Xiaomi Corp ( ?????? : 01810) Q1 2023 Earnings Call dated May. 24, 2023
Corporate Participants:
Anita Chan — Head of Investor Relations and Corporate Finance
Lu Weibing — Partner and President
Alain Lam Sai Wai — Vice President and Chief Financial Officer
Analysts:
Andy Meng — Morgan Stanley — Analyst
Thompson Wu — UBS — Analyst
Timothy Zhao — Goldman Sachs — Analyst
Yayuan Huang — CITIC — Analyst
Hanjing Wen — CICC — Analyst
Leping Huang — Huatai International — Analyst
Jeff Pu — Haitong International — Analyst
Jian Kuai — Orient Securities — Analyst
Presentation:
Operator
Gentlemen, welcome to the investors conference call hosted by Xiaomi Corporation regarding the company’s 2023 First Quarter Results. [Operator Instructions]
We now have Mrs. Anita Chan from Xiaomi to host this session. Welcome, Anita.
Anita Chan — Head of Investor Relations and Corporate Finance
Good evening, everyone. Welcome to the conference call hosted by Xiaomi Corporation. And before we start, we would like to remind you that today’s meeting may include forward — forecast information and there will be uncertainties and this may not be realized in the future. In addition, in terms of information coming from external sources and the information would also contain unaudited data and this is not something to go for the restricted — this is not the precise that — information that has been audited.
And we have Mr. Lu Weibing, Partner and President; Mr. Alain Lam, Vice President and Chief Financial Officer. Before we start, we’ll have Mr. Lu to walk us through the company’s business updates and strategies, followed by Mr. Lam on the performance of Q1 2023, and followed by a Q&A session.
So now, I will pass the floor to Mr. Lu.
Lu Weibing — Partner and President
Good evening, everyone. Welcome you all to join us on the Q1 2023 earnings conference call. In Q1 of 2023, we can see that the global macro economy, there was still a lot of uncertainties and at the moment, overall consumption is beginning to experience a mild recovery, as there is a 5.8% year-on-year increase in total retail sales of consumer goods in Q1 in mainland China, but consumer electronics has yet to be fully rebound. And if we look at global market, it declined by 13%; and mainland China, 11%; India’s smartphone market declined by 20% year-on-year in terms of shipments in Q1 2023. But if we look at it from a more positive perspective and this means that, globally speaking, we are still in destocking mode. And for our management team, we are committed to our 2023 key corporate strategies, including prudent operations, dual emphasis on scale and profitability.
We have just released our Q1 financial report and from the figures, you can also see our strategies. And in Q1, our total revenue amounted to RMB59.5 billion. Despite the decline in revenue, our gross margin improved to a record high of 19.5%. In addition, we can also see that our operating expenses were effectively controlled, down 6% year-on-year. Our adjusted net profit increased by 13% year-over-year to RMB3.2 billion. This has already taken into consideration of our RMB1.1 billion investment into new business. And in addition, we can also see that compared with last year, this is an increase of 13%. So, we have returned to a year-on-year growth after four quarters.
And we now look at our business step by step. First of all, in terms of our premiumization strategy. And in terms of our premium products, its strength has further grown and for the past few years. And in terms of Xiaomi Ultra 12, for Xiaomi Ultra 13, etc., and our four consecutively released premium models received positive review ratings on JD.com, above 98%, one month after they were launched.
In Q1 2023, our premium smartphone sales in mainland China surged by over 23% year-on-year in the RMB4,000 to RMB5,000 price segment. In mainland China, we ranked number one among Android smartphones with a market share of 24.1%. In addition, we have recently unveiled Xiaomi 13 Ultra in April and achieving a strong performance in the market that has already reached double in the initial sales volume of last year’s Xiaomi 12S Ultra. So, all of these serves as a further testament to the solidity of our brand premiumization methodology, that is our priorities have been upgraded from technical parameters to user experience, focusing on the in-depth integration of our hardware and software. We continue to bring users a suite of premium products that deliver the best technology and a flawless user experience. In addition, we believe that smartphones are technology-driven. Consumer goods and our technology prowess and humanistic elements are highlighted and tightly integrated throughout our products to further impress our customers for Xiaomi.
Secondly, we’d like to talk about overseas market. Our global scale and our global strategy has also helped us to counterbalance the risks and in the first quarter, our global smartphone shipments maintained its number three ranking. This afternoon, we have also announced our — a good piece of news. Our global MAU reached 595 million and MAU in mainland China reached 146 million. In addition, as of May 21, 2023, our global MAU exceeded 600 million for the first time, marking another milestone of our global expansion. In addition, we can see that we continue to optimize our inventory level and in the first quarter, we have been able to further lower our overall inventory level, which had reached the lowest level for the past nine quarters. Going forward, we will continue to build upon our fundamental capabilities by forging ahead with localized operations, strengthening our channel development and digitization constructions and offering a more secure and efficient global operating platform to enhance our services overseas.
Thirdly, I’d like to talk about our retail strategy and in 2023, this is the year of storefront integration. We focus on improving the operating efficiency of our offline stores, expanding the positive effects of scale that we are seeing from our partnerships. And for Q1, our offline smartphone market share has reached 7.9% in mainland China, a year-on-year increase of 1.4 percentage points. Mi office — home’s offline GMV of smartphone products increased year-on-year and was up over 60% Q-on-Q and the average single-store GMV was higher than any of the four quarters last year. Our new retail strategy facilitated the growth of our premium products, and offline channels accounted for over half of the shipments of Xiaomi 13 series and the newly unveiled 13 Ultra.
And fourthly, I’d like to share with you on our R&D. Even if our industry is facing a lot of challenges, we have further stepped up our expenses’ control by the way, continue to further invest in our R&D and innovation. You can see that in the first quarter of 2021, our R&D expenses reached RMB4.1 billion, up 18% year-on-year, which included around RMB1.1 billion in expenses related to our smart EV business and other new initiatives. Our R&D personnel accounted for over 50% of our employee base. We have obtained more than 32,000 patents worldwide. More recently, Xiaomi imaging algorithm team won four championships in the CVPR competitions. This is also one of the highest competitions in the world.
And in this April — we would also like to talk about our AI investments. So in this April, we officially designated a large language model team of AI Lab to insist on self-research of core technologies over the year. So we have been putting into a great deal of effort in AI. Right now, we have AI assistant camera algorithm and autonomous driving teams. We currently have more than 1,200 AI R&D staff. We have built up our own know-how in technology use case and data, and we are open for more opportunities in the future through cooperation with the potential third parties and strategic investments. As we gear up for the next disruptive changes brought by AI, we are wholly prepared to embrace them.
Looking ahead, after the Q1 presentation, you can see that Xiaomi’s performance is very healthy, whether it is our gross margin or expense ratio or inventory level or cash flow. So all of this is thanks to the management team’s hard work to advance our corporate strategy of dual emphasis on scale and profitability and prudent operations further refine our business management to stimulate quality growth. Meanwhile, we’ll continue to invest in our future, making every effort to enhance the technology, quality, and innovation. This powerful combination gives us the opportunity to effectively demonstrate our vision for long-term growth, further strengthening the sustainable value we create for our users and all of our stakeholders.
This is my remark, and we welcome Alain to give us his presentation.
Alain Lam Sai Wai — Vice President and Chief Financial Officer
Thank you, Mr. Lu. I would like to thank everyone for participating in our conference call. As mentioned by Mr. Lu, for quarter one, for macro economies, we still see a lot of uncertainties and this continue to weigh on smartphone demand globally. Despite this industry backdrop, we remain committed to prudent operations and thanks to the concerted efforts across the Group, our 2023 operating strategy of dual emphasis on scale and profitability began to bear fruit in the first quarter.
In the first quarter of 2023, our total revenue amounted to RMB59.5 billion. Segment wise, our smartphone revenue was RMB35 billion for the first quarter, accounting for 59% of our total revenue. Our global smartphone shipment was 30.4 million units, solidifying our number three ranking globally. We also ranked as a top three player in key markets across Europe, Latin America, Southeast Asia, and the Middle East. As Mr. Lu mentioned earlier, the market continues to embrace our flagship premium products with enthusiasm.
In the first quarter of 2023, our smartphone ASP in mainland China reached a new quarterly high, up over 18% year-on-year. The contribution from our premium smartphones as a percentage of total smartphone shipments in mainland China increased by 4 percentage points year-over-year. In the first quarter of 2023, revenue from our IoT and lifestyle products was RMB16.8 billion, accounting for 28% of overall revenue. As of March 31, 2023, the number of connected IoT devices on our AIoT platform reached 618 million, an increase of 29% year-on-year.
Our key product portfolios achieved solid growth. In first quarter, our smart large home appliances business continued to demonstrate robust growth momentum, with revenue increasing by over 60% year-over-year. Our smart TV quarterly shipment reached 2.8 million units globally, maintaining our ranking among the global top five players.
For our AI products, whilst meeting users’ pursuit to cutting-edge technology, we also strive for product excellence and perfection in design in our AIoT products.In 2023, a total of 46 Xiaomi products, including Xiaomi Buds 4 Pro and Xiaomi Watch S1 Pro won the 2023 iF Design Award. 24 Xiaomi products, including Xiaomi TV Master Mini LED 86 and Xiaomi Sound Move won 2023 Red Dot Design Award. Notably, our Xiaomi Mijia Smart Desktop Dishwasher 5 S1 won the 2023 Red Dot Best of the Best Award.
In Q1 2023 our Internet business revenue was RMB7 billion, accounting for 12% of total revenue. Our global and mainland China MAU of MIUI, both reached record highs again. In March 2023, global MAU of MIUI reached 595 million, while our MAU of MIUI in mainland China reached 146 million. Just now, we have heard from Mr. Lu, as of May 21, 2023, our global MAU exceeded 600 million for the first time and reached a record high. We continuously enhance and refine our Internet business operations.
In Q1, our advertising business was slightly down 2.8% year-on-year, mainly due to the reduced revenue from pre-installation due to the decline in our smartphone shipments. That said, our gaming revenue outperformed the market, surging 16% year-over-year, marking year-over-year growth for the seventh consecutive quarter with an impressive performance. Notably, our overseas Internet business have maintained a robust growth trajectory with revenue growth of 16% year-over-year, accounting for 25.7% of the total Internet service revenue.
In the meantime, we continue to optimize our operations. For this quarter, we have been able to improve our gross margin, as well as cost premiumization and optimization. If we look at the first quarter of 2023, our overall gross margin has reached a record quarterly high of 19.5%, up 2.2 percentage points year-on-year.
Looking at it from different business sectors, the gross profit margin of smartphone business reached 11.2%, up 1.4 percentage points year-over-year, mainly attributable to the decreased price of key components, as well as the improved product mix. IoT gross profit margin also reached a record quarterly high of 15.7%, primarily attributable to the improvement in gross profit margin of smart large home appliances. In the Internet service, gross profit margin has reached 72.3%, up 1.5 percentage points year-on-year, mainly due to the higher gross profit margin of our advertising business and the gaming business.
Meanwhile, we have improved our management efficiency. You would be able to see that operating expenses decreased year-over-year. In the first quarter, our total operating expenses were RMB9.4 billion, down 6% year-over-year. In this quarter, 2023 first quarter, R&D expenses reached RMB4.1 billion, up 18% year-on-year, accounting for 6.9%. Our selling and marketing expenses were RMB4.1 billion down 22%; administrative expenses, RMB1.1 billion, down 9% year-on-year. Overall speaking, excluding the expenses related to our smart EV business and other new initiatives, our expenses for core business segments was RMB8.2 billion, down 14% year-over-year. Thanks to our prudent operations in Q1 of 2023, our adjusted net profit was RMB3.2 billion, up 13% year-over-year.
Excluding expenses related to our smart EV business and other new initiatives, our core earnings grew by over 30% year-over-year. We continue to maintain a strong cash position. As of Mar 31, 2023, we maintained RMB94.6 billion in cash reserves. In addition, our prudent inventory management measures delivered more promising results. In the first quarter of 2023, our total inventory was RMB42.6 billion, down 24% year-over-year and 16% quarter-over-quarter, the lowest level for the past nine quarters.
Our self-owned and channel inventories are both declined steadily in mainland China and, therefore, we can have better and more optimized inventory composition. We highly value and actively practice corporate social responsibility, making relentless efforts to achieve sustainable development. In April 2023, we published our 2022 ESG Report and unveiled our plan to substantially curb Scope 1 and Scope 2 greenhouse gas emissions, with clearly outlined targets and time frame for the first time.
Included in our GHG goals is our plan to reduce greenhouse gas emissions from our main operating segments by at least 70% of 2021 levels by no later than 2030, followed by a 98% reduction from 2021 levels before 2040, with pre-conditions in place to achieve a net zero emission. Throughout the greenhouse gas emission reduction process, we will prioritize measures, including low-carbon technologies, long-term power purchase agreements on green power, and self-built renewable energy power generation facilities. In the meantime, part of our efforts will also be actively encourage key suppliers to set comparable or more ambitious targets for using renewable energy and reducing greenhouse gas emissions with the aim to continuously reduce Scope 3 emission.
Looking ahead, we reiterate our focus on our strategy of dual emphasis on scale and profitability. In the face of persistent uncertainties in the macroeconomic environment and across the sector, we will further reinforce our prudent approach to our operations, improving both efficiency and effectiveness of our management and decision-making. At the same time, we have every confidence that our sustained investment in R&D and technical innovation will safeguard our long-term competitiveness. Furthermore, while we remain steadfast in prioritizing sustainable long-term growth, we continue to adhere to our mission to empower everyone to enjoy a better life through innovative technology.
We would like to thank you all for your long-term trust and support for Xiaomi. And that concludes our prepared remarks for this quarter. We’re now ready for questions.
Questions and Answers:
Operator
Thank you. We now go into the Q&A session. [Operator Instructions] Our first question of Andy from Morgan Stanley. Please welcome, Andy.
Andy Meng — Morgan Stanley — Analyst
Thank you, Mr. Lu and Alain, for sharing with us your latest Q1 performance. My question is related to smartphone business. We can see that for Q1, for the whole market, the demand is quite weak and the gross margin for Xiaomi, we have seen great rebound. And this is very encouraging. Looking into Q2, we can see that your company has also started the preparation for the pre-sale of June 18 and we have also seen that there are a lot of different products and for instance, for Xiaomi 13 Series and these promotions. We have seen a lot of promotions and discounts. And as investors, how do we look at this and its impact on Xiaomi’s product sales, ASP, and various gross margin, etc.? And will this actually affect your gross margin because of the discount given, or the company is confident that even with the discount provided, gross margin could still be maintained at a good level? In addition, could you please also share with us for overseas market shipment for Q2? Thank you.
Lu Weibing — Partner and President
Okay, great. So, let me explain this question. And for Xiaomi, starting from 2021, we have started our IPD [Phonetic], and IPD is to help us to resolve a product lifecycle. So, for a product and before it is launched into the market, we have already seen the IPD for this product and its lifecycle, how long it is, etc. So actually, today, when we look at our product sales, the expense ratio, the net margin, etc., so we will use this whole set of system designed and perhaps today, you have already seen that. So, last night at 8 p.m., we have officially started our June 18 sales — pre-sales and we have performed very well.
And please rest assured, all these discounts given out and they are within the plan that we had for these products in terms of, first, when we designed these products and, therefore, its impact on the gross margin would be zero for the whole year. So please rest assured, do not worry about this. So, this has already answered your question on ASP and gross margin, etc. So do not worry. This has no impact on our gross margin for this year.
In addition, for overseas, for quarter two and for Q1, our main task was destocking. So we wanted to lower our inventory level and to make sure that we have a healthy management, so for the Q1, for the whole year and if we look at shipments, we have seen some reduction of the shipment and — however, if you look at the overall situation, our market share is actually going up and we believe the activated market and — as long as you have an activated market, of course, going forward, you will enjoy shipments.
And if we look at the overseas market and which is the Redmi and you have also seen that Note product, and we have adjusted from February launch to April launch. And this has affected our overseas business slightly in terms of its launch. But for our Note business, you know that globally sleeping — globally speaking, and actually we are always ranking on the top chart. So for Q2, and we believe that we are quite positive for overseas for Q2.
Andy Meng — Morgan Stanley — Analyst
Okay. Great. Thank you, Mr. Lu. That’s very clear.
Operator
Thank you. Our next question comes from Thompson from UBS. So welcome.
Thompson Wu — UBS — Analyst
Thank you, Mr. Lu and Mr. Lam, for taking your time. I have two questions. And my first question is that we can see clearly, Xiaomi, in Q1, you have destocking going on, and the figure is quite good. Can you please share with us in terms of their channels domestically and overseas? And in addition for Q2 and in terms of restocking and what is your view? And in addition, we can also see that there are some limitations on memories, and what are the preparations of the company?
Alain Lam Sai Wai — Vice President and Chief Financial Officer
And I believe that you have already seen from our performance, our inventory level has reduced greatly, and this is also something that we had talked to everyone about in our last meeting. Our target was to reduce the inventories and we have been able to achieve, so right now, whether it is the Xiaomi inventory, where the channel inventory level, it is at a very healthy level. So, please rest assured.
In addition, looking at our whole industry supply chain and it is still on the downward trajectory and going forward for inventories, we will look at, for instance, supply chain and raw materials, etc., and to consider about how to stock up. And in terms of memories and at the moment, it is still on the slow decline of the price. We haven’t yet seen the fine-tune of the price. And in terms of the RAM and because it is a commodity and, therefore, we will look at different period and different stage and we will have different stocking up. And we believe that next step and — for memory, we don’t really think that will have a major impact on our cost.
Lu Weibing — Partner and President
So, Thompson, I’d like to supplement. And you have seen that for our recent quarters, our inventory continues to decline. And for instance, existing finished product and its inventory is already reduced to about — by — has already reduced by about RMB10 billion [Phonetic] to about RMB21 billion [Phonetic]. So, we have done very successfully in this regard in terms of inventory reduction.
Thompson Wu — UBS — Analyst
Thank you, Mr. Lam and Mr. Lu. Very clear.
Operator
[Operator Instructions] Our next question comes from Timothy from Goldman Sachs. Welcome, Timothy.
Timothy Zhao — Goldman Sachs — Analyst
Thank you, Mr. Lu, for giving me this opportunity. I have two questions. And the first question is that we can see that Xiaomi also have 1,200 staff in the large language models team, and can you please let us know about AI large models? How is the progress and going forward, what are the new customers’ demand you will be able to meet and in addition, looking at the whole industry and in your opinion? So, is this a good catalyst for further development?
And second question, looking at Q1, for your expenses in terms of quarterly and yearly, we have seen quite good performance. And could you please let us know for Q1 — on the basis of Q1, will there be further room for optimization and looking at the whole year, for the whole year expenses outlook? Thank you.
Lu Weibing — Partner and President
So, for large models, I believe that this is a topic that everyone pays great attention to further expand. And Xiaomi, our investment into AI started from 2017. For the past six years, we have invested heavily into this area. In addition, we have very strong AI capability. We can see that. Two years ago, for Xiaomi, in terms of our decision, we were very quick to make the decision to organize an AI team, and this is our empowerment reflection. And looking at the ChatGPT, and I believe that this is on everybody’s lips. And with AI large language model, after a lot of round of discussions and communications, as well as forward-looking for Xiaomi, we have a very clear target and strategy, and number one is that unlike OpenAI and we are not going to work on the large language models. This is a very clear view.
However, for Xiaomi, we will actively embrace large language models, because we still believe that going forward, for the users to use these models, and there will be user case scenarios and everybody could stand to benefit from this. From this perspective, we believe that, number one, we need to combine it with our business. In addition, we also need to turn around to our business results. For instance, you can look at our product, so I — we have some demo to present and you can see that with MIUI and its launch, it is also closely connected with AI and our robots, etc., we will use at the large language models to further support our development in this area. In addition, we will also use the large models to further improve our efficiencies internally. And at the moment, for our AI R&D team is already organized and they have already started the work. Going forward, you will continue to see the results that is being achieved by this team.
Second, on expenses, you can see that the expenses, we have decreased quite a bit, but there is still a lot of room to further decrease, and the first one would be our marketing expenses. Of course, there is also the reduction of procurement cost. And I have recently just been overseas, and I can see that a lot of the marketing spaces have become available. And, so we can see that — doesn’t mean that our investment has gone down. It just means that there is this organic growth in the market.
And secondly, we can also see that we can play a very important role. For Xiaomi, for the past many years, our development that has been very fast, but internally, we do have some waste and, therefore, through cost reduction and efficiency improvement, this can help us to further improve our business. And in terms of our cost reduction and efficiency improvement for this sector and this belief is something that is reflected in our day-to-day work. And for this year, we continue to see further room for growth and [Indecipherable] further supplement.
And in terms of open language AI, in terms of a large language model and, of course, we’ll continue to invest. And secondly, we will also use our investment to look at other opportunities. For instance, whether we would be able to introduce third parties to help us to develop. So, we have a very open attitude. We also have our investment fund, continue to look at opportunities outside and you may see that when the opportunities arise, we might invest in certain projects out there in the market and how to include them in our system. So, this is number one.
Second, in terms of cost reduction and efficiency improvement, in beginning of the year, we have established two committees, which is HR committee, as well as the operations committee. These two committees, under our guidance, continue to look after our cost tightly and how to further improve our expense efficiency and, as we have heard for logistics cost and this year, we have seen some savings, as well as for marketing cost and we — ourselves, we are also keeping a close eye on our costs and the human resources spending. So I think that we actually hope that, investors, that you would be able to see the results in a timely manner.
Timothy Zhao — Goldman Sachs — Analyst
Thank you. That’s very clear. Thank you.
Operator
Thank you. Our next question comes from Yayuan Huang from CITIC.
Yayuan Huang — CITIC — Analyst
Thank you, Mr. Lu and Mr. Lam. Two questions. So, first one is to ask about overseas inventories. And we have heard Mr. Lu talk about activated market and its performance. And in terms of overseas selling and selling out and, one, will that strike a balance? And when will we see a balance being stricken there?
And secondly, I would like to ask about new retail for beginning of the year, when the pandemic measures were taken away and we have seen that for a lot of offline business, it has been very encouraging. But in April and May, we have seen that the impact has sort of eased off, and I don’t know what you are seeing on your end. And in addition for overseas, in Q1, I have asked the question. You have 20 plus countries as your key strategy markets to push forward your new retail strategies, and I don’t know whether you have any benchmark examples to share with us.
Lu Weibing — Partner and President
The first question is quite simple. From Q2, for our overseas business — for Q1, actually, we have done a lot of destocking and for Q2, we believe that we’ll be able to strike the balance. So, don’t worry. And in terms of a new retail, Q1, we have done well and April, we have also done well, so with Xiaomi 13 Ultra’s launch and, therefore, for April, we have performed quite well. And at the moment, Xiaomi Ultra 13 is still out of stock and there are still a lot of customers waiting for this product and in May and June, and you can see that, especially for this year, for some of our AC products are already selling very well and May and June will be the peak season for purchasing air conditioners. And again, this is something that will drive our offline business.
For June 18, the shopping festival, we have always talked about this, and Xiaomi is the only Chinese brand that has realized promotions both offline and online and in the past and, for instance, if online has promotions and will be a disaster for the offline. But for Xiaomi, actually, after our new retail building and for our online and offline business and promotion we have been able to make sure that they can happen in tandem at the same time. And for Q2, we do believe that we are very positive.
And in terms of new retail expansion in overseas market, I just went to Hong Kong and Southeast Asia. I went around and to give you a simple example, in Mong Kok in Hong Kong, we have a shop and I went to this shop yesterday or two days ago. I believe a lot of people will have been to that shop, and the shop and in April they have enjoyed 12 million [Phonetic] and I went there in the morning and they tell me that, actually, during the weekend, the shop is still full of people, and I believe that Xiaomi — not only for mainland China, but also for overseas and I also went to Thailand, Malaysia, and for Southeast Asia, and you can see that the development is also very fast. And for instance in Thailand and in shopping mall, our smartphone business already accounts for 40% and in Philippines, even higher.
For Southeast Asia, it’s very hot and people would prefer to go into the shopping malls. So, this is a very advantageous. So Xiaomi’s development in the whole of Southeast Asia is very good. And in addition, I have also been to Western Europe, Eastern Europe, and Middle East, and we have seen very good growth in all these areas. However, in new retail, it still lags behind in — compared with mainland China market. So, I do believe that for new retail business development overseas, I’m still very confident.
Yayuan Huang — CITIC — Analyst
Understood. Thank you, Mr. Lu.
Operator
Thank you. Our next question, Wen Hanjing from CICC.
Hanjing Wen — CICC — Analyst
Thank you, Mr. Lu and Alain. I have two questions. The first question, we have heard that a brief update on the AI, and I’d like to ask about AI thinking for IoT, because in the past, for instance, for Zhuhai [Phonetic], you have very good deployment. I’d like to ask AI plus the existing IoT, what are your thinking? For instance, will this be connected and combined together? And secondly, looking at the Internet business for Q1 and we have seen the record high and for Internet business, and what is your future forecast and how will you continue to implement your strategy in this area?
Lu Weibing — Partner and President
Well, I have already said this. In AI, it must be combined with our business. This is for me — for Xiaomi as a terminal company, and this is something that we must focus on. For instance, in Zhuhai, at the moment, we have already used a TBT model and do have some demo and we are looking at an appropriate time, we’ll launch this. And Zhuhai is the very important AI entrance point. And in addition, you can also see that for our smartphones, it is not only just a smartphone, it can also be expanded to a lot of different equipment and devices going forward for MIUI and its combination with AI will be even stronger and be even tighter. And in the near future, there will be products launched in this area.
For Internet business, I pass it to Alain.
Alain Lam Sai Wai — Vice President and Chief Financial Officer
So, for Internet business, we have said that the main growth really comes from — for instance, is enjoying a very healthy development and at the moment, our shipment continues to grow. So, secondly, we continue to expand and look at discovery of new customers, not only just existing customers, but also local customers in overseas market. This is for the past two years in terms of improving our overseas revenue, very important to point not only to help Chinese apps to go overseas. In addition, we are also working with global apps, as well as local apps together. So this is something to help us as our customers’ number grow and to bring us a very good revenue.
And in terms of Internet business, gross margin is 72.5%, quite healthy, and this mainly comes from gaming. For instance, we have some very high gross margin gaming partners, and they have seen very good growth and which has also driven our gross margin on gaming, as well as high gross margin advertisement placement. This has also helped us to improve our Internet business gross margin. However, I often say that, for the past few quarters, it has maintained stable at 70% for our Internet business, and I think that this is a very healthy level. Thank you.
Hanjing Wen — CICC — Analyst
Thank you, Mr. Lu and Alain.
Operator
Thank you. We welcome — next question is Huang Leping from Huatai.
Leping Huang — Huatai International — Analyst
Thank you. I have two questions for Mr. Lu. How do you look at second-hand mobile phone issue? And recently, we can see that from the news for second-hand mobile phones becoming more prevalent and the frequency of people changing their mobile phones is becoming fewer and fewer. So in [Technical Issues] where do you talk about the impact of second-hand phone and first-hand phone? How do you look at the mobile phone market and when would we reach a stable market size and what is your opinion on this?
Lu Weibing — Partner and President
Yeah. Perhaps, you finish second question as well.
Leping Huang — Huatai International — Analyst
Okay. My second question, I would like to ask, we can see third-party numbers and for the Indian market and very obvious, we can see that you focus on scale and profitability. So I’d like to ask about your business in India. What kind of a target do you have? And you have also been to many countries, and would we be able to bridge the gap of missing out on the Indian market?
Lu Weibing — Partner and President
Okay. For second-hand smartphones, we know that second-hand smartphone, and I think that because the mobile phone’s quality becoming better and better and, generally speaking, our customer can use three to four years and the phone is still very good. So that’s why the second-hand smartphone market has a prosperity. And we do think that the second-hand mobile phone and in terms of the replacement of lower-tier phones, the impact is very strong. And in the past, if it’s 1,000 set lower-tier phones and people will spend a little bit more money and buy a better second-hand phone. And I do think that this is a trend that everybody can spot and this is a natural trend.
So, with this in mind, I think that a few areas that Xiaomi can work on, first of all, in terms of new mobile phone promotions, we really need to make sure that for the high-end new mobile phone sales, and you can see that we really need to make sure we can use the old phones to replace a new phone. And so, we need to help and further solidify the trade-in service, because a lot of the customers, they would think that their old phone is still quite good. And therefore, we need to enhance the trade-in business.
And in addition, we also need to make sure that we maintain our existing customers and serve them well. For instance and for the customers we need to make sure that the customers can still enjoy very good user experience even if they have used our products for a long time. And secondly, for instance, a customer may have used our product for a long time and the battery is no longer that efficient. Perhaps, we can help them to replace the battery. And for the customers, perhaps, they feel that after changing of batteries and they feel that this is same as if they had a new — brand new phone, and I don’t really think of this as a threat. I think of it as a way to maintain our existing customers and to continue to serve them well.
And secondly, on India, and we have talked about this many times. The investors continue to focus on this. So, simply looking at it from the business perspective and in India, today, and Xiaomi is still very healthy and in Q1, we have about 70% market share. We — for India market, and we won’t really have a very specific profitable target, but the market in India at the moment is still very healthy.
Leping Huang — Huatai International — Analyst
Mr. Lu, for the domestic market, when do you think that for the first-hand smartphone market will be considered stable in a reasonable fashion?
Lu Weibing — Partner and President
And for Q1, actually, if we look at the destocking and I don’t think that we need to look at Q1’s decline to forecast and predict the whole year. We do think that for the whole year, the decline will be a lot less than Q1. Specifically, speaking for China and last year and we know that we had some tough period. And for this year, I believe that for 2023 for the overall market and I think that within 5% and if it’s — market is very good, I think the decline is 2% to 3%. And so, roughly speaking, 2.6% to 7%, and this will be the range. Thank you.
Operator
Our next question, Jeff, coming from Haitong. Welcome.
Jeff Pu — Haitong International — Analyst
Mr. Lu and Alain, I have two questions. So, this is related to semiconductors and chips. My first question is to ask that your peers, we have seen that they have stopped their chips business, and does this affect Xiaomi’s plan in this area?
And secondly, if in terms of mobile phone chips development business, can you give us a general feeling in terms of the cost and what are the impacts on your cost? And in addition, for the mobile phone premiumization strategy, what kind of impact will that have? Thank you. Those two questions, please.
Lu Weibing — Partner and President
Yes, indeed, we have heard this question, and this is also a question — a topic that is on everybody’s lips. And for our peers, based on their own strategies, they have decided to terminate this business, and we all feel that it’s quite a pity, but it fully reflects the difficulty that chips business would present. And I think that for various different necessities and the innovation and for our peers, their bravery, we really need to applaud them.
And for Xiaomi, we started chips business back in 2014. It’s been almost 10 years, and we have also paid heavy price, lessons learned. But in the meantime, at least it has enlightened us, as follows. Chips industry has its own industry rules and which is that it is for the long term, it is very difficult that through a huge amount of capital and human resources investment you would be able to achieve breakthrough. That’s impossible. So, we need to realize that for chip business, this is in it for the long run and the complexity and the difficulty involved, we need to be aware of this.
Secondly, for chip business, for our core business and for our terminal and business, it plays a very important role for chips business for Xiaomi. It is not about whether we are doing it or not. It’s about that we have to do it. So, do not worry about our determination. This is an area that we will be investing in the long term. This is of a strategic importance to us. A very simple example, I will tell you. You know that for Xiaomi cameras and we are able to capture the objects very quickly or characters very quickly is because of our chips, and you can also see that our charging speed is 120 watts and we are currently still using a single chip.
And the advantage of that is that it has a large capacity and low cost. But you can also see that a lot of the peers, they would use double chips. And so, these are the benefits and values the chips can bring to us. And of course, we realize the difficulty, the complexity, and the long-term devotion it involves, and we need to look at our business in the chips investment area in the units of decades, and we are going to invest in chips. We are going to work in this area. We respect its complexity, its difficulty and its long-term required energy.
And in terms of 3 nanometers and for the industry, and we believe that we will go into 3 nanometer. And 3 nanometer versus 4 nanometers, we believe that cost-wise, there will be quite a big improvement and, of course, what it reflects is that it will reflect our chips’ cost and at the moment, from mass production to delivery, there is a long time and we are also following this up closely. So, at the moment, I do not yet see any direct impact.
Jeff Pu — Haitong International — Analyst
Thank you.
Operator
Thank you. In the interest of time, we welcome the last question Kuai Jian from Oriental [Phonetic] Securities.
Jian Kuai — Orient Securities — Analyst
Can you hear me, dear leaders?
Lu Weibing — Partner and President
Yes. Please go ahead.
Jian Kuai — Orient Securities — Analyst
I have a few questions. Actually, they have already been asked. And so, I only have one last question. For supply chain and we have seen that for some consumer products and there are some new restocking. And so, Xiaomi, you also have your press release tomorrow and for Mijia, you have new products and some new different types. And for instance, some ovens, etc. And I would like to ask Mr. Lu and Mr. Mr. Lam, and for these new products and what sort of pulling effect does that have going forward?
Alain Lam Sai Wai — Vice President and Chief Financial Officer
Well, actually, starting from last night, with June 18, going into the pre-sales and every year, whether it’s June 18 or Double 11, Xiaomi will attach great importance to these shopping festivals. And generally speaking, a year in advance, we will start preparing for our new products. And every year for, June 18, we will have two types of products, and one is that for some of the products and they have been out there on the market for a long time, we will readjust the price. For instance, for Xiaomi 13 and it has been launched for about six months and a while ago and we have heard consumers say that perhaps Xiaomi 13 and Xiaomi Pro perhaps, they need to reduce the price a bit. And yesterday, from our pre-sale, we have seen very good results and generally speaking, in terms of the chart, and Xiaomi basically has topped all the charts.
And secondly, for June 18, we will also launch some of our new products, including smartphones, our ecosystems, as well as the home appliances and [Technical Issues] will be our Generation 3 mobile phone launch, and this product, at the moment, we have seen a very good attention given to it from the consumers. And at the moment, there are still uncertainties going on and people are still quite conservative in terms of consumption. And in terms of the promotions, discounts, and new offers, we believe that this will definitely have a positive driving effect for consumption. And we also hope that the industry could recover as soon as possible, and we also hope that investors could do pay attention to June 18 and check out our products and if anything meets your demand, please go ahead and buy them.
So for your ecosystems — for ecosystems, new products and, actually, we will have some quite cool products introduced to the customers and clients and we will have some new products and some Kindle [Phonetic] products out there and to provide to our customers and clients.
Jian Kuai — Orient Securities — Analyst
Thank you, Alain.
Operator
[Operator Closing Remarks]