — Seaport Global — Analyst
Yeah. Thanks for taking my questions. Kerry, on Q3, I don’t think you gave the comp on a year-over-year, unless I missed it. I think you only gave it on a three year. What was it versus last year? And then can you also give us the months or maybe just a little bit more color on how the months played out for the quarter?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Yes. Mitch, we were down 9.9% against 2021. And what we saw was that it’s fairly consistent at that level except October increased over the average.
Mitch Kummetz — Seaport Global — Analyst
Okay. And then just back to Sam’s question, I know that the first couple of weeks of October are small, but has that trend from October continued into November or has it gotten better or worse?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Mitch, we typically give information on how the quarter’s starting when it’s relevant to the overall. So we don’t shy away from doing it, but it really is immaterial, whether it’s positive or negative at this point in time. We really will start to see it the day after Thanksgiving. That’s when the real dollar sales start happening. So the trend right now is not relevant to our guidance.
Mitch Kummetz — Seaport Global — Analyst
Sure. Then on merch margin or I should say gross margin, I think you’re saying 37% for the year. I’ve backed into something that’s kind of in the high-37% range for Q4, which would be up, like 850, 900 basis points on a three year. That would be an improvement over what the trend has been through the early part of the year. Can you talk a little bit about that? And maybe also in the context of kind of how you’re thinking about promotional activity in the fourth quarter?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Mitch, you’re correct in those numbers. And the way we’re looking at it is that, Carl talked about how we expect it to go from athletic to non-athletic in the fourth quarter, so I have a higher penetration of non-athletic. We drive a higher merchandise margin on our non-athletic part of the business. We also, as I mentioned earlier, that we’re seeing our supply chain costs and our leverage of our BD&O come into play. So now we’d expect to see, at the low end of our guidance, leverage on our BD&O, slight leverage in Q4, which here again helps that overall gross profit margin.
Mitch Kummetz — Seaport Global — Analyst
Okay. That’s helpful. Just a few last things. Carl, on the athletic business, I think you said it was like down in the 20s on a year-over-year in the third quarter. Can you maybe speak to how constrained you were in athletic on the inventory side? And how that’s changing for Q4? And how that might impact your outlook for athletic in Q4?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Sure, Mitch. Early in the quarter, as we came through those big back-to-school early weeks, deliveries were a bit late. So scrambling on getting product in those big weeks hurt us a bit. As we moved into later in the quarter, our inventory is much more in line. And today, with October deliveries setting us up for holiday, our inventory is in the best shape from a freshness, fashion and quantity standpoint than it has been throughout probably the last year. So we feel pretty good that with a lot of consumers out there, we’re going to get our share.
Mitch Kummetz — Seaport Global — Analyst
And can you also remind us how challenged you were on the boot inventory last year in the fourth quarter? If I recall correctly, there were a fair amount of things that didn’t actually ship until the — or you didn’t maybe get receipts until the first quarter?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Yeah, exactly, exactly. Boot inventories were down significantly last fourth quarter. I would say, a quarter of the boot inventory didn’t hit in time to really take advantage of it during the meet of the season.
Mitch Kummetz — Seaport Global — Analyst
Okay. And then just a couple of last things. We’ve kind of gone through a lot of vendors reporting earnings the last month or so and some of them have talked about excess which has resulted in some cancellations. Others have talked about offering some of their wholesale partners discounts. I’m just wondering, Carl, if you’re seeing any good deals out there on inventory as maybe some retailers are working through some excess and if that’s having any impact on the margins in the fourth quarter if you are bringing in some good deals?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
We take advantage of opportunities when they’re presented to us and they make sense. I would say, there’s no more of an increase in that category than there has been in the past. There is a lot of product and people, both vendors and retailers, are re-flowing product as we move through the remainder of the fall season and all the way into first quarter, but it really is — it’s really based on category, Mitch, on where those overages are. But we don’t see a big increase in promotional activity either from opportunistic buys for the fourth quarter or having to dump inventory because of problem inventory.
Mitch Kummetz — Seaport Global — Analyst
Okay. And then lastly, Mark, on the loyalty. I think you said that now Shoe Carnival and Shoe Station are integrated and customers at either banner can use points to redeem on the other banner. I’m curious what you’re seeing, like first of all, when exactly did that happen? And I’m curious to see what you’re seeing on the Shoe Station side as a lot of Shoe Carnival customers become aware of Shoe Station and kind of the different product assortment being offered there?
Mark J. Worden — President and Chief Executive Officer
Yeah. We’re thrilled, Mitch. 31.5 million customers across two banners, up over 35% for three years. So we have a critical mass now to market cross-banner, cross-geographies, cross-price tiers and assortments. It’s too early to really share anything insightful as it just happened towards the end of Q3, but we’re getting that data in hand of over 1 million Shoe Station customers now. And we’ve learned what we hoped to have learned when we acquired them. First, they’re a highly affluent customer. Second, they’re a suburban customer. And third, they’re coming from geographies across the markets where Shoe Carnival largely does not compete and was a space we wanted to enter.
So that’s allowing us to figure out how to move quickly from our current store count to, as I shared, our aim to have over 100 stores open by that ’26 to ’28 time horizon. Lots more to come from this, a lot more long-term sales, a lot of cross-merchandising and we’re really just at the first pitch of the first inning of leveraging all of the upward sales and profit opportunity from this new integration.
Sam Poser — William’s Trading — Analyst
All right. Thanks, guys. Good luck for holiday.
Mark J. Worden — President and Chief Executive Officer
Thank you.
Operator
Next question comes from the line of Jim Chartier with Monness, Crespi and Hardt.
Jim Chartier — Monness, Crespi and Hardt — Analyst
Good morning. Thanks for taking my questions. First, I just wanted to ask, last quarter, I think you said Shoe Station would be 10% above your initial sales expectations for the year and now it looks like it could be a little bit lower than that. So just any color around the reduced outlook, at least at the low end there?
Mark J. Worden — President and Chief Executive Officer
Yeah. Hey, it’s Mark. I would just say, we’re widening the aperture. It’s still expected to beat all of our expectations. Profits are coming in strong. We’re finalizing our supply chain integration right now and really starting to leverage merchandising insights to drive for higher profitability. So we’ve widened the aperture to take account for any minor changes that go through the supply chain during this moment in time in Q4. Either way, we’re guiding to beating the original $100 million and 10% operating profit by the mid-singles to low-double-digits. Just widening the range a little, not lowering.
Jim Chartier — Monness, Crespi and Hardt — Analyst
Okay, makes sense. And then what’s the launch date for the e-commerce, if you have one?
Mark J. Worden — President and Chief Executive Officer
Yeah. We’re in great shape. The shoestation.com launch is in the final testing phase. Similarly, we’re making sure the supply chain is flawless before we turn it on. We need an outstanding experience and we think we’re very close. It will either launch just in time for this holiday or if we’re still fine-tuning the supply chain side of that, then it will launch in early Q1. But we’re thrilled with what we’re seeing and ready to ensure a flawless customer experience in the next couple of months, if not the next couple of weeks.
Jim Chartier — Monness, Crespi and Hardt — Analyst
Okay. And then just your merchandise margins are holding up great, any color you can provide on the industry promotional activity you’re seeing? Have your competitors from your vantage returned to historical promotion levels?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Hi, Jim, it’s Carl. Depending on the retailer, we’re seeing some of that. We’re seeing it really done via global promotions, which is something that we have eliminated from our marketing strategy with additional coupons and value total messages. And our direct competitors, we’re actually not seeing as much of it, but we’re seeing it with some of the big nationwide retailers that are trying to move inventory or stimulate traffic in the stores. But at this point, we’re comfortable where we are and we think our margin goals are well within reach for the quarter.
Mark J. Worden — President and Chief Executive Officer
This is Mark. Let me add one more point. Historically, Shoe Carnival has run well over 40 weeks a year of the buy one, get one, half off promotion during the course of the year. This year, we’ve run none and have been pleased posting the seventh consecutive quarter of double-digit operating profits. And as we’ve shared, Q3, our most important quarter of the year, was our second strongest sales in history. So we’re confident the strategy is working. While other retailers in our space continue with that outdated buy one, get one, half off year round and many other competitors punctuated it during back-to-school, we’ve stayed true to what we said. We’re going to sustain double-digit operating profits and we’re going to grow by targeted loyalty enhancements. Case in point, we’re now achieving 31.5 million people we can talk to about what they want, not just giving away our best product at a cheap price.
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
One more thing, Jim, I’ll add there. Fourth quarter we know in certain categories is a promotional quarter. We buy for that to run those promotions and make sure that the results of those promotions activity is not margin dilutive. So promotions you see from us in the fourth quarter are all planned and baked into the forecast.
Jim Chartier — Monness, Crespi and Hardt — Analyst
Great. And then just, Kerry, what’s the capex requirement to fund new store growth next year as well as the remodels? And then what’s kind of your thoughts on buybacks in view of that higher capex requirement next year? Thanks.
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
We’re expecting to do a little over $70 million in capex this year, and that’s really being driven by the number of remodels, the modernization of our stores that we’re doing. We’re leaving ourselves some flexibility next year. We expect to have less capex between new store growth and the remodels. We should expect somewhere between $50 million and $60 million in capex between the two.
Jim Chartier — Monness, Crespi and Hardt — Analyst
Okay. And then just kind of your big picture thoughts on buybacks? You got back in the marketplace this quarter, but going forward, how are you thinking about that?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
The same as we always have is that, our first thought is how do we fund growth and are there any opportunities there and then we fund our dividend. And if we have excess cash that we don’t think we’re going to need to deploy and we continue to build cash later, then we’ll do a buyback when we see the stock being unfavorably viewed by the Street. So we’ll still be opportunistic in the future, but we’re really focused more on the growth side of the business. And as we transition to store growth next year, that’s going to be our primary focus.
Jim Chartier — Monness, Crespi and Hardt — Analyst
Great. Thank you.
Operator
The next question comes from the line of Sam Poser with William’s Trading.
Sam Poser — William’s Trading — Analyst
I have two follow-up questions. One, we recently or in the last week or so saw a buy one, get one on some boots. And it looked like they were brands, I didn’t recognize. So was that one of those planned events, Carl, that we just saw online that it looked around 11/11 or something like that?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
You are correct, Sam. That was a planned promotion on a select group of boots and they were purchased specifically for that promotion as we have done in the past.
Sam Poser — William’s Trading — Analyst
Okay. And Mark — both Mark and Kerry, I think that you said a couple of stores from Shoe Station moved from Q4 to Q1, is that correct?
Mark J. Worden — President and Chief Executive Officer
That’s correct, Sam. We moved two out of the end of January into Q1 so we could ensure that we opened them with our new store prototype versus have it outdated and have to remodel it down in the future.
Sam Poser — William’s Trading — Analyst
So there was no impact from that or de minimis impact from that store opening change to the widening of the guidance for Shoe Station?
Mark J. Worden — President and Chief Executive Officer
Nothing material, no. It was going to open the last week of the fiscal. We were just being transparent that the store count, we had said, would be 400 is now going to be 398 with those two moving out shortly to meet the prototype.
Sam Poser — William’s Trading — Analyst
Got you. Okay. Thank you very much.
Mark J. Worden — President and Chief Executive Officer
Thank you, Sam.
Operator
At this time, there are no further questions. I would like to turn the call back over to Mark Worden for closing remarks.
Mark J. Worden — President and Chief Executive Officer
I’d like to thank you all for joining our Q3 call and wish you all a very happy Thanksgiving ahead and a safe and healthy holiday. We look forward to talking to you all again at our Q4 year end call.
Operator
[Operator Closing Remarks]