The Trade Desk, Inc. (NASDAQ: TTD) created significant shareholder value over the years, leveraging the rapidly expanding market for online advertising. The company, a market leader in the innovative concept of programmatic advertising, has played a key role in transforming the way the ad world functions.
The stock closed the last session sharply lower, as Wall Street witnessed a hectic tech selloff, after hitting an all-time high at the beginning of the session. The withdrawal, less than one week ahead of the company’s fourth-quarter report, came as a disappointment to the market. However, Analysts’ positive estimates point to improvement as the earnings event nears.
In the longer term, the price moderation will likely persist, in line with the target set by experts. The good news is that now Trade Desk has become more affordable to potential investors who believe the stock is overvalued.
Most market watchers recommend buying the stock, taking a cue from the company’s growth prospects. It needs to be noted that Trade Desk has maintained steady momentum so far, supported by constant innovation and strategic partnerships – a trend that is expected to continue in the foreseeable future.
The company has been successful in earning the trust of advertisers across the globe and the goodwill is paying off. There is every reason to believe that the adoption of programmatic advertising would gather steam in the coming years, which will reflect in Trade Desk’s top-line performance.
A Sure Bet?
The stock has remained an investors’ favorite ever since it started trading a few years ago, even though the value kept increasing. TTD gained about 58% in the past twelve months and 16% since the beginning of 2020.
The general outlook on the industry is quite bullish, given the steady uptick in ad spending by enterprises. The trend is fast catching up, buoyed by the positive momentum in the global economy.
In the third quarter, a double-digit growth in revenues drove up Trade Desk’s earnings by 15% to $0.75 per share. The results benefited from higher ad spend across all the platforms, especially the mobile and connected TV channels.
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