VF Corporation (VFC) Q4 2025 Earnings Call Transcript

VF Corporation (NYSE: VFC) Q4 2025 Earnings Call dated Jan. 28, 2026

Corporate Participants:

Allegra Perry — Investor Relations

Bracken Darrell — Chief Executive Officer

Paul Aaron Vogel — Chief Financial Officer

Analysts:

Adrienne Yih — Analyst

Tom Nikic — Analyst

Brooke Roach — Analyst

Michael Binetti — Analyst

Simeon Siegel — Analyst

Tracy Kogan — Analyst

Jonathan R. Komp — Analyst

Noah — Analyst

Jay Sole — Analyst

Presentation:

operator

Ladies and gentlemen, thank you for joining us and welcome to VF Corporation’s Q3 fiscal 2026 earnings call. After today’s prepared remarks, we will host a question and answer session. If you would like to ask a question, please raise your hand. If you have dialed into today’s call, please Please press Star nine to raise your hand and Star six to unmute. I will now hand the conference over to Allegra Perry, Vice President of Investor Relations. Please go ahead.

Allegra Perry — Investor Relations

Hello everyone. Welcome to VF Corporation’s third quarter fiscal 2026 conference call. On today’s call we will make forward looking statement. These statements are based on current expectations. And are subject to uncertainties that could cause actual results to differ materially. These uncertainties are detailed in documents filed regularly with the sec. Unless we say otherwise. Amounts that Bracken and Paul referred to on today’s call are all on an adjusted constant dollar. Continuing operations and excluding Dickey’s basis which we’ve defined in the presentation that was posted this morning on our investor relations website. We use those as lead numbers in our discussion as we believe they more accurately represent the true operational performance and underlying results of our business. We may also refer to reported amounts which are in accordance with US gaap.

Reconciliations of GAAP measures to adjusted amounts are found in the supplemental financial tables which are included in the presentation where. We identify and qualify all excluded items and provide management’s view of why this information is useful to investors. Joining me on Today’s call are VF’s President and Chief Executive Officer Bracken, Darrell and EVP and Chief Financial Officer Paul Vogel. Following our prepared remarks, we’ll open the call for your questions. I’ll now hand over to Bracken.

Bracken Darrell — Chief Executive Officer

Thank you so much Allegra. Before I get into anything else, I can’t help but talk about Alex Honnold. Over the weekend Alex set a record for the biggest urban free solo climb in history climbing the 1667 foot skyscraper Taipei 101. Alex has been an athlete in the north face for over 20 years and he’s one of the many super impressive and brave human beings we work with as we develop products and marketing. You might remember just last quarter we highlighted that Jim Morrison completed the first ski descent of the North Face of Mount Everest. That was captured by another athlete of ours, Jimmy Chin and will be released as a feature film later this year.

And Jim’s backstory is simply incredible. Our athletes continue to push the boundaries wearing the North Face product and we continue to push the boundaries of our results. So let me get into the third quarter we had a strong third quarter. I’m incredibly proud of the team and I’d like to thank all of our employees for their relentless hard work and dedication. Importantly, our business improved in Q3 relative to the last quarter. Returning to Growth during our peak holiday quarter in Q3, total revenue is up 2%, exceeding our own expectations. Over 75% of our business was up by revenue and excluding vans and Dickey’s revenue is up 5% versus last year.

On a global basis, DTC returned to growth up 3% driven by the US particularly in digital. We also had one of our strongest performances in the Americas in over three years, up 6% driven by growth in both DTC and wholesale. As you’ll remember, fixing the US has been a top priority of our turnaround. Our revenue performance also helped drive stronger than anticipated operating income of $341 million. Reported net debt, excluding lease liabilities was down almost $600 million versus last year or down almost 20%. To summarize, we had a very strong Q3, growing revenue, expanding margins and reducing debt exactly as we said we’d do.

Let’s talk through some of our highlights from our brands where we continue to see continued progress progress across the board, starting with the North Face which delivered strong growth during the peak season with revenue up 5%. Both DTC and Wholesale were up globally and I’m particularly proud of the fact that we grew 15% in the Americas. The North Face is generating broad based growth across categories in the quarter. All product categories were up versus last year with Strength in Performance apparel and footwear which was up double digits again this quarter. Last quarter we talked about the expanded product offering of Summit Series that is also performing strongly with double digit growth in all regions.

We’re making inroads as well into elevated products and elevated fabrication. Let me give you an example. Our leather collection I have the jacket right in front of me with a leather jacket priced at $1,100 sold out in less than 24 hours. The brand was again recognized for design and innovation through multiple awards including the Top Outdoor Brand in America in Times the World’s best brands of 2025 list. You might remember we also won Fast Company’s 2025 Innovation by Design Award Times Best Innovations of 2025 and the Popular Science 50 Greatest Inventions or Innovations of 2025.

In addition to elevating our product offering, we also continue to advance on another key strategic priority to enhance our distribution during the quarter, we opened our largest global flagship store in New York on Fifth Avenue, which represents how we’re reimagining physical retail for the brand. The store has delivered strong results in its initial weeks of trading. We continue to refine and advance our marketing tactics. Our social first marketing approach is driving brand heat while broadening reach and Q3 marked our strongest social first performance to date, and that was before Alex’s climb. During the quarter, we launched the second installment of our collaboration with Skims, which also delivered strong results.

As you can see, lots of great developments at the North Face. Moving into Timberline this is another brand with great momentum. Brand revenue was up 5% in Q3 with global growth across both wholesale and DTC. Americas had another strong quarter, up 9%. From a product perspective, the 6 inch premium boot was a key driver behind the brand’s strong momentum and we’re innovating against this core icon while also continuing to develop products across other categories. The boat shoe continues to grow strongly up double digits in all regions, and we’re developing the brand’s product lineup, including new transitional styles for the warmer seasons.

Timberland has incredible energy and we’re amplifying that brand’s cultural relevancy and reach through social first marketing as well. Building on last quarter’s trends, search interest continues to grow in the US and key EMEA markets. The brand consistently shows up in key cultural moments and is embraced by celebrities everywhere from courtside to the red carpet. As you can probably tell, I couldn’t be more excited about Timberland’s growth opportunity over the long term. More to come Moving on to Altra. It’s clearly a smaller brand today than our top three, but I have to tell you, I love the brand’s energy and distinctive products.

The potential here is large and probably underappreciated. The brand delivered another quarter of extremely strong growth, up 23% versus last year. Key franchises in both trail and road running continue to drive growth and we’re fueling this growth with more and more innovation. New products are delivering, including VIA and Temp 6. We’re investing strongly in marketing. Given the very high ROI, we’re well on track to exceed $250 million in revenue for Altra in fiscal 26, but the addressable market is large and growing. Now let’s turn to vans. We continue to make progress here and we’re seeing green shoots in line with our expectation.

Revenue is down 10%, similar to last quarter. You already know that we’re focused on executing the key commercial moments as we continue to refresh and upgrade the product lineup. This strategy is starting to deliver. In fact, global digital revenue grew in the quarter grew in the quarter led by the Americas. In terms of product newness. In terms of product new products delivered growth again this quarter with consistently strong trends delivered by the Super Low Pro, the Skate Loafer which I’m wearing right now and the Cross Path XC where we continue to innovate with design, colors and materials.

Elevation, innovation and newness are also increasingly visible and having an impact across our icons. The Authentic and the Slip on are delivering improving trends benefiting from a rising interest among the high fashion brands and skate inspired shoes. The K Pop Demon Hunters collaboration launched in early December just a few months after the movie hit the screens. In this one we showed how fast we can bring a product to market. We went from idea to store shelf in 10 weeks. We’re working on product creation spree to cross our Portfolio now for 2027. Turning to marketing, our shift in strategy is visible.

Our holiday campaign Meet the Vans featured lifestyle product and drove online energy during the gift giving holiday period. Our digital traffic trends improved in the Americas and in EMEA which led to growth in our global e commerce sales for the first time in over four years led by the Americas. We are excited about the influence we see as well later this year from SZA in her role as Artistic Director. Just last week SZA was in Paris at Paris Fashion Week, seated in the front row at the Louis Vuitton and Dior fashion shows wearing bespoke Vans, old school and authentic, bejeweled with gemstones by New York based jewelry designer Rachel Goatley.

We’ll see more of SZA and her artistic vision for the brand in the coming months. In summary, Vans continues to make progress. I’d like to share a planned transition now within our global leadership team. Our Chief Commercial Officer Martino Scabia Guerini is stepping down from his role. Martino will continue to support the company as an advisor to me to ensure a smooth transition. Brent Heider will assume the role of Chief Commercial Officer in addition to the continuing role. His continuing role as President for the Americas, a role he’s held since last spring with strong results.

I want to sincerely thank Martino for his 20 years of outstanding contributions to the company. Martino’s energy, passion and deep focus on design and consumer led brands have left an enduring impact on our business and on me. I’m confident this leadership team comprised of best in class talent will enable us to fulfill VF’s significant growth opportunities ahead. To conclude, we have momentum and now we’ve gone positive for the first time in a while we’re on track to deliver our targets. I’ll now hand it over to Paul, who will dive in deeper into the numbers. Paul, Great.

Paul Aaron Vogel — Chief Financial Officer

Thank you Bracken. Before I go into the details of Q3 actuals and Q4 guidance, let me give you the punchline for how fiscal 26 is shaping up. Annual revenue will be flat to up this year versus last year. Q Gross margin will be at 54.5% or better within striking distance of our fiscal year 28 target of 55%. Operating margin will be 6.5% or better. Operating and free cash flow will be up versus last year. Leverage will be 3.5 times or lower, down from 4.1 times at the end of fiscal 2025. So now turning to Q3 we delivered strong results with revenue up 2% and nicely ahead of our guidance.

Our operating profit was also better than planned. As Bracken said, we had a good holiday selling period across our key brands. Q3 revenue was 2.8 billion, up 2% year on year on a constant dollar basis above our guidance of down 1 to down 3%. The better than expected performance was primarily due to stronger results from the Americas across both dtc, especially E Com and wholesale by brand. The North Face grew 5%, led by growth in both DTC and wholesale, with particularly strong results in the Americas region up 15%. As anticipated, APAC was down 3% and EMEA was down 2%.

Bands revenue in the quarter was down 10%, broadly in line with last quarter and in line with expectations. And finally, Timberland had another good quarter with continued momentum with revenue up 5% reflecting growth across all channels and in the Americas and emea. While APAC was down by region. The Americas region had a strong performance up 6% while international regions performed as expected with EMEA region down 3% and APAC down 4%. And lastly by channel, DTC was up 3%, our first positive quarter in a couple of years driven by strong E COM performance, While wholesale was down 1%, although growing in the Americas region.

Our adjusted gross margin was up 10 basis points for us last year as mix and sourcing savings resulted in lower product costs and offset the impact from tariffs. As expected, we had the first meaningful impact of tariff flow through the gross margin in the third quarter. The unmitigated impact was approximately 40 million and as a reminder, pricing actions were only implemented in Q4 and did not have an effect in Q3. Our SGA rate leveraged 20 basis points as we continue to realize cost savings across the business SGA expense in Constant dollars was up 1% due to increased marketing efforts and higher variable costs associated with higher revenue within the quarter.

Our adjusted operating margin for the quarter was 12.1%, up 30 basis points year over year. Net interest expense of 35 million was a little better than expected and below last year tax was 81 million or a rate of approximately 26%. Also better than our guidance due to slightly different geographical mix in the quarter. And finally adjusting earnings per share was $0.58 for $0.61 in Q3 of last year. Now moving on to our balance sheet, inventories were down 4% in a constant dollar year on year on a reported basis, free cash flow through Q3 was 513 million in line with our expectations for the year and broadly flat to last year.

Year to date cash flow includes the payment of approximately 100 million of incremental tariffs. Overall we are right where we expected to be. Reported net debt including lease liabilities was down approximately 500 million versus last year were down 11%. In addition, earlier this month and post the end of the quarter, we announced that in February we will be prepaying the March 2026 Euro $500 million notes. Turning to the outlook for the fourth quarter, we expect Q4 revenue to be flat to up 2% on a constant dollar basis. We expect a positive FX benefit of about 5% on the top line.

The north face is expected to be broadly in line with Q3 growth. We will see slower growth at timberland as we discussed last quarter and we expect vans to decline roughly mid single digits. Moving down the P and l, we expect Q4 adjusted operating income to be in the range of 10 to 30 million. Gross margin will be flat to slightly up versus last year as the impacts from tariffs are expected to be offset by initial pricing actions and ongoing sourcing savings. SGDA rate is expected to be flat to slightly down versus last year due to cost saving initiatives.

And finally we expect Q4 interest of approximately $30 million. Our Q4 tax rate is based on an estimated full year effective rate of 33 to 34% and this is in line with my recent comments about the increasing trend in our tax rate over the next one to two years and quarterly fluctuations as a result of the changes in global tax rates and in our geographic mix. Let me now give a bit more detail on our Progress in Fiscal 26. As I said, we expect revenue to be flat to up for the full year. This will mark the first year since fiscal 23 excluding Digison supreme in which revenue was stable or grew versus the prior year.

We continue to expect operating income to be up versus last year. Within that, we expect gross margin to be 54.5% or better, reflecting pro, reflecting progress made on various work streams unveiled at the Investor Day last year. In addition, we anticipate operating margin to be at least 6.5% for the year up versus last year’s comparable margin of 5.9%, reflecting further progress made on streamlining costs while also prioritizing investments in key strategic areas. On cash flow, we continue to expect both reported operating cash flow and free cash flow to be up year on year. This includes over 100 million negative impact of tariffs and a negative impact from the sale of Dickey’s, which we estimate to be about 35 million.

And finally, we expect to end the year with leverage at or below 3.5 times as we continue to make progress on our top financial priority to reduce debt and leverage. This is a nice improvement from where we entered the year at 4.1x and continues to put us on a path to hit the goal of 2.5x by year end fiscal 28 as we outlined at our Investor Day. I will now hand it back to the operator to take your questions.

Questions and Answers:

operator

We will now begin the question and answer session. Please limit yourself to one question. If you would like to ask a question, please raise your hand now. If you have dialed into today’s call, please press Star9 to raise your hand and Star6 to unmute. Please stand by while we compile the Q and A roster. Your first question comes from the line of Adrian Yee with Barclays. Your line is open. Please go ahead.

Adrienne Yih

Great. Good morning. I think you can hear me. I think I unmuted properly. First of all, congratulations on the milestone. Great to see sales growing again. Bracken. I guess the the big question for the year is kind of, you know, the price increases that are happening broadly, not just kind of at your company, but broadly across the space starting to come through potential consumer, you know, demand erosion. And obviously we got some consumer conference board metrics yesterday, some competing ones against sentiment versus consumer confidence. How are you thinking about the consumer? What metrics are you looking at to assess whether there is sort of, you.

Know, a slowing and what is your kind of plan? If we do see that, then number two for Paul, if you can just talk about you’re close to your gross margin, as you just said, the FY28 target. How should we think about that in terms of potential upside to the margin now that you’re also gaining leverage on the sales. Thank you.

Bracken Darrell

Thank you, Adrian. And it is very exciting to be positive again. And that’s what we’re here for. It’s all about growth in terms of the market and price increases and, you know, all the consumer sentiment discussions we’re all having. You know, I think it’s the good news for us is we have so much under. Within our control. You know, I’ve never been in a position where I felt like we had as many levers to pull to really drive our business. That’s kind of the nature of a turnaround. We’re in that sweet spot right now where we’ve just gone positive.

We’ve got a lot of engines firing, a lot of green shoots in every direction. So I feel really confident, even in a really choppy environment, that we’re going to do well.

Paul Aaron Vogel

Yeah. And then on the gross margin side, yeah, I mean, we are getting close to the 55%. I think all along Europe target was 55% or better. So it’s great. They were sort of heading in that direction. I mean, obviously, keep in mind, tariffs are just starting to hit us. We’ve talked about our ability to mitigate those tariffs within fiscal 27, and nothing’s changed on that, on that at all. So I’d say, A, we feel good about where we are on gross margin. We’ve made great progress. B, you know, 55% is obviously the target, but hopefully over time, we can do better than that.

And see, we feel like we’re in really good shape. But obviously, we got to make sure that we were able to manage the tariffs the way we expect. And we, again, we have no reason to expect we won’t. But again, just. Just something to keep out, keep in mind for.

Adrienne Yih

Right. Thank you very much.

Bracken Darrell

Thank you. Adrian, you sent out a horseball.

Paul Aaron Vogel

I know it’s been a long day.

operator

Your next question comes from the line of Tom Nikich with Needham. Your line is open. Please go ahead.

Tom Nikic

Hey, guys, good morning and thanks for taking my question. Want to ask about vans? So the last couple quarters, you know, you kind of said that the underlying trend was down high single digits, excluding some of the deliberate, deliberate actions you took. Was that the case also in Q3. And then, you know, for Q4, you’re. Guiding to, you know, down mid singles. Which is, you know, kind of an improvement from there. So is it kind of safe to assume that, you know, you’re. You’re expecting some improvement in the underlying vans trend? I guess, kind of beginning in. In Q4 and, you know, hopefully thereafter.

Bracken Darrell

Yeah, I mean, I think that’s pretty good assessment. Pretty. Pretty good description of what we see going on. You know, the, you know, we’re finally lapping that quarter, those. That year ago quarter when we took a lot of strong actions and we feel really good about the steps we’re taking. You know, I talked, I talked briefly in my introduction about some of the green shoots we’re seeing. But, you know, I think it’s the first time we saw econ growth in something like 19 quarters or something. It’s a long time. We feel really good about that. We’re excited about. We saw traffic up in the US we saw a lot of strength in the US in general.

You know, the new products are picking up steam. You know, super low pro. And the skate loafer, which I’m tempted to pull off my foot and show you because I bet a lot of you have not. Okay, I’m going to do it. A lot of you have not seen this is such a cool product because it literally is a skate loafer. So I could almost go out and shoot around, play basketball on this thing. But it’s a loafer and it looks good. So, you know, so we’ve got a lot of good things. And even in the, even in the icons, which have been such a difficult area for us for so many years, we’re seeing some bright spots, you know, really innovating against those icons.

You know, the authentic and the slip on both. See, we’ve seen real improvement trends there, even in the old school. So overall, I feel just very, very good about vans, but we’re going to be patient. We’re not going to push it. We’re not going to force anything. We’re going to. Going to let this thing really play out as it should. I’ve learned one thing about turnarounds. You don’t want to force a turnaround early. You want to let it develop. And we are letting it develop.

Paul Aaron Vogel

And just to be clear, yes, you’re right on the numbers. The reported constant dollar was down 10% again on the like for like it is kind of down high single digits in the same way we talked about it in. In quarters past. And so, yeah, the underlying trend kind of down high single digits and obviously I got it to down mid single digits for, for Q4. So there is some improvement there in the underlying trend in Q4.

Tom Nikic

Sounds good. Thanks very much, guys.

Bracken Darrell

Thank you very much. Thanks, Tom. I’m waiting for an Alex Hond question. First one gets a prize.

operator

Your next question comes from the line of Brooke Roach with Goldman Sachs. Your line is open. Please go ahead.

Brooke Roach

Good morning and thank you for taking our question Bracket and Paul, I was hoping you could unpack the sequential acceleration that you saw at TNF Americas this quarter. How much of this strength is repeatable as you move into calendar 2026? How are inventory levels exiting the season and were there any one time tailwinds that may have benefited the trend this holiday season?

Bracken Darrell

I’m going to let you talk about the inventories. What I’d say is, you know, I don’t. We’re not, we’re not really forecasting into 27. What I would say is the underlying business was very strong in the Americas, but I think it’s more a reflection of the fact that we were just very weakly developed in the Americas. We have a lot of upside there, you know, compared to the other regions of the world. Whether you look at average price or our market share, we’re just underdeveloped. What we could be given this is our home market. We’ve got so many places we can grow there.

And you start you saw them this quarter and you see them in the Americas. You got. We grew in our footwear business, we grew in E commerce. We really just grew across the, you know, we talked about elevated products we’re launching, you know, so we’ve got just one after another thing that we really levers we can pull and they’re all very, very visible in the Americas. Probably the strongest opportunity in the world right now is the Americas. So I feel really good about what’s happening there. And I’m not going to forecast into 27. But I don’t see anything extraordinary about this quarter that makes it an outlier.

I really think this is the kind of we should be able to deliver strong performance across the north face over time.

Paul Aaron Vogel

Yeah. On the inventory side, dollars are up slightly. That’s just to support the strong sales we’ve had. But overall inventory days are down pretty much across the board.

Bracken Darrell

So you know what else is really good, Brooke, is so many things aren’t working well enough yet. You know, we have so many things we can do better. And that makes me even more optimistic. If I look at apac, you know, I’m sure I’m going to get a question there. Apac, we’re soft, you know, and we know we’re going to be soft. We’ll be soft probably through most of next year because we’ve really consolidated gains. We’ve had such a long period of strong growth in apac. We’ve really expanded Our distribution, we’re where we ought to be now.

We need to get. We’re missing some products we really need to have there and get our marketing revved up even more, by the way. Thank you, Alex. And you know, and then in Emea, Emea is just a macro, kind of a macro slowdown. I mean, we have a really good business in Emea and optimistic for the North Face there. But I think in general, if you just look across our portfolio, we had a really good performance and we can do a lot better.

Brooke Roach

Thanks so much.

Bracken Darrell

Thanks, bro.

operator

Your next question comes from the line of Michael Bonetti with Evercore. Your line is open. Please go ahead.

Michael Binetti

Hey, guys, I’ll add my congrats to the positive inflection there. Did you. I guess, for vans, did you see the traffic in the US Stores improve sequentially? I know you said it improved all the way to positive digitally. Are the stores following that trend to a lag? So we see some impact from the. New products working in the physical stores and then any. I’m curious, any kind of initial thought you can give us to how the order books are building up for vans. For back to school.

Bracken Darrell

You know, we probably won’t talk about the order books because we usually don’t. But I’d say in terms of traffic in stores, no, we didn’t see. I mean, it was just, you know, traffic, physical traffic is much tougher to get rolling and I think it’s going to take us longer. But we’re really excited about the traffic we saw online. So I think we’re just going to have to keep going. We continue to try to identify ways that we think we can start to bring the traffic up in our stores. And that is the.

That’s kind of the holy grail. We get that going. Look out. But right now, the traffic online is exciting to see. And, you know, I do think things like Demon Hunters, you know, like some of the. Some of the really specialized products we’re launching, we need to direct them more into our stores first, you know, so that you really have to come to our stores to see them because we’ve got some really cool things that are kind of exclusive, you know. And look at Demon Hunters. That was super. But we refilled that already and we’ve already sold really strongly in a second running of that.

So we need to. We need to be bringing those more into our stores, making sure, you know, our. Our customers are aware that’s the place to buy them. We might have made it too easy to buy some of that stuff. Online. So. So anyway. So bottom line is no, the traffic in the stores wasn’t up. Wasn’t up yet. But give us time. I think we’ll get there.

Paul Aaron Vogel

Yeah. I would just add that traffic is still down. We did see a slight improvement sequentially from Q2 to Q3. So traffic to Bracket’s point is still down. We haven’t yet seen positive traffic yet, but at least the trend is moving in the right direction.

Michael Binetti

Okay, thanks a lot, guys.

Bracken Darrell

Thanks, Michael.

operator

Your next question comes from the line of Simeon Siegel with Guggenheim. Your line is open. Please go ahead.

Simeon Siegel

Hey, guys. Morning. I was curious if you could help. How you’re thinking about the broader just. Aur versus unit dynamic across the brands as you’re seeing these inflections. And then Bracken feels like you’re starting to speak. At least mention Altra a little bit more than historically. Anything you can elaborate on the brand, the signals you’re seeing there, just to give you confidence that maybe this becomes a VFC pillar brand. If I’m reading the Easter eggs correctly, obviously early, but anyway, to think about how you’d see sizing potential of that brand. And then just lastly, out of curiosity. What floor were you waving to Alex. On as he did that? What’s my prize?

Bracken Darrell

It’s the average unit retail, but I’ll Aur versus unit retail average. So, first of all, on Altra. Yeah, you do hear me talking about it more. You can see me wearing it a lot more. I’ve become a raving fan both from a. Both because I love the business and also because I love the product. So I’ve also got a few things I don’t want to talk about just yet, but we’ll bring them out a little bit later of other people that are now wearing this product that you’re going to be surprised at. So we’ve got a lot of quiet momentum and as I’ve said before, we’re really holding the brand back.

I mean, it could be growing faster. We’re just not letting it go because we want to control distribution, make sure it’s in the places where it establishes a really strong pedigree and awareness as a running brand and a running man not just on the trail, but also on the road. So I am excited about Altra. I do think it’s got, you know, I said it before, I think it’s got billion dollar plus potential and it’s up to us to make that happen. I was, I was with the founder yesterday here in our Denver headquarters, and he was, he said to me you know, he said, when we.

He said, I remember the day when I knew that business could hit 500 million. And I said, wow. You know, I remember the day when I knew it could hit a billion. So we’re both living a little bit in the future. Future. He was before and we are now. But it’s, you know, it’s going to go over 250 this year, probably 270. And I see a lot of potential beyond that. You want to average the.

Simeon Siegel

Yeah, I mean, I’d say across all the brands, not much changes. Say, for vans in particular, you’re seeing a little bit of an uptick in AUR in the Americas, which is great. And TNF AOR is up, as is Timberland. So they’re all up. Nothing, I would say too crazy, but all up, like, you know, moderately.

Bracken Darrell

You know, I know you’re joking about the floor I was on waving at Alex. I was. I was hiding under my couch waving at Alex while he was on tv. And I was. I literally had it on in the other room and I would walk in and watch it for a few seconds and I had to run back out of there. That was the most terrifying thing I’ve ever seen. But I talked to Alex when he flew back, you know, when he got back to Las Vegas, and it’s amazing how humble the guy is. And he’s such a great reflection of what it is to be a great human being and a great athlete.

And he really reflects what unfortunately you can’t see every day, which is we have 200 people a lot like Alex, who are super courageous. They really love, love, love what they’re doing. They really would. And some of them do do it for almost free or free. And it’s just exciting to be part of a business that has a little piece of that.

Simeon Siegel

That’s great. Thanks, guys. Best luck for the year.

Bracken Darrell

Thanks, Vivian.

operator

Your next question comes from the line of Tracy Kogan with Citigroup. Your line is open. Please go ahead.

Tracy Kogan

Hi. Thanks, guys. I was hoping you could talk more about the drivers of the gross margin beat versus your expectations in this quarter. Wondering if you were able to mitigate more. I know you mentioned mix and low product costs, but was also wondering about promotions versus your expectations. And then if you could just talk. About the drivers of your view for. Gross margin to be up flat to. Up slightly in 4Q. Thank you.

Bracken Darrell

Yeah, so on the puts and takes on gross margins, it’s a little bit less promotion. So the full price was better. We did have a tariff impact which we did not mitigate. And we got a little bit of a benefit on the sourcing side. So those are kind of the main components in, on the gross margin side. And then for Q4, kind of similar trends, we will have some pricing benefiting us to help mitigate some of the tariff impact in Q4 that we didn’t have in Q3.

Tracy Kogan

Are you expecting lower promotions year over.

Bracken Darrell

Year similar to 3Q? We don’t really talk that much. I mean, maybe slightly we’ve been, again, we’ve been getting a little bit better in that overall, but I would say slightly, but nothing really to call out.

Tracy Kogan

Got it.

operator

Thank you. Your next question comes from the line of Jonathan Kamp with Baird. Your line is open. Please go ahead.

Jonathan R. Komp

Yeah, good morning. I’m surprised nobody suggested yet, Alex, do the next climb in the skate loafer. Just as a thought for cross brand initiative there. But Brackett, if I could follow up just in your view, what’s it gonna take to translate positive global digital traffic for vans into total growth as you think forward here or better trajectory for total revenue? And then Paul, if I could just. Follow up the medium term targets. I think you’ve said you’re not putting all the eggs in the basket for fiscal 2028, so can you just give any more flavor how you see revenue and the margin progression playing out at a high level? Thank you.

Bracken Darrell

I’ll take the first two and then Paul, you take the one that was directed at you. So in terms of how’s that translation of this of finally seeing some good traffic on bands going to eventually turn into growth on bands, you know. You know, I’ve just so carefully avoided ever saying when will the brand turn positive? And I’ll do it again. But I would say it is a very good sign. And I think we’ve got, we also have just a lot of, there’s a lot of good brand discussion now happening, you know, at the, at the tier 0 accounts.

You know, we’ve really got strong interest in our, in our very premium elevated product that we’re launching which, which we’re, we’re, we’re bringing down into our channels and into, and over time into the wholesale channels too. So I’m really, I love the path that we’re on. It really does feel like the right kind of meaningful path. You know, when I talk to the team that’s running the business, you could feel the enthusiasm they have for it now. They’re admittedly living into the future. You know, we live a year out and two out. But I feel really good about what they feel, you know, so it’s really, it’s really very, very exciting.

I think I will call Alex when we hang up and talk to him about the skate loafer climb. It seems like a great idea.

Paul Aaron Vogel

And so on the medium term targets, yeah, look, we still feel good about all those targets. So nothing changes from the perspective of what we’ve given you in terms of our goals, where we, where we get to. So you think about the operating margin, what we said it’ll be six and a half percent or better this year. Exit run rate fiscal 28 10%. So you can assume we’re going to get some improvements in, in 2728 to get there. So we still expect to get that continue to pay down debt. So if you think about went from 4.1 to 3.5 times leverage.

So it’s a, you can see there’s a pretty clear path here from 3.5 to 2.5. Just if we stayed where we are, we obviously expect our operating income to do better and operating cash flow to do better over time which will obviously help on reducing that leverage. And so we feel like we’re in a really good place to hit that 2.5 times leverage. And our free cash flow, we know was strong this year and it was strong in the face of, you know, $100 million headwind from tariffs, a $35 million headwind from Dickey’s. Excuse me.

And we also were spending about 35, 3, 35% more in capex right now, year to date. And so and we’re able to do all that and still generate the free cash flow. We want to continue to pay down debt. So we feel like we’re in a really good place to hit those targets. And as we get closer to the end of the year we’ll, we’ll give you more guidance and thoughts on fiscal 27.

Bracken Darrell

You know, I just throw out one thought on one thought that you know, you heard, those of you have been listening for a while. You’ve heard both Paul and me independently and, and practically as a, as a duet say how much we dislike debt. And it’s, that’s certainly not changed which is why we’re aggressively bringing down the debt levels. But there’s a big benefit to debt which is it’s really forced us to not rely on M and A. And so we’ve really focused on organic growth and it’s the reason why you saw us go positive this quarter.

Complete obsession with getting our businesses growing and our brands growing the right Way so systematically. I think it’s partly because there is that discipline of debt hanging out there that once we bring it down and we’re bringing it down fast, we don’t have a lever that we’re going to go try to pull on M and A. We’re going to grow these brands. We have amazing brands and some of the particularly impressive brands we have we don’t talk about very much. So we’ve got growth opportunities across the board. That’s great.

Jonathan R. Komp

Thank you.

Bracken Darrell

Thank you.

operator

Your next question comes from the line of Anna Andreeva with Piper Sandler. Your line is open. Please go ahead.

Noah

Hey guys, this is Noah on for Ana. Thanks so much for taking our questions. So good to hear. Vans expected down mid signal digits for 4Q. Can you elaborate how we should think about DTC versus wholesale for the brand? And then anything by Geo going forward? And then as a follow up on. North Face, you’ve mentioned premiumization as a. Focus as an opportunity for the brand. How do you think about that and. Why now is the right time to do so? How do you envision the North Face positioning versus some of the newer brands in the category? Thanks.

Bracken Darrell

Yeah, on DTC versus Wholesale, I probably, if you had to rank them, I’d say probably. We’ll see. First of all, if you ask me where, where am I focused? I’m focused on the Americas right now it’s 50% of the van’s business. You know, if as, as the North American market goes, vans goes. So we’re really focused there. So. And then within that I would say yeah, DTC first but, but even their econ first. So E Comm is the, is the fastest lever we can pull because the products can get there faster, they can be displayed.

Well, we’re getting better at social marketing which we can bring consumers to our site. And so between good products and good marketing, I think you’ll see the. We’re really keeping our eye on DTC for vans first, but particularly E Comm and the stores are harder, you know, so that’s going to come. It’s just going to come with a little lag. And then wholesale after that. In terms of premiumization for North Face, you know, why now? You know, it’s kind of one of those things where there’s just, it’s such a great opportunity. And I’ll go back to the comment I made a minute ago.

Especially in North America, you know, we’re not going to go, you know, start selling 50% of our business at eleven hundred dollars. But we do have opportunities around the world in premiumization. You know, Summit Series, we don’t talk about it that way but Summit Series is a very premium product lineup and it’s very small today. But it has a really good growth potential too. As does, as does the, the more lifestyle oriented product like the leather pack that we talked about. So there’s, why now? Because there’s just such a good opportunity. You’re not going to see us go crazy.

We’re, we’re, we’re not, we don’t, I don’t like Jigsaw. You know, I don’t like these ups and downs. I like like systematic growth. So you’ll see us systematically change that North Face offering to systematically see us premiumize. So don’t expect a revolutionary change. That would be dangerous in my view. We’re going to do it systematically and carefully and well. Thank you noah. Otherwise, aka anna.

operator

Your final question comes from the line of jsol with ubs. Your line is open. Please go ahead. Jay. As a reminder, please unmute yourself. If you have dialed into today’s call, please press Star six to unmute.

Bracken Darrell

Hi, is that working? You are working? Yes. I thought you were on the fourth floor and you lost connection like Alex. I don’t think I would admitted to the fourth floor on that.

Jay Sole

I would have been down like half. A floor up on that climb. But I think that the question is about guidance. You know we’re still doing one quarter time guidance. How are you thinking about possibly giving full year guidance? What needs to change for you to start giving a longer term outlook? Thank you.

Bracken Darrell

I’m going to jump in ahead of Paul because I’m afraid he’s going to give an answer that we agree with but we haven’t decided whether we really agree with it yet. Look, at the end of the day we pull guidance because I think you can guide when you have predictability and then we haven’t put it back because gosh, it’s really nice not to give full year guidance. It’s really comfortable. But we also know that investors like it and so we’re seriously considering, we’re going to think through it and we’re weighing the pros and cons. I think it’s a really good thing in some ways and really bad thing in other ways from some viewpoints.

But we’re, we’re thinking carefully through it and I promise you that we are not under underestimating that there’s a lot of interest out there for it. So stay tuned.

Jay Sole

Bracken, maybe just to follow up on that. I mean given that fourth quarter is coming up. I mean, fourth quarter be a more. Important quarter to try to try to reintroduce that kind of full year guide. Or does it really not matter what quarter you’re reporting?

Bracken Darrell

Yeah, I mean, logically, if you were going to reintroduce a guide, you’d probably do it in the fourth quarter this year, next year or something. So, yeah, I think that makes a lot of sense. Either they close the quarter, you know, kind of after you finish the year, or something like that.

Paul Aaron Vogel

Yeah. I would just add one thing on guidance, too, because I know this quarter, obviously we exceed expectations. Our. Our philosophy on guidance in terms of whatever we got hasn’t really changed. Right. We’re always going to give ranges. Our goal is to hit the top end of the range, you know, in a really good quarter, exceed the range, but really the top end of the range. And so nothing has changed with that. So I know sometimes you have quarters where you’re right in the range. Sometimes you have quarters when you. You outperform. We outperformed just organically in this quarter. If you look at the outperformance, it was really all dtc. DTC is obviously a little bit less predictable than wholesale. And so our guidance philosophy hasn’t changed. We just had a really strong quarter and was really led by dtc, which can always be a little bit more valuable in any quarter.

So I just wanted to kind of reiterate sort of how we think about guidance.

Jay Sole

Okay, thank you so much.

Bracken Darrell

Thank you, Jay. It sounds like that’s the last question, unless you have another one. Operator.

operator

There are no further questions at this time.

Bracken Darrell

Okay, well, I’ll bring this to a close. You know, we really, we feel great about our progress. We feel great about the results we delivered this quarter. There’s so many things that we can do better. That’s the best news. We’re really seeing great improvement and we’re. And we have so many more things to make better. So I’m really excited about where we are. You know, this. I’m going to. At some point soon, I’m going to stop turning, calling this a turnaround, a vf because it will no longer be. It’s about growth. And we’re going to stay focused on really fulfilling this enormous potential we have across each of our brands, all of our brands, and creating exceptional shareholder value.

So thanks, everyone. Stay tuned. We’ll see you in a quarter.

operator

This concludes today’s call. Thank you for attending. You may now disconnect. Sam.