Walmart is working with the former CEO of Epix, a premium cable network, on the potential service.
Today, the video-on-demand service is largely being dominated by Amazon and Netflix. But it was Walmart that initially held a unique position in this sector, mainly because of Vudu that it grabbed in 2010. This gave Walmart an entry into the online-movie-rental business. Vudu’s struggle began when Netflix and Amazon began offering original series. And Walmart’s new project is said to function separately from Vudu.
Related: Walmart plans launch of video streaming service to compete with Netflix
According to Variety, Greenberg is working with Amazon to take a closer look at the possible service, with price and content designed to target ‘Middle America’. It has been rumored that Walmart will look for a subscription fee of $8 per month that is much below Netflix’s charges. However, not much is known about the kind of content that would be available on Walmart’s streaming service. Other major players in this space include Apple (AAPL), Disney (DIS) and Hulu.