Sky, Netflix fire viewers’ imagination with all-in-one bundle pack

Television buffs in Europe couldn’t have asked for more! On the heels of Comcast’s surprise offer to buy the majority stake in it, television broadcaster Sky Plc. revealed plans to forge a tie-up with video streaming giant Netflix in Europe. In what could be the beginning of a paradigm shift in television viewing, at least in Europe, Sky will roll out a new subscription pack offering customers access to full Netflix content.

It appears that Sky is taking the unconventional path to tackle the growing competition from Netflix and Amazon, obviously after taking a cue from people’s fast-changing viewing habits. So, will their next move be a similar partnership with Amazon?

The arrangement assumes significance as it is the first time two prominent digital entertainment companies combining viewing platforms to offer their content side-by-side. The bundle pack is likely to be expanded to Germany next year.

Premium customers of Sky in the U.K. and Ireland can look forward to relishing their favorite programmes like Britannia, and Big Little Lies along with top-rated Netflix shows such as The Crown and Stranger Things.

Sky will roll out a new subscription pack offering customers access to full Netflix content

As per the agreement, subscribers of Sky’s high definition service will be able to access full Netflix content. The highlights of the package are a single monthly bill and integrated user interface. Those who currently use the Netflix service are being offered an option to upgrade their subscription to the Sky TV bundle.

Commenting on the collaboration, Sky CEO Jeremy Darroch said, “By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox, and Disney, we are making the entertainment experience even easier and simpler for our customers.”