Shoe Carnival Inc. (NASDAQ: SCVL) Q4 2022 earnings call dated Mar. 22, 2023
Corporate Participants:
Mark J. Worden — President and Chief Executive Officer
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Analysts:
Mitch Kummetz — Pivotal Research Group — Analyst
Sam Poser — William’s Trading — Analyst
Jim Chartier — Monness, Crespi & Hardt — Analyst
Presentation:
Operator
Good morning, and welcome to Shoe Carnival’s Fourth Quarter 2022 Earnings Conference Call. [Operator Instructions]
Management’s remarks may contain forward-looking statements that involve a number of risk factors. These factors could cause the company’s actual results to be materially different from those projected in such statements. Forward-looking statements should also be considered in conjunction with the discussion of risk factors included in the company’s SEC filings and today’s earnings press release. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of today’s date. The company disclaims any obligation to update any of the risk factors or to publicly announce any revisions to the forward-looking statements discussed on today’s conference call or contained in today’s press release to reflect future events or developments.
I would now like to turn the conference over to Mr. Mark Worden, President and CEO of Shoe Carnival for opening remarks. Mr. Worden, you may begin.
Mark J. Worden — President and Chief Executive Officer
Good morning, and welcome to Shoe Carnival’s fourth quarter 2022 earnings conference call. Joining me on today’s call are Kerry Jackson, Chief Financial and Administrative Officer; and Carl Scibetta, Chief Merchandising Officer.
Let me start today out by thanking our nearly 6,000 team members. During 2022, they ensured our customer shopping experience at Shoe Carnival and Shoe Station stores across the country was exceptional with the freshest branded products, a modernized shopping experience, more convenient locations to shop and dedicated service for all to meet our customers’ needs. As we start fiscal 2023, and I look ahead, we are well positioned to execute our strategic growth plan to become a multi-billion dollar retailer by 2028 and to provide our shareholders with the top-tier returns in our sector.
I would now like to begin by reviewing highlights from 2022. First, during 2022, we grew our customer base to over 32 million with our loyalty membership surging over 34% from just three years ago. Every day of every week, we’re learning more about these customers, enabling us to better segment our customer-base, better identify the optimal product for them and to better engage them with meaningful messages and the freshest products.
We continue to elevate our capabilities and CRM advantages that drive traffic into our stores and online, including upgrading our technology, building our analytical capabilities and developing our internal talent. This translated into a targeted promotional plan for the year and segmented marketing activities that helps deliver gross profit margins up 700 basis points for the year and 920 basis points growth for Q4 as compared to just three years prior.
The acceleration of gross margin growth in Q4, our most promotional period of the year, is further reassurance that the improved margin levels are sustainable. In fact, gross margins have now been 500 to 1,000 basis points higher for each of the last eight quarters versus 2019. Q4 gross margins were the highest Q4 results in our 44-year history despite increasingly deep price discounting from our competitive set. But we have already captured nearly 1.5 million Shoe Station customers into our loyalty program, only a few short months after launching. Moving forward, we will continue to build our customer relationship expertise and see this as a key lever for expanding customer accounts, driving traffic and delivering top-tier shareholder returns.
Second, the rapid growth of our customer count and continued high gross margins resulted in 2022 sales growth of $225 million versus three years ago or plus 21.8%. This achieved significant market share growth over the prior three year growth period compared to our competitors’ results. Specifically, looking at the competition for the three year horizon from 2019 to 2022, none of the other public family footwear retailers or moderate department stores achieved half of the sales growth of our corporation and many competitors in fact had sales declines.
Customers in Shoe Carnival and Shoe Station markets are resoundingly selecting us over the competition for the best branded footwear and accessories from their most loved brands. Our sales growth has been balanced over the past three years with approximately $125 million of organic sales growth and approximately $100 million of growth from acquisitions. We see this balanced approach continuing as a core part of our strategic growth roadmap of surpassing $2 billion in sales in 2028.
Third, earnings per share of $3.96 achieved our annual profit guidance. This EPS result of is growth of 171% versus three years ago and 583% earnings growth versus just five years ago. In fact, the total earnings generated during 2022 and 2021 are more than the prior 13 years of earnings combined. Felt most encouraged that our Q4 GAAP earnings per share were the most profitable Q4 in our history despite winter storms disrupting our customers’ shopping during the peak holiday period.
Fourth, I made a commitment to shareholders throughout the past two years that executing our strategic plans would result in doubling our operating profit and generating shareholder returns in the top-tier of the sector. I’m pleased to report this has been achieved. Operating profit margins achieved increased guidance I shared last quarter, ending the full year 11.6% compared to 5.2% three years ago. We have now sustained operating profit margins over 11% for the last two years and successfully elevated our shareholder returns to the top-tier in our segment.
Last, our balance sheet is strong. We have zero debt at the end of 2022, marking the 18th consecutive year of no debt. We have no debt today. And as we progress into our peak back-to-school selling season, we see rapid free cash flow generation and inventory levels across categories normalizing. We are mindful of the inflationary environment and economic uncertainty in the market. As such, we have updated our capital investment to a modest approach for the first half of 2023. Financially and operationally, this has us very well positioned to fund accelerated growth in the second half of 2023 and into 2024, both organically and with targeted acquisitions if desirable targets become available.
Turning now to a few comments about 2023 before Carl and Kerry add further detail. Our business fundamentals and long-term growth prospects are strong despite the current high inflationary environment. We see growth of customers and growth of store counts this year. Our operating margins remain on track to be double-digit for the third consecutive year. And we’ve seen the most likely outcome is that earnings per share is over $4 for 2023. Kerry will provide a detailed overview of our 2023 guidance shortly.
The addition of new stores to the fleet will increasingly be the core driver of growth in the years ahead. The new Shoe Station stores that opened in 2022 have far exceeded our historical new store opening results. Historically, successful new Shoe Carnival stores on average took six years from launch to generate double-digit profit contributions for the corporation. I’m excited to share that new Shoe Station stores are pacing to deliver double-digit profit contribution within the first 18 months of operation, cutting down the duration of time from launch to solid profit contributor by approximately 75%. This in turn enables us to leverage our new stores profit generation to self-fund rapid expansion in the years ahead. For example, the three new stores opened in 2022 can self-fund 10 stores opening this year. 10 store openings in 2023 can more than fund 20 store openings in 2024 and so on.
We continue to take a methodical approach to new site selection to M&A activity and to capital allocation strategies to ensure top-tier profit returns for our shareholders. As shared previously, we will surpass 400 stores this year and we have a roadmap to surpass 500 stores by 2028 through a combination of organic growth and targeted store acquisitions. We have planned store growth this year to be primarily back-loaded with the range of 10 to 20 additional stores in our guidance.
We continue to make significant progress in our fleet modernization program with over 40% of the fleet complete currently. Feedback from customers and vendors have been compelling for our differentiated store experience with this rollout. As such, we plan to proceed with our modernization rollout and plan to complete over 60% of the fleet by the end of fiscal 2023.
Finally, as previously shared, our CFO, Kerry Jackson, is retiring in May after 35 years of service to Shoe Carnival. I’m so thankful for Kerry’s exceptional contributions and for the legacy of excellence he leaves behind in our finance organization. Last week, I announced that Mr. Erik Gast has been named our next CFO who will be joining the company in April. Erik is currently the Executive Vice President and CFO at Fleet Farm, a billion-dollar-plus retailer in the Midwest. Erik’s 30-plus years in finance roles, his deep retail and M&A experience and his results orientation make him a strong addition to our management team. I look forward to Erik joining and introducing him to the investment community at our Q1 earnings call scheduled in May.
With that, I’ll ask Carl to discuss our performance further. Carl?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Thank you, Mark. As Mark highlighted, today’s results are compelling evidence that our strategy continues to work. During the fourth quarter, we again saw a shift in consumer demand as sales continued to move to the non-athletic categories. This shift was 410 basis points compared to the same period during 2019. We anticipated this move in customer demand to the non-athletic product and positioned inventories to take advantage of this fashion change. We did see improvement in product deliveries as the supply chain issues we have been experiencing in the past several years continue to improve.
Our outstanding team of merchants continues to collaborate closely with our vendor partners, ensuring consistent flow of products to our stores. The normalization and consistency of deliveries enables the merchant team to plan and execute appropriate monthly receipt levels. The result will see inventories reducing as we move through the year. This reduction will further support our modernization as well as our aggressive store growth plans.
Diligently managing inventory flow will ensure our stores are stocked with the most desired product offerings that are time appropriate as we move through fiscal 2023. Importantly, both aged inventory and seasonal carryover inventories are in line. As a result, we do not have a glut of distressed inventories and see no need to provide deep discounts to liquidate goods going forward.
Turning to results. As I mentioned, our anticipated shift in sales from the athletic categories to the non-athletic categories continued in fourth quarter. Comp sales in the non-athletic categories versus 2019 were up in the low-20s and comp athletic footwear sales were up in the mid-singles. Sales versus 2021 were down in the low-singles for non-athletics, attributed to lower boot sales, and athletics were down in the low-20s.
By department, women’s non-athletic was up in the high-singles versus 2019, casuals gross sales up in the mid-40s, sport up in the low-30s and dress shoes were up in the mid-20s. Women’s boots were down 10%. Men’s non-athletic sales were up in the high-20s versus 2019. Men’s casuals drove this increase, which was up over 60% and further reflects the consumers move to non-athletic footwear. Men’s boots were up in the high-singles and men’s dress down in the low-single compared to 2019.
In the markets we serve, Shoe Carnival continues to lead the way regarding children’s footwear. Children’s non-athletic sales versus 2019 were up in the mid-50s. All children’s product categories were up significantly. Casuals drove increases up almost 200% and infants non-athletic sales were up in the mid-50s. Sales in children’s athletic were up in the mid-teens. Adult athletic sales were down less than 1% versus 2019. With the fashion trends we are seeing and the improved product flow, we anticipate a continuation of strong sales results in the non-athletic categories for fiscal 2023.
As we have seen for the past eight quarters, we continued to deliver excellent product margins. Fourth quarter product margins ran up over 800 basis points versus 2019 and are a result of our transformational [Phonetic] promotional strategy. Our best-in-class CRM program continues to drive loyal customer growth. This data provides us valuable insights into our over 32 million customers and enables us to engage with these consumers through smart effective promotions that are not margin-dilutive. The success we have seen utilizing this strategy transform the Shoe Carnival model. And the fact that we have seen these margin levels for over two years is proof of that.
As we move into fiscal 2023, the uncertain economic climate as well as cooler weather has led to a slow start of the spring season. While our inventory position in the important categories has improved versus last year, the consumer demand has been delayed. We have seen this delay in previous years and anticipate the sales acceleration we realized then, which came later in the spring-summer time period. In addition, the supply chain improvements will provide a much stronger athletic offering moving into back-to-school in the fall selling season.
With that, I will turn the call over to Kerry for a review of our financials. Kerry?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Thank you, Carl. I’m excited to share with you the financial highlights from another successful quarter driven by the highest Q4 gross profit margin on history despite promotional holiday season. Similar to previous quarters this year, I will be comparing results versus 2019 as we see it’s most relevant and normalized period prior to the start of the pandemic.
Net sales in Q4 were $290.8 million and were the highest — second highest Q4 sales in our history, surpassed only by Q4 last year. These sales increased $50.9 million or 21.2% compared to the pre-pandemic fourth quarter 2019, driven by sales of $24.3 million from our Shoe Station banner and comparable store sales increase of 12.6% from Shoe Carnival banner. This is the third quarter this year with double-digit quarterly comparable store sales increase, resulting in a year-to-date comparable store sales increase of 13.9%.
However, our sales results did fall below our expectations for the quarter. Total net sales increases over 2019 had been trending in the upper 20% leading into the holiday season, but ended up in the low-20% increase for Q4. We attribute this to the blast of Arctic Air, which brought dangerous temperatures along with snow and ice to much of the nation just prior to Christmas. It was apparent to us shoppers were waiting to buy closer to Christmas in the hope of finding promotional pricing. We saw a ramp up in sales leading into Christmas, but the severe winter weather halted the positive sales trend until after Christmas and we lost the last-minute impulse to Christmas shopper.
Our Q4 gross profit margin was 38.3%, a 920 basis point increase compared to the fourth quarter of 2019. This increase all came from our merchandise margin with buying, distribution and occupancy flat. Our record Q4 gross profit margin was 100 basis points higher than Q4 last year despite deleveraging our buying, distribution and occupancy costs this year by 150 basis points increased compared to Q4 last year.
SG&A expense in Q4 was $82.6 million or 28.4% of sales compared to $65.1 million or 27.1% of sales in Q4 2019. The increase in SG&A was primarily due to investments in advertising and store level wages along with expenses for the Shoe Station banner acquired last year.
Q4 operating income was $28.7 million or 9.9% of sales compared to $4.8 million or 2.0% of sales in Q4 2019. For the full year, our operating margin was 11.6% compared to 5.2% of fiscal 2019. This is in line with our expectation of annual double-digit operating margins, which are more than double our historical run rate. Net income for the fourth quarter 2022 was $21.6 million or $0.79 in diluted earnings per share, an increase of 558% compared to the fourth quarter of 2019. This is the highest fourth quarter net income and diluted earnings per share on a GAAP basis in our history or the second highest compared to the adjusted earnings in the fourth quarter last year.
We closed out the quarter with inventory of $390.4 million, which is up $130.9 million compared to the fourth quarter 2019. Almost 40% of the increase in inventory were Shoe Station stores acquired last year or opened this year and in-transit inventories. Of the remaining increase, the better part of it is children and athletic inventories. Generally, supply chains have healed in the second half of this year and with that came the delivery of delayed merchandise along with the current on order merchandise.
We have worked together with our vendor partners and are confident we have a plan that will keep our inventories fresh with compelling fashion, avoid unnecessary markdowns, but it also allows us to manage our purchases in the first half in order to return our children and athletic inventories to a more typical level in September after the back-to-school selling season has completed.
Today, we are initiating our fiscal 2023 guidance. Please remember that 2023 includes 53 weeks this year. The total company results will include activity for 53 weeks, but the comparable store sales will exclude the extra week. Given the uncertainty in the economy at this time, we feel it’s prudent to take into account a wide range of outcomes in our guidance with a conservative view that we will not see a stronger economy in Q2 and beyond and we will expect flat sales and EPS in fiscal 2023. Our more optimistic view is that more stable economy will lead to positive comparable store sales and more robust new store growth. Under this scenario, we expect our sales will increase approximately 4.5% and EPS will increase up to 6%.
Summarizing our expectations for 2023 fiscal year. We expect sales to range from $1.26 billion to $1.32 billion. Gross profit margin will be approximately flat to last year at 37%. Operating income margin will decrease slightly to 11.4%. And diluted earnings per share to range from $3.96 to $4.20. Implied in our annual sales guidance, comparable store sales are expected to be down 2% to up 2% compared to fiscal 2022. Driven in part by decreases in inventory, we expect cash flow from operations for the year to range from $170 million to $210 million. After capital expenditures of $60 million to $70 million, we should see free cash flow between $110 million and $140 million.
One final note on guidance. As Carl had mentioned earlier, we have seen a slow start to our first quarter. We are currently expecting a mid-single-digit decline in net sales for Q1 and a decline in EPS compared to Q1 last year. These Q1 expectations are factored into our annual guidance ranges.
In closing, our fourth quarter results are a continuation of transformational profitability for Shoe Carnival compared to pre-pandemic levels. We are confident in our ability to execute on our strategy to become a multi-billion retailer with top-tier profitability in 2028. And we will achieve this long-term growth through a combination of organic store expansion and modernization and selective acquisitions.
My final comment today is personal. As Mark mentioned earlier, I will soon be retiring after 35 years at Shoe Carnival, 26 of those as CFO. When I joined in 1988, we had 13 stores doing about $35 million in sales. It was a small company with grand ideas. As I look back, I realized how fortunate I have been to work for and with some of the nicest, most talented and hard working people. The people working at Shoe Carnival has always seem to me to be greater than the some of these parts due to love of the company and each other, and this management team led by Mark and Carl is no different.
I owe so much. I owe so many people for helping me along my career. I wish I could thank each of them personally. I leave the company knowing it has never been stronger and has a bright future. I particularly want to thank my friends and co-workers in accounting and finance areas. We together have built an excellent team that is an asset to the company, which was most notable during the recent acquisition of Shoe Station. In a few weeks I’ll hand the baton to Erik Gast. I can’t think of a better person to partner with Mark, Carl and the rest of the management team and board of directors to drive profitable growth long into the future.
With that said, I’d like to open up the call for questions.
Questions and Answers:
Operator
[Operator Instructions] Our first question comes from the line of Mitch Kummetz from Seaport Research. Please proceed.
Mitch Kummetz — Pivotal Research Group — Analyst
Yeah. Thanks for taking my questions. And Kerry, I want to thank you for all your help over the years. I want to wish you the best of luck. The first question is on the fourth quarter. I think in the press release you gave comp on a three year basis. What was it year-over-year?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
We were down 10.1% on a year-over-year basis.
Mitch Kummetz — Pivotal Research Group — Analyst
Okay. And then for Q1, I think you mentioned that the guide is still down mid-singles, earnings down. I’m wondering on the sales. Is that kind of how you’re trending quarter-to-date or do you — or does the mid-singles assume some improvement over the balance of the quarter? And then I was hoping you could elaborate on the earnings being down year-over-year. I don’t know if you expect it to be down a little or down a lot. Anything else there would be helpful?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Well, what we’re seeing right now with the weather the way it is and we’re trending a little bit higher than our expectation. And as Carl said, we’ve seen this story before. As it warms up, we expect our sales trend to get better, but we still expect to be down at mid-single-digits. We’re not going to quantify yet. We just want to alert the fact that we do believe we will have a down EPS quarter in Q1, but that we see that as in the range of the outcomes we’ve given for annual guidance.
Mitch Kummetz — Pivotal Research Group — Analyst
Okay, okay. Maybe let me just sneak in one more for Carl. Carl, you mentioned, I think you said for ’23 you expect stronger performance in non-athletic than athletic, but that — I think by the back half, you expect athletic to kind of kick in starting with back-to-school. Can you just maybe provide a little bit more color on what you’re seeing there between the two, particularly as it relates to inventory flows? If I am not mistaken, I think that’s gotten quite a bit better on the athletic side.
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Sure, Mitch, you’re absolutely correct. As we moved through the back-to-school timeframe last year, we had a lot of disruption in deliveries on the athletic footwear side, late deliveries in goods that actually missed back-to-school selling period. This year what we’re experiencing, starting in the fourth quarter and forward our athletic deliveries actually coming in on time and in some cases early. So we think that’s an opportunity as we move out of the second quarter into third quarter and throughout the fall season from the athletic standpoint.
Mitch Kummetz — Pivotal Research Group — Analyst
Okay. All right, thanks.
Operator
Our next question comes from the line of Sam Poser from William Trading. Please proceed.
Sam Poser — William’s Trading — Analyst
Thanks for taking my questions. In Q — I might have missed it, but in Q4, what was the merch margin and the year-over-year?
Mark J. Worden — President and Chief Executive Officer
We keep gross profit book as well as all of — the entire increase was the increase in the merch margin. Buying, distribution and occupancy costs were flat.
Sam Poser — William’s Trading — Analyst
In the quarter?
Mark J. Worden — President and Chief Executive Officer
In the quarter.
Sam Poser — William’s Trading — Analyst
Thanks. And then a couple of — a little more color on the guidance, the 53rd week. What is the — how are you valuing that week in dollars?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
It’s about $14 million.
Sam Poser — William’s Trading — Analyst
Thanks. And then the — in the first quarter guidance, I mean, are you — how should we be thinking about that? Are you looking at the same kind of gross margin you saw in Q — I mean, how should we think about the gross margin in the first quarter relative to the current trend and so on and so forth?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Yeah. We’re still running an elevated gross profit like we did last year. So it really is the traffic in the stores that we’re seeing a decline in the sales.
Sam Poser — William’s Trading — Analyst
So then, Carl, how do you get the inventory? I mean, how are you maneuvering, bringing the inventory down or is most of that inventory down coming out of athletic receipts in the first — athletic and kid’s receipts in the first part of the year and then that improves so to not have to take the markdowns like in boots and stuff like that?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Yeah. Sam, the inventory, as I stated from a seasonal category in an age category is well in line. In fact, the seasonal inventory carryover is less than it was a year ago. We delivered, and Kerry had pointed out a lot, we delivered delayed product and a lot of on-time product at the same time, which elevated the inventory in both those areas. We work very closely with all our vendors to put together program that enables us to maneuver sell-through that inventory, keep freshness going and get ourselves where we want to be as we head into the back-to-school timeframe. So the need for markdowns to push-out inventory isn’t there with the partnership we’ve had with our vendors.
Sam Poser — William’s Trading — Analyst
Okay. When you were comparing Q1 earlier on the question, you were talking about year-over-year or versus ’19.
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Anything that referencing ’23. Q1 ’23 will be against Q1 ’22. It was important this year in ’22 to recognize that what a comparable it was. Now the best comparable was ’19. But as we progressed into ’23, the ’22 results we think are the new benchmark. And so we’re comparing ’23 against ’22 from now on.
Sam Poser — William’s Trading — Analyst
All right. I just wanted to clarify something. In Q4, the improved gross margin versus — in Q4 ’22, what was the breakdown of the gross margin versus 4Q ’21? Was it 67 basis points of merch margin and the BD&O was flat on a year-over-year basis or can you clarify that just year-over-year?
Mark J. Worden — President and Chief Executive Officer
So you’re saying you want to know Q4 of ’22 versus ’21. Is that what you said, Sam?
Sam Poser — William’s Trading — Analyst
Right, on the merch margin versus BD&O.
Mark J. Worden — President and Chief Executive Officer
The merch margin was up 250 basis points. We deleveraged BD&O by 150 basis points. And we saw 100 basis point improvement on a GAAP basis.
Sam Poser — William’s Trading — Analyst
All right, all right. Thank you very much. I appreciate it.
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Sam, you have to decide if you’re talking about GAAP or adjusted, because we had — with the acquisition of Shoe Station, we had adjusted earnings in Q4 of ’21, which changed some of the margin numbers. We use the same by the way.
Operator
Our next question comes from the line of Jim Chartier from Monness, Crespi & Hardt. Please proceed.
Jim Chartier — Monness, Crespi & Hardt — Analyst
Good morning. Thanks for taking my questions. So your gross margin in fourth quarter was the strongest three year performance for the year and well above the full year improvement. So I’m curious, as you lap some of the freight and distribution expenses in the first half, how are we thinking about what’s the potential benefit from some of those tailwinds are? And then what are some of the headwinds you may be facing that offset that?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
You’re absolutely right, Jim. In the first half of ’22, we saw significantly higher freight costs. That will become a tailwind for us as we go into ’23. The supply chains have healed, while fuel is still elevated and labor for transportation is still elevated. It’s not going to go back to 2019 levels, but we will see a benefit against that on a go forward basis against ’23.
Now one of the things that we want to kind of take into account is that as retail more normalizes, we’re leaving ourselves some opportunity within our guidance that we’re going to become more lower merchandise margins, slightly lower, but that will be offset by the supply chain costs coming down also. So that’s why we’re guiding to about a 37% gross profit margin. It doesn’t mean we’re changing the way we’re operating. We’re given the opportunity as retail more normalizes that we may see a little more pressure on our merch margin.
Jim Chartier — Monness, Crespi & Hardt — Analyst
Okay. And then your Shoe Station, it looks like it missed by like $5 million or something in fourth quarter. So any color around what happened with Shoe Station in t he fourth quarter would be great? And then, does it change the outlook for the business going forward?
Mark J. Worden — President and Chief Executive Officer
Hey, Jim, it’s Mark. The Shoe Station ended just slightly below what we expected at approximately $100 million. The customer count landed ahead of where we wanted and the integration far ahead of where we wanted. As Kerry mentioned, we had weather disruption throughout some core seasons. And I think I’ve mentioned in the last call, we decided to postpone the shoestation.com launch to the beginning of this new fiscal as opposed to putting any risk into the fourth quarter of a successful launch. That launched smoothly to begin this year in February and we’re rapidly capturing new customers, new data and great success. On a go forward basis, we’re incredibly enthusiastic about Shoe Station. It’s exceeding our internal expectations. And we’ve got a bright future ahead.
Jim Chartier — Monness, Crespi & Hardt — Analyst
Great. Thank you.
Operator
Our next question comes from the line of Mitch Kummetz from Seaport Research. Please proceed.
Mitch Kummetz — Pivotal Research Group — Analyst
Yeah. Thanks for taking my follow-up questions. Just starting a little bit more maybe on the shape of the year. If Q1 sales were down mid-singles and full year sales are flat to up 4.5%, could you kind of help me understand how we get to that? I mean, do you expect sales to progressively — the sales growth to be progressively get better over the course of the year or do you think there is a big step change from sort of Q1 to Q2? Any more color on kind of on the shape of the year?
Mark J. Worden — President and Chief Executive Officer
Hey, good morning, Mitch. It’s Mark. If you recall, last year, we had some significant supply challenges and disruptions to our athletic business in our most important part of the year and we were disappointed with our ability to light that athletic customer in back-to-school. As Carl alluded to, we expect significantly improved position on the product and all the brands our customers most want this back-to-school season. And therefore, we’re expecting significant growth surrounding the back-to-school season as well as leading into it, but we also had choppy supply chain challenges from some of the world’s biggest vendors in that June-July timeframe. We’re in much better place for that. We have lot of confidence in that timeframe.
Kerry, can provide some more specifics, but that is the primary reason we’ll see significant acceleration. And we don’t really see that tied to the macroeconomic situation. That is a real benefit or a tailwind for us based on challenges last year being referenced by this year.
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Mitch, also on the store, when you look at the comps, we see the comp flowing that way. We see the better opportunity being in Q2 and early into Q3. But there is also the wildcard is the opening of the new stores. So to get to the high end of the guidance, if we see the economy is in good shape, we are negotiating a lot of deals that would be later this year in the second half. And if we felt the economy wasn’t set right, we could push those into early ’24 also. So it is dependent upon our view of the economy and how many new stores we get opened.
Mitch Kummetz — Pivotal Research Group — Analyst
Okay. And then, Mark, you mentioned that Shoe Station was roughly $100 million in ’22, what kind of sales projection is embedded in the ’23 guidance for Shoe Station?
Mark J. Worden — President and Chief Executive Officer
Strong growth. We have double-digit growth plan for Shoe Station. And I think two biggest drivers we’re most excited about are new store openings implicit in the guidance are largely Shoe Station as well as shoestation.com is now up and running and capturing growth. So we’d guide into the low-double-digit, to put a range on that, Mitch.
Mitch Kummetz — Pivotal Research Group — Analyst
Okay. And then, Carl, just a couple of quick merchandising question. So I think you said for Q4 boots were weak. I’m wondering if that has continued into early Q1, particularly February? I believe that February was a pretty strong month for boots a year ago.
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
You’re correct. The boot trend that we saw in fourth quarter did continue into the early part of the spring season as customers are looking for newness and freshness. So that boot issue did continue. Frankly, we’re waiting for fresh new boots for next year.
Mitch Kummetz — Pivotal Research Group — Analyst
Okay. And then sandals, I don’t think it’s terribly important for you in Q1. I think it’s a lot more important for you in Q2. But I’m guessing sandals probably not off to a very good start in March. And so I’m curious if that’s the case. And then remind me, I feel like a year ago, April was not the best month weather-wise. So I’m wondering if that’s an easy compare on the sandal business for April and then maybe the balance of the quarter? I guess that is the balance of the quarter.
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Sure. Sandals have — a good majority of our stores are in the Midwest and in the North. And you’ve seen how bad the weather is in those areas. So that directly affects sandal business. In some of the areas where we’ve seen very few areas decent weather, sandals seem to be performing. Last year, absolutely, it came late. Sandal business really did kick into the very end of April and through the May timeframe in the second quarter. And based on weather, that certainly could happen again this year.
Mitch Kummetz — Pivotal Research Group — Analyst
Okay. And then last thing, just housekeeping. I know, Kerry, Sam asked you about the 53rd week impact on sales. Is there any impact on earnings for the year?
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
It’s immaterial. There’s just slight benefit to EPS, but it’s not material to the overall guidance.
Mitch Kummetz — Pivotal Research Group — Analyst
Okay. All right. Thanks again.
Operator
Our final question comes from the line of Sam Poser from William’s Trading. Please proceed.
Sam Poser — William’s Trading — Analyst
Well, I guess the question is, you’ve baked — you’ve said 10 to 20 new stores, and I wonder how many — like what’s the — is 15 new stores baked into the guidance, is 10 on the range or is the range of the guidance reflective of the new store count?
Carl N. Scibetta — Senior Executive Vice President and Chief Merchandising Officer
Sam, there is a range of outcomes that we have built into the high end of guidance between — and what we try to do is, at the high end, what the comps would be and the number of new stores. One of the biggest factors about new stores is when do they open in the year and how productive would they be in sales for the year. But when you look at the high end, it’s both the comps and higher new store count.
Sam Poser — William’s Trading — Analyst
Okay. And then lastly, Kerry, it’s been a pleasure. I wish you all the best in your retirement.
W. Kerry Jackson — Senior Executive Vice President, Chief Financial and Administrative Officer and Treasurer
Sam, I appreciate that. And I also appreciate Mitch’s kind words. It’s been a — and Jim, you too also. It’s been a pleasure working with all three of you.
Operator
I would now like to turn the call over to Mark Worden for closing remarks.
Mark J. Worden — President and Chief Executive Officer
Thank you again all for joining us for today’s fourth quarter call, and I look forward to discussing Q1 results with you in May. And again, we wish Kerry all the best for a wonderful retirement after 35 years. Thank you.
Operator
[Operator Closing Remarks]