The Coca-Cola Company (NYSE: KO) Q4 2022 earnings call dated Feb. 14, 2023
Corporate Participants:
Timothy K. Leveridge — Vice President, Investor Relations
James Quincey — Chairman and Chief Executive Officer
John Murphy — President and Chief Financial Officer
Analysts:
Lauren Lieberman — Barclays — Analyst
Dara Mohsenian — Morgan Stanley — Analyst
Bryan Spillane — Bank of America — Analyst
Steve Powers — Deutsche Bank — Analyst
Nik Modi — RBC Capital Markets — Analyst
Bonnie Herzog — Goldman Sachs — Analyst
Kaumil Gajrawala — Credit Suisse — Analyst
Chris Carey — Wells Fargo Securities — Analyst
Carlos Laboy — HSBC — Analyst
Andrea Teixeira — J.P. Morgan — Analyst
Rob Ottenstein — Evercore ISI — Analyst
Charlie Higgs — Redburn — Analyst
Presentation:
Operator
At this time, I’d like to welcome everyone to the Coca-Cola Company’s Fourth Quarter and Full Year 2022 Earnings Results Conference Call. Today’s call is being recorded. If you have any objections, please disconnect at this time. [Operator Instructions] I would like to remind everyone that the purpose of this conference is to talk with investors and therefore questions from the media will not be addressed. Media participants should contact Coca-Cola’s Media Relations Department if they have any questions. I would now like to introduce Mr. Tim Leveridge, Vice President of IR and FP&A. Mr. Leveridge, you may now begin.
Timothy K. Leveridge — Vice President, Investor Relations
Good morning and thank you for joining us. I’m here with James Quincey, our Chairman and Chief Executive Officer; and John Murphy, our President and Chief Financial Officer. We posted schedules under financial information in the Investors section of our company website at coca-colacompany.com. These schedules reconcile certain non-GAAP financial measures, which may be referred to by our senior executives during this morning’s discussion to our results as reported under generally accepted accounting principles. You can also find schedules in the same section of our website that provide an analysis of our gross and operating margins.
In addition, this call may contain forward-looking statements, including statements concerning long-term earnings objectives, which should be considered in conjunction with cautionary statements contained in our earnings release and in the company’s periodic SEC reports. Following prepared remarks, we will turn the call over for questions. Please limit yourself to one question. If you have more than one, please ask your most pressing first and then reenter the queue.
Now let me turn the call over to James.
James Quincey — Chairman and Chief Executive Officer
Thanks, Tim, and good morning, everyone. 2022 was a strong year for us. We executed well and grew amidst a challenging macroenvironment. We did this in part by focusing on expanding the spirit of what we can control. We delivered on our top line and bottom line guidance and we continue to create value by investing in our loved brands even as we faced a very dynamic backdrop. Today, I’ll reflect on our fourth quarter and the year’s performance and set the stage for 2023. I’ll also share how we’re operating differently today, which makes us confident in our ability to deliver our 2023 guidance and well equipped for a future that continues to be volatile and uncertain. John will then discuss our results and our 2023 outlook in more detail.
During the fourth quarter, the environment remained dynamic as inflation, geopolitical tensions, pandemic-related mobility restrictions and currency volatility persisted. Despite this range of factors, consumer demand held up relatively well and our industry remained strong. In the fourth quarter, we remain focused on our growth strategy and continue to create value for our consumers and customers. We maintained agility to navigate this challenging environment and delivered 15% organic revenue growth in the quarter with strong growth across operating segments. This was driven by pricing actions across markets and revenue growth management initiatives to retain and add consumers.
While we saw a robust volume growth across many markets, this was more than offset by the suspension of our business in Russia and the impact on consumption driven by varying levels of pandemic-related mobility restrictions and the surge in COVID cases in China. Overall, throughout 2022, we have maintained consistent volume growth relative to 2019. We’ve gained both volume and value share for the consolidated business for both the quarter and the year. So far, in 2023, the volume growth trends versus 2019 are in line with last year and we are laser focused on executing on our growth plans.
Our streamlined portfolio of global and local brands and stepped up consumer facing investments continue to fuel the competitive edge of the Coca-Cola system to deliver value in any environment. Our network organizational structure enables this strategy. We’ve connected our operating units, our functions and our platform services organization for strong end-to-end coordination, which helps us identify key opportunities for meaningful long-term growth. And on top of this, we remain well aligned with our bottling partners, which further builds on our strength as a network system.
As we look to 2023, many uncertainties remain in the macroeconomy, whether from economic policies, consumer demand, inflation, supply chain, war and geopolitics. Instead of trying to forecast and predict that many directions things could move, we are focused on delivering on our key objectives: firstly, pursuing excellence globally and winning locally through relentless consumer centricity to continue the top line momentum; secondly, investing for the long-term health of the business and raising the bar across all elements of our strategic flywheel; thirdly, generating U.S. dollar EPS growth to deliver value for our shareowners.
We continue to build the right capabilities and strengthen the system alignment to deliver in a dynamic world and we continue to invest to raise the bar. We are executing more efficiently and effectively on a local level while maintaining flexibility on a global level. Throughout 2022, we saw many examples of harnessing our enhanced capabilities to win locally. Our new marketing model is working. We’ve linked occasions and passion points to drive engagement. We’re experimenting to optimize marketing. This is driving deeper connections with consumers reaching them in unique and new ways.
We are tying our beverages to consumption occasions and engaging consumers through local experiences. For example, in Vietnam, to support the reopening of away from home accounts, we launched a pilot of Coke is Cooking campaign in October. In this month long campaign to help drive traffic back to stores, we partnered with more than 700 food shops. We created thousands of food and Coke combo deals that consumers purchased at these food shops along with Coke is Cooking merchandising and digital support by our local influences. This was the first time we used an on-ground demand as a commercial asset creating a social and digital content generator.
The campaign resulted in more than 1 million combo transactions and 20% uplift for participating merchants. We are leveraging passion points locally to create immersive experiences and drive consumption. For example, in Latin America, our live music strategy created memorable in-person and digital experiences elevating consumer engagement. We partnered with Rock in Rio, one of the biggest music festivals in the world and created new opportunities for consumers to access content through live streams and in the metaverse. As a result, we boosted our reach from approximately 700,000 attendees to more than 45 million consumers across the region and our sales inside the festival increased 23% versus the last festival.
In India, the Thums Up Stump Cam was a never before seen activation for cricket fans where consumers could scan a QR code on product label and get access to exclusive match moments of the ICC T20 Cricket World Cup through a camera installed on one of the wickets. Throughout the 45 day tournament, we used first party data and artificial intelligence to send personalized content to consumers based on their favorite matches and we amplified the experienced through sports influences. This campaign showed strong results with Thums Up growing volume ahead of our total sparkling portfolio in India during the activation period contributing to strong volume growth for Thums Up for the full year. This drove about one quarter of India’s total volume growth for the year.
Thums Up also experienced its highest monthly market share jump during the activation period. We are driving consumer interest of action through digital experiences using the power of partnerships across platforms. For example, in Germany, we partnered with our key online customer and created voice-based branded experiences with its voice assistant to drive engagement and grow positive brand perception. This allows consumers to learn more about Coco-Cola products and shop on voice assistant enabled devices using only their voice. The campaign delivered strong results with a reach of 11 million impressions. Additionally, consumers that engaged with this voice-based experience had a 25% add to cart rate.
And then lastly, we’re delivering new and unexpected innovation by leveraging Gen Z insights. In the U.S., we launched Minute Maid Aguas Frescas. The product is made with real fruit Juices, is noncarbonated and comes in three exciting flavors. It was originally available as a limited launch in 16 ounce ready to drink cans. A disruptive end-to-end digital media marketing campaign created early momentum, which led us to quickly scale this experiment to our freestyle platform and other financing offerings. In 2022, the product had a 60% repeat rate and won the best new product award from Convenience Store News.
We have been building our revenue growth management and execution capabilities for many years and we’ve made good progress as shown by our ability to offset much of the inflation we saw in 2022 and deliver strong volume and transaction growth. There is still much work to be done to maximize revenue by further segmenting our markets and consumers based on additional variables. We are leveraging digital and data backed insights to better understand our consumers. This will help drive affordable propositions for basket incidents growth and recruiting new drinkers. It will also lead to premiumization to drive price and mix.
For example, in Europe, we grew both volume and value share for the last year. We partnered with key customers to drive growth through affordability and premiumization initiatives that tapped into the key consumption occasions of meals and breaks. This end-to-end execution resulted in higher basket incidents and buying households across all key channels in Europe. Globally, this strong system execution focus generated 80 million additional shopping trips for our products and added 17 million households to our base.
Through our stepped up capabilities, we are getting better at synchronizing demand creation and demand fulfillment driving top tier value-creation for our customers. We measure success by the value we create for our stakeholders and by how we are creating a better shared future for people, communities and the planet. During 2022, we made progress across these sustainability priorities. We leveraged our marketing power to drive growth of our low and no calorie beverages and continued to provide smaller package choices to enable consumers to manage sugar intake. Approximately two-thirds of the products in our portfolio have less than 100 calories per 12 ounce serving.
On packaging, we’ve set a new industry leading goal to have 25% of our volume globally being refillable or reusable packaging by 2030. Additionally, we are continuing to increase core energy efficiency and the use of HFC free coolers to make progress on our science-based targets while creating a clear roadmap with our system of suppliers to achieve our carbon emissions reduction ambition. Our water, as part about 2030 water security strategy, we stepped up investment in nature based water solutions exemplified by the work we’re doing with the Nature Conservancy and other partners.
Globally, we are working to strengthen the links between replenishment projects and nature-based solutions. We further embedded sustainability into our strategy by linking diversity, equity, inclusion performance measures to our executive annual incentive program and by linking water and our packaging measures to our executives long-term incentive program. Overall, we continue to focus on using our leadership and scale to drive change while delivering results and building resilience.
Finally, before I hand it over to John, I want to acknowledge that our strong results in 2022 reflect the collective efforts of our system partners and the Growth mindset of our system employees. Guided by our purpose, we are investing behind our capabilities and further cultivating our growth mindset to be well positioned to create value and deliver on our objectives. While we have momentum in our business, we know uncertainty remains as we turn the page to a new year. We will continue to focus on expanding the sphere of what we can control to drive growth in 2023 and beyond. We’ll talk about this in more detail when we return to CAGNY in-person next Tuesday and would encourage all of you to listen in. With that, I will turn the call over to John. Thank you, James, and good morning, everyone. In the fourth quarter, we continued to drive strong top line led results as we executed for growth in a dynamic operating environment. We grew organic revenues 15%. Unit cases declined 1% as broad-based growth across most markets and investments in the marketplace were more than offset by the suspension of business in Russia and a decline in China. Concentrate sales were 3 points ahead of unit cases for the quarter, primarily driven by one additional day and the timing of concentrate shipments. Our price mix growth of 12% was driven by pricing actions across operating segments along with revenue growth management initiatives and favorable channel and package mix. Comparable gross margin for the quarter was down approximately 90 basis points versus the prior year, mainly driven by currency headwinds and the volatile macro backdrop and the mechanical effect of consolidating Bodyarmor finished goods business. Underlying gross margin was in line with the prior year, driven by strong organic revenue growth, offset by higher commodity costs. We continued to significantly accelerate our marketing investments to engage and retain existing consumers as well as again new consumers. Despite higher costs across the P&L, increased marketing and currency headwinds, comparable operating margin expanded 65 basis points for the quarter. This was primarily driven by underlying operating margin expansion due to robust top line growth across operating segments. Importantly, this resulted in full year comparable operating margin being in line with the prior year despite significant currency acquisition and cost headwinds. Below the line, we were impacted by higher net interest expense along with lower other income due to cycling higher pension income from the prior year. Therefore, fourth quarter comparable EPS of $0.45 was in line with last year despite higher than expected currency headwinds. This resulted in full year comparable EPS of $2.48, an increase of 7% versus the prior year, driven by strong underlying business performance, partially offset by 10 points of currency headwinds. For the year, we delivered free cash flow of $9.5 billion, a decline of 15% versus the prior year. Much of the decline versus our expectations occurred due to the deliberate buildup of inventory in the face of a volatile commodity environment and higher than anticipated tax payments. Additionally, cash flow was impacted by cycling working capital benefits from the prior year and higher incentive payments in 2022. Even with these items, our underlying cash flow generation remains strong and we continue to make progress on our cash flow agenda. Our three-year average free cash flow conversion ratio is above 100% ahead of our long-term target. Our balance sheet remains strong with our net debt leverage of 1.8 times EBITA as of the end of 2022, which is below our targeted range of 2 to 2.5 times. Our capital allocation priorities remain the same and we continue to prioritize investing in the business to drive long-term growth as well as delivering dividend growth for our shareowners. At the same time, we remain mindful of maintaining our financial flexibility amidst the ongoing tax dispute with the IRS and are learning from the last few years of how important it is to build resilience in all of our plants. As James mentioned, in 2023, we expect the operating environment to remain dynamic. We have the right portfolio, a very focused strategy, a flexible and adaptable structure and a system with the ability to reinvest in the business. This gives us the confidence that we will continue to deliver on our three key objectives, pursuing excellence globally and winning locally, investing for the long-term health of the business, generating U.S. dollar EPS growth. With that in mind, this morning, we provided guidance for 2023 that builds on our strong results in 2022. We expect organic revenue growth of 7% to 8%, primarily led by price mix amidst the ongoing inflationary environment and we expect comparable currency neutral earnings per share growth of 7% to 9% versus 2022. Since we provided our initial outlook on currency in October, the currency environment has improved, but remains volatile. Based on current rates and our hedge positions, we anticipate an approximate 2 to 3 point currency headwind to comparable net revenues and an approximate 3 to 4 point currency headwind to comparable earnings per share for full year 2023. Based on current rates and hedge positions, we expect per case commodity price inflation in the range of a mid-single-digit impact on comparable cost of goods-sold in 2023. We continue to expect our underlying effective tax rate to be 19.5% for 2023 and all-in, we expect comparable earnings per share growth of 4% to 5% versus $2.48 in 2022. We expect to generate approximately $9.5 billion of free cash flow in 2023 through approximately $11.4 billion in cash from operations, less approximately $1.9 billion in capital investments. I would like to highlight that included in the $11.4 billion of cash from operations are two discrete items, transition tax payments of approximately $720 million, a schedule increase of $335 million versus 2022, payments associated with various M&A transactions of approximately $350 million. Excluding these, our implied free cash flow conversion would be within our long-term guidance. This guidance does not include any payments related to our ongoing U.S. income tax dispute with the IRS. Recently, the tax court issued an opinion on a case involving a separate company. The tax court will now apply this opinion to our case and ultimately render a final decision in our case allowing us to move forward with the appeals process. As previously discussed, we intend to start our claims on appeal, vigorously defend our position and believe we will ultimately prevail. Overall, we don’t expect this to have a bearing on our ability to deliver on our capital allocation agenda and drive long-term business growth. There are some considerations to keep in mind for 2023. We expect price mix to moderate through the year as we cycle our pricing initiatives from the prior year. While the inflationary environment appears to be cooling, we are still expecting to see elevated inflation across our operating costs. We have stepped up our marketing investments over the last few years and we will continue to invest to support momentum. Given the ongoing backdrop of rising interest rates, we expect to see higher net interest expense given our effective exposure to floating rate debt. Finally, due to our reporting calendar, there will be one less day in the first quarter and one additional day in the fourth quarter. Having delivered strong results in 2022, we are focused on driving a top line led growth equation in many types of environments. We are well-positioned to deliver on guidance for 2023, thanks to the incredible people we have around the world, the strong alignment we have with our bottling partners and the great plans we have for the coming year. With that, operator, we are ready to take questions.
Questions and Answers:
Operator
[Operator Instructions] Our first question comes from Lauren Lieberman from Barclays. Please go ahead. Your line is open.
Lauren Lieberman — Barclays — Analyst
Great. Thanks. Good morning. I guess in light of John’s comment just now with top line led growth equation, I was hoping you could talk a little bit through the outlook for ’23 on top line, just kind of puts and takes. How you think about that 7% to 8% relative to the mid-teens put up in the fourth quarter? And just kind of more color overall on that revenue outlook for this year would be great. Thanks.
James Quincey — Chairman and Chief Executive Officer
Yeah, sure. Morning, Lauren. Firstly, as John said, we feel confident about our outlook to drive the year from the top line. Let me connect that perhaps starting to 2022. As we commented, we saw steady volume growth through the year including the fourth quarter. I know we reported a headline number of minus 1. But if you accommodate the suspension of Russia and the COVID restrictions in China and take a three-year CAGR volume growth, you see a pretty constant growth momentum through the year. And we would also comment that, that growth momentum has continued into the beginning of 2023. So we see strong underlying volume momentum or ongoing volume momentum that we have been able to achieve by our focus on the marketing, the innovation, the IGM [Phonetic] and the execution to accommodate the need for affordability and premiumization in the face inflation.
And as John commented, we do see both inflation moderating as we go through 2023 and of course our owned life pricing PML beginning to moderate as we go through ’23 in part because the input cost, so inflation is moderating, but also because we begin to cycle some of the price increases from 2022. And what that’s likely net out as, obviously, we’ve given a 7% to 8% for the full year and what we’re likely to see is the beginning, the Q1. We’re likely to see revenue growth more close to what the sorts of levels we were achieving coming out of last year. And that then logically the organic growth rate moderates as we get towards the end of the year looking to close out on a more normalized level of revenue growth. And then when you average that out, you get to the 7% to 8%.
So I think we’re going to see good momentum through the year, moderating revenue growth rate as a function of moderating inflation ultimately and what will remain is a good, strong underlying momentum of our business that has been powering the last five years and we are confident we’ll continue to power the years ahead at the sort of level of top line relative to the long-term growth model that we have previously talked about.
Lauren Lieberman — Barclays — Analyst
Great. So I guess — sorry, can I — don’t know if in line with them. Okay. Just a quick — just clarifying point on that deposits was just to think about volumes and whether you want to talk about in terms of concentrate sales or unit case volume. Do you still expect growth in the second half of the year from a volume standpoint or do you expect not still, do you expect?
James Quincey — Chairman and Chief Executive Officer
Yeah. So the long-term — firstly, we had good growth last year and we started the year with growth in unit case growth obviously with up PML. As we look forward, what’s normal on our revenue growth rate, we have called out we expect to get a balance of the growth between unit cases and price mix on an ongoing basis. Exactly how that turns out in the second half will depend on the environment, the dynamics and whether inflation does moderate, how much pressure the consumer does come under. Our central view is we will continue to see unit case growth in the second half combined with price mix moderating as I talked about as the organic — overall organic trend. But our focus remains executing as our plan and obviously that involves not just focus on the marketing and the innovation.
But within the IGM, we have one of our objectives to maintain consumers within our franchise by leveraging our pricing and packaging strategies to support affordability around the world to keep the lower — perhaps lower income consumers in the franchise, which of course is to some extent underpinning on volume. We prefer that as a strategy then to have more price and less volume. So again, our central view is to see continued level of unit case growth in the second half with obviously a moderating price mix to get to the overall revenue, but we’re going to manage the business. In the end, we don’t know exactly what’s going to happen. There are lots of scenarios as how this might play out, but we’re confident we can drive the momentum of the business.
Operator
Our next question comes from Dara Mohsenian from Morgan Stanley. Please go ahead. Your line is open.
Dara Mohsenian — Morgan Stanley — Analyst
Hey, good morning guys. So just a follow-up on that. James, can you give us a little bit of detail regionally on expectations for 2023? I know you’re not going to quantify it, but just how you’re thinking about the business conceptually relative to the results you delivered in Q4 here and take us around the world regionally. And then I guess just secondly, if I can slip a clarification in, you’re obviously starting off the year with top line guidance higher than you typically do, higher than long-term algorithm, higher than you started 2022 at despite delivering great results in 2022. It’s a less visible world in theory externally. So I guess it sounded more like a good start so-far this year. You have a lot of visibility given that and that’s what’s driving some of that confidence, but I’d love to hear from your vantage point what sort of gives you the confidence there? Thanks.
James Quincey — Chairman and Chief Executive Officer
Sure. I’ll take that in reverse order, Dara. We’ll count that as two halves of a question rather than two questions. Let me give you another way of thinking about 2023 because I agree there is a good deal of uncertainty as to how this might play out. But there has been a tremendous amount of volatility and uncertainty over the last five years or four years. If you were to take a compound annual growth rate of unit cases and price mix over the last, I don’t know, four or five years and look at that number, I think you’d end up with something around 2 on volume and 4 or 5 on price. So you could look back and say, wow, we were on a crazy ride there, but in the end, we got a good number.
And so I look at 2023 and say, yes, something unexpected is bound to happen. But as we have expanded our ability to influence our own business, we have been adaptable in the face of all sorts of circumstances. I’ve been able to deliver the results we wanted, which is winning locally and turning that into U.S. dollar EPS growth. And so that’s what gives us the confidence. We don’t know what’s going to happen, but we do know we’ve generated a lot of momentum, a lot of flexibility and a lot of agility to be able to manage through what’s going to come at us. And so that’s really the source of the confidence rather than being able to say we know what the future holds entirely.
And as we walk around the world taking the various different pieces, starting In Europe perhaps or in EMEA, clearly, Europe is under some more pressure. The impacts of the conflict drove a much greater spike in — short-term spike in inflation that’s playing itself through. It looks like the European economies are going to avoid a technical recession, but clearly consumer demand is softening. And I think that’s likely to continue into the rest of the year. Looking at the other markets in EMEA, if you’re a resource seller, you’re doing well. If you’re a resource buyer, you’re under more pressure. Obviously, Turkey trading situation with the earthquake, but also the economy has been under pressure already.
So the emerging markets there are full range and similarly in Africa — South Africa is important to us. They’ve got a very big problem in terms of energy, which is hampering the economic growth. So there’s more pressure in EMEA. The U.S. continues to be strong. We’ve got momentum in the business on the top line doing well. The situation seems to be moderating without causing a hard landing. As of yet, we expect to see the pressure to continue to moderate, but the economy and the consumption at least to beverages continues to be good. Latin America similarly, there has been obviously this — some places, which continue to have very high inflation than the economic problems like the Argentina of the world, but Latin America is doing well. And then out to Asia, obviously, the reopening of China is going to be a positive for the business certainly on a cycling basis. India is flying. Asia will we expect come back up as those two large economies do well. And we think that will also do well for Japan. So we see both a continued acceleration or a continued growth in a number of markets, some doing really well, but the general context being a moderation of the inflation. And the zillion dollar question always come back to is the process of bringing inflation down going to be hard, soft or perfect landing and that we will see.
Operator
Our next question comes from Bryan Spillane from Bank of America. Please go ahead. Your line is open.
Bryan Spillane — Bank of America — Analyst
Hey, thanks, operator. Good morning. Just a question for John. I guess to — just related to cash flow and interest expense. I know you talked about net interest expense being up for the year in ’23. Can you just give us a little bit more detail in terms of — I think consensus is sitting at like $600 million for net interest. So just if you could give us a little more help in terms of where we should be on net interest expense? And then on free cash flow, you talked about the drivers that knock it down in ’23. Would we expect that as we kind of go into ’24, ’25 like that should normalize? So is this more of kind of contained within this year and then you expect to normalize going forward? Thank you.
John Murphy — President and Chief Financial Officer
Thanks, Bryan. Let me start with the second question. The key drivers for ’23, we have on top of underlying — strong underlying performance will have two significant buckets. One is we are stepping up our capital investments to support the growth agenda in a number of our operations around the world. So that’s $400 million increase in ’23 and then we have approximately $700 million related to an uptick in the transition tax and some M&A related initiatives. So for ’24, we’ll continue to invest in the business as the business needs, especially when it comes to providing capital for growth plans. The transition tax goes up a couple hundred million in ’24 that will be the second last year of the transition tax that ends in ’25.
So you can do the math on the variances going from ’23 to ’24. We expect underlying performance to continue. We’ll invest as we need to in the business to support the growth agenda. And we do have say a couple of hundred million extra in ’24 on the transition tax. And then with regard to interest, yeah, we — as we’ve highlighted, we — with our current debt portfolio, we will see an uptick in ’23 in interest charges and interest — as our interest expense. And I’m not going to go into the specific numbers, but you can expect a couple of points of deleverage primarily driven by interest expense as we navigate through this year.
Operator
Our next question comes from Steve Powers from Deutsche Bank. Please go ahead. Your line is open.
Steve Powers — Deutsche Bank — Analyst
Yes. Hey, good morning. Thank you. James, maybe going back to the top line. For a while, you’ve been making simultaneous efforts to drive both affordability on the one hand and then premiumization on the other hand and I think doing a good job along the way balancing those competing efforts to net out in a way that ends up in both positive volume and positive price mix territory. I guess the question is as you look at ’23, do you see more opportunity in your efforts to optimize revenue growth on the value side and the affordability side or is it on the premiumization side? And to the extent that there is a leaning, how does that impact where you prioritize incremental investments?
James Quincey — Chairman and Chief Executive Officer
Yeah. Thanks, Steve. Absolutely, we see opportunities in ’23 and frankly beyond to continue to leverage the capability around IGM to both use affordability to keep typically lower income consumers connected and engaged with our brand franchises whilst also pursuing premiumization and then it’s going to be a dynamic implementation as we go forward. We’re going to see continuations into 2023 of different sorts of packaging options, whether they be drives around a returnables, whether they be drives which obviously tend given the economics of returnables to have lower-price points, whether what you see for example in emerging markets the greater use of one liter packaging instead of a larger packaging for at home occasions.
We’re going to continue to see a lot of opportunity to push forward right across the world with affordability options. And given that they tend to be dilutive to margins, we also look for all those consumer opportunities for premiumization, whether it be directly a brand launch, I mean, things like the Jack and Coke will be accretive to revenue or directly within some of our brands to use the sleek cans and the smaller cans to kind of put more premium packaging into the marketplace. It will be an ongoing effort and we don’t see the runway of that running out anytime soon.
Operator
Our next question comes from Nik Modi from RBC Capital Markets. Please go ahead. Your line is open.
Nik Modi — RBC Capital Markets — Analyst
Thanks, good morning, everyone. I just — James, I just wanted to follow-up on the last question regarding all the affordability packaging. Just based on the historical kind of observations across the world, how does it work with retail? I mean, are these incremental facings you’re getting or is it replacing older pack sizes that might have a lot more price sensitivity?
James Quincey — Chairman and Chief Executive Officer
It could be both, Nik, and obviously, it depends whether we’re talking about supermarkets, convenience stores or small mom and pops. The more we’re talking about smaller stores of convenience, all the mom and pops, the more it is replacement. Obviously, we make a big focus even in those smaller formats to gain incremental space, whether it be in the cold bolts or on the floor with our own coolers and our own racks. That absolutely does increase beverage category facings, but there is nothing wrong in any given store with looking at the SKU layout and saying, look, I’m going to take some of these SKUs and make them — replace them with more affordable SKUs. And I’m going to take some of them put more premium options in such that the total mix works not just for us, but also for the customer and ultimately for the consumer.
It’s got to work for the consumer. Otherwise, it’s not going to rotate faster than the setup that’s already in that because in the end, the customer is going to support the strategies because it works for them because it works for the consumer and everyone is better off with the implementation. So yes, a mix of incremental versus cannibalized facings. Ultimately by focusing on the consumer, you got a better answer for them that creates a better answer for the customer, that creates a better answer for the Coke system.
Operator
Our next question comes from Bonnie Herzog from Goldman Sachs. Please go ahead. Your line is open.
Bonnie Herzog — Goldman Sachs — Analyst
Thank you. Good morning, everyone. I was hoping you could provide a little more color on your plans for reinvestments this year and then maybe frame for us whether it will be stepped up versus last year? Also, how are you thinking about your marketing spend this year? Do you also have plans for that to accelerate? I guess I’m ultimately trying to understand how much flexibility you have to balance the momentum you’re certainly seeing in your business with reinvesting while at the same time letting some of the strength flow to the bottom line? Thanks.
James Quincey — Chairman and Chief Executive Officer
Yeah. Sure. We’re clearly going to — as we have in 2021 and 2022 have a bias to invest for growth. That’s our starting point. And we demonstrated in the early years of the pandemic, if we see overall or in any specific countries that, that allocation towards driving growth is inappropriate at some sort of level, we’ve demonstrated the ability to act quickly to redirect the money either somewhere else or to let it go to the bottom line. So we’re going to use all the data we get in from the field to be very dynamic in our resource allocation. We largely feel we’ve achieved the — an appropriate level of marketing. Yes, that’s going to increase in 2023 because we’re growing the business in the same way as John mentioned.
We’re going to increase our capex to support the bits of the business where capex needs to flow. But we are going to manage all of this with an agile hand depending on the circumstances. We talked in the answer the ounces to the other questions that we don’t know what the year will hold. We have a central view that is growth orientated. that balances volume and price that accommodates different pressures around the world and different speeds of moderation of inflation, but it’s a bias towards growth and we will be fast and adaptable in the face of anything different.
Operator
Our next question comes from Kaumil Gajrawala from Credit Suisse. Please go ahead. Your line is open.
Kaumil Gajrawala — Credit Suisse — Analyst
Hey, good morning, everybody. Can you maybe touch on briefly what you’re seeing from the retail environment? We’re seeing more and more articles on retailers pushing back on price increases across really all of CPG. If you could maybe just give us a sense of what you’re seeing in your categories?
James Quincey — Chairman and Chief Executive Officer
Sure. I mean, first, one has to kind of break down the global dynamic because each major region or each country is a different place. But let me start with the central idea that we pursue, which is we need to own the right price. It’s not our strategy to think of our business as commoditized where prices just flow up and down in kind of mechanical way. We need to own that pricing by delivering for the consumers value that they appreciate through the marketing, through the innovation, through the IGM and the pricing and packaging, through the execution such that they see value in our brands that can sustain the pricing that the input costs are driving us towards. And that ultimately then has to work for the customers. And because it has to work for the consumers, it then flows down to the customers. So we’ve earned the right the price with the consumers, then we can go to our customer partners and say look, we think that we can lead the beverage category to grow faster than your business.
Yes, we believe we’re going to be more competitive because we understand the consumers and we’re going to gain share, but we can lead the beverage category, deliver more growth for you and be a disproportionate share of your revenue growth relative to other categories, which is what, for example, was demonstrated last year in Europe where I think we led — we added more revenue growth than any other system for retailers in Europe last year. And that is the platform on which we then fold in the conversations around pricing and packaging for any given year. So yes, of course, there is pressure in the marketplace, but in the end, we have an approach we believe is consumer-centric and that drives growth for the customers because they also want to keep the consumers too.
Operator
Our next question comes from Chris Carey from Wells Fargo Securities. Please go ahead. Your line is open.
Chris Carey — Wells Fargo Securities — Analyst
Hi, good morning. So clearly, the past several years have had big variability in your channel and package mix within the overall price mix equation with mobility constraints and sharp recoveries thereafter. Just taking John’s commentary on a price mix driven year for next year, James, talking about volume will still be a factor. I guess what I’m wondering is just underlying within that price mix, whether you think channel and package mix have normalized, right? Said another way, there is — we’re not really talking about recoveries in those line items and what’s going-forward will be kind of more offensive or growing from a normalized base. And so do you think you’re back to that normalized base on from a channel and package mix from which to grow? And then in 2023, do you have any thoughts on what the contribution is from price relative to channel or package mix? Thanks.
James Quincey — Chairman and Chief Executive Officer
So firstly in any given country, channel mix has largely recovered 2019 levels. Yes, there are some exceptions like China, which is only just now reopening and a couple of other countries. And when I say largely normalized, if you take something like the U.S., clearly, there are a number of away from home outlets that have dropped out of the marketplace. So it’s a tale or there is a last piece of the recovery of channel that is not going to happen overnight and may not happen for some time to come, but in headline terms other then a little bit of positive channel effect perhaps in the first half, I think we can pull a line on the channel mix being or the recovery of the channel mix relative to the pandemic being a major driver of price mix going forward.
Yes, package mix will continue to be a factor as it has been in previous years and prior to the pandemic. Clearly, as we pursue a dual strategy of keeping consumers in this franchise with affordability and looking for premiumization opportunities, the two can somewhat offset each other. One is dilutive, one is accretive, but they’re both valuable strategies that need to be taken forward. So I think predominantly what you’re going to see in ’23 is the ongoing moderation of right pricing both as we cycle rate increases or price increases from ’22 and as inflation in general and inflation specifically to us, whether it’d be in SG&A or in commodities begins to moderate.
Operator
Our next question comes from Carlos Laboy from HSBC. Please go ahead. Your line is open.
Carlos Laboy — HSBC — Analyst
Yes, good morning, everyone. The Latin American bottlers keep guiding for stepped up investments in traditional trade DSD capabilities to fully exploit this cooperation framework they have with your firm. Do you think this is already kicking in for this financial performance and is the model in your view adaptable to other parts of the world where the promise of maybe higher ROIC and stepped up bottling capex can drive system growth?
James Quincey — Chairman and Chief Executive Officer
Yeah. Let me take that in parts. The features that we have in the long-term relationship model in Latin America, we’re rolling those out in a number of other places. And clearly, the more we can intensify whatever the framework gets called, the degree of alignment towards investing to capture the opportunities in the marketplace, the better off we’re going to be us and bottling partners in any given geography. So absolutely, we continue to see opportunities to work even closer together to capture opportunities in the marketplace. The nature of those investments, the nature of the opportunity are not exactly the same as Latin America.
Clearly, the trade structure differs around the world. Latin America has a number of particular features that not necessarily replicate it in the U.S. or Europe or Japan, for example, but the overall concept of a tighter longer-term investment focus on the opportunities is really going to drive — continue to drive performance into the future years. And I think in Latin America, we’ve got a great business there collectively as a system because we focused on investing into the marketplace and into the traditional trade for a very long time along with all the other customers in Latin America. But there is still plenty of opportunities to go for both from the top line and from the point of view of improving returns. So I think you’ll find or everyone will find that the Latin American bottlers as bottlers around the world are — we see a lot of — collectively, we see a lot of opportunities ahead of us to drive the top line and to continue to improve returns on the bottling assets.
Operator
Our next question comes from Andrea Teixeira from JPMorgan. Please go ahead. Your line is open.
Andrea Teixeira — J.P. Morgan — Analyst
Thank you, operator, and good morning. James, as we think about the 7% to 8% organic sales growth guidance, what is the price mix carry over into 2023? You said it obviously will moderate, but are you embedding any additional pricing that is not in the trade yet? And how are you planning for China volumes in 2023? What is the benefit from there? Any mix dynamics we should be aware of? Thank you.
James Quincey — Chairman and Chief Executive Officer
Yeah. So we’re certainly planning for China to become more normalized sort of reopening the U.S. and Europe. And so we will see a more normal level of volume in China and a recovery to the 2019 or growth on the 2019 numbers starting to come through as we go through the year in China. And then in terms of the carryover, clearly, there’s some there is some carryover, particularly in the first half from 2022, but we will be taking pricing in ’23. Now having said we will be taking pricing, the world is very different. I mean, there are countries where inflation is well over 50%. So pricing has taken multiple times a year. Argentina is an obvious example. So in the developed markets, it likely will trend more back towards kind of more standard cycles of pricing, but there will be price increases across the world in 2023 to reflect both the continuing inflation in import and SG&A costs. Obviously we need to as I talked about in the previous answer earn the right that pricing, but there will be pricing in 2023.
Operator
Our next question comes from Rob Ottenstein from Evercore. Please go ahead. Your line is open.
Rob Ottenstein — Evercore ISI — Analyst
Great. Thank you very much and congratulations on a terrific year. So over the last few years, James, you and your team have made significant cultural changes, organizational changes, changes to the product portfolio. As you look at 2023, what are the key initiatives that you’re looking to drive to set up for continued strong growth over the next decade or so longer-term? And perhaps weaved into that answer, where things are on cost on Bodyarmor and on any other new initiatives that you think would be helpful to discuss? Thank you.
James Quincey — Chairman and Chief Executive Officer
Yeah, great. Thanks, Rob. And certainly, we will unpack a little more of this at the CAGNY presentation and the CAGNY conversation. So I’m sure I won’t do full justice to the question in this session. In terms of the initiatives in the marketplace, we have an aspiration of being a total beverage company everywhere. That’s not going to happen overnight. And so we need to make progress in a disciplined way in different category country combinations as we’ve talked about to establish leadership positions, preferably quality leadership positions in the next set of country category combinations on our journey to the total aspirations.
And within that, there are ones that are off to the races and flying away and there are ones where we still need to demonstrate to ourselves we can execute against the vision. If I take the two you called out cost from Bodyarmor for to start with, the essential thesis behind coffee remains the same. It’s a huge market. It’s growing. There’s lots of money in it. If we can find a path, there is a tremendous growth opportunity for the Coke system there. We’ve got a vision. The reality is timing was very unfortunate of getting it just before the pandemic in strategic terms despite all the experimentation, despite all the learning, despite all the initial steps. In big strategic terms, we haven’t advanced because essentially COVID put it on hold for three years. We now need to get the execution ramped up for cost against the vision and in the coming years demonstrate that, that holds water.
Bodyarmor, great job. We obviously incorporated that into the company last year. And I think we — whilst we always expect some level of disruption as we move a business that has been grown quickly and prepared for sale by the founders into the Coke system, there’s often some disruption in the short-term. But frankly I think that was more in 2022 than we would — than we expected or would have liked. But we have a good plan going forward in ’23 that will kind of reset Bodyarmor on a good path and in a complementary way to power it. Other initiatives which we’re looking very interested in the degree of traction is some of the alcohol experiments, particularly looking to see Jack and Coke do well. Early data in Mexico launch at the end of last year was encouraging, ahead of expectations.
The U.S. launch will be very interesting at the end of March. And all of that will be backed up by the continued work on the cultural organization whilst it will never — nothing ever settles. It never ends, but I think really it’s about continuing to stand up and execute against the internal initiatives we’ve already launched.The organization is coming together. We made a few tweaks in North America coming into this year, but the organization is getting up and running and starting to home. The marketing model change is starting to show good results and promise. So I think it’s a question of seeing through the things we’ve launched to really up our game in the coming years.
Operator
Our last question today will come from Charlie Higgs from Redburn. Please go ahead. Your line is open.
Charlie Higgs — Redburn — Analyst
Hi, James, John. Hope you’re both well. My final question is just on India. Well, it looks like it’s had just a record year. Could you maybe just expand a little bit more on India? Is it still being driven by the affordable price point strategy? Are you adding distribution that means maybe this volume growth is actually sustainable over the long-term? And then, James, maybe you can just give some color on your long-term view on India. Thanks.
James Quincey — Chairman and Chief Executive Officer
Yeah. India had a cracking year last year and is off to a strong start this year. I think the overall backdrop to this is firstly that the Indian economy and the Indian consumer base is approaching in highest level terms a level of GDP per head, which historically the beverage industry has tended to accelerate its development. And so we are very encouraged by the potential in India to develop a fantastic beverage industry and beverage opportunity. I mean, ultimately, the development of the industry is very nascent in India. And there’s a huge potential to build the industry over many decades and so that’s being driven not just by the affordable entry price points, although they are growing. Really, it’s a question of actual everything, it’s growing on all dimensions. It’s growing in terms of the depth of the different brands. It’s growing in distribution. It’s growing in number of packages.
And so I think there’s a huge long potential in India. It won’t in all likelihood be a straight line, but there is huge potential in India and really India exemplifies the very long-term opportunity of a whole set of emerging markets, India. Africa, parts of Eurasia, parts of Asian, to actually they themselves have 80% of the world’s population and the development of the beverage industry is a third of what it is in the developed markets. They only pay for about I think three and 10 of the commercial beverages, which is — or two and 10 of the commercial beverage, whereas seven and 10 in the developed markets. So India typifies long-term potential of the beverage industry to keep growing and I think it’s a market that is set to take off.
Operator
Ladies and gentlemen, this concludes our question-and-answer session. I would now like to turn the call over to James Quincey for any closing remarks.
James Quincey — Chairman and Chief Executive Officer
Thank you. Thank you, operator. So to summarize, we have momentum in our business. We’re winning in the marketplace, sustainability embedded in our strategies and strong alignment with our bottling partners. We are pursuing excellence in brand building, innovation, revenue growth management and execution to add and retain consumers and drive long-term value for our stakeholders. Thank you for your interest, your investment in our company and for joining us this morning. Thank you.
Operator
[Operator Closing Remarks]