Whirlpool Corp (WHR) Q4 2025 Earnings Call Transcript

Whirlpool Corp (NYSE: WHR) Q4 2025 Earnings Call dated Jan. 29, 2026

Corporate Participants:

operator

Marc Bitzer — Chairman & CEO

Roxanne Warner — EVP & CFO

Juan Carlos Puente — Executive President, Whirlpool North America and Global Strategic Sourcing

Ludovic Beaufils — Executive President, KitchenAid Small Appliances, Whirlpool Latin America, Global Information Technology, and Design

Analysts:

David MacGregor — Analyst

Michael Rehaut — Analyst

Michael Dahl — Analyst

Rafe Jadrosich — Analyst

Andrew Carter — Analyst

Eric Bosshard — Analyst

Sam Darkatsh — Analyst

Charles Perron-Piche — Analyst

Jeffrey Stevenson — Analyst

Presentation:

operator

Good morning and welcome to Whirlpool Corporation’s fourth quarter 2025 earnings call. Today’s call is being recorded. Joining me today are Mark Bitzer, our Chairman and Chief Executive Officer Roxanne Warner, our Chief Financial Officer Juan Carlos Fuente, our Executive President of North America and Global Strategic Sourcing, and Ludovic Buffiz, our executive president of KitchenAid Small Appliances in Latin America. Our remarks today track with a presentation available on the Investor section of our website@whirlpool corp.com before we begin, I want to remind you that as we conduct this call, we will be making forward looking statements to assist you in better understanding Whirlpool Corporation’s future expectations.

Our actual results could differ materially from the statements due to many factors discussed in our latest 10K, 10Q and other periodic reports. We also want to remind you that today’s presentation includes non GAAP measures outlined in further detail at the beginning of our presentation. We believe these measures are important indicators of our operations as they exclude items that may not be indicative of results from our ongoing business operations. We also think the adjusted measures will provide you with a better baseline for analyzing trends in our ongoing business operations. Listeners are directed to the supplemental information package posted on the Investor Relations section of our website for the reconciliations of non GAAP items to the most directly comparable GAAP measures.

At this time, all participants are in listen only mode. Following our prepared remarks, the call will be open for analyst questions. As a reminder, we ask that participants ask no more than two questions. With that, I’ll turn the call over to Mark.

Marc Bitzer — Chairman & CEO

Thanks Scott and good morning everyone. Today we’re going to discuss our 2025 results and share our expectations for 2026. Before we dive in, I would like to acknowledge three leadership promotions we have recently made by brand new faces or rather new voices on this call may together represent over 70 years of experience within Whirlpool. Each one of them brings deep operational, strategic and financial experience to a new role. So let me start by handing it over to Roxanne to introduce herself.

Roxanne Warner — EVP & CFO

Thanks Mark and good morning everyone. I am honored to step into the role of Chief Financial Officer of WOPU Corporation. Having spent the last 18 years at Whirlpool, I have a deep appreciation for our operations and a firm commitment to driving long term shareholder value. Prior to my current role, I served as Executive Vice President, Finance and corporate controller. In 2021 I was the Chief Financial Officer of our European segment where I led both finance and integrated supply chain operations and supported the organization through Our European divestiture joining Whirlpool in 2008, I have had the privilege of holding numerous roles across cost management, commercial and corporate finance, including leading the finance functions of our U.S.

laundry and U.S. sales organization in North America. In 2019, I had the honor of leading Investor Relations where I connected with both our investors and analysts. I look forward to re establishing those connections and creating new ones. I’m excited to work alongside the leadership team and our employees to deliver our next chapter of growth. Now I will turn it over to Juan Carlos.

Juan Carlos Puente — Executive President, Whirlpool North America and Global Strategic Sourcing

Thanks Roxanne and good morning everybody. It’s a privilege to be speaking with you today as I start my new role leading MDA North America in Global Strategic sourcing. I joined Whirlpool as an intern in 1996 and I have spent the last 30 years in almost all functions and regions of the corporation. While my recent years were spent abroad, I have been in North America before where I previously led our laundry business unit, the core of our product portfolio, as well as serve as General Manager for our business with Home Depot. Having held these roles before, I know that winning in North America requires continuing to strengthen our brand and product portfolio, enhance our customer relationships as well as our world class supply chain to fulfill our purpose of improving life at home.

I’m very excited to return to the MDA North America business. I’m looking forward to building on our powerful foundation and creating value for our stakeholders. Now I’ll hand the call to Ludo.

Ludovic Beaufils — Executive President, KitchenAid Small Appliances, Whirlpool Latin America, Global Information Technology, and Design

Thanks Juan Carlos and good morning everyone. Expanding my role beyond KitchenAid small appliances to our MDA Latin America business is an exciting opportunity. It’s an opportunity to drive growth for both an iconic global premium brand and now iconic local brands such as Breastamp in one of our most dynamic high growth segments. I have spent the better part of my 20 year career with Whirlpool developing our products and brands from inception to industrialization and to commercialization. I went from leading critical categories in EMEA and in the US to driving our product marketing organization in North America.

These roles, combined with my more recent position in the Global Product Organization and my current responsibilities with KitchenAid have given me a unique vantage point on how to drive innovation and cost competitiveness to win in every channel and every market. I look forward to this tremendous opportunity to accelerate growth for our company. Now I’ll turn the call back over to Mark to provide an overview of our 2025 results.

Marc Bitzer — Chairman & CEO

Thanks Ludo. I’m very excited about these leadership appointments and have every confidence that we have a right team in place to continue to execute on our strategic priorities. As you’re well aware, 2025 marked a difficult year with unforeseen challenges. In particular for our North American business. There are two particular challenges that our business faced. 1. Tariffs as domestic producers, we will ultimately benefit from the tariffs that were put in place. There’s no question in my mind. However, in 2025 we absorbed roughly $300 million of tariffs, largely for components and some finished products, while the industry did not yet move on pricing.

This might be surprising given that our competitors are two to four times more exposed to tariffs than we are, but the significant amount of inventory preloading ahead of the tariffs and the uncertainty of a tariff framework might explain the delay of industry price moves. The good news is that we observed a meaningful change of industry pricing and promotions after mid December into the MLK holiday and the upcoming President’s Day. 2. Housing as we discussed in prior calls, existing home sales are the most important driver for appliance demand and in particular for discretionary demand, which inherently is more margin attractive.

However, the mortgage lock, in effect coupled with lower consumer confidence has led to a 30 year low of existing home sales. While there’s no doubt about an eventual multi year housing recovery, 2025 did not yet unlock the housing sector. With these macro challenges in mind, we delivered results largely in line with prior year Our global organic revenues were essentially flat and we’re pleased with the MDA North America market share gains. During the second half of 2025, our operating margins were slightly below 5%, largely driven by the intense promotion environment in North America. During Q3 and in particular Q4, we delivered cost takeout actions of $200 million, but with the absence of industry pricing, they were not enough to mitigate the cost of tariffs.

Lastly, our Latin America business had yet another strong year while our KitchenAid SDA business delivered outstanding double digit growth rates with mid teen operating margins. With 2025 now in the rear mirror and despite the extreme macro volatility we experienced, we’re confident about 2026. First of all, we believe we will be able to sustain the strong trajectory of our KitchenAid SDA and our Latin America business. For North America, there are a number of catalysts to drive margin improvements. First, we already identified more than $150 million of cost actions primarily focused on North America. This will allow us to largely offset the remainder of our tariff headwinds.

Second, we launched a record number of new products last year. These new products launches have been hugely successful with expanded floor space and incremental share gains. Third the industry’s promotion intensity has clearly normalized over the past six weeks. We have already announced and implemented promotion pricing changes as well. Lastly, while the new housing starts will likely still be slow, we do see a potential faster improvement of existing home sales on the back of lower mortgage rates. However, as you will hear later during our guidance discussion, we have not yet factored in any discretionary demand upside with this.

Let me hand it over to Roxanne who will discuss the 2025 results in more detail.

Roxanne Warner — EVP & CFO

Thanks, Mark. Turning to Slide 6, I will provide an overview of our full year results. As Mark mentioned, our global organic revenue was flat to prior year and we delivered significant cost takeout to help mitigate the incremental cost of tariffs. We did not see the industry pricing adjustments to offset these incremental tariff costs in 2025 and the prolonged intense promotional environment unfavorably impacted our margins. Ultimately, we delivered a full year ongoing ebit margin of 4.7% and a full year ongoing earnings per share of $6.23. Given the challenging operational environment in 2025, these results are proof of our resilience and commitment to focus on what we control.

We generated $78 million of free cash flow which was unfavorably impacted by the timing of tariff payments and higher inventory necessary to support our new products. In November, we executed the previously announced India share sale transaction which resulted in a reduction of our majority stake from 51% to a minority stake of 40%. The proceeds were utilized to pay down debt in line with our capital allocation priorities. We are pleased with the result of this transaction and our retained position. We will continue to evaluate all options to further reduce our debt throughout 2026. In line with our guidance and capital allocation priorities, we continue to fund a healthy dividend, returning approximately $300 million to shareholders in 2025.

Turning to Slide 7, I will provide an overview of our fourth quarter and full year results for our business segments starting with MDA North America. On a full year basis, net sales excluding currency was largely flat year over year. We saw continued strong share gains throughout the fourth quarter driven by the momentum of our new product launches. Promotional activity remained intense as industry pricing did not reflect the cost of tariff which impacted margins. As a result, the segment delivered an ebit margin of 2.8% in the fourth quarter and a full year EBIT margin of approximately 5%.

Looking ahead, given the industry’s pricing changes over the last six weeks, we expect a less promotional environment. In December, we saw a shortening of the Post Black Friday promotional period and in January we saw a decrease in the depth of the promotional pricing for the MLK holiday. Based on these data points, we expect a less promotional environment during President’s Day. We have already announced and implemented promotional pricing changes that went into effect in early January. We expect these actions to put MDA North America back on track for margin expansion in 2026, which we will discuss in detail shortly.

Moving to our MDA Latin America business on a full year basis, net sales excluding currency declined approximately 2% year over year due to volume decline in the fourth quarter. We continue to see economic instability in Argentina and an aggressive promotional environment in Brazil which negatively impacted revenue and margins. These unfavorable results were offset by a favorable operational tax benefit related to the default legal ruling. As a result, the segment delivered a full year ebit margin of 6.2%. Next, I will review the results for our MDA Asia business on a full year basis excluding the impacts of the India transaction and currency, net sales increased approximately 1% year over year.

The segment delivered a full year EBIT margin of approximately 5% with 120 basis points of expansion year over year. The India transaction resulted in margin accretion of approximately 40 basis points, while the remaining benefit was driven by a favorable cost takeout. As a result of the deconsolidation of India, we will not report Asia as a standalone segment. Moving forward, Turning to our SDA Global business, SDA Global continues to perform very well, achieving impressive net sales growth of approximately 10% year over year in the fourth quarter and approximately 9% on a full year basis driven by new product launches and strong direct to consumer business.

Fourth quarter EBIT margins expanded 130 basis points year over year as a result of favorable price mix. For the full year, the segment delivered a strong ebit margin of 16% with 170 basis points of margin expansion year over year. Now I will turn the call over to Juan Carlos and Ludo to review how Whirlpool’s investment thesis is as strong as ever.

Juan Carlos Puente — Executive President, Whirlpool North America and Global Strategic Sourcing

Thanks Roxanne. Turning to slide nine, I will cover how our MDA North America is well positioned to further organic growth and margin expansion. Our structural drivers for value creation in North America are stronger than ever. The first driver is our strong lineup of new products. As Mark mentioned earlier, in 2025 we transitioned over 30% of our product portfolio to new products and we’re seeing a very strong response from both our trade customers and consumers. These new products gain significant more floor space and their predecessors within the key retailers resulting in share gains as we exit the year and we have more innovation coming in 2026.

Second driver is our unique position as a domestic manufacturer in the tariff environment. Our US manufacturing legacy started over 110 years ago and we never left. We produce more of our appliances in the US than any of our industry peers who in contrast only produce approximately 25% of what they sell in the U.S. in the U.S. our U.S. factories use approximately 96% American steel and work with thousands of U.S. suppliers. We operate some of the largest appliance plants in the world and we continue to make investments to strengthen our domestic position. The tariffs imposed by the current administration aim to support US Manufacturers like Whirlpool, and we’re starting to see positive signs suggesting that the tariffs will become a tailwind.

As Roxanne mentioned, we have also observed a less promotional MDA industry throughout January in comparison to the same period in previous years. This suggests that the tariff costs for importers are beginning to impact their business and therefore the elevated promotions we saw last year are proving to be unsustainable in the long term. The last driver is the state of the US housing market which I will cover in the following slide. Turning to slide 10 the historical data both for existing and new home sales clearly signals a multi year recovery is on the horizon. Looking at existing homes over the last 40 years, whenever we observe a multi year sales trough like the one we saw since 2022, a recovery has followed.

The lack of recovery has created pent up demand in the market. Existing home sales are highly correlated with the discretionary demand in home appliances which as a result has also been suppressed on new home construction. The fundamentals are also favorable and include decades of long undersupply of new homes since the great financial crisis coupled with the highest aging stock of existing homes in the US which now has a median age over 40 years old. Finally, while affordability concerns remain, the US government has made housing affordability a clear priority to address which only strengths our prospects of a recovery.

In this context and given our strong competitive advantage in the builder segment, there’s simply no company better positioned to benefit from the multi year housing recovery. Turning to slide 11, let me highlight one of the many new products we are launching this quarter that will continue to support our product leadership. Our new Whirlpool laundry tower allows the consumer to save space while having easy access controls. Featuring the new fresh flow vent system and an industry first UB Clean technology, this product reduces bacteria in the wash without requiring high temperatures that compromise your fabrics. Now let me turn it over to Ludo to review the MDA Latin America and SDA Global Business.

Ludovic Beaufils — Executive President, KitchenAid Small Appliances, Whirlpool Latin America, Global Information Technology, and Design

Thanks Juan Carlos turning to slide 12 let me explain why we believe the MDA Latin America business is uniquely positioned to grow. MDA Latin America has enormous growth potential given the low market penetration of appliances in the industry’s compound annual growth rate projections of approximately 4 to 5%. Our MDA business in Latin America has a sustained track record of value creation rooted in the strength of our products and brands and is ideally positioned to take advantage of this industry growth. We hold the number one share position in the region, supported by our strong historical presence in Brazil with the Brasstemp and Consul brands.

These are leading brands in consumer preference that have held this position for decades and as a result are present in more than half of Brazilian homes. Whirlpool brand also holds the number one position in terms of preference in the second largest market in Latin America, Mexico and in many other smaller markets around the region. We have built an exceptionally strong infrastructure across the region. We have a well established supply base, some of the largest plants in the world, great distribution and service network, and a direct to consumer channel representing approximately 20% of our sales. We are therefore incredibly well positioned to continue to grow profitably in this very large region.

Turning to slide 13 let me introduce one of the tools to drive that growth in 2026. A new lineup of refrigerators coming to the Brazilian market this quarter. Brastamp, our premium home appliance brand in Brazil, is launching a new portfolio of products in two of the most critical categories in the market, Top Mount and Bottom Mount refrigerators. These new refrigerators offer increased capacity, improved energy efficiency and bring a refreshed aesthetic to consumers kitchens. They’re poised to do very, very well in the market starting this quarter. Turning to slide 14 I will review how well positioned the SDA Global business is for continued profitable growth.

As you already know, KitchenAid is an iconic brand known for its high quality, craftsmanship and performance as well as superior design. It is the number one mixer brand in the world and with over 75% of the products we sell in the U.S. being produced in the U.S. it holds a strong competitive advantage in an industry that is almost entirely reliant on imports across the globe. We have successfully developed strong trade relationships and more recently have significantly expanded our online presence, which now represents over 20% of our sales and continues to grow at an accelerated pace.

Outside of the stand mixer, we’re starting to drive tremendous growth in adjacent categories such as espresso blenders, cordless appliances and other food preparation segments. We are leveraging KitchenAid’s strong brand preference, our industry expertise and our established infrastructure to drive profitable growth in these categories, and we’re successfully reinvesting the proceeds of that growth into further growth acceleration while maintaining highly accretive margins. Turning to Slide 15 Let me preview the exciting innovation coming to the SDA Global Business this quarter. First, our KitchenAid compact grain and Rice Cooker. This tankless version of our popular grain and rice cooker now features precise pour technology which automatically measures liquid as it is added based on your preferred texture and simmers rice and all kinds of grains to perfection.

Next, our KitchenAid artisan plus stand mixer this new stand mixer will bring the biggest advancements to the KitchenAid Tilt Head Mixer since 1955. This product is sure to be a hit to enthusiasts around the world, so stay tuned for the big reveal coming this March. Now I will turn the call back over to Mark to review our expectations for 2026.

Marc Bitzer — Chairman & CEO

Thanks Ludo. Turning to slide 17, I will review our guidance for 2026. Given the recently executed transaction to reduce our majority stake in India, we have provided a reset baseline for our long term targets in 2025 results. These targets reflect our business performance expectations during a mid cycle which will be after housing recovery has started but before it reaches the peak. On a like for like basis, we expect revenue growth of approximately 5% in 2026. Our new product launches are expected to deliver growth in MDA North America and we expect continued strength in our sda, global and international businesses.

On a Like for like basis, we expect 80 to 110 basis points of ongoing EBIT margin expansion to 2026. EBIT margin of approximately 5.5 to 5.8%. Free cash flow is expected to deliver 400 to $500 million or approximately 3% of net sales driven by improved earnings and significant inventory optimization. We expect full year ongoing earnings per share of approximately $7. This includes an adjusted effective tax rate of approximately 25%, which is an increase compared to 2025 and impacts 2026 ongoing earnings per share by approximately $2. Turning to Slide 18, we show the assumptions supporting our 2026 ongoing EBIT margin guidance.

We expect a positive price mix impact of 175 basis points from our recent and future new product launches and benefit from our previously announced pricing actions in a reduced promotional environment. While we have seen interest rates beginning to ease, we do not expect a material catalyst for new home sales in early 2026. As mentioned before, we do see the potential for faster recovery of existing home sales and thus discretionary demand. But at this point we’re not factoring this into our guidance. We will drive further actions to optimize our cost structure and expect 100 basis points of net cost benefit from more than $150 million of cost takeout actions.

Based on having long term steel agreements in place, we expect minimal to no impact on EBIT margin from raw materials this year. We expect approximately 125 basis points of negative impact from the tariffs announced in 2025 that will be concentrated in the first half of 2026. It is important to note that these impacts represent currently announced tariffs and do not factor in any future potential changes in trade policy. With approximately 100 new product launching this year, we plan to increase investments in marketing technology which will impact margin by approximately 50 basis points. Currency and transaction impacts are both expected to have minimal impact to EBIT margin this year.

Turning to slide 19, I will review our segment guidance. Starting with industry demand, we expect the global industry to be approximately flat in 2025. In the US we expect similar demand trends to what we saw throughout 2025 with an emphasis on replacement demand. Strong replacement demand creates a solid foundation for industry volumes while consumer discretionary demand is still significantly below long term averages. Again, this might change as a result of faster growth of existing home sales, thus providing upside to our demand forecast. We expect the MDA Latin America industry to be up slightly between 0 and 3%.

Finally, we expect the SDA global industry to be approximately flat with our growth driven by new products and continued investments in our direct to consumer business. For MDA in North America, we expect to deliver a full year EBIT margin of approximately 6%. Previously announced pricing actions are expected to positively impact the full year margin and additional cost actions are expected to be delivered throughout the year. For MDA Latin America, we expect a solid EBIT margin of approximately 7% driven by new product launches and continued cost takeout. And for SDA Global we expect a strong EBIT margin of approximately 15.5% driven by sustained momentum from new products.

Turning to slide 20 let me review the actions we’re taking to deliver price mix expansion. Firstly, as mentioned, we’ve seen a less promotion environment in MLK and President’s Day. This is an encouraging indicator that our competitors are now experiencing the full cost of tariffs. We first saw positive signs with the end of a Black Friday promotional period. While in prior years retailers and competitors extended Black Friday prices well into January, we observed meaningful pricing moves immediately after Black Friday, probably an indication of a preloaded inventories finally being sold through. Given these broader industry dynamics, we’re confident in the 2026 pricing actions we previously announced.

Secondly, the incremental flooring gained by the new products launched in 2025 is largely installed. The flooring costs are behind us and we should start to experience the full benefit of these new products. As a reminder, the new products that we launch in North America gained over 30% incremental flooring on a like for like basis. Lastly, we’re focused on continuing to expand our mass premium and premium product offering where we see consumer preference for our brands and the opportunity to drive differentiation. Our KitchenAid MDA launch in late 2025 is a perfect example of how we see an opportunity to elevate and position our brands for growth.

Turning to slide 21, you will see the actions we’re taking to support our cost position and deliver over $150 million of cost reduction in 2026. We are accelerating vertical integration and automation in our factories, leveraging some of our core competencies to improve quality and efficiency in manufacturing. In particular, the vertical integration will not only bring us cost savings, but will further strengthen the resilience of our supply chain. We’re taking steps to optimize our manufacturing and logistics footprint. And lastly, we’re launching a strategic sourcing initiative to deliver the best landing cost for our components. We have had significant success in the past with activating the sourcing initiative and are excited to renew its effort in 2026.

Turning to slide 22, I will provide the drivers of our free cash flow guidance. I’m confident that we will improve free cash flow in 2026 and this is a key priority for us. We expect cash earnings of approximately $800 million driven by an improvement in our earnings. We expect approximately $400 million of capital expenditures as we continue to invest in our products and fund organic growth. We plan to optimize our inventory and improve our working capital by approximately $100 million to support cash generation in 2026. And we expect approximately $50 million of restructuring cash outlays related to our manufacturing and logistics footprint optimization efforts.

Overall, we expect to deliver free cash flow of 400 to $500 million or approximately 3% of net sales. Now I will turn the call back over to Roxanne to review our capital allocation priorities for 2026.

Roxanne Warner — EVP & CFO

Thanks Mark. Turning to slide 23, I will review our capital allocation priorities which are consistent with what we shared in 2025. Funding our organic growth is critical to delivering innovative products that meet our consumers needs. We will continue to invest in product innovation, digital transformation and cost efficiency projects with approximately $400 million of capital expenditure expected this year. Secondly, we are committed to reducing our debt levels. We expect to pay down at least $400 million of debt in 2026, continuing our commitment to deleverage. Thirdly, we are committed to returning cash to shareholders through funding a healthy dividend.

We will continue to evaluate our dividend funding and ensure it aligns with our progress toward our long term goals. As a reminder, the dividend is approved quarterly by the Board of Directors. Turning to Slide 24 Let me summarize what you heard today. Despite navigating a year of significant external shocks led by the substantial cost increase of tariffs, our 2025 results were largely in line with the prior year. We maintained our track record of cost takeout and delivered substantial cost reduction of $200 million. To help offset the impact of tariff costs, we introduced a record number of new products proving their early success through flooring, expansion and share gains in the second half of 2025.

As we look forward into 2026, we have another strong pipeline of new products coming. With industry pricing expected to normalize and structural cost takeout actions yielding results. We expect margins and free cash flow to strengthen. We expect the SDA global business to continue to be a bright spot with sustained momentum from new products resulting in significant year over year growth. Lastly, we continue to be extremely well positioned to fully capture the benefits of the housing market recovery as it begins to turn in a favorable direction. I’m confident in our strategy and that our path forward will create shareholder value.

Now we will end our formal remarks and open it up for questions.

Questions and Answers:

operator

At this time I would like to remind everyone in order to ask a question, press Star then the number one on your telephone keypad. Your first question comes from the line of David McGregor from Longbow Research. Your line is open.

David MacGregor

Yes, good morning everyone and Roxanne, nice speaking with you again.

Marc Bitzer

Good morning, David.

David MacGregor

I guess Mark, I wanted to start by just unpacking the 26 flat industry units number and you referenced no expectations for increase in discretionary or builder which would I guess imply a flat replacement demand outlook. But you also at the same time. Talked about seeing strength in replacement demand. So I guess I just wanted to. Better understand that and maybe within the context of that answer you could just talk about the extent to which you’re seeing pent up demand as you had referenced and then I have a follow up.

Marc Bitzer

Yes, so David, again as you well know, there’s two main components of replacement demand discretionary demand. The replacement demand, what we basically said is continues to stay on a very, very healthy structural level and that is still on the tail end of post Covid we saw a significant higher use of appliance and that just drives a lot of healthy ongoing replacement demand.

As a reminder, as everybody knows why we like that part of a business, it’s not necessarily the most margin accretive part of a business. The discretionary sides. And just to be also very clear, on my guidance, we have not factored in upside on the discretionary side. Discretionary side would have to largely come from increased remodeling activities and a particular faster or an uptick of existing home sales. So that is not factored in. Even though I think there’s a certain chance that depending what the mortgage rate environment will do that we will start a slow unfreezing of existing home sales.

But again, as a reminder, it’s not factored in our numbers, in our guidance and as such could potentially provide an upside. But again, let’s just see how that evolves. So far as you look in Maria, Maryland, 25 existing home sales were just on a very low level and got stuck there pretty much.

David MacGregor

And I mentioned pent up demand, I guess just what your assessment is at this point, where that stands. And then I have a follow up.

Marc Bitzer

I mean I think David, there’s a very significant pent up demand tied towards the housing. And I’m not going to repeat what I think everybody knows.

I mean the entire housing market is in terms of new home sales is undersupplied in the tune of 3 million homes. Now that will not happen overnight, but it just means just the new homes will spell a multi year uptick on demand. The other side is, and this is, and again that could potentially materialize earlier. The discretionary side which comes with remodeling or existing home sales I think could accelerate faster than the new home. And there is significant potential out there. As you know, the consumer has equity, equity in particular in the form of housing stock.

So the perceived equity the consumer has is there. It will take an uptick, often consumer sentiment to unleash that. That in my view could happen faster than the new home size. But again it’s right now we’re, as you all know, we’re in a very uncertain global environment. And I would say if consumer sentiment changes, I think you could see an uptick already this year on the discretionary side. But certainly it’s only a question of when. It’s not if there’s a multi year pent up demand still waiting out there.

David MacGregor

Okay, great, thanks for that. And then second, as follow up, I guess you had a very substantial product refresh in 2025.

And along with that of course comes elevated flooring costs. What’s the benefit in 26 from the relief on the flooring costs to North African market?

Marc Bitzer

David, you’re highlighting a very important point just as a recap and many of you listening understand that, know that when you have a lot of new product introductions and we as we hide it in particular North America, we had the highest amount of product introductions in more than a decade. I mean it’s been massive. You have of course it starts acting in factories. You have phase in and phase out cost because of course you don’t run a factory in the most efficient way.

If you at one point take down production and you ramp it up, you have inefficiencies in there. You have inefficiencies in warehousing inventory because for some period, and you saw that often Q4, you hold inventory pretty much on phase out and phase in. And then lastly you have very significant flooring costs which just come with flooring with products. Now ultimately it’s like a return investment. You get your return on the flooring costs. But it all hit our P and l large in 25. So in a particular back half. And I’m not trying to take that excuse, it’s just there and it was, it’s an investment against the future.

So as we turn the page into 26, first of all, you have the absence of these introduction costs, which is an uplift. And second of all, now I have a full benefit of a higher flooring. We know because of course we get weekly sellout numbers. We know when new products are not just floored, they’re selling. So we’re very pleased with a sellout. And so not only do you have the absence of a cost, but you also have tailwinds in form of a demand of any product. So I don’t want to give a precise number how much that means, but of course that is a very beyond a normalization promotion environment.

That’s key driver of where we see improvements in North America.

operator

Your next question comes from the line of Michael Riehot from JP Morgan. Your line is open.

Michael Rehaut

Great, thanks very much. Good morning everyone. My first question is for. Good morning. First question is for Roxanne and Juan Carlos. You know, congratulations, obviously stepping into your new roles, your expanded roles. And Roxanne, it’s a pleasure working with you again. Wanted each of your perspectives on you know, if there’s any kind of how you’re going to approach the jobs over the next couple of years. Obviously, you know, the business has had a number of challenges, particularly in the North America margin challenges through various, you know, macro tariffs, you know, promotional, et cetera. What’s the road back from a margin perspective over the next few years? I mean, obviously you continue to look at your tried and true playbook of cost savings, better mix, et cetera.

I know a lot of this is also macro led with the challenges in the existing home repair remodel market. But I’m wondering if you’re looking at anything maybe a little bit bigger picture, structural or, you know, kind of changing strategy, then that might kind of jumpstart, you know, the pathway back or is it going to be more of, you. Know. You know, the initiatives that you’ve done already and expanding on that.

Roxanne Warner

Thanks, Michael. I will answer from a global perspective and then I will move it over to Juan Carlos. First of all, thanks. It’s great working with you again as well. The number one priority for us continues to be one debt pay down. And I will continue to have that focus driving that is our continued focus on cash and working capital. You see, in 2026 we have a guidance of 400 to 500 million of free cash flow and that is imperative that we drive our inventory down. And so that is going to be a number one focus for us.

And then overall, we will continue to deliver on cost takeout as we’ve done over the years. And absolutely in 2026, price mix is going to be absolutely a huge focus, one on seeing the pricing from an overall industry, but then secondly delivering on the benefits that Matt just touched on as it relates to our new product launches. With that, I’ll turn it over to Jesse.

Juan Carlos Puente

Yeah, so thank you very much for the congratulations. I am super happy and excited to. Be in this new role. Like I mentioned at the beginning, I’ve been in North America before and I was part on the, I would say in the global financial crisis 2008, moved in 2008 and then obviously that happened. So I was together with Mark in that turnaround 2009, 2010. And not that those tools will be working moving forward, but I think like Roxanne mentioned and we mentioned before, with the new products that we’re putting in place with aggressive cost take actions that we have and obviously with our manufacturing footprint that is extremely strong in North America, we believe that focusing, lasering, focusing on that, we could turn the business around.

Michael Rehaut

Great. Now appreciate that I guess secondly the sales growth like for like of 5% and it looks like that’s against a volume outlook of flat. If I’m understanding the segment, regional segment guidance, by and large I guess that results in a balance of price and mix driving the growth. I wanted to make sure I’m understanding that right. And how much exactly you’re anticipating to come from price versus mix. And lastly if that 5% also I would assume applies broadly to the North American segment as well.

Marc Bitzer

Michael. Mark, first of all the 5% in North America or globally, but directly also reflective of what we have in mind in North America also on a global level we showed 1.75 percentage points coming from price mix. There is a healthy mix portion because we have a lot of new products and premium products. But there is also pricing which comes with a more normalized environment. So what we showed on a global level is also true on a directly on North America level. So yes, there is also in organic in North America, call it a 2 to 3 point of unit growth in there because we know these new products have been picking up market share and we expect some carryover into next year.

So short answer is there’s a portion of price mix and the price mix also has a good element of mix in there. But there is also some unit growth into our North America assumptions.

operator

Your next question comes from the line of Mike Dahl from RBC Capital Markets. Your line is open. Good morning.

Michael Dahl

Thanks for taking my questions, Mark. I was hoping you could touch on or your team could touch on just more specifically the comments around the promotional cadence and then also your own actions around your promotional pricing plans. Can you be more specific or quantitative about what you’ve seen in recent weeks and how that gives you the better confidence ahead of President’s Day? I think quantification would help if you can.

Marc Bitzer

So Michael, so let me maybe give you a lot more color on what we’ve seen in North America up until President. They obviously can’t comment on go forward.

So first of all, in Q4 in some ways we’ve seen two parts of a market in Q4. One was the non promotional period where we had the new products in there where we actually liked what we saw and we picked up market share. The promotional period itself was intense by any definition and I think once the competitors announce their numbers, you will see it was intense. We made a conscious decision to hold our ground during this promotion period. We did not pick up share during the promotion period, but frankly it was a very costly investment.

I mean there’s no Denial. And you’ve seen that in our number. What difference we saw after particular Black Friday and if it was a meaningful difference is post Black Friday, the prices, the promotion prices immediately recovered pretty much exactly the week after. And that is for those of you who follow industry libertosis different from prior years. Very often you saw that either retailers or competitors did not sell all the products they want. Black Friday prices were extended, well, in some cases into January. We did not see that last year. So as intense as the promotion period was, it also ended pretty abruptly.

And these higher prices held now for pretty much six weeks. Now, we all know it’s six weeks. It’s not 52 weeks, but it’s six weeks. And that is very different from prior year. We saw a meaningful price change already on mlk. We have of course already announced our prices to a trade towards President’s Day. And what we see is this normalized promotion environment certainly held for President’s Day. So we saw a big difference the last six weeks. Again, is that a full extrapolation for full year? No, we all don’t know this is a competitive environment, but at least we saw the last six weeks that the industry is finally starting to reflect the full cost of tariff in the prices.

Michael Dahl

Okay, got it. Thanks for that, Mark. And just to dovetail on that, can you give us a sense then within your margin guidance and I’m thinking specifically the 6% for North America, how you envision the cadence between first half and second half?

Marc Bitzer

Yeah, I mean there’s several elements coming in that cadence. First of all, you will not see the 6% throughout the full year. And there’s Q1 in particular will be still impacted by a number of factors. First of all, we just see now the pricing or more positive pricing coming through. So it’s starting to build and that is still a good guy.

A negative side. We will curtail production. We said we will control inventories and we correct what we had too much of inventories. That will be a burden on our Q1 numbers in North America because we will adjust inventory. As Ruklan highlighted before, cash is a key priority and we take that very seriously. So you will have the inventory reduction going against us in Q1, the pricing starts moving out of favor. And on top of that, you have now in Q1, contrary to last year, you have the full cost of tariffs in there. So there’s a number of factors.

So Q1 will still be clearly below that 6%. And as of Q2, we expect a slow and gradual buildup.

operator

Your next question Comes from a line of Raf Chesrosa from Bank of America. Your line is open.

Rafe Jadrosich

Hi, good morning. Thanks for taking my question. I wanted to ask on the capital allocation for the year, the free cash flow guidance of 400 to 500 million, the $200 million dividend and then I think 400 million of debt pay down. There is a bit of a funding gap there. So can you just help us understand how we get to the full debt pay down and dividend relative to the free cash flow guidance.

Roxanne Warner

Good morning. One of the things that we touched on in the script earlier as well is that we are pleased with the India transaction that we have executed which turned our majority stake from 51% to 40%. As of this time, we will retain that position, but we will continue to evaluate all options to further reduce our debt in line with the debt paid on guidance of $400 million.

Rafe Jadrosich

So are there additional India sales competitive in the guidance or is that just an option that’s sort of on the table? Are there other things outside of India that can be done to generate cash?

Marc Bitzer

So Raf, it’s Mark. As Roxanne said, right now we feel very comfortable where we are in India. So we’re not going to make a statement about what if. But as you know, first of all, we have a number of minority stakes throughout the world and India is now one of these. But we continue to evaluate all the time where we are.

We also still have some smaller assets, sales opportunity very small and which could be part of closing that element. And so we’re the ideas which we have in mind, we’re pretty confident but we can close that gap or I mean specify it very soon. But we feel right now with that pay down, as Glenn pointed out before, we will get going.

Rafe Jadrosich

Okay, that’s really helpful. And then on the promotional cadence that you’re seeing from competitors, it’s encouraging to see sort of the improvement at the end of 4Q and into 1Q. Are you seeing like actual price announcements from competitors either on resale or wholesale or retail or wholesale or do you think they’ve sort of just worked through that inventory? What’s driving this improvement in the promotional cadence that’s out there?

Marc Bitzer

Yeah.

So Rafe, so first of all, from our perspective, it’s pure outside in comment on competitors, we don’t know what’s going through their head or whatever. So what we observe just more from a data set is we have a fairly sophisticated price scraping tool where every week we see we get thousands of in car pricing for every competitor, every product, every sdu we have a fairly sophisticated in house tool so we pretty much weekly observe everything which was going on in the marketplace. So our comments in terms of promotional depth from what we see is based on mispricing scraping to which I would say is very accurate.

And also my comment on recovery afterwards is based on its price scraping tool. The actual mechanism which competitors use. It’s mere decision. I would say it’s partially like we also do sometimes it’s a like for like price change and sometimes it’s just a reduction of promotion depth. But we don’t know ultimately what matters wise what consumer prices are basically in the cart and that’s what we look at. But I would assume every competitor chooses slightly different tools.

operator

Your next question comes from a line of Andrew Carter from Stifel. Your line is open.

Andrew Carter

Hey. Thank you. Good morning. I wanted to ask about the negative price mix variance in 4q and how it changed so much from kind of the 3Q guidance. I wanted to ask is that you know number one did all. I think you said at one point that you didn’t participate in promotion but it’s obviously a more promotional environment. Was there anything to this about clearing activity? That is you had a lot of innovation. You also had a weaker market. Therefore the old analogs didn’t move as quick. So anything you can help us on you know that big delta and kind of the speed at which improves through 2020.

Marc Bitzer

Yeah. So Andrew, I think what has changed versus what we had in mind. Q3 coming into Q4 we knew there’s some preloaded inventory markets obviously because we don’t have exact competitor data. I think what we may have underestimated how much versility is out there. So the promotion that there will be an aggressive promotion environment we anticipated but it was deeper than we expected in all transparency. And now at the same time, and I made that comment in the script already is the fact that the price is corrected pretty immediately after Black Friday I would read as an indication that this preloaded inventory is out of the system because if it would still be there we would have seen Black Friday pricing continuing longer.

So I think the big change is probably there was more inventory out there than we assumed. And right now we assume that is normalized and we kind of that is behind us. And again what I said before the last six weeks would indicate we’re now in a more what I would consider normal competitive environment.

Andrew Carter

Thank you for that. And I think at one point you mentioned you get the sellout data on a weekly basis. We can obviously See the AHAM data, I guess it gets cut monthly but released quarterly. We can see how far below the discretionary units are relative to 19. Are you seeing a quicker reversion in sellout? And I guess where I’m going with this is like could there be a massive catch up in discretionary unit shipments relative to non discretionary there higher mix, you know, if the turn has happened quicker about what I’m asking and I know just to be clear, your guidance is pretty much for 20, 26 more of the same on the discretionary, non discretionary mix.

Marc Bitzer

Thanks. So Andrew, I mean first of all to your question, we get sellout data icash register data for about 70% of our trade partners. So we have a pretty good sense about how we are doing from a sellout. And coupled with that, we typically also get comparable house sales. That is we know how we’re doing in the store in terms of picking up balance of sale or not. So we have a very good sense and that is of course critical in particular when we’re trying to assess the success of our new product launches. A lot of confidence you heard before comes exactly from looking at the sell out data on a weekly basis.

To your question about the discretionary demand, again re emphasizing it’s not baked in the guidance. Is there a certain chance? Yes. But you also we’ve been waiting for this uptick in discretionary demand for a long time and that’s why we’re a little bit cautious at this point. What really and again it’s the big driver will be ultimately consumer sentiment and the broader perception. Consumer sentiment and we’ve seen that before changes a lot faster than other indicators and right now it’s low. And if you just take January, consumer sentiment is low by any definition. So reading that you wouldn’t have a lot of confidence.

But again we have seen this coming around faster. And to your point, yes, that could unlock quite a bit of pent up discretionary demand, but it’s not factored in.

operator

Your next question comes from the line of Eric Bessart from Cleveland Research. Your line is open.

Eric Bosshard

Good morning. Thank you. Morning Eric. Question for. Yeah, thanks. Just two housekeeping questions for Roxanne. First of all, a lot of talk about the last six weeks on price mix. Is price mix been positive in this 1 1/2 2% range over these six weeks? Is that what you’ve seen in your business?

Roxanne Warner

Hi, Good morning Eric. A couple of things to keep into consideration. One of the time periods where we saw the improvement is Black Friday. And so as you’d expect during the Black Friday period we are all paying out for the depth of the Black Friday holiday. So the majority of the benefit as it relates to price mix for the six weeks would really come in 2026, as Mark mentioned. From a Q1 perspective though, keep in mind that there are other items that we will be doing such as reducing production, which would therefore impact the Q1 results.

And so we expect price mix to build up as we go throughout the year.

Marc Bitzer

Eric, maybe. And again, keep in mind we largely pay our sales incentives to a trade partner on sell out base. So there’s a delay effect when you pay out pretty much a lot of these costs. What we look at as an early indicator, but now we’re getting to operation probably is also the gross ASVs. That is what is really the gross sales value which we have and that is favorable the last six weeks. So that is an early indicator that we see the pricing coming through.

Eric Bosshard

And then the second is the assumption in 26 on outgrowing the flat market by 2 or 3 points.

Similar question Roxanne, is that what you’re seeing now that your business is outgrowing growing the industry by two or three points? Is that what’s happening now or is that a ramp in 26?

Marc Bitzer

So Eric, I can comment on this one that is almost entirely built on the success of a new product and that is not just the last six weeks as I mentioned before, ever since again they didn’t all launch at the same time. There was a big KitchenAid launch end of Q3. But we have other products and but we will continue to have new products also in 2016.

So we see from these new products the flooring gains and we also see the sellout gains. So that pickup in volume is I would say almost entirely driven by what we see from the new products.

operator

Your next question comes from the line of Sam Darkesh from Raymond James. Your line is open.

Sam Darkatsh

Good morning everyone and Roxanne. JC Ludo again. Congratulations. And Roxanne in particular, I know you well, very very well deserved and I think it made us all smile when we saw your the announcement. Thank you. Couple of quick questions. I know we’ve been dancing around the pricing question quite a bit this morning. The 1.75 guide for the year. What’s the inherent assumption for industry like for like net pricing in order for you to achieve the 175.

Marc Bitzer

So Sam, again we’re not publishing what we assume as an industry pricing and a lot depends on what competitors will do. Having said that, you saw earlier. That’s why we add this slide with the three components of pricing. It’s a better promotion environment and it’s new products and mix overall. So yes, there’s in the 175 there is a component about what we just think from a less promotional environment. Again, we typically assume it’s roughly a third probably of that overall assumption or maybe half of a less promotional environment. But in our transparency, yes, we like what we saw over the last six weeks, but of course we’re just cautious in terms of extrapolating the last six weeks for the full year.

And I think right now this assumption is kind of a little bit of middle ground.

Sam Darkatsh

So to paraphrase, if there is announced increase industry pricing from competitors, that would be additive to your price guide. Theoretically. I’ve got a follow up, but I just wanted to clarify that.

Marc Bitzer

There’S obviously a lot of ifs and whens and forward looking statements. But if the promotion environment, which we’ve seen the last six weeks holds on a full year, we will like the outcome.

Sam Darkatsh

Okay, my follow up question. I noticed that the RMI guide remains flat for 26. We recognize that steel is set, but there have been moves of late in things like resins and base metals since the October call. I’m guessing the resins are getting offset by lower oil prices. So I think that’s pretty understandable. But on the base metal side, can you help us as to how the hedges work from a timing standpoint as to when that might flow through or if you are exposed to higher copper, aluminum, nickel, zinc, that kind of stuff in 26 potentially.

Marc Bitzer

Sam, you know our business very well and you pretty much already gave the answer. So steel, because we have multiyear contracts, is flat in our assumption. There’s still a couple moving pieces on resins is directionally a good guy versus our assumption. But as you point out, aluminium, copper in particular, a little bit of net, a bad guy, a little bit buffered. Because as you know, we go out with hedges with certain hedging corridors and that’s why we’re saying right now the sum of it all is we basically assume a flat or not a major surprise.

And again, it’s a wash of ins and outs. But we feel pretty comfortable about that RMI assumption.

operator

Your next question comes from the line of Susan McLaury from Goldman Sachs. Your line is open.

Charles Perron-Piche

Hi, good morning everyone. This is Charles Barron and Forsuan. Thanks for taking my question. First, I just want to. Good morning. First, I just want to go back on the cost action the 150 plus tailwind for 2026. Can you talk about some of the. What is the new actions that are going to be implemented this year versus the carryover impact from 2025 action? Can you elaborate on some of these measures put in place in terms of automation, strategic sourcing and footprint of rationalization? And what factors are you considering before determining whether additional actions would be necessary?

Marc Bitzer

Yeah, so, Charles, it’s Mark, first of all, there is some carryover, but frankly it’s not that much. It’s. It’s obvious. Overall, this 150 million plus, it’s probably less than a third is carryover. And that largely comes from the actions which we initiated about the cost they got last year, but just carry through and the additional actions. The vertical integration is actually a new angle which we’re pursuing. We’ve made good experience with vertically integrating some components actually in our Mexico factories and we will aggressively go after that also in North America, where we expect quite a sizable saving on the respective components and frankly also just more stability in our supply chain.

That’s one element. Automation is an ongoing effort and will accelerate. That will also drive benefits. What we refer to as strategic Sourcing Initiative is a fairly elaborate and sophisticated process which we don’t do every year because it’s way too complex. Last time we’ve done that six years ago and we got a lot of savings out of this one. It basically goes down to you take apart every single component, you weigh it, you do a global completely clean sheet assessment what should cost be. We’re putting it out for bidding across the world. It’s a very elaborate, thorough process.

And again, just for complexity, you can’t do that every year. But given that it’s six years ago, I think it’s right. And we know the tool, we’ve done it before and we expect probably in the overall context, almost a third of cost savings coming out of this one.

Charles Perron-Piche

Got it. That’s super helpful color, Mark. And then second, I just want to ask on the continued progress you’re seeing. In small domestic appliances, it’s good to. See 10% sales growth this quarter when considering the business. How do you balance the growth momentum that you’re seeing here versus holding to your 16% EBIT margin as you look to maximize your returns over time?

Ludovic Beaufils

Yeah, Charles, this is Ludo, so I’ll take this one. So, as you said, we’re very happy with the performance of the SDA business. We grew at 10% in Q3 and again in Q4, and we have similar projections for 2026 and going forward, from margin standpoint, what we believe is most of the highest value we can create, frankly, is through growth, given the level of accretiveness we have from the margins already. So we’re very focused on delivering that growth and we’re effectively reinvesting the margin that we create in excess of this 15 to 16% margin range into further acceleration.

operator

And your final questions come from the line of Jeffrey Stevenson from Loop Capital Markets. Your line is open.

Jeffrey Stevenson

Hey, thanks for taking my questions Today. You reported healthy share gains in the third quarter from your new product introductions, which offset, you know, your first half share losses. But I was wondering if you could comment on your fourth quarter, you know, share gains and you know, whether heavier competitor discounting and a soft underlying R and R demand environment, you know, prevented similar levels of share gains during the quarter.

Marc Bitzer

So Jeffrey, basically what we reported in Q3, we picked up quite a bit of share with a new product and that offset what we lost in the entire first half. In Q4 we positive momentum when new products continued. So we continue to gain share with a new product. But of course by definition the overall promotional period in Q4 is just a bigger portion of a quarter than in our prior quarter during the promotional period. And that’s what I indicated before, we did not pick up share. We just decided to hold our ground and that’s what we’ve done.

So you have continued gains of share with the new products, but in promotion period we didn’t pick up a lot more. So overall it ended with a full year. But we have a small market share gain for the entire year in North America and almost entirely driven by the back half and almost entirely driven by new products.

Jeffrey Stevenson

Understood, thank you. Then I wanted to go back to, you know, comments earlier on a replacement demand and you know, this was tracking to roughly two thirds of, you know, North America MDA sales last year, which is well above normalized levels. And you know, just so I’m clear and you know, your guidance, are you not expecting, you know, any moderation in the percentage of replacement demand in 2026? You know, unless we see some improvement existing housing turnover and then over the midterm, do you believe the percentage of replacement sales could move closer to, you know, 50% once the industry returns to a more normalized repair and remodel demand environment?

Marc Bitzer

So Jeffrey, there’s two components. The absolute number of replacement volume we get, we expect to stay stable and we’ve seen that pretty stable now for an extended time period. And then again it just comes to simple math, it’s installed base and we know that. And the overall usage in terms of year has come down a little bit because people are more using it more intensively. That has now been stable for I would say two, almost three years on a pure replacement side. So the volume will stay the same. But of course then by definition if it finally the discretionary demand picks up, the percentage of a total market replacement will come down.

Right now it’s well above 60%. And in I wouldn’t even call it peak cycle, I would call it early or mid cycle, the discretionary side should easily cover 50%. Not easy, but we had years where the discretionary side was up to 60%. So the percentage is all driven by how much we would see over discretionary demand going forward. So with that, I think that was the last question. I’m sorry, we went a little bit over time today, but there’s new faces, new voices and then I think a lot of good questions. Again, as you heard before from us, you know, 2025 is behind us, it’s in rear view.

We right now look just forward 26. There are some encouraging signs already happening now in 26. And I think we laid out the catalyst where we believe we are competent and it’s in our execution control to deliver on them and, and that gives us the confidence behind 26. So thanks for joining me today and looking forward to talk to you again next quarter.

operator

Ladies and gentlemen, that concludes today’s conference call. You may now disconnect.