Categories LATEST

Uber names Rebecca Messina as its first CMO

Uber, which appointed Nelson Chai as its CFO last month, added one more top executive to its management team. The ride-hailing firm announced that it has hired Rebecca Messina as its new marketing chief. She recently served as global chief marketing officer of spirits company Beam Suntory.

Rebecca Messina, Chief Marketing Officer, Uber
Image Courtesy: Beam Suntory

The two recent top exec appointments strengthen Uber’s plan of going public in 2019. In fact, Uber didn’t have a chief marketing officer position earlier, and Rebecca Messina will be the first person to head the marketing department.

In her two-year career at Beam Suntory, Messina was responsible for the company’s global brand strategy development, product innovation, R&D and consumer insights of its brands. Before joining Beam Suntory, she worked at the beverage giant Coca-Cola (KO) for about 22 years.  There, she held various marketing positions including the role of Senior Vice President, Marketing & Innovation, Ventures & Emerging Brands.

Rebecca, who admires Martin Luther King Jr. for his courage and vision, said that she is looking to drive a lot of cultural changes and evolve the Uber brand, according to Adweek. In the past, Uber has been criticized for the workplace harassments and racial discriminations.

Uber appoints Nelson Chai as CFO

“I’m thrilled to welcome Rebecca to Uber. She’s exactly the right leader to build our marketing efforts globally and to showcase the ways Uber is igniting opportunities for our customers around the world,” said Uber CEO Dara Khosrowshahi. “Joining Uber is a once in a lifetime opportunity and a true privilege. My focus has always been on three things: people, growth, and brands,” said Messina.

You may also like: Uber’s Q2 revenue and bookings increase YoY

Most Popular

HPE Earnings: Hewlett Packard Q1 2024 profit drops but beats Street view

Information technology solutions provider Hewlett Packard Enterprise (NYSE: HPE) on Thursday reported lower earnings and revenues for the first quarter of 2024. Earnings, however, exceeded analysts’ forecasts. First-quarter profit, excluding

After entering FY24 on a high note, Costco is all set to report Q2 results

Costco Wholesale Corporation (NASDAQ: COST) stands out in the retail space for its unique business model that enables the warehouse behemoth to grow store traffic and market share constantly. Currently,

Hormel (HRL) expects continued momentum from its foodservice business in FY2024

Shares of Hormel Foods Corporation (NYSE: HRL) soared over 13% on Thursday after the company delivered better-than-expected earnings results for the first quarter of 2024 and reaffirmed its outlook for


Add Comment
Viewing Highlight