Wendys (NASDAQ:WEN) Q4 2022 Earnings Call dated Mar. 01, 2023.
Corporate Participants:
Kelsey Freed — Director, Investor Relations
Todd A. Penegor — President and Chief Executive Officer
Gunther Plosch — Chief Financial Officer
Analysts:
Dennis Geiger — UBS — Analyst
Brian Bittner — Oppenheimer — Analyst
David Palmer — Evercore ISI — Analyst
Brian Harbour — Morgan Stanley — Analyst
Lauren Silberman — Credit Suisse — Analyst
Jeffrey Bernstein — Barclays — Analyst
Andrew Charles — Cowen and Company — Analyst
Christopher Carril — RBC Capital Markets — Analyst
Alexander Slagle — Jefferies — Analyst
Jeffrey Farmer — Gordon Haskett — Analyst
Brian Mullan — Deutsche Bank — Analyst
Andrew Strelzik — BMO Capital Markets — Analyst
Gregory Francfort — Guggenheim Securities — Analyst
Danilo Gargiulo — Bernstein — Analyst
Peter Saleh — BTIG — Analyst
John Ivankoe — JPMorgan — Analyst
Joshua Long — Stephens — Analyst
Sara Senatore — Bank of America — Analyst
Jim Sanderson — Northcoast Research — Analyst
Jake Bartlett — Truist Securities — Analyst
Presentation:
Operator
Good morning. Welcome to the Wendy’s Company Earnings Results Conference Call. [Operator Instructions]
Kelcey Freed, Director of Investor Relations, you may begin your conference.
Kelsey Freed — Director, Investor Relations
Thank you, and good morning, everyone. Today’s conference call and webcast includes a PowerPoint presentation which is available on our Investor Relations website, irwendy’s.com. Before we begin, please take note of the safe harbor statement, that appears at the end of our earnings release. This disclosure reminds investors that certain information we may discuss today is forward-looking. Various factors could affect our results and cause those results to differ materially from the projections set forth in our forward-looking statements.
Also, some of today’s comments will reference non-GAAP financial measures. Investors should refer to our reconciliations of non-GAAP financial measures to the most directly comparable GAAP measure at the end of this presentation, or in our earnings release. On our conference call today, our President and Chief Executive Officer, Todd, Gora, will give a business update and provide details on our plans to deliver accelerated growth behind our strategic initiatives; and our Chief Financial Officer, Gunther Plosch, will review our 2022 fourth quarter and full-year results as well as our 2023 and long-term outlook. From there, we will open up the line for questions.
With that, I will hand things over to Todd.
Todd A. Penegor — President and Chief Executive Officer
Thanks, Kelsey, and good morning, everyone. I’m excited to speak to you all again this quarter to share more detail on our strong close to 2022 and how we expect our continued momentum will drive accelerated growth in 2023 and beyond. As we shared in January, we are incredibly proud that last year marked our 12th consecutive year of global same-restaurant sales growth. We continue to drive momentum in our U.S. breakfast business, which grew versus the third quarter and peaked at over $3,000 per restaurant per week in Q4. This growth was driven by the continued success of our first major breakfast menu innovation French Toast Sticks and our traffic-driving $3 croissant promotion. Our global digital business averaged over 10% sales mix in the fourth quarter and now represents over $1.3 billion business. In the U.S. our strong digital results were driven by growth across both delivery and mobile order channels. Our U.S. loyalty program continued to grow, reaching over 29 million total members at year-end and almost 40% increase versus year-end 2021.
Internationally, Q4 digital momentum accelerated to approximately 17% of sales, due in part to our recent loyalty launch in Canada, which is exceeding our expectations and driving a sharp uptick in mobile order transactions. And on the development front, we are pleased to have opened over 275 restaurants last year, growing net units by 2.1%. The growth we delivered throughout the year contributed to a step-up in company-operated restaurant margin, which expanded by almost 300 basis points over the course of 2022. Our successes and the great relationships we have with our franchisees led to us recently being named a top 50 enterprise franchise by Franchise Business Review.
As we turn to 2023, we remain focused on driving efficient accelerated growth. We continue to believe that QSR is the place to be and our mix of convenience, affordability and speed put us in a position to win with our customers and drive further expansion. The momentum we have built and our focus on execution are evident in the step-up in our financial outlook that GP will talk through later. 2022 marks our second consecutive year of double-digit global same-restaurant sales growth on a two-year basis. As we shared previously, this growth was driven by widespread strength across our U.S. international segments.
In the US, we have now grown or maintained dollar and traffic share of the QSR burger category every quarter for the last seven and five years respectively. This momentum was driven by our strong and balanced marketing calendar and supported by strategic pricing actions. And in Canada, our largest international market, we grew both dollar and traffic share in the fourth quarter and the last three years, faster than all QSR burger competitors. This outstanding performance was driven by our compelling marketing calendar, our focus on accelerating digital and our breakfast launch.
Before sharing our plans for 2023 and beyond, I’ll hand things over to GP to talk through our fourth-quarter and full-year financial results.
Gunther Plosch — Chief Financial Officer
Thanks, Todd. We are very proud of our fourth-quarter and full-year results, which highlight the strength and resiliency of the Wendy’s brand. In the fourth quarter, our global system-wide sales grew over 8% supported by double-digit two-year same-restaurant sales growth across both our U.S. and international segments and continued global net unit growth. Our global company restaurant margin held flat year-over-year, primarily due to the benefit of higher average check, driven by cumulative pricing of almost 10%. This was offset by persistent commodity and labor inflation of approximately 9% and 5%, respectively.
Customer count declines and ongoing investments to support our U.K. expansion. We are very pleased that in the U.S. company restaurant margin reached 15.1% in the fourth-quarter, bringing us closer to our goal of returning to pre-COVID margins in 2023. The increase in G&A was primarily driven by higher salaries and benefits as a result of investments in resources to support our development in digital organizations, technology costs, primarily related to our ERP implementation and increased travel expenses. These increases were partially offset by lower compensation accruals, as a result of our over-delivery versus plan in the prior year.
Adjusted EBITDA increased over 20% to approximately $124 million, primarily driven by higher franchise royalty revenue and the favorable impact of our acquisition of 93 restaurants in Florida in the prior year. These increases were partially offset by higher G&A expense. The over 35% increase in adjusted earnings per share was driven by an increase in adjusted EBITDA, higher interest income and fewer shares outstanding from our share repurchase program. This was partially offset by higher interest expense as a result of a debt raise transaction in the first quarter of 2022 and a higher tax rate.
As we shared in January, we were able to deliver compelling sales and profit growth across 2022. For the full year, our global system-wide sales grew 6.8%, supported by strong same-restaurant sales growth and continued net unit development. Company restaurant margin expanded almost 300 basis points over the course of 2022, averaging 13.8% globally and 14.3% in the U.S. for the full-year. Adjusted EBITDA increased 6.6% to approximately $498 million, which supported an almost 5% increase in adjusted earnings per share to $0.86.
Finally, we delivered free cash flow of $213 million, as our core earnings growth was more than offset by incentive compensation payments for the 2021 fiscal year paid in 2022 cash paid for our ERP implementation and higher capex.
With that, I will pass things back over to Todd to talk about our plans to deliver a new year of growth.
Todd A. Penegor — President and Chief Executive Officer
Thanks, GP. Everything we do could not be possible without our incredible employees, franchisees, restaurant crew members and supply partners. Before diving into our growth plans, I want to take a moment to highlight the global leadership team that will drive our growth strategies forward. I feel so fortunate to be surrounded by one of the best senior leadership teams in the business as we charge onward into the next phase of the Wendy’s brand. This is a team with diverse backgrounds and perspectives and has an incredibly strong track record of delivering results across the business. Their passion and commitment, together with the structure we have designed to support a truly global focus give me confidence that we will meaningfully accelerate our results for years to come.
As we turn to 2023, our plans are deeply rooted in the foundation of the restaurant economic model and we remain focused on delivering accelerated global growth behind the most impactful drivers of our business. Two of these growth pillars are unchanged. We plan to continue driving digital acceleration and delivering meaningful expansion of our global restaurant footprint over the next several years. As we move into our next phase of growth, we are broadening the focus of our remaining growth pillar to driving strong global same-restaurant sales momentum across all dayparts through our ownable core products, exciting menu innovation, compelling value offerings and improvements in speed and consistency in our restaurants.
We are extremely proud of the profitable sales layer our U.S. breakfast business has become over the last three years. Continuing to grow our breakfast daypart will remain an area of focus for us as we move forward and will be one of the many levers we will utilize to deliver global growth. The organizational redesign that we have embarked on is all in service of better supporting our long-term growth pillars, while holding G&A relatively flat over the next two years. It is our goal to operate as a truly global brand, which will maximize organizational efficiency and streamline decision-making. We plan to take a global approach across marketing and digital in order to more seamlessly share best practices and successful programs and provide even more support to our growing international business. We also plan to align resources to further support development acceleration across the U.S. and international segments. We believe these changes position us to deliver a new year of efficient accelerated global growth.
We have an incredibly strong track record of delivering same-restaurant sales growth and believe that we have the plans in place to continue our momentum. This will be supported in part by our commitment to delivering craveable products across a variety of price points and occasions. We will remain true to our barbell approach promoting both check-building premium products through our ownable Made to Crave platform and traffic-driving value options that appeal to our customers, while still supporting the restaurant economic model. We will also continue to showcase our great brand on some of the biggest stages, like the upcoming March Madness Tournament.
At the breakfast daypart. We are leaning into our playbook to drive awareness, trial and repeat, through compelling price promotions alongside strategic menu innovation in both the U.S. and Canada. We are excited to hit the one-year anniversary of our Canadian breakfast launch in May and will continue to support the market with an approximately $2 million company investment in breakfast advertising this year, we expect continued growth at this daypart in both the U.S. and Canada over the next several years as we work to ultimately capture our fair share.
Finally, we believe that we can unlock even more sales growth by diligently working to improve our speed of service and accuracy for every order, every day at our restaurants. We made great progress in these areas in 2022 and expect further improvements will drive continued tailwinds to the business. We expect these initiatives will ladder up to mid-single-digit global same-restaurant sales growth in 2023 and low single-digit growth annually in 2024 and 2025.
As I shared earlier, our global digital business has a ton of momentum as we head into 2023 and we expect meaningful growth in our digital channels over the next several years. We are laser-focused on partnering with world-class technology companies to enhance the entire customer, crew and delivery driver journey. This includes building digital into the DNA of what we do every day at our restaurants through our global next-gen design and continuing to build our one-to-one marketing capabilities to drive truly personalized relationships with our loyalty members. We are also leaning in by testing emerging technologies like voice and vision AI to reduce friction throughout the ordering experience.
We expect our momentum will continue with high-single-digit global digital sales growth reaching approximately $1.5 billion of digital sales in 2023. As we continue to further refine our tools and customer and crew experiences, we expect our digital business to grow to over $2 billion in 2025, representing global digital sales mix in the mid-teens. We expect this growth will have compounding effects on the restaurant economic model as increased digital sales will drive efficiency in the restaurant and lower labor costs over time adding another layer of profitability to support our footprint expansion.
We firmly believe that global unit expansion is the key unlock for accelerating our growth. As we turn towards the future, we’ll have a disciplined approach on driving traditional restaurant growth across the U.S. and our key established international markets alongside continued expansion in the U.K. and broader Europe. We have tested and learned across several nontraditional formats and locations. And while we continue to be very successful with many of these formats, we do not envision that delivery kitchens will be a large element of our growth trajectory moving forward. We believe our efforts are better spent driving more access to the Wendy’s brand through our global next-gen design.
We already have a strong foundation due in part to the strategic investments we’ve made over the last few years. Coming into 2023, we have a significant portion of our development pipeline locked in under our groundbreaker development incentive, over 300 potential franchise candidates in our recruiting pipeline, strong interest in our build-to-suit program with an increase in activity expected to begin in 2024, compelling development incentive programs across our international regions and a new global design standard that we expect will support high AUVs, reduce build costs and improve operating efficiency, all while building a digital-first mindset into everything we do in our restaurants.
This year, we are building upon this foundation with the launch of our new Pacesetter development incentive program in the U.S. and Canada. Pacesetter will approximately double the incentive offered in our previous program while increasing the royalty rate for new restaurants built under these development agreements to 5%. All in, we expect the incentive will cut the average levered payback for a new build by 35% versus our previous program to just over two years.
We believe that these strategies alongside continued strengthening of the restaurant economic model through strong same-restaurant sales momentum and digital acceleration will drive increased interest in the investment opportunity of the brand and ladder up to significant increase in net new unit growth over the next several years. We expect an initial step-up in 2023 and 2024 with an anticipated annual net unit growth rate of 2% to 3%, ramping towards the high end of the range in 2024. We expect growth will increase even further over the longer term as we bring in even more growth-minded franchisees into the system and are anticipating annual net unit growth of 3% to 4% in 2025.
We expect this growth will be spread across the globe with international markets driving about 70% of the net unit growth over the next three years and the remaining 30% driven by the U.S. In the U.S., we continue to be underpenetrated with thousands of potential trade areas that sit untapped and without a Wendy’s. We know this leaves a ton of white space for us and our franchisees to provide even more access to the brand over the short term and the long term.
In Canada, we are laser-focused on bringing growth-minded franchisees into the Wendy’s family to further accelerate our leadership position in the region. This work is well underway with 10 new franchisees approved in 2022 and plans to begin a substantial expansion in Quebec beginning in 2024.
In the U.K. and Europe, we intend to lean in on our strong start in the region by continuing to grow the U.K. market alongside traditional franchisees and entering Ireland and Spain with experienced master franchisees beginning in 2024. Our results have never been stronger across many markets in our Latin American region, and we plan to leverage this momentum to accelerate unit development over the coming years. We are particularly focused on growing our footprint in Mexico, where we have a strong track record of sales growth and an outstanding brand reputation for quality.
Finally, in our APMEA region, we have large development agreements that will drive meaningful unit growth over the next several years. This includes a commitment for 200 restaurants in the Philippines and a commitment for approximately 400 restaurants in India with Rebel Foods, our recently named master franchisee in the country. Additionally, we have begun the franchise recruiting process in Australia, which we plan to enter and expand through a franchise-only model in the coming years. We know that the world deserves more Wendy’s and the plans, structure and focus we have in place to support this growth pillar, give me confidence that we will deliver record-setting unit growth and delight even more customers around the globe.
Everything we do at Wendy’s is focused on bringing to life our vision of becoming the world’s most thriving and beloved restaurant brand. I am confident that the significant momentum in our business and the sound execution of our key priorities laid out today will deliver a new year of efficient, accelerated growth.
I’ll now turn it over to GP to share our 2023 financial outlook and our long-term financial algorithm.
Gunther Plosch — Chief Financial Officer
Thanks, Todd. Our financial outlook reflects our continued sales momentum and compelling profit growth, supported by the foundational strength fortified in 2022 and the plans we have in place for 2023 and beyond.
Now let’s take a deeper look into our key financial metrics, starting with global system-wide sales. We expect to deliver significant sales growth of 6% to 8% this year, driven by mid-single-digit global same-restaurant sales and our sequential increase in global net unit growth of 2% to 3%. We expect mid-single-digit annual system-wide sales growth in 2024 and 2025. We anticipate a slight acceleration in 2025 as unit growth picks up to 3% to 4% and global same-restaurant sales continue to grow in the low single digits.
Now on to adjusted EBITDA, which we expect to grow to approximately $530 million to $540 million this year. We expect our strong top line to be our biggest driver of growth, benefiting both royalties and our company-operated restaurant EBITDA. We are expecting U.S. company-operated restaurant margin will return to pre-COVID levels, averaging approximately 15% to 16%, as we anticipate that the benefit of our sales growth, including cumulative pricing of approximately 6%, as well as easing commodity and labor inflation in the mid-single digits will drive year-over-year margin expansion.
Please note that on a global basis, we continue to expect that our start-up investment and ongoing inflationary pressures in the U.K. market will represent the headwind slightly north of 50 basis points to global company-operated restaurant margin. We also expect a tailwind as our incremental investment in breakfast advertising will step down to approximately $2 million this year as our investment in the U.S. breakfast business has ended as planned. We anticipate that these increases will be partially offset by slightly lower net franchise fees and net rental income in addition to lower other operating income as we lap a gain from insurance recoveries.
We expect free cash flow to grow to approximately $265 million to $275 million this year, primarily driven by an increase in our core earnings. We also expect to benefit from lower capex of approximately $75 million to $85 million as we’ll have the initial ramp-up in the rollout of Newdy Cheese [Phonetic] in our company-operated restaurants and expect fewer company new builds, partially offset by technology investments to support digital acceleration in our company-operated restaurants. Additionally, we expect lower cloud computing arrangement, cash outlays as we completed the first phase of our ERP implementation in 2022.
Finally, our free cash flow will benefit from lapping an increase in payments for incentive compensation for the 2021 fiscal year paid in 2022. We anticipate that these increases will be partially offset by higher cash taxes as a result of our expected increased earnings and timing impact and approximately $6 million in reorganization and realignment costs related to the organizational redesign we are undertaking.
Turning to the long term. We expect high single-digit to low double-digit annual free cash flow growth in 2024 and 2025, driven by increased system-wide sales, continued company-operated restaurant margin expansion, efficient G&A and the step-down in cash outlays related to cloud computing arrangements as our ERP implementation is completed in 2023.
To close out our outlook discussion, we expect an increase in our adjusted EPS in 2023 to $0.95 to $1, primarily driven by the anticipated increase in our adjusted EBITDA. We also expect to benefit from higher interest income as a result of a higher cash balance. We expect these increases will be partially offset by higher amortization of cloud computing arrangement costs, higher tax rate and an increase in interest expense. Our accelerated financial outlook over the short and long term represents the new gear of growth, our disciplined focus and sound execution against our strategic priorities can deliver.
Finally, as we shared in January, our capital allocation policy is unchanged. And our first priority remains investing in the business for growth, which we will continue to do while remaining true to our asset-light model. Second, we are committed to maintaining an attractive dividend. As previously announced, we are doubling our quarterly dividend to $0.25 per share beginning in the first quarter and expect full year dividend of $1 per share in 2023, representing an over 100% dividend payout ratio. We expect to maintain similarly strong dividends per share moving forward as supported by our anticipated strong free cash flow growth and other factors, subject to the discretion of our Board of Directors.
Lastly, we will utilize excess cash to repurchase shares and reduce debt. We have resumed share repurchases under our previously announced $500 million authorization expiring in February of 2027. Our Board of Directors also approved an additional opportunistic debt repurchase authorization of $50 million expiring in February of 2024, resulting in total expected debt repurchases of up to $75 million this year.
Our balance sheet is strong and flexible with an elevated cash balance and a securitized debt structure with fixed rates and no need to refinance until 2026. We have positioned ourselves to weather any macroeconomic headwinds that may arise while driving continued growth. We are fully committed to continue delivering our simple, yet powerful formula. We’re an accelerated, efficient growth company that is investing in our growth pillars and driving strong system-wide sales growth on the backdrop of positive same-restaurant sales and expanding our global footprint. This is translating into significant free cash flows which supports meaningful return of cash to shareholders through an attractive dividend and share repurchases.
With that, I will hand things over to Kelsey to walk through our upcoming IR calendar.
Kelsey Freed — Director, Investor Relations
Thanks, GP. To start things off, we have an NDR in Boston with Credit Suisse on March 8th, followed by a virtual NDR focused on the West Coast with Morgan Stanley on March 13th. On March 15th, we will attend the UBS conference in New York, followed by the Citi Conference in Miami on March 16th. If you are interested in joining us at any of these events, please contact the respective sell-side analyst or equity sales contact at the host firm. Lastly, we plan to report our first quarter earnings and host a conference call that same day on May 10th.
As we transition into our Q&A section, I wanted to remind everyone that due to the high number of covering analysts, we will be limiting everyone to one question only. With that, we are ready to take your questions.
Questions and Answers:
Operator
[Operator Instructions] The first question comes from the line of Dennis Geiger of UBS. Please proceed.
Dennis Geiger — UBS — Analyst
Great, thank you. And Todd, thanks for all the color on the unit growth commentary, extremely helpful. I was wondering if you could talk a little bit more though about the development outlook, maybe specific to franchisee demand in the current environment as it relates to some of the macro headwinds, but then offset by a lot of the brand-specific drivers that you mentioned. And just as you answer that, if there’s any additional commentary on the U.S. pipeline, you mentioned 300 potential candidates. Any way to kind of frame that up relative to history would be helpful? Thank you very much.
Todd A. Penegor — President and Chief Executive Officer
Yes, Dennis, thanks for the question. We are in constant contact with the franchise community and really look and partner with them to understand the financial demands that they’re under with a lot of the investment choices that they need to make. We’ve got continued work to do on reimaging. Got a lot of work that we want to do on new unit builds. We’ve got some investments that we want to continue to make in technology as well as the new DSG 2.0. And we’re partnering with the system to make sure that they continue to see strong economic returns for new investments into new builds.
And as we mentioned today on the prepared remarks, we just announced another incentive program, the new Pacesetter program, which basically doubles the incentive, a full suite of tools that we now have. We got base incentives in our business. We’ve got the groundbreaker program. We’ve got the Pacesetter program, and we’ve got to build-to-suit program. And those are all tools that can help large franchisees, can help small franchisees really customize to their balance sheet the investments that they need to make to continue to grow our business.
And as you think about the momentum that we had during the course of last year, the improvements that GP talked about in the prepared remarks on margins throughout the year, we’ve got a couple of quarters that were a little more challenged over at the beginning of last year that will start to drop off from a franchise health perspective as they look at their debt covenants and their outlook, which will put them in an even better position to continue to invest in growth moving forward. So we feel good that the pipelines in place. We’ve got programs in place to deliver that 2% to 3% net unit growth this year, should be a step-up from the net 2.1% that we had in 2022, and we’ll continue to work with them to work through all the challenges on the construction delays that they’ve continued to see the last couple of years to make sure that we get those open this year.
As we said on the prepared remarks, groundbreaker in the U.S. is a big proportion. We’ve got a significant portion of our outlook lined up under a groundbreaker. We know the commitments that folks have made for 2023, and we’re on track with all of those commitments. So we feel good about that outlook.
The new franchisees coming on board, 40 new ones last year. They’re now in a position to start building that pipeline. We start to see that take place into 2024 into 2025 with the step up. And then we’re really trying to fill the funnel with this new pacesetter incentive to start to get some more commitments into late ’25, ’26, ’27, so we can continue the acceleration on growth moving forward.
Operator
Thank you. The next question comes from Brian Bittner of Oppenheimer. Please proceed.
Brian Bittner — Oppenheimer — Analyst
Thank you. Good morning, Todd and GP. And, yeah, thanks for all the color this morning. In your long-term outlook, when you look past 2023, you now expect to generate high single to low double-digit free cash flow growth, which represents very strong conversion from the system-wide sales outlook of mid-single digits. So the question is just generally speaking, should we think about EBITDA growth tracking similarly to free cash flow in the long-term model? Or should we be thinking about EBITDA growth differently? I know that there’s cash computing outlays that end in 2023. So perhaps that’s helping free cash flow growth a little bit. But if you could unpack that dynamic, that would be helpful.
Gunther Plosch — Chief Financial Officer
Brian. Yes, we are very confident with our high single to low double-digit free cash flow growth for the outlook period. Really a key driver is the high confidence of mid-single-digit revenue growth that translates into profit and it’s further helped by continued margin expansion in our company restaurant footprint. We do think that, that provides further cash definitely efficient to G&A. We are staying relatively flat in ’23 and ’24, for ’25 as a percent of global system sales is about in line with 2024.
And then what we have is we definitely have a step down in cloud computing arrangements to about $10 million. So that’s a pretty big tailwind. Remember, cloud computing cost in 2022 were about $30 million, stepping down to about $25 million in 2023. And then once we are finished with all our ERP stuff in 2023, that steps down further to about $10 million.
Operator
Thank you. The next question comes from David Palmer of Evercore. Please proceed.
David Palmer — Evercore ISI — Analyst
Thanks. Wanted to circle back on the unit growth. You mentioned some interesting statistics, the 300 newly approved franchisees in the pipeline. And with those incentives that you mentioned, the two-year payback. Those are pretty compelling statistics. I mean, if you were to have 300 franchisees each open one unit, that would mean 5% unit growth in the U.S. or 4% globally. So I’m wondering how does that pipeline play into unit growth? And do they get onboarded and do they start opening up right away? Or is that something you imagine over many years? And then I just — also, we get a lot of questions about just the nature or the reasons for the management structure reorganization. If you could just give a bit of color as to why that happened and what it means? That would be helpful. Thank so much.
Todd A. Penegor — President and Chief Executive Officer
Yeah, David, when you think about the development pipeline, bringing in and improving new franchisees, getting them trained, getting them set up to be ready to be great operators in the systems takes a little bit of time. And then getting those new restaurants set takes a bit of time. When you think about total process, you’ve probably got a couple of years from the time you think about trying to build a restaurant to the time you get a restaurant open. The construction fees, which is in the middle of all of that, it’s about six months.
So this is a pipeline as we onboard these folks that continues to build, and that’s why you see the 2% to 3% this year, which is a step up from last. You see the 2% to 3% net unit growth that we’re talking about next year, airing towards the high end. So we start to build some momentum and then even more growth into 2025 with the 3% to 4% growth.
The tools are out there. So we got a full suite. And it really is what does the franchise need to support growth, right? You got to build-to-suit program with less capital outlay upfront, but a 6% royalty over time. You got the strong build the groundbreaker program that’s in place today that allows you to have a 4% royalty on an ongoing basis after you have the abatements upfront. And the Pacesetter, which is even stronger with more abatements for longer upfront, then ultimately gets a 5% royalty long term. So you’ve got choices and that all leads into our confidence in that building pipeline into the future.
On the organizational redesign, it really came down to a couple of things. We had to think a lot more globally. We got to make sure that we’re supporting our international business. We got to share best practices across marketing and digital even more to support not just the U.S. business, but our international business. And we needed to streamline decision-making and organizational efficiency to go faster every step of the way on the decisions.
We did make a lot of investments over the last couple of years. When you think about investments in the tech team, investments in the development team. And our G&A increased from about $200 million to about $255 million. And what we’re saying is now we’re going to hold that relatively flattish. We’re going to make sure that reprioritizing the time and effort of our teams, trying to make sure that we got the focus against our strategic growth pillars, driving digital, getting new restaurants open ultimately driving our same-restaurant sales growth and the moves that we made in the organizational structure support that, and we’re very much focused on making sure we can bring that to life in an even bigger way moving forward.
Operator
Thank you. The next question comes from Brian Harbour of Morgan Stanley. Please proceed.
Brian Harbour — Morgan Stanley — Analyst
Yeah, good morning. Thank you, guys. Maybe just on some of the comments you made on your same-store sales outlook. Can you talk directionally about kind of the different drivers of that? I think there was a 6% pricing comment. I didn’t know if that was for the full year ’23 or if that was just to start the year. And do you expect — how do you expect traffic to trend within that? How do you expect kind of mix to trend? Do you think that breakfast will still be more of the traffic driver versus other dayparts? Wondering if you can just provide some more detail about that.
Gunther Plosch — Chief Financial Officer
Good morning, Brian. Yeah, so a little bit more color commentary on the 2023 outlook. As we said, global system-wide sales growth is 6% to 8%. And we are expecting single-digit global same-restaurant sales. A little bit more color. We do expect clearly in the first quarter, mid-single digits to high single-digit growth since we are lapping some of the Omicron weakness and bad weather in the first quarter and then we expect for the rest of the year mid-single-digit go forward. In terms of kind of customer count, definitely, our assessment continues to be that the customer is under pressure. We would expect that our customer counts are about going to be flat or slightly down, which is actually a very strong sequential improvement versus prior year.
Just to comment a little bit on pricing. So the 6% pricing that we talked about in the prepared remarks, was related to our company restaurants. And it’s basically about 5% carryover pricing. Remember, we took several price increases through the last year that are analyzing and we have only a small price increase in — during the year to make our P&L work. And that’s the positive thing about all of that. We’re expecting mid-single-digit labor and commodity inflation and we can get away with a very small new price increase to get us actually into pre-COVID margin levels for the U.S. in the 15% to 16% range. That’s all I had.
Any more color from you Todd?
Todd A. Penegor — President and Chief Executive Officer
Just a few comments as you think about how we’re managing the calendar during the year. A real focus on our ownable core products. You’ll see us to continue to talk about the messaging of our unique differences around fresh and what fresh never frozen beef stands for. We’ve got a lineup of some exciting new innovation throughout the year. We’ll continue to make sure we’ve got compelling value offers so we can play on both sides of the barbell to continue to bring traffic in the door. And we still have opportunities as we start to get staffing in a better position to drive speed and consistency in our restaurants. So those will all be fuel items along the way.
We’ll look at a little more check realization during the course of the year and probably see traffic relatively flat to maybe even slightly down as we know the consumer is still under pressure.
Operator
Thank you. The next question comes from Silberman Lauren of Credit Suisse. Please proceed.
Lauren Silberman — Credit Suisse — Analyst
Hey, thanks for the question. It’s Lauren. So just a quick follow-up on the prior question. Can you just talk about how you’re thinking about the traffic versus check contribution in the out years beyond ’23? And then my actual question is just on value and how you’re thinking about the value environment in ’23, if you’re seeing any changes in terms of the uptick for your value deals amongst consumers? Thank you.
Gunther Plosch — Chief Financial Officer
Good morning, Lauren. Yeah, beyond 2023, we definitely expect same-restaurant sales to step down a little bit to low single digits. And it’s really an expectation that the trading environment will normalize. We have enjoyed elevated pricing levels. Those are going to come down. As a result of it, we would also expect that traffic levels will normalize, and that’s going to be the focus why we actually can maintain on a long-term basis beyond 2023, a mid-single-digit guidance from a sales point of view is we are expecting the unit growth to go up. And as you have probably realized, is a big portion of our unit growth, about 90% is traditional growth. So more sales due to higher AUVs are sticking into our sales numbers, and it drives basically the combined outlook there.
From a competitive point of view, I would say the QSR category is definitely always competitive. We are definitely seeing as of late trading down from mid-scale casual into QSR that helps. I would also say, whilst I’m saying it’s competitive, we don’t expect the value wars of 2018. And we have our products that we only can own with our 4 for $4, with our Biggie Bag. Sometimes we have time-bound promotions like 2 for $6, and you can absolutely expect us to continue to innovate in this space to stay competitive with all our consumers that love our product.
Operator
Thank you. The next question comes from Jeffrey Bernstein of Barclays. Please proceed.
Jeffrey Bernstein — Barclays — Analyst
Great, thank you very much. Just looking at the unit growth outlook for the next few years, the 2% to 3% ultimately ramping up to 3% to 4%. I think you mentioned that 70% of that net growth over the next few years is coming from international, which has been an area that I guess has been more challenged to grow in the past. So I’m wondering if you can maybe address maybe what you think the lead markets would be your confidence and success versus maybe past attempts? And then the AUV and the royalties versus the U.S., just trying to size up the value of an international unit versus a domestic unit? Any kind of incremental color you could provide on the confidence to be able to sustain that level of growth this time around would be great. Thank you.
Todd A. Penegor — President and Chief Executive Officer
Yeah. Thanks, Jeff, for the question. And the great news is you look at the last several years on our international business, we’ve had a lot of momentum around same-restaurant sales and a lot of momentum around profit, which gives folks confidence to continue to grow around the globe.
There’s a couple of areas where we’ve made some bets. Clearly, going with company restaurants into the U.K. We’ve hit the end of 2022, we had 12 company restaurants. We had 29 restaurants in total, which included 16 REEF and one traditional franchisee. We do think by the end of 2023, we’ll be 45 restaurants strong across that portfolio. That will give us kind of that home base to continue to drive growth into Spain and into Ireland. We got the supply chain in place. We’re working on partners. We’ve got master franchise arrangements. We’re trying to get in place to really accelerate that growth in 2024 and beyond, as we said in the prepared remarks.
We also got some big development agreements in place in the Philippines. We’ve got a 200 restaurant development commitment by 2030, 60 are already opened. The great news is a lot of success in that market with a focus now on higher AUV drive-thru restaurants. In India, we got a 400 restaurant commitment over the next 10 years with Rebel Foods being our master franchisee. And they got 90 dark kitchens to date. The focus in 2023 is going to be on traditional freestanding restaurants to drive brand presence and really have a great hub-and-spoke design in that market moving forward.
And then longer term out, we’re starting to prospect for Australia right now, and you saw some of that news get popped out there today. In near or in, we still think there’s a lot of growth in the U.S., Canada got a lot of momentum in that business, as we talked about in the remarks. We’ve been growing share and have a really strong and healthy model up there in bringing new franchisees on board. So we think we can continue to build out that market.
And then Mexico is the last that I would talk about that we’ve had a lot of success, a lot of strong growth. And we’ve got momentum and new partners coming in to help grow out that market. So that gives us the confidence, strong franchise partners and a lot of momentum in the business.
GP do you want to comment a little bit about AUVs and contribution on the international markets?
Gunther Plosch — Chief Financial Officer
Yeah, I can give a little bit more color. As you see from the comments from Todd. Europe, in general, is a higher AUV market. As a result, it’s a good focus for us. Same thing in Asia, the shift to more traditional restaurants or drive the restaurants. Again, we are shifting to higher AUV numbers. Look in Latin America, same thing. Mexico has higher AUVs very profitable for franchisees. Guess what? That’s why they’re focus. Canada, a lot of untapped potential, especially in Quebec. We have a lot of new franchisees signed up and we get going in that market with high AUVs and then last but not least, obviously, our biggest market with the U.S., very high AUVs with lots growth to be had.
Operator
Thank you. The next question comes from Andrew Charles of TD Cowen. Please proceed.
Andrew Charles — Cowen and Company — Analyst
Great, thank you. I had two questions on US franchisee profitability. First, can you disclose the level of store-level cash flow in the U.S. in 2022 versus 2021? And then I wonder if you could talk about the willingness and ability of franchisees to take on more debt in order to execute against development and remodels? I know you guys have obviously done a lot of work to help value engineer the box and obviously help on the incentive side, but talking a little bit just more about the access to capital and willingness of franchisees to execute against this.
Gunther Plosch — Chief Financial Officer
Good morning, Andrew. Yeah, in terms of franchise profitability and cash per restaurant for 2022, we don’t have those numbers yet. As you know, in 2021, our system in the U.S. and Canada posted record profit and record cash flows per restaurant and managed to actually take their leverage ratios down below 2019. You’ve seen our company restaurants that are definitely a proxy of what happens in the franchise system would definitely expect that results in ’22 went weaker less profit, less cash flows and higher leverage ratio compared to 2021. We will report it out when we have that data collected.
We are working closely with the lending community. They definitely love lending to the Wendy’s brand since they are seeing that we have been on trend for the next — for the last 12 years. These franchisors have continuously tried to actually take risk off the table as franchisees build new restaurants, improved financial returns, right? Todd went through a lot of those examples that we are doing. So we do think as a result of this, our unit outlook of 2% to 3% over the next two years and then step up in 2025 to 3% to 4% is, I think, a prudent estimate, a pragmatic estimate that takes into account our current situations from an economic point of view and franchise health.
Operator
Thank you. The next question comes from Chris Carril of RBC Capital Markets. Please proceed.
Christopher Carril — RBC Capital Markets — Analyst
Hi, good morning, and appreciate all the detail so far this morning. So wanted to ask, can you expand a bit more on your capital allocation strategy and priorities? I’m curious if you could expand any more on that significant amount of cash that’s currently on your balance sheet, even when you’re considering potential greater share repurchases or debt reduction. I mean, are there any other additional opportunities you see to utilize the excess cash to support your first priority of investing behind growth?
Gunther Plosch — Chief Financial Officer
Yeah, good morning, Chris. Yeah, as I said in the prepared remarks, right, capital allocation is unchanged and our number one priority is investing in growth, and I’ll give you two examples, right? The one example is clearly the build-to-suit program that’s going to fund about 80 to 90 restaurants. We have spent about $4 million so far on it, right? So there is $95 million to go. So that will draw our cash balance out. Second example, and again, it is unit growth focused is the Pacesetter program where that is obviously doubling the abatements is an investment we are making. To be clear, that investment has been contemplated in our guidance, but it obviously has an impact on our effective royalty rate and what have you.
So you will also see that whilst we made massive investments in G&A to set us up for the future. Remember, between 2019 and 2022, our G&A went up from $200 million to $255 million. We are not disinvesting, we are slowing it down. And be very, very focused in terms of where we are putting our G&A resources to further stimulate growth along the lines that Todd has talked about. So that’s kind of a couple of examples on how we are going through our cash. I think your observation is right. Our cash balance will stay elevated. We think that’s appropriate given the volatility we have in the markets globally.
And thirdly, I think the one small change that we made is we are a little bit more active on the debt front. We have authorization by the Board of an additional $50 million of debt reduction. So if the financial return criteria can be met, well, we are stringent on that to make sure we’re maximizing the return for our shareholders, then we will have reduced debt by about $75 million over and above the 1% mandatory amortization that we have in our debt structure.
Operator
Thank you. The next question comes from Alex Slagle of Jefferies. Please proceed.
Alexander Slagle — Jefferies — Analyst
Thanks, good morning. Question on breakfast and any evolution in how this is being executed as you look ahead to 2023? And thoughts on expanding the number of SKUs or how you’re thinking about service levels or equipment needs or hours or anything different for evolving on that front?
Todd A. Penegor — President and Chief Executive Officer
Yeah. Thanks, Alex. Hard to believe we’re starting year 4 in our breakfast program. I mean, how time flies. There’s still a lot of opportunities for us to continue to drive not just awareness, which is at pretty good levels, but repeat to ingrain that morning routine, and we’ll continue to work on that. We still only have about a third of our rest-of-day customers that have tried our breakfast business. So that’s an opportunity to really entice the rest of day customers and that strength of business to come back into the breakfast daypart. But we will continue to lean in on this daypart.
We’ve talked in the past around beverage credibility and doing some things around coffee, and you’ll see some things coming that way during the course of this summer, especially on the cold brew side. We’ve got some evolution of the products on the core menu with the types of bun carriers that will be out on that product. So you’ll see that coming during the course of the year. And importantly, to get that repeat and drive the morning routine, you’re going to see some things around everyday affordability coming from a promotional perspective.
So we’ve got all the tools that continue to drive it. We are very pleased with the French Toast Stick innovation in the fourth quarter that we peaked over $3,000 per week per restaurant, and we expect to continue to build on that momentum this year and into the future.
Operator
Thank you. The next question comes from Jeff Farmer of Gordon Haskett. Please proceed.
Jeffrey Farmer — Gordon Haskett — Analyst
Thank you. On the — on the Q3 call, you noted that Wendy’s was gaining share, I believe, in the under $75,000 income consumer cohort. I think you said that you are potentially losing share with the over $75,000 cohorts. So I’m just curious what the trends were as you moved into Q4 and into early 2023 with these two cohorts?
Todd A. Penegor — President and Chief Executive Officer
Yeah, on the income cohorts as you think about Q4, it actually flipped. So in the over $75,000 income cohort, we started to grow traffic. And in the under $75,000, we decreased on the traffic front. But when you look at in those cohorts where we fit from a share perspective, we held our share on both the over $75,000 and the under the $75,000. So that’s a little different than the last few quarters where we were when we were actually went in with that lower income cohort. Just a testament to how strapped that consumer truly is and the opportunity is really to get them a little healthier to drive frequency back into our business again. But in the over $75,000 we’re gaining like the rest of the industry, and that’s some of the trade down we’re seeing for mid-scale casual into QSR.
Operator
Thank you. The next question comes from Brian Mullan of Deutsche Bank. Please proceed.
Brian Mullan — Deutsche Bank — Analyst
Hey, thank you. A question on international development. As it pertains to other markets in Europe outside of the U.K., is there any willingness to continue to use the balance sheet to aid in the entrance of additional markets? I know in the past, this is not something you’ve spoken about doing, but given that you’ve taken the time to refresh your unit growth forecast out through ’25, to be helpful to hear your thinking if that strategy could make sense for Wendy’s or to be helpful necessary.
Gunther Plosch — Chief Financial Officer
Good morning, Brian. Yeah, in terms of Europe, as we said in the prepared remarks, the next targets are Ireland and Spain. We are going to stay asset-light. So we are going to build out our company restaurant footprint in the U.K., but probably not on the continent. We are interested on the continent, clearly, for master franchise agreements is a joint venture where we can put a little bit of equity in can make sense, we would potentially do that.
Operator
Thank you. The next question comes from the line of Andrew Strelzik of BMO. Please proceed.
Andrew Strelzik — BMO Capital Markets — Analyst
Hey, good morning. Thanks for taking the question. I guess, I was a little surprised that you didn’t provide any real targets around breakfast moving forward. You have been giving that alongside some of the digital targets and gave the digital piece about the breakfast piece. So I guess I’m curious how you’re thinking about the contributions to the comp growth from here? Is that not an outsized contributor in your view anymore going forward? Or are there benchmarks or targets that you’re holding yourself to internally that you could share? Thanks.
Todd A. Penegor — President and Chief Executive Officer
Yeah, Andrew, we’d continue to expect breakfast to be a contributor to our same-restaurant sales growth into the future, both with the long-term ingrain now that we have starting year four in the U.S. and hitting year two in Canada. It’s still a big focus item for us and there’s still a lot of opportunity for us to get growth and get to our fair share over the next several years. But we don’t want that to be the myopic on driving same-restaurant sales. I mean, we got a lot of opportunities to drive speed of service at lunch and dinner, and we’ve made some progress on speed of service, and we’ve got a lot more that we can do moving forward.
We got a lot of opportunities at late night and then in the PM snacking category. So we want to make sure that we’re taking a holistic approach to looking at how we’re driving same-restaurant sales. Now that we’re — especially in the U.S. starting at year four. It is just another subset of our overall same-restaurant sales growth algorithm, but an important one.
Operator
Thank you. The next question comes from Gregory Frankfurt of Guggenheim Securities. Please proceed.
Gregory Francfort — Guggenheim Securities — Analyst
Hey, thanks for the question. I guess it’s for GP, but can you talk a little bit about your expectations on commodity inflation, labor inflation for this year and how maybe it trends kind of first half, second half? Anything on that from what your expectations are? Thanks.
Gunther Plosch — Chief Financial Officer
Good morning, Greg. Yeah, on the fiscal year, we definitely expect mid-single-digit commodity inflation and mid-single-digit labor inflation. From a bookend point of view, I would say, the high inflationary items of rice. Beef is slightly deflationary, and then we have everything else in between. From a pacing point of view, we definitely still are dealing with high single-digit commodity inflation in the first quarter, and it will step down to mid-single digit.
Operator
Thank you. The next question comes from the Danilo Gargiulo of Bernstein. Please proceed.
Danilo Gargiulo — Bernstein — Analyst
Thank you. Good morning. So can you please help us understand the level of promotional activity that you’re seeing today in the burger category? And how does it compare versus the historical promotional and marketing activities?
Todd A. Penegor — President and Chief Executive Officer
Yeah. No, if we look at the promotional market today, it’s kind of where we would always expect it to be as you start at the beginning of the year. It’s traditionally been more promotional-driven as folks come back into the new year. We’re seeing that today. Clearly, everybody is fighting for that under $75,000 consumer to drive a little more traffic with the health of the consumer. But we don’t expect to see price wars from the past happening during the course of this year. We think folks will be very balanced. Good value proposition to bring traffic in as well as having a message on the core in the premium to help folks trade down from mid-scale casual into the QSR burger category. So we think we’re really well positioned not just as a brand but as an industry to compete well in that segment. QSR continues to be the place to be.
Operator
Thank you. The next question comes from Peter Saleh of BTIG. Please proceed.
Peter Saleh — BTIG — Analyst
Great, thanks for taking my question. I wanted to ask about some of the initiatives that you guys are doing within the four walls of the restaurants. I think several quarters ago, you were talking about the implementation of double-sided grills. I was hoping you guys could give us an update on that. And then also, Todd, I think you mentioned you’re testing voice and vision AI. Any further elaboration or comments on that and what — where the benefits of that could come within the restaurant? Thanks.
Todd A. Penegor — President and Chief Executive Officer
Well, on DSG 2.0, we got a little over 1,000 restaurants that now have the DSG 2.0 in them. So we continue to roll that out across the system. It cuts the cook time in half, hotter, juicier hamburgers, which is a great thing. We’ve done a lot of other work with operations, tablets and handheld POS and we talked about automated dishwashers to really help take some of the tests in the back of the house and simplify them and make them a little bit more effective and efficient for our operators, so we can be positioned on kind of providing great service and creating great food.
Everything we’re doing to try to push folks into mobile ordering, the more we can take order and payment out of the restaurant. That’s a huge efficiency for us. And with our partnership on Google, we are doing a lot of testing on both voice and vision AI. We got some live testing in a restaurant here in the Columbus Greater area that we’re taking a lot of learnings from. And we’re very encouraged by the early work that we’re seeing on that. So a lot more to come.
Operator
Thank you. The next question comes from John Ivankoe of JPMorgan. Please proceed.
John Ivankoe — JPMorgan — Analyst
Hi, thank you. First, the question on capex $75 million to $85 million actually a little bit less than what we thought. Were there any projects that were delayed in ’23 that might be caught up in ’24 is that relatively speaking, a good run rate as we think about the next couple of years is the first question? And secondly, the Florida acquisition was big enough that kind of improvement there relative to the company average, it could potentially be important for you guys. Can you talk about just the state of Florida and how that acquisition has gone over the past year or so? Thank you.
Gunther Plosch — Chief Financial Officer
Good morning, John. Yeah, on the capital side, you’re right, we are stepping down a little bit. In 2022 we spent about $86 million. That steps down to $75 million to $85 million. Big thing for us is we are lapping the initial big investments in DSG’s 2.0 in our company restaurants. So year-over-year, that is stepping down. We are building a little bit fewer restaurants, so that helps a little bit year-over-year, and that’s then partially offset by some higher technology investments in our company restaurants.
To complete the cash flow picture there, I want to repeat as well that our cloud completing arrangement, that’s a cash out in our cash flow statement that steps down from about $30 million to about $25 million. And then you had a second question on JAE and the acquisition in Florida. So we’ll be happy with the acquisition. And I would say, as with every acquisition, there’s a little bit more work to be done. We have dedicated resources behind it to make sure we are reaching the full potential of that acquisition.
Operator
Thank you. The next question comes from Joshua Long of Stephens. Please proceed.
Joshua Long — Stephens — Analyst
Great, thanks for taking my question. I was hopeful we could talk about some of the strategies you’ve had in place in terms of increasing frequency, whether it’s the one more visit, one more dollar. Obviously, the digital sales mix continues to tick higher as well. Just curious what you’re seeing there in terms of being able to execute against increasing frequency and what’s still a somewhat challenging operating environment?
Todd A. Penegor — President and Chief Executive Officer
Yeah, I think there’s an ongoing focus on increasing frequency, providing more access to our brand through the breakfast daypart, clearly, is one of those levers, continuing to make sure that we have a compelling calendar, news on the premium front with ongoing news against Made to Crave, continued messaging around our key points of difference on our everyday core menu and really having a healthy value menu with things like 2 for $6 that’s out in the market today. 4 for $4, $5 Biggie Bag. And as GP said a little bit earlier, we’ll continue to evolve to make sure that we’ve got the right value propositions that work for the consumer but also work for the restaurant economic model.
So we feel good that we’ve got that balance. It’s in place. The biggest opportunity is for the consumer to get a little healthier. So there’s been a lot of wage growth that’s out in the market, but real income growth has been a little stagnated with all the commodity inflation that everybody has been faced. And as commodity inflation slows and that real disposable income starts to increase, we think we’re well positioned to start to capture a lot of that frequency that comes back into the restaurant.
Operator
Thank you. The next question comes from Sara Senatore of Bank of America. Please proceed.
Sara Senatore — Bank of America — Analyst
Thank you. Just actually two quick separate follow-ups. The first is on the incentives. You talked about, I guess, getting from a three-year to two-year payback. That three-year actually strikes me as pretty attractive relative to other options franchise out there. So I guess what’s the need to sort of create this incentive since the underlying economics seem pretty good? And I guess, as you think about this sort of accelerated unit growth over time, is there a point at which you think you don’t need — you won’t need to offer incentives? Or is this sort of the calculation is you will continue to have maybe more upfront incentives, but over time, the higher unit growth pace for that?
And then my second follow-up is just on pricing. I think it sounds like maybe your pricing will be a little bit ahead of inflation in 2023 and perhaps is a little bit behind in 2022. Is there — do you have any thoughts about sort of that relative value proposition? I know you’ve said a couple of times, no burger wars, but just trying to understand the dynamic vis-a-vis last year. Thanks.
Gunther Plosch — Chief Financial Officer
Good morning, Sara. So on the pacemaker incentive, just to make sure we are clear that’s a levered return to basically get to a return of turn payback just over two years. So we think it is attractive. And as Todd said, right, it’s better than the previous groundbreaker. We have another incentive system out there with build-to-suit. And depending on the situation of franchisees in, we do believe that, that makes sense to make sure we can accelerate our unit growth. That’s something that is a top priority for us, and we are willing to make the respective growth investment. It creates very good return for franchisees. And to be clear, it also creates good financial returns for us and for our shareholders. So will we be creative on incentives on a go-forward basis, most likely but that’s what we are rolling out currently.
Also want to point out lead times. The first restaurants that will be opened under the Pacesetter incentives probably in 2025, really meaningful impact on this program is going to happen in 2026 going forward.
Your question on pricing. The way we look at this one is we targeted a certain profitability. And I think we have very little new pricing in 2023 in our outlook which we think is positive. If we are wrong, and inflation is becoming a little bit hotter, we think we still have pricing powder left to manage the P&L accordingly. It’s kind of the perspective on that. And last but not least, we don’t see any pushback, any visible pushback from consumers on the pricing that we have taken so far, evidenced by the fact that we were holding or growing dollar and traffic shares in the category over many, many quarters now and especially, obviously, also as we worked ourselves through 2022, where we take — took obviously very elevated pricing actions.
Todd A. Penegor — President and Chief Executive Officer
The only piece I would add, GP is when you think about QSR and we talk a lot about it being the place to be our relative value proposition with the way that continue — the menu is constructed is quite good relative to a lot of the food away from home choices that are out there today.
Operator
Thank you. Our next question comes from Jim Sanderson of Northcoast Research. Please proceed.
Jim Sanderson — Northcoast Research — Analyst
Hey, thanks for the question. I wanted to follow up on the pricing discussion and earlier questions about the outlook beyond 2023. When I look at the same-store sales component of system sales growth, I keep coming up with continued pricing to offset inflation, low single digits, which would yield slightly negative traffic. Is that the right way to look at that? Is there an expectation that traffic will weaken in mature markets longer term as you continue to take pricing and balance pricing and traffic trend for growth?
Gunther Plosch — Chief Financial Officer
Good morning, Jim. Yeah, I think your hypothesis is not wrong, right? We don’t know how the inflation picture is going to evolve. But I would say, if we normalize, we would have low single-digit pricing that would definitely result in flattish traffic.
Todd A. Penegor — President and Chief Executive Officer
And what I would say, Jim, is it’s a prudent planning assumption. We’ll have to see where the health of the consumer is, where long-term trends go between food at home, food away from home with hybrid work arrangements. So when you think about what we planned for, we want to be realistic, pragmatic. And hopefully, we get some upside from there into the future.
Operator
Thank you. And our final question comes from Jake Bartlett of Truist. Please proceed.
Jake Bartlett — Truist Securities — Analyst
Great, thanks for taking the question and squeezing me in here. Mine was just on the long-term unit growth outlook. And if I do the math and kind of take the midpoint for your annual growth guidance, I get to about 750 stores less than the midpoint of your — the prior guidance that you talked about. Sounds like maybe there’s 100 — 50 to 100 less REEFs that you’re contemplating as you move away from the ghost kitchen. But I just want to understand better what is driving the reduction. Is it more of the focus to the traditional box? Is that kind of what’s driving it less of even beyond the ghost kitchen aspect. But just what’s the drivers? It feels like I’m just trying to understand what changed on the development side versus three months ago.
Gunther Plosch — Chief Financial Officer
Good morning, Jake. Yeah, your math is not wrong, right? If you calculate the algorithm out, you’re going to find that by 2025, we’re going to have between 7,600 and 7,800 restaurants, so it’s clearly less than what we have said previously. And it’s really less REEF units than even previously contemplated as we reduced our outlook with REEF. And secondly, clearly, the focus on traditional development and fewer low EOD items is the other reconciling item that we have.
And then I really don’t forget, right, our starting point how we finished 2022 is much lower than what we had originally contemplated. Remember, ongoing guidance for 2022 was a 5% to 6% unit growth that was kind of lowered as we then relooked at our pipelines, we feel it’s a very pragmatic, very achievable guideline that we have put forward that is, I think, having the right focus and balance between international growth and U.S. growth, international representing about 70% of the growth.
Todd A. Penegor — President and Chief Executive Officer
I think, Jake, one last comment. I know GP talked a lot about the refocus on traditional, and that’s where we want to focus our resources, higher AUV, much more predictable, sustainable long-term model. I mean beyond the REEF kitchens, we were testing and learning a lot of things, right, frosty cards, hamburger stands, snack shops. Those were all in the old growth algorithm. And we have to lean in to test and learn on all of these things to make sure that we continue to move the brand forward and have more access to our brand. And we’ve learned a lot on all of those. And there’s still tools that are out there in our portfolio. Our focus is really shifting to that traditional freestanding restaurant moving forward.
Kelsey Freed — Director, Investor Relations
Thanks, Jake. That was our last question of the call. Thank you, Todd and GP, and thank you, everyone, for participating this morning. We look forward to speaking with you again on our first quarter call in May. Have a great day. You may now disconnect.