People might even opt for iPhone X over XS for its more premium-looking stainless steel chassis, OLED display, two rear-facing cameras, and 3D touch pressure-sensitive technology.
On the other hand, with the arrival of a cheaper XR version, iPhone X loses its advantage of a discounted price. The manufacturing cost of iPhone X is more than XR, primarily due to OLED display, stainless steel enclosure, and 3D Touch support. However, customers are likely to choose the latter for the better-performance A12 Bionic chip and advanced camera sensor.
If iPhone X is available at a discounted price, then Apple’s profit margins could take a beating due to the heavy costs.
Even though Apple has discontinued the older-generation models, there are still ways to get them as these devices are offered by the four major wireless carriers.
AT&T (T) is offering iPhone X with at a starting price of $899. iPhone 6S can be purchased for $449 and iPhone SE for $349. Verizon (VZ) only offers iPhone X at $899 and iPhone 6S at $449. T-Mobile (TMUS) offers only the base variant of these iPhones at a similar price tag. Same goes for Sprint (S).
Meanwhile, the tech giant has slashed the prices of iPhone 7, 8, and 8 Plus. iPhone 7 is now available for $449 and the iPhone 8 for $599.
Apple Event LIVE: Say hello to iPhone XS, XS Max and the cheaper iPhone XR!