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Analysis

Sina Q4 profit drops 64% but beats estimates

Chinese technology company Sina Corporation (SINA) reported a 64% plunge in earnings for the fourth quarter due to higher operating expenses as well as non-operating losses. However, the results exceeded analysts’ expectations. The company guided full-year 2019 revenue in line with the consensus estimates. Net income plunged 64% to $16.4 million and earnings fell by […]

March 5, 2019 2 min read

Chinese technology company Sina Corporation (SINA) reported a 64% plunge in earnings for the fourth quarter due to higher operating expenses as well as non-operating losses. However, the results exceeded analysts’ expectations. The company guided full-year 2019 revenue in line with the consensus estimates.

Net income plunged 64% to $16.4 million and earnings fell by 63% to $0.22 per share. Adjusted earnings increased by 1.3% to $0.80 per share.

Net revenue increased 14% to $573 million, helped by a 14% increase in advertising revenues. The 25% jump in Weibo advertising and marketing revenues drove advertising revenues higher.

Non-advertising revenues were $88.7 million, 12% higher than $79 million reported during the fourth quarter of 2017. This was mainly attributable to the newly acquired live broadcasting business by Weibo in the fourth quarter of 2018.

Image Courtesy: Sina

Gross margin rose to 79% from 75% in the prior year quarter as revenue reporting changed from gross basis to net basis drove advertising gross margin higher.

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Looking ahead into the full year 2019, the company expects net revenues in the range of $2.44 billion to $2.59 billion, representing an annual growth rate of 18% to 25% on a constant currency basis. This includes the recognition of $10.4 million in deferred license revenues related to the license granted to Leju.

Weibo’s monthly active users were 462 million in December 2018, a net addition of about 70 million users on a year-over-year basis. Weibo’s mobile MAUs represented 93% of Weibo’s MAUs. Weibo’s average daily active users were 200 million in December 2018, a net addition of about 28 million users on a year-over-year basis.

Shares of Sina ended Monday’s regular session down 0.16% at $67.24 on the Nasdaq. Following the earnings announcement, the stock fell over 5% in the premarket session.

 

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