In her two-year career at Beam Suntory, Messina was responsible for the company’s global brand strategy development, product innovation, R&D and consumer insights of its brands. Before joining Beam Suntory, she worked at the beverage giant Coca-Cola (KO) for about 22 years. There, she held various marketing positions including the role of Senior Vice President, Marketing & Innovation, Ventures & Emerging Brands.
Rebecca, who admires Martin Luther King Jr. for his courage and vision, said that she is looking to drive a lot of cultural changes and evolve the Uber brand, according to Adweek. In the past, Uber has been criticized for the workplace harassments and racial discriminations.
Uber appoints Nelson Chai as CFO
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“I’m thrilled to welcome Rebecca to Uber. She’s exactly the right leader to build our marketing efforts globally and to showcase the ways Uber is igniting opportunities for our customers around the world,” said Uber CEO Dara Khosrowshahi. “Joining Uber is a once in a lifetime opportunity and a true privilege. My focus has always been on three things: people, growth, and brands,” said Messina.
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