World Wrestling Entertainment, Inc. (NYSE: WWE) Q1 2023 earnings call dated May. 03, 2023
Corporate Participants:
Seth Zaslow — Senior Vice President and Head of Investor Relations
Nick Khan — Chief Executive Officer
Frank A. Riddick — President and Chief Financial Officer
Paul Levesque — Chief Content Officer
Analysts:
Curry Baker — Guggenheim Securities — Analyst
Brandon Ross — LightShed Partners — Analyst
Ben Swinburne — Morgan Stanley — Analyst
Steven Cahall — Wells Fargo — Analyst
Eric Handler — Roth MKM — Analyst
Peter Supino — Wolfe Research — Analyst
David Karnovsky — J.P. Morgan — Analyst
Alan Gould — Loop Capital — Analyst
Jason Bazinet — Citigroup — Analyst
Presentation:
Operator
Hello, and welcome to WWE’s First Quarter Earnings Conference Call. [Operator Instructions]
I will now turn the call over to Seth Zaslow, Senior Vice President and Head of Investor Relations. Please go ahead, Seth.
Seth Zaslow — Senior Vice President and Head of Investor Relations
Thank you, and good morning, everyone. Welcome to WWE’s First Quarter 2023 Earnings Conference Call. Joining us on today’s call are Nick Khan, WWE’s Chief Executive Officer; Paul Levesque, our Chief Content Officer; and Frank Riddick, our President and Chief Financial Officer. Following our prepared remarks, we’ll open the call for questions.
We issued our earnings release earlier this morning and have posted the release and other supporting material to our website. Today’s discussion will include forward-looking statements. These statements reflect our current views, are based on various assumptions and are therefore subject to risks and uncertainties. Please refer to our SEC filings for a discussion of the risks and uncertainties. Actual results may differ materially and undue reliance should not be placed on these statements.
Additionally, we will be discussing certain non-GAAP financial measures on today’s call. Reconciliations of non-GAAP to GAAP information are provided in our earnings release and other supporting materials. Lastly, today’s call is being recorded and the replay will be available on our website.
With that, I’d now like to turn the call over to Nick.
Nick Khan — Chief Executive Officer
Thanks, Seth. Good morning, and thank you everyone for joining us today. 2023 is off to a strong start. Our results in Q1 exceeded our guidance and our business is well-positioned going forward. I, along with Frank will touch on some financial and operational highlights from the quarter in more detail. But before we do, I want to take a moment to address a few other topics.
As we announced in January. Vince McMahon and WWE initiated a process to review strategic alternatives with the goal of maximizing value for all shareholders. We conducted a fulsome process and the market response was astounding. After assessing all options, we announced an agreement on Monday, April 3rd, the morning after a historic two-night WrestleMania at SoFi Stadium in Los Angeles, to combine WWE and UFC into a new soon-to-be named publicly-listed company that will trade under the stock ticker TKO.
The combination of WWE and UFC creates a one of a kind highly complementary pure-play global sports and entertainment business that will unlock vast revenue synergies and cost synergies. The transaction is subject to customary closing conditions, including the required regulatory approvals, but we are working intensely to get that done. We expect that will happen in the second half of 2023.
With the conclusion of the strategic review process, we’re now heavily focused on the domestic media rights renewals for Raw and SmackDown, and we are currently engaged with our current, pardon me, with our incumbent partners NBCU and Fox, both of whom have been terrific. With the ratings and viewership success we’ve been seeing for Raw and SmackDown, we believe we are well-positioned as we enter these conversations. Of course, we remain focused on the day-to-day operations of WWE and delivering growth. This was evidenced four weeks ago at WrestleMania 39, which I mentioned earlier.
WrestleMania 39 delivered the most-watched and most profitable event in our company’s history. A number of new records for WWE that highlight the strength of our company. Record attendance at WrestleMania with over a 161,000 fans. Record gate revenue of over $21.5.5 million. Record domestic viewership with over 15 million hours consumed and a 31% viewership increase year-over-year. Record sponsorship sales with over $20 million in revenue, a year-over-year increase of over 100%. Record venue merchandise revenue of over $7 million, beating our previous record of $5.2 million, which we set at the year prior WrestleMania. We blew through records across our social platforms, generating over 500 million views and 11 million hours of video consumed over the two-day WrestleMania event, a 42% increase over the prior year. Internationally, the event was seen by over 35 million viewers.
Our premium live events success and growth is not limited to WrestleMania. In Q1, we staged Royal Rumble in San Antonio. It was our most viewed and highest gross in Royal Rumble in company history. In February, we took our product to Canada, where we held Elimination Chamber in Montreal. The event delivered a 54% year-over-year viewership increase, a 300% sponsorship sales increase and generated more gate and merchandise revenue than any Elimination Chamber in WWE history. Strategically, we hosted this event in Canada, a key international market and one where we will also be focused on our next media rights deal. These metrics are a clear sign of our popularity in the region.
As our premium live events see viewership increases, our flagship weekly TV properties are also seeing growth, bucking the trend across the rest of the landscape. In the first quarter of ’23, overall TV viewership in the 18 to 49 demo was down 16%, not at WWE, Raw was up 16% in the 18 to 14 — 18 to 49 demo, and it was the number-one program in the demo on cable on Monday nights.
SmackDown also up 7% in the demo and the number-one program in the demo on broadcast on Friday nights. And our fans that are tuning in are watching longer than ever. Raw and SmackDown are at their highest time spent viewing in their history at 73 minutes for Raw, a three-hour show and 42 minutes for SmackDown, a two-hour show. We’re also filling arenas and stadiums at a record-breaking pace. Demand remains incredibly strong. We saw 52% increase in our North American live events revenue year-over-year, led by higher attendance and smarter ticket pricing.
WWE is consistently generating the highest ticket grosses in the history of many markets as we continue to tour weekly, everywhere from Los Angeles and Chicago, to Toledo and Little Rock, we are not seeing any signs of a slowdown. This upcoming Saturday, August 5th, is SummerSlam at Ford Field in Detroit, another Stadium event. Tickets went on sale last month and we saw a record first day sales for the event. More tickets were sold at on-sale for this upcoming SummerSlam than any other domestic WWE show in our company’s history outside of WrestleMania. In the coming weeks, we expect to be opening up new sections of Ford Field so we can keep up with the demand.
Let’s talk merchandise for a moment. Last month, we announced that WWE and Fanatics are expanding our relationship. So Fanatics can now do our venue merchandise sales in addition to the already existing and growing e-commerce business that we have with Fanatics in-venue sales have been a substantial growth area for us over the past two years as we have taken a localized approach of offering location and city specific merchandise to drive sales. This new partnership with Fanatics should supercharge those sales.
Looking ahead, the coming months or an exciting moment for our company as we embark on our biggest run of international shows in WWE history. This coming Saturday, Backlash will emanate from San Juan, Puerto Rico, where Bad Bunny will compete in ring against Damian Priest and what will be a completely sold-out arena. We also received a seven-figure subsidy for this event. We are in a dialog with a number of different local governments, tourism groups and event organizations about the economic impact of WWE when our events comes to town. Look for more updates on this in the future as these conversations progress.
On May the 27th, the Saturday of Memorial Day weekend, return to the Jeddah Superdome for one of our biannual shows in the region, Night of Champions. We close out our international run on Saturday, July 1st, which is the Saturday of the July 4th weekend with Money in the Bank at the O2 Arena in London. Our first premium live event in London in over two decades. We will also have Friday Night SmackDown, the night before, also at the O2 Arena. Both Money in the Bank and SmackDown will air live at 8 PM local UK prime time as our United Kingdom media rights conversations continue. We expect that both of these events in London will be sold out shows. As with all of our events, we expect all of the premium live events to deliver year-over-year growth while showcasing and growing our global footprint.
In closing, I want to reiterate how pleased we are by the performance of our business. We’re excited about 2023 and expect to deliver another year of record revenue and adjusted OIBDA. Our company is well-positioned and we are very optimistic about our historic agreement with Endeavour and the UFC until then, we are focused on closing that deal while continuing to execute on our strategy and grow our business. It’s an amazing time for WWE, and we remain extremely excited about our long-term future.
With that, I’ll now turn the call over to Frank.
Frank A. Riddick — President and Chief Financial Officer
Thank you, Nick. Before I review our financial performance and business outlook, I want to briefly discuss the transaction we announced last month with Endeavour. As Nick highlighted, we’re very excited about the agreement we reached with Endeavour to combine the WWE and UFC businesses. The new company will be uniquely positioned with the growing sports and entertainment ecosystem. The financial profile of the company is quite attractive with strong revenue growth, adjusted OIBDA margins and free cash flow characteristics. We believe there will be significant opportunities to increase the organic growth profile of the combined entity through various revenue and cost synergies.
The transaction values of the WWE business at an estimated $9.3 billion. Transaction represents a contribution price of WWE of approximately $106 per share. Pursuant to the transaction agreement at closing, WWE will distribute its excess cash to the new public company. Following the closing, the new public company may determine its dividends such excess cash to its shareholders. We’re working as quickly as we can to close the transaction, which is expected to occur in the second half of 2023.
Turning to our operations on Slide 5. 2023 is off to a strong start. In the first quarter, we generated revenue of $298 million and adjusted OIBDA of $84 million, which exceeded the high-end of our guidance. Our performance in the quarter places us firmly on-track to meet our full-year outlook. I’ll touch on the outlook for the second quarter and full-year in more detail later in my remarks.
On Slide 6 of our presentation, we detailed our performance — business performance in the quarter, which shows revenue, operating income and adjusted OIBDA contribution by segment as compared to the prior year quarter. The results in the quarter reflected the shift in the timing of the staging of a large-scale international event, which occurred in the first quarter of 2022, but is expected to occur in the second quarter of 2023. Looking at our Media segment on Slide 7, adjusted OIBDA decreased 32% on a 19% decline in revenue. The most notable item driving result was a decrease in other revenue due to the absence of the large-scale international event. Network revenue decreased due to the timing of our premium live events, which resulted in one less event in the first quarter of 2023 compared to the prior year period. These decreases were partially offset by an increase in core content rights, primarily due to the contractual escalation of media rights fees for our flagship weekly programing Raw and SmackDown. The decrease in revenue was partially offset by lower operating expenses. The decrease in expenses was primarily related to the decrease in the production costs related to the timing of our premium live events.
Now let’s turn to our live event business as shown on Slide 8 of our presentation. Adjusted OIBDA from our live events improved $4.2 million based on a $9.5 million of increase in revenue. During the first quarter, we experienced strong demand for our live events. We held 50 events in North America with average attendance up 37% as compared to the prior year period.
In our Consumer Products segment as shown on Slide 9, adjusted OIBDA was $22 million on revenue of $39 million. Results in the segment reflected a number of moving pieces. Venue merchandise revenue increased due to an increase in both attendance and per capita sales. Licensing revenue reflected higher collectibles revenue and relatively flat video gaming revenue. During the quarter, we recorded $6 million in revenue as a result of the early termination of an agreement for our licensed collectibles. As previously discussed, the change in e-commerce revenue reflected the transition of our digital retail platform to Fanatics.
Now let’s turn to WWE’s capital structure shown on Slide 10 of the presentation. In the first quarter, we used $21 million in free cash flow as compared to generating $70 million in the prior year period. The decrease was primarily due to the timing of working capital, most notably the timing of collections associated with our large-scale international events. In the first quarter, we incurred $33 million of capital expenditures, $30 million of which related to our new headquarter facility. Excluding the new HQ capex, free cash flow would have been $9 million in the quarter.
During the quarter, we returned $9 million of capital to shareholders in the form of dividends paid. As of March 31, 2023, we held approximately $465 million in cash and short-term investments. Debt totaled $235 million, including $214 million associated with the carrying value of our convertible notes. We have no amounts outstanding under our $200 million revolving line of credit.
Looking ahead, we’re not changing our outlook for the full year adjusted OIBDA at this time. We continue to target a range of $395 million to $410 million, which would be an all-time record for the company. As we discussed on our last earnings call, we target — we’re targeting record revenue in 2023 and relatively flat operating expenses.
As for the second quarter of 2023, we’re targeting adjusted OIBDA in the range of $125 million to a $135 million, which represents an increase of approximately 37% to 48% from the prior year quarter. The estimate reflects revenue growth related to the favorable impact of the shift in the timing of the large-scale international event and the contractual escalation of domestic media rights fees for our flagship programs and premium events. We also anticipate that second quarter results will reflect an increase in operating expenses.
In conclusion, WWE generated strong first quarter results that reflected continued robust demand for our events and increased consumption of programing across platforms. We continue to believe our long-term outlook is supported by the rising value of live sports content and increasing demand for media companies that deliver reach and fan engagement, both domestically and around the globe. Looking ahead, we remain focused on our day-to-day operations, while working to close the transaction with Endeavor as quickly as possible. We believe that WWE remains well-positioned to take advantage of significant growth opportunities across all of our lines of business. We look-forward to updating you on the progress of these initiatives in the coming quarters.
That concludes our remarks and I’ll now turn it back to Seth.
Seth Zaslow — Senior Vice President and Head of Investor Relations
Thanks, Frank. Operator, we’re ready for Q&A. Please open the line.
Questions and Answers:
Operator
Thank you. [Operator Instructions] We’ll go first to Curry Baker with Guggenheim.
Curry Baker — Guggenheim Securities — Analyst
Hey, thanks for the question. I’ve got one for Frank and one for Nick. Maybe the first one for Frank. In the commentary around the second quarter guidance you mentioned on increase in operating costs related to content creation. Can you maybe provide a little more color on what these costs are, the magnitude in the second quarter and how to think about any incremental content investment in the back half of the year?
Frank A. Riddick — President and Chief Financial Officer
So primarily the increase in production costs primarily related to the staging of the events that move from the first quarter to the second. So it’s really variable costs. There are some other cost increase that we’ve incurred related to inflationary impact on staging of shows and the cost of doing that. We think we’ve adequately built those into our guidance. Looking ahead to the rest of the year, we don’t see. Substantial changes in the trends of creating the content, we expect margins to be in line with what we’ve guided to.
Curry Baker — Guggenheim Securities — Analyst
Look, and thanks. Ad then for Nick. Your in the exclusive window with both NBCU and Fox, high-level, can you talk about how you feel about the Raw and SmackDown positioning the cycle? If you’re able to provide any incremental color that will be great. And from a timing perspective, is your base case expectation that renewals are completed this year?
Nick Khan — Chief Executive Officer
A couple of things. We’ve had productive conversations with both Fox and NBCU. I believe that they are both seeing the product, the growth of the product, the impact of the product in the right way. So we’re optimistic about all of that in terms of the timing on getting a deal done. One thing I’ve experienced is that during the process of these things you can control a lot of it, you can never control when it closes or when you get to an agreement. So can’t estimate that yet, but we remain bullish on Raw and SmackDown.
Curry Baker — Guggenheim Securities — Analyst
Thanks for the questions, guys.
Nick Khan — Chief Executive Officer
Thank you.
Operator
We’ll go next to Brandon Ross with LightShed Partners.
Brandon Ross — LightShed Partners — Analyst
Thanks guys, good morning. Maybe I’ll start-off with a couple of follow-up questions to Curry’s last question there. During the exclusive period, first of all, are you able to get IOI’s from outside parties during that time? Is there any way to know what you’re negotiating possession is as you embark on these negotiations with Fox and NBCU?
Then, I guess in both of those parties have other sports rights that they’re thinking about negotiating on. There’s the NBA and NASCAR, as you understand that how intertwined are those negotiations with what you’re doing. And then finally, has there been any talk of including an extension of the Peacock deal in these negotiations?
Nick Khan — Chief Executive Officer
So, in no particular order, Brandon, this is Nick. We’ll see what happens with the Peacock situation as I think everyone knows that start-up for a couple of years in terms of other sports rights that are up in around the same period of time, we’re certainly aware of them. We have our own analysis of what the priority is to each and every buyer out there, including buyers above and beyond Fox and NBCU. In our opinion, we’re high on a really-really high on a lot of folks lists in terms of getting other offers or any intention of an offer, no, exclusive means exclusive. We want to keep it clean and we want to show all the respect that Fox and NBCU have earned to them. So let’s see how the next period of time shakes out.
Brandon Ross — LightShed Partners — Analyst
And then just looking ahead from the domestic deals to international, it’s always seemed like India was the biggest possible opportunity for you guys outside the US. As you analyze the rights deals happening maybe simultaneously or just after the domestic ones, what do you see as the biggest international opportunity? And what is the gating factor in getting India specifically to fulfill its promise?
Nick Khan — Chief Executive Officer
The gating factor on India was COVID, as you know, very difficult to get in and out of India during that period of time which paused our efforts there. Those have been un-paused. Sony India, as you know, is going through a merger with Zee. They’re waiting on regulatory approval for that. That deal is not up until later in 2024, if I’m remembering correctly off the top of my head. So what our plan is hyper-focused on the US media rights, then shift to India post-approval of the Zee Sony India merger. But we’re in constant dialog with Sony often. So we feel good about where that is. We feel-good about where it can go to with them and beyond.
Brandon Ross — LightShed Partners — Analyst
And just one follow-up on that. It seems like Jio is getting a little more aggressive in that region. Is that a partner that you’re watching?
Nick Khan — Chief Executive Officer
Yeah, we’re watching all of them. Look, even on the cricket rights that were up three to six months ago, you saw how that one ended up. You saw the increases. You see that the Reliance, Viacom. James Murdoch group is doing it for free there, which we felt was a smart idea. We’ll see how that all shakes out. But yeah, we’re paying quite close attention to all things going on in India. Well, that was a total of. I think 17 questions from you.
Brandon Ross — LightShed Partners — Analyst
Sorry. No more, no more. [Speech Overlap] No, I got to save some for my peers.
Nick Khan — Chief Executive Officer
Thank you, Brandon.
Operator
We’ll go next to Ben Swinburne with Morgan Stanley.
Ben Swinburne — Morgan Stanley — Analyst
Hey, good morning guys. I think, Nick, Frank, you guys have both been around the company for a long-time. I’d be curious how you feel the organization is prepared for life inside of a larger or company? I mean, this has been — I wouldn’t say a family-run company, but certainly specific structure for decades. It’s a pretty big change to how the business is going to be run. I’d love your thoughts on sort of how you think that? How the business is prepared for that and your confidence level on sort of management transition given the importance of a lot of the, particularly on the creative side, keeping the business fresh and sustaining the kind of ratings trends that you guys highlighted in this — in the deck this morning.
Nick Khan — Chief Executive Officer
This is Nick speaking, Ben. Couple of things on that. We’re all excited about everything that should and will happen together with UFC and with the folks from Endeavour. Keep in mind, we’ve known these folks for a long period of time. So they are not strangers to us. Their style is not strange to us. It’s something that we give a full embrace to and I can certainly represent emphatically to you on the creative that there’s no one at Endeavour or the UFC that has any interest in trying to interfere with that in any way whatsoever. I think Dana White would also represent to you that never or almost never, I don’t know the specifics, but never would be my guess has the Endeavor folks told him, no, you should do this match or you should do it this way. That’s not what they do. That’s not what they say they do, and that’s not what they’re going to do. All of the other things that we’ve talked about in terms of revenue and continuing to build the business internationally and domestically, we think they are experts at and we’re looking forward to getting into all of that and more once the deal is approved.
Ben Swinburne — Morgan Stanley — Analyst
That’s helpful. And maybe just one more. Oh, go ahead, sir.
Paul Levesque — Chief Content Officer
So, this is Paul. And I can just reiterate that I think that the excitement level year is really high. Creatively, we look forward to continuing to do what we do and the momentum that it has. And on-top of that, I mean I speak for myself. I’m incredibly excited about what Endeavor brings to the table and how we can utilize them to expand our efforts and really hyper focus on them internationally and grow in what we do across the globe. I think they will be incredibly helpful there.
Ben Swinburne — Morgan Stanley — Analyst
That’s great, Paul. Thank you and. And I do want to ask you guys about the Fanatics deal. I think, Nick, you made the comment it should supercharge sales around your Consumer Products and just talk a little bit more about what they’re bringing? Obviously, you had to give probably give up some economics, but clearly the business is surging right now based on the results this morning. So could you just tell us a little more about how that deal is going to help in your ambitions in NCP overtime?
Frank A. Riddick — President and Chief Financial Officer
Hey, Ben it’s frank Riddick. So on — with respect to the what it brings to the table to supercharge the growth, obviously they’re sourcing and their ability to create products with us and execute, given their scale as they’ve done in our e-commerce business, we believe they will contribute significantly to the venue business.
With respect to the economics, we think it’s a — it will be very positive for us, the structure of the deal is similar to the e-commerce deal and that it’s a minimum guarantee which was negotiated and very favorable for us and eventually there’ll be upside in the deal if they continue to outperform as we grow the business. So we are very bullish. It also improves the contractual nature of our business. Its now a the contract and derisk the business for us. So we’re very bullish on what it’s going to bring to the table.
Ben Swinburne — Morgan Stanley — Analyst
Thanks everybody.
Nick Khan — Chief Executive Officer
Thank you.
Operator
Over the next few Steven Cahall with Wells Fargo.
Steven Cahall — Wells Fargo — Analyst
Thanks. Frank, I was wondering if you could unpack WWE’s corporate expense a little bit? I think that as I’m looking at the dealer, optimistic there could be some upside to the cost synergies and I want to ask you to opine on that, but I was wondering if you could just maybe take WWE’s $130 million in corporate overhead and just help us think about what the major buckets are in there between things like staff, offices, public filing costs, sort of some of those things. And then I have a quick follow-up.
Frank A. Riddick — President and Chief Financial Officer
Yeah, so the corporate expense is the unallocated overheads. And we have other expenses that we consider corporate that are allocated to the business segments, obviously. But it’s primarily the cost of the finance, the technology, the data analytics, marketing and international groups as well as typical corporate, the Executive Office. So that’s the primary costs that are in, the corporate buckets. If you look at it, the main expense we have is that shows up in corporate is people and the costs or compensation costs for people. The cost of running the public company are not the biggest part of that expense bucket. There are costs like D&O insurance and the cost of the Board and the cost of doing SEC filings and things like that, but where there’s opportunity.
And with respect to the potential for cost synergies, we’ve independently, not with Endeavour, but ourselves, looked at our costs and the buckets and where there might be opportunities and we are very comfortable with the $50 million to a $100 million range that’s been articulated and are starting to think about how to organize to go get those costs once the deal closes.
Steven Cahall — Wells Fargo — Analyst
Thanks. And then, Paul and Nick, I think the ratings performance this quarter is the best we’ve seen going back [Indecipherable] about as far as I can find. And Paul, I know you’ve done a lot in terms of investing in the content. But can you just help us think through exactly what some of the changes you’ve made are? What you’ve done to kind of deliberately drive the viewership higher that was different from how it was being done before? Thank you.
Paul Levesque — Chief Content Officer
Thank you. This is Paul. Thanks for the question. So yeah, we’re extremely excited about the performance. As Nick mentioned, most successful WrestleMania in history. Rumble, highest viewership in the history. The Raw and SmackDown ratings up across-the-board. Number-one show on cable on the night and on broadcast on the night. So incredibly exciting. I think that really comes down to us just having assemble the right team across-the-board. We have world-class superstars and that continues to grow every day through our developmental systems, through our NIL, through international recruiting to domestic recruiting. So the pipeline coming in is very strong. I think you just saw that in the recent draft and the amount of talent that we had to drop back-and-forth and coming up from NXT and do that pipeline. The providing team is world-class and Kevin has done production team. There is nothing like it in the world. The ability for anybody that’s saw WrestleMania or what we do on a regular basis, there’s nothing in the world out there in my opinion, like what we do and the product that they put out and to look in the field of everything else.
It engages our fans like nothing else in the world. So as far as what we’re focused on, we’re focused on character development. And I think you see that across storylines where our fans are super engaged in the talent. Let’s take Sami Zayn and Bloodline over the last couple of years really, but especially in the last six, eight months where that story and the character development has reached a whole new level. I think it’s got our fans invested and excited in the content like they haven’t been in long-time. And for us extending the planning of the event horizon. So looking out year-over-year, where we want to be next year and then back tracking from there, so that we’re always ahead of the curve and always thinking ahead and allows us to have better planning. And then it’s just trying new things and getting outside of a box of what we do and seeing what works and what doesn’t. I don’t consider something not working a failure. I consider it a learning. So really-really excited about the future and where we can take all of this.
Steven Cahall — Wells Fargo — Analyst
Thank you.
Operator
We’ll go next to Eric Handler with Roth MKM.
Eric Handler — Roth MKM — Analyst
Yes, good morning. Thanks for the question. First question, I guess, to Nick. How long does the exclusive window for USA and Fox go for?
Nick Khan — Chief Executive Officer
About a month each.
Eric Handler — Roth MKM — Analyst
Okay, great. And secondly, can you talk a little bit about the advertising and sponsorships business that you’re seeing, obviously really good growth for WrestleMania. But in terms just more broadly speaking, can you talk maybe about, are people looking to do just event by event, are you looking for sort of all-encompassing sort of year round deals, what you’re seeing in terms of contract size, and are you getting any response at this point from any UFC sponsors that have never worked with you before?
Nick Khan — Chief Executive Officer
So a couple of things. Thanks, Eric. First of all, we think we have the right leadership in place on the sales and sponsorship side that matters a lot. The simple shift has been, let the deals be more robust and let’s sign them into longer-term deals. So rather than a series of one-offs, let’s get-out of that business and go into longer-term partnerships. We believe that has all been effective as is reflective in the numbers.
In terms of the UFC sponsors, we’re not doing any gun jumping. We’re waiting until this deal is closed, closed. And once that happens, we think it’s going to ignite our sales and sponsorship business even further.
Eric Handler — Roth MKM — Analyst
Thank you.
Operator
We’ll go next to Peter Supino with Wolfe Research.
Peter Supino — Wolfe Research — Analyst
Good morning, thanks. Following-up on the discussion of ratings, once you have higher revenue from renewed TV rights, I wondered, what are you most excited about investing in? And related to that, I wondered if you would update us on your interest in potential acquisitions outside the United States, Europe, Latin America, Asia?
Nick Khan — Chief Executive Officer
Yes, this is Nick. Thanks, Peter. Couple of things. In terms of future acquisitions, the focus right now is, you know sort of threefold, continuing to build the existing business at hand through the product and otherwise, closing the deal with Endeavor and our US media rights. So in terms of future acquisitions, those aren’t conversations that we’re having at this moment. But once things are settled in, we’ll see whatever one wants to do and we’re excited about that as well.
I’m sorry, Peter repeat to me TV ratings question that you had?
Peter Supino — Wolfe Research — Analyst
Yeah, to keep the rating is growing as your revenue rises, thanks to your soon-to-be renewed TV rights. I wondered what you’d be interested in spending additional opex dollars on to try to keep that flywheel turning.
Nick Khan — Chief Executive Officer
Look, we’ll see from your mouth to God’s ears on the new potential deals. Once the money comes in, we’ll obviously want to be judicious with it. So, it’s always about growing the business and investing in the business in the right way, while being financially responsible and making sure that our shareholders are taken care of. So there is nothing specifically I could articulate as to, well if we get the increases that we think we’re going to get we’re going to spend it on X. We don’t want to jump the gun on that either. We’re optimistic about it all and let’s see how it shakes out.
Peter Supino — Wolfe Research — Analyst
Thank you.
Nick Khan — Chief Executive Officer
Thank you.
Operator
We’ll go next to David Karnofsky with J.P. Morgan.
David Karnovsky — J.P. Morgan — Analyst
All right. Thank you, Nick, any update you can provide on the WWE Network internationally, including UK? Are you still engaged in a process there to sell or license out that content or would that be more tied-up with the core content rights sales for that market?
Nick Khan — Chief Executive Officer
We’re having conversations about both the core content rights and WWE Network now with the buyers in the UK, part of the reason for the Money in the Bank event July 1 at the O2 Arena in London is, so the buyers can see our product live, the ones who haven’t seen it yet. It’s a heck of a lot easier for all of us once people have for them to understand exactly what sports entertainment is compared to us simply articulating to them what we believe it is. So the Los Angeles SoFi WrestleMania going into the US media rights negotiations was intentional and obviously the London, UK shows as well, but we’re open to business in terms of the network and of course, the core content rights.
David Karnovsky — J.P. Morgan — Analyst
Okay and then just on live events, strong quarter both for pricing in attendance. Obviously, the product doing well helps, but wanted to just see if you could speak to some of the specific actions you’ve taken on pricing or marketing that are kind of helping drive this?
Nick Khan — Chief Executive Officer
You looked at WrestleMania which we talked about record ticket revenue. Our top ticket — our premium ticket was 2 times from the WrestleMania the year prior. Yet the get in the building lowest price ticket was I believe exactly the same at $25. So for us it’s making sure that we never exclude our fans. We’re family-friendly product and we want to make sure that everyone from different socioeconomic paths can attend our events, especially our biggest events at the same time. For example, the good folks like you on this call. If you’re willing to spend on an event, we’re willing to take all that you’re willing to spend. So we think we’ve been smarter in pricing. We think even in terms of geographic locations it’s making sure that we’re not in-market with other big events at the same period of time unless those events can be supplemental to our event. So it’s just a lot of time and energy put in by a lot of good folks here to make sure that we’re routing it a specific way that’s cost-efficient and profit efficient also.
David Karnovsky — J.P. Morgan — Analyst
Thanks, Nick.
Nick Khan — Chief Executive Officer
Thank you.
Operator
We’ll go next to Alan Gould with Loop Capital.
Alan Gould — Loop Capital — Analyst
Thanks for taking the questions. Two please. First, Nick, the writers’ strike. I’m assuming the writers at WWE are not part of the guild. Does this maybe impact your your other programing, the type you have on A&E? And secondly, your comment about government subsidies in Puerto Rico. Is that something new? It sounds quite interesting. Thanks.
Nick Khan — Chief Executive Officer
Thank you. In terms of the guild now, we’re not — our writers are not members of the. So there is no effect on us whatsoever. Of course, we’re supportive of the writers who are members of the guild and their efforts and we’re hopeful that a deal can be reached between them and the other side in short order.
In terms of Puerto Rico and the subsidies, yes. I think we kicked it off with our product show last Labor Day weekend in obviously Wales where there was what we believe to be a significant government subsidy for that event. We hit all the markers on it and we’ve now started to replicate that both domestically and continue to do so internationally. So Puerto Rico, we’re having conversations with a number of different cities in the United States and abroad in terms of what we can do. And just one specific thing, back to the writers guild question. No impact on the A&E product either.
Alan Gould — Loop Capital — Analyst
Thank you, Nick.
Nick Khan — Chief Executive Officer
Thank you.
Seth Zaslow — Senior Vice President and Head of Investor Relations
Operator, why don’t we take one last question, please.
Operator
Thank you. We’ll go next to Jason Bazinet with Citi.
Seth Zaslow — Senior Vice President and Head of Investor Relations
Jason, are you there?
Jason Bazinet — Citigroup — Analyst
Oh, sorry. Can you hear me?
Seth Zaslow — Senior Vice President and Head of Investor Relations
We can hear you now, but maybe if you could just start from the beginning, we didn’t hear you initially.
Jason Bazinet — Citigroup — Analyst
Okay, great. As it relates to the special dividend, should investors be including the short-term investments as they think about the potential size of that dividend or just the cash as you defined it on the balance sheet? Thanks.
Frank A. Riddick — President and Chief Financial Officer
So the payment will be — any potential dividend will be based on cash-and-cash equivalents. So the short-term investments we have are really just cash equivalents.
Jason Bazinet — Citigroup — Analyst
Okay. Thank you.
Nick Khan — Chief Executive Officer
Great.
Seth Zaslow — Senior Vice President and Head of Investor Relations
Well, thank you everyone for joining us on today’s call. Operator, you can conclude the call.
Operator
[Operator Closing Remarks]