10x Genomics, Inc. (TXG) Q3 2020 Earnings Call Tanscript

10x Genomics, Inc.  (NASDAQ: TXG) Q3 2020 earnings call dated Nov. 10, 2020

Corporate Participants:

Eric Jaschke — Director of Investor Relations and Strategic Finance

Serge Saxonov — Chief Executive Officer, Co-Founder

Justin McAnear — Chief Financial Officer

Brad Crutchfield — Chief Commercial Officer

Analysts:

Tycho Peterson — J.P. Morgan — Analyst

Michael Ryskin — Bank of America — Analyst

Doug Schenkel — Cowen — Analyst

Patrick Donnelly — Citi — Analyst

David Westenberg — Guggenheim Securities — Analyst

Dan Arias — Stifel — Analyst

Tejas Savant — Morgan Stanley — Analyst

Presentation:

Operator

Ladies and gentlemen, thank you for standing by, and welcome to the 10x Genomics Third Quarter 2020 Earnings Conference Call. [Operator Instructions] I’d now like to hand the conference over to your speaker today. Mr. Eric Jaschke, Director of Investor Relations and Strategic Finance. Thank you. Please go ahead, sir.

Eric Jaschke — Director of Investor Relations and Strategic Finance

Thank you. Earlier today, 10x Genomics released financial results for the third quarter ended September 30, 2020. If you’ve not received this news release or if you would like to be added to the Company’s distribution list, please send an e-mail to investors@10xgenomics.com. An archived webcast of this call will be available on the Investor tab of the Company’s website, 10xgenomics.com, for at least 45 days following this call.

Before we begin, I’d like to remind you that management will make statements during this call that are forward-looking statements within the meaning of federal securities laws. These statements involve material risks and uncertainties that could cause actual results or events to materially differ from those anticipated, and you should not place undue reliance on forward-looking statements. Additional information regarding these risks, uncertainties and factors that could cause results to differ appears in the press release 10x Genomics issued today and in the documents and reports filed by 10x Genomics from time to time with the Securities and Exchange Commission. 10x Genomics disclaims any intention or obligation to update or revise any financial projections or forward-looking statements whether because of new information, future events or otherwise.

Joining the call today are Serge Saxonov, our CEO and Co-Founder; and Justin McAnear, our Chief Financial Officer. In addition, Brad Crutchfield, our Chief Commercial Officer, will be available for Q&A.

With that, I will now turn the call over to Serge.

Serge Saxonov — Chief Executive Officer, Co-Founder

Thanks Eric. Good afternoon and thank you for joining our call to review our third quarter 2020 results. On today’s call, I will start with a review of our financial performance during the third quarter. Next, I will discuss some strategic and operational highlights, including updates on recent product launches and acquisitions. I will also discuss the opportunities that lie ahead and how we’re planning and investing to capture those opportunities. I will then turn the call over to Justin for a more detailed look at our financials, including detail on the trends we’re seeing within our customer base.

Starting with our third quarter results, revenue grew to $71.8 million, up 17% year-over-year and up 67% sequentially. The strong growth this quarter was driven primarily by an improved operating environment as many labs around the world continued to reopen for general research. Demand for instruments remained high during the quarter, and we saw a rebound in utilization of consumables as more customers returned to the lab. The increase from the prior quarter was primarily due to the rebound in general research demand.

Overall, in the face of a challenging operating environment, we have made incredible progress thus far in 2020. At the beginning of the year, we laid out our key priorities to drive near-term execution, scale the Company and invest ambitiously for the future. While this year has turned out much differently than anyone expected, we continue to execute on our strategic goals and have laid the groundwork for an expanded set of long-term opportunities.

In addition to strong commercial and operational execution, we achieved a number of important milestones this year, including multiple product launches, the completion of our follow-on offering, the announcement and closing of two acquisitions, and the opening of our manufacturing facilities in Singapore.

Our vision is based on the premise that this is the century of biology in which many of humanity’s most pressing health challenges will be solved with precision diagnostics, targeted therapies and cures to currently intractable diseases. In order to make this future a reality and take advantage of the resulting opportunities, we need to build tools that will accelerate our understanding and mastery on the underlying biological systems, tools that measure biology at scale and resolution that matches its massive complexities.

Since the start of the single cell revolution a few years ago, it has become increasingly clear that cell heterogeneity, intertwined with complex gene networks, is a pervasive feature of all human tissues. The future of biological analysis, whether for research or clinical applications, lies with multiplex, multi-omics measurements performed at large scale with single cell context. We have designed our product platforms to enable this future. Our Chromium and Visium platforms provide the means for measuring biology at high resolution and scale. We will also develop our future platform around In Situ analysis based on a similar vision and to complement our existing platforms. These three approaches should become essential across a wide range of applications in the coming years and beyond.

Now, starting with Chromium, the vision for the platform and the value it delivers is being increasingly validated in the market. Demand for our Chromium platform continues to expand rapidly. We are encouraged with the pace of utilization as existing customers have come back into the lab and are especially pleased by the impressive influx of new customers coming into the 10x single cell ecosystem. It is easy to forget that our Chromium single cell products have been on the market for only four years and there are already nearly 2,000 scientific publications that have made use of our technology. The pace of these publics as well as the breadth of studies they describe speaks to the fundamental importance of single cell approaches and underscores the vast potential of the Chromium platform.

Last quarter, there had been many great studies that used 10x across a range of fields, including oncology, immunology, neuroscience, infectious diseases, as well as many others. Here, I would like to highlight one paper from researchers of Stanford University and the University of Pennsylvania who sought to understand the reasons for neurotoxicity that’s a common side effect of B-cell targeting immunotherapies. Using Chromium, the scientists discovered that the target gene for these therapies is also expressed in a small subset of cells in the brain. This finding has important scientific implications and it demonstrates the crucial value of single cell analysis for developing new medicines.

We executed against our ambitious product road map throughout the year and introduced a number of breakthrough products on the Chromium platform thus far in 2020. We launched our Targeted Gene Expression product and the new version of the Cell Ranger analysis software in the second quarter. In the third quarter, we launched our next-generation immune profiling solution and our gene expression plus ATAC-seq Multiome solution. We have been very encouraged by the initial response to these products.

We launched version 2 of the immune profiling solution in July to provide a number of performance improvements over the previous version. The immune profiling product allows large-scale sequencing of paired immune cell receptors together with Multiomic profiling of immune cells. The new version detects more receptor pairs and delivers significantly higher gene detection sensitivity, yielding more insights with more efficiency. Since launch, the rate at which customers have been adopting the new immune profiling solution has been impressive and ahead of our expectations. Most customers have been switching to the new version without running head-to-head comparisons that are customary during similar upgrade cycles. This speaks to our reputation in the marketplace and the trust the customers now put in the 10x brand.

Moving now to the Multiome ATAC-seq solution, the ability to profile the epigenome and the transcriptome from the same cell across a large numbers of cells has been the number one request from our customers over the past two years. The reason this capability has been of such interest to these scientists is that it provides a path to decipher the rules of epigenetic programing, which has been the Holy Grail of epigenetic research. With Multiome, for the first time ever, researchers now have access to a commercial solution that can answer these questions by measuring gene expression and epigenetic programing simultaneously from the same cells across thousands of cells in parallel. Since its launch in September, this product has drawn lots of interest from our current customers, but also from the epigenetic community more broadly. We are happy to say that it has exceeded our expectations to date.

The development of the Multiome product was an incredible achievement for the 10x team and is a great example of our competitive advantage. It relies on a number of breakthroughs across multiple disciplines and was only made possible by the tight multi-disciplinary collaboration and the depth of expertise we have assembled across the Company. The development of Multiome resulted in a dozen patent applications. Our internal expertise, together with our customer insights, helped us gain early conviction to invest aggressively in this effort. And all of this has now resulted in a highly differentiated product that is having immediate and powerful resonance with the market.

Overall, we remain very early in market penetration for Chromium, and we’re excited about the growing breadth of researchers who are interested in single cell approaches. Our goal is to keep accelerating broad adoption of our products as we move past the early technologies for the tens of thousands of biologists spanning different fields of study and different types of expertise. We plan to invest broadly in this vision through market development and product innovation.

And as single cell approaches make their way into labs more broadly, solving analytical bottlenecks is becoming an essential part of the customer experience. With this mind, we recently launched limited access to our 10x Cloud Analysis platform. This platform includes secure collaboration tools, scalable storage and compute infrastructure and provides our customers with the best possible speed and ease of use when running analysis pipelines for gene expression and for immune profiling. These core capabilities come with no additional cost to our customers, which helps to lower the barriers of adoption and democratize single cell analysis. This is an exciting extension of our highly differentiated software tools from a native environment into the cloud, and this is just the start. Over time, we will continue to add more features and more capabilities.

Moving onto Visium, we continue to be impressed by the level of adoption we have seen since we launched this product less than a year ago. The number of new Visium customers continued to grow during this third quarter. Yet, even with this influx of new customers, repeat Visium customers for the first time made up the majority of the Visium business as many of our early adopters are increasingly progressing from pilot programs to larger experiments and larger projects. Underscoring this progress are more than 50 publications and preprints describing studies that have made use of the Visium technology to date with many of these being published within the last few months. We are encouraged by the breadth and the pace of these obligations. They validate the high-value Visium experiments and demonstrate the ability of our customers to progress through the workflow successfully and make meaningful discoveries.

Just as we experienced with single cell, we believe these papers will drive broad market adoption and are an indicator of future demand. These publications have featured a variety of applications, most notably in oncology and neuroscience, but now in more new areas as well. For example, just recently, in Nature, researchers used Visium in conjunction with Chromium-based analysis to study acute respiratory distress syndrome, known as ARDS, in influenza patients. In this study, researchers uncovered a new special state of fibroblast cells and the mechanism through which they drive the over-response by the immune system. These findings are just a new potential approach to develop therapies to preserve lung function and improve clinical outcomes.

Overall, Visium is very early in its life cycle and we’re making extensive investments in market development and product development to drive adoption of the platform. In the second quarter, we launched IHC compatibility with Visium, allowing whole transcriptome spatial analysis and the Immunofluorescence protein detection to be performed in the same tissue. In October, we also launched our Targeted Gene Expression on Visium. This cadence of product introductions will continue into next year and beyond. Development of the Visium FFPE solution remains on schedule. We are preparing to launch that product in the first half of 2021. And while we aren’t ready to give exact product details at this time, the early performance data we have seen to date has exceeded our expectations. We have many other development and are very excited about our Visium road map.

And while both Chromium and Visium remain early in their adoption, looking further out to the future, we have identified In Situ analysis as a logical next step, following in the footsteps of our existing platforms. To that end, we were excited to announce the acquisitions of ReadCoor and CartaNA, which, combined with our early work in this area, will form the foundation for the development of our third product platform in the emerging In Situ field. In Situ analysis refers to the sequencing or measurement of large numbers of different molecules including RNA, DNA and proteins directly in their native tissue and with sub-cellular resolution. This is unlike most current analytical techniques, which require that molecules be removed from tissue before measurement and analysis. In Situ approaches entail developing an integrated system with capabilities that are highly complementary to both Chromium and Visium. In Situ methods have analogs with an existing IHC or FISH-based pathology workflows but all for much higher levels of multiplexing and vastly greater amounts of biological information. We believe that this technology will enable powerful molecule analysis tools, which will support discoveries made by the Chromium and Visium platforms, broaden the range of customers and enable new translational and clinical applications.

Based on our in in-depth assessment of the In Situ landscape and our own internal R&D efforts, we determined that acquiring ReadCoor and CartaNA was the right path to address this compelling opportunity. With these acquisitions, 10x gained key technological advances, team with deep expertise and talent, as well as a comprehensive intellectual property portfolio including over 110 foundational patents covering a variety of In Situ approaches.

As we look to the future, we anticipate that most tissue samples will be analyzed using at least one of these approaches: Chromium, Visium or In Situ, whether it’s for basic science research or for clinical applications. And while our existing platforms have already been adopted by large numbers of customers, it is important to remember that we’re still very early in Chromium market penetration and even earlier with Visium. We continue to be excited by the rapid adoption of Chromium and are highly encouraged by the early trajectory of Visium as we intend to invest aggressively in both platforms to fully realize their potential. In parallel, we will invest in In Situ over the coming years to create a new platform with performance and the user experience that 10x customers have come to expect.

Since our IPO, we have laid the groundwork to position ourselves to take advantage of the vast opportunities we see unfolding in the coming decade. As we move into 2021, we will continue to invest across our business to realize the full potential of these opportunities. This includes investments in R&D to continue our rapid pace of product development and innovation across all of our platforms, in intellectual properties to protect our products and scientific advancements, in our commercial organization to continue to build our sales and service infrastructure and adequately address the interest we’re seeing from a variety of markets including biopharma and translational, and finally in our operational capabilities to make sure that we have a foundation to support our future growth.

As we sit here today, I have more confidence than ever in our strategy. I strongly believe that the resolution of scale offered by our products will be central in helping to understand biology and advanced human health. The interest and excitement for our products reinforce our conviction in our mission and in the vast opportunities that lie ahead for 10x both now and well into the future.

With that, I will now turn the call over to Justin for more detail on our financials.

Justin McAnear — Chief Financial Officer

Thank you, Serge. Total revenue for the three months ended September 30, 2020 was $71.8 million compared to $61.2 million for the prior-year period, representing a 17% increase year-over-year. Consumables revenue was $60.6 million, which increased 22% over the prior-year period. Instrument revenue was $9.7 million, which decreased 7% over the prior-year period. Service revenue was $1.6 million, which increased 46% over the prior-year period.

The increase in consumable revenue this quarter was primarily driven by growth in the instrument installed base, though this was partially offset by decreased demand due to lab closures related to COVID-19. Instrument revenue was primarily impacted by lower instrument placements during the quarter, though partially offset by a slightly higher ASP due to shipments of Chromium Connect. Service revenue increased due to a larger number of instruments coming off of their initial one-year warranty and on the paid service contracts.

North America revenue for the third quarter was $42.4 million, which increased 18% over the prior-year period. EMEA revenue for the third quarter was $15.5 million, which increased 28% over the prior-year period. APAC revenue for the third quarter was $14 million, which increased 6% over the prior-year period. We saw modest improvements in both the academic and biopharma markets throughout the quarter as researchers continued to return to the lab. We ended the second quarter with approximately 60% of our accounts open for general research. And at the end of the third quarter, we estimated that the number of customer labs open to general research increased to approximately 80% with many operating at reduced capacity. Currently, we estimate that approximately 85% of customer labs are open for general research in varying capacities.

Now, turning to the rest of the income statement, gross profit for the third quarter was $57.4 million compared to a gross profit of $45.7 million for the prior-year period. Gross margin for the third quarter was 80% compared to 75% for the prior-year period. The gross margin increase was primarily driven by lower accrued royalties related to ongoing litigation.

Total operating expenses for the third quarter were $122.7 million, an increase of 124% from $54.8 million for the third quarter of 2019. This includes a $40.6 million charge to in-process research and development expense resulting from the CartaNA acquisition. Outside of the charge related to CartaNA, the increase in operating expenses was primarily attributable to increased personnel-related expenses due to ongoing expansion within R&D and the commercial organizations including stock-based compensation, increased legal expenses and expenses related to our ongoing COVID-19 employee testing program.

R&D expenses for the third quarter, excluding the charge related to CartaNA, were $30.1 million compared to $22.2 million for the third quarter of 2019. This was driven primarily by $5.5 million of increased personnel-related expenses, including stock-based compensation, and a $1.6 million increase in expenses related to lab materials, supplies and equipment.

SG&A expenses for the third quarter were $51.5 million compared to $32.6 million for the third quarter of 2019, with the increase driven primarily by $9.6 million of increased personnel-related expenses, including stock-based compensation, and $7.6 million of increased legal expense.

Operating loss for the third quarter was $65.3 million compared to a loss of $9.1 million for the third quarter of 2019. This includes $13.8 million of stock-based compensation for the third quarter of 2020 compared to $3.9 million of stock-based compensation expense for the third quarter of 2019. Net loss for the period was $65.8 million compared to a net loss of $9.6 million for the third quarter of 2019.

We ended the quarter with $769 million in cash and cash equivalents, which includes net proceeds of $482 million from our September follow-on offering and is net of restricted cash.

While we are encouraged by the results this quarter, there remains near-term uncertainty related to COVID-19. And as such, we will refrain from reinstating guidance at this time. However, as we did last quarter, we would like to offer some color on quarterly trends today. As of the end of last week, our overall orders for the fourth quarter are trending approximately 35% up from the fourth quarter of 2019. While we are generally optimistic, this represents our best view of the business as we stand here today. It does not contemplate the impact of rising case counts potentially leading to increased shutdowns or reduced customer lab capacity, and neither does it contemplate the potential for customers to exhaust higher-than-normal budgets at year-end or increase in lab capacity if the situation improves.

Turning to cash flow for the fourth quarter, we expect several one-time expenditures, beginning with the payment of $100 million in cash upon closing of the acquisition ReadCoor acquisition, our $30 million payment for the land acquisition in Pleasanton, and potential litigation-related payments.

At this point, I’ll turn it back to Serge.

Serge Saxonov — Chief Executive Officer, Co-Founder

Thanks Justin. Before we wrap up the call, I want to thank everyone at 10x for your continuous dedication and incredible efforts this quarter. Despite numerous obstacles and challenges, you have executed superbly and achieved a remarkable number of key milestones in just a few short months. Looking ahead, we are now in a better-than-ever position to execute on our ambitious mission. We remain committed to building and commercializing technologies needed to accelerate the master of biology and advance human health.

With that, we will now open it up for questions. Operator?

Questions and Answers:

Operator

[Operator Instructions] Our first question comes from Tycho Peterson with J.P. Morgan. Your line is now open.

Tycho Peterson — J.P. Morgan — Analyst

Hey, good afternoon. I’ll start with ReadCoor. So I’m just wondering if you could talk a little bit about optimizing the technology. Throughput is one issue. I think that’s been flagged as something that needs to be improved on. So where do you think throughput can go? And then, are there ways you could leverage the sequencer as well on the back-end beyond kind of the fully integrated system? In other words, could it be decoupled and partnered up with Chromium at some point?

Serge Saxonov — Chief Executive Officer, Co-Founder

So it’s too early to talk about specifically the product configuration and specifications. At this point, we’re very much focused on integrating the teams and the technologies across the three different sites, ReadCoor, CartaNA and 10x. We certainly — we have — as I have indicated, we are very excited about the potential of the technology and what it can do and feel pretty bullish, especially in the long term, of addressing all the — whatever concerns that people that might bring up around this technology. So we will update the market in the future as we proceed through integration and once we kind of established — integrated the teams and the product development process. I think it’s too early to talk about sort of anything on the back-end sequencing or configurations around Chromium and the rest of them.

Tycho Peterson — J.P. Morgan — Analyst

Okay. And the, I’m wondering if you could just talk to interest for the base business from translational customers post the IHC launch and how you think about that kind of market playing out?

Serge Saxonov — Chief Executive Officer, Co-Founder

So yeah, we are very excited about the market and certainly the traction in translational — the interest in the translational side of the business. We have talked about — previously about our clinical translational research network. So it’s — a set of customers have come to us [Indecipherable] to promote the use cases and share their use cases with translational framework. The biggest probably requirements within that market is FFPE compatibility, and that’s really something that we are, working on and excited about the progress, and that’s coming next year, like we’ve said. But overall, in the long run — right now and kind of as we look to the long run, it looks very promising, both the level of interest now and the level of excitement about the future of the platform.

Tycho Peterson — J.P. Morgan — Analyst

Okay. And then, last one for Justin. If I kind of look at kind of how things have progressed here, you are down 30% or so in the second quarter and then a flattish in July, and then 17% for the third quarter implies a big September acceleration. So can you maybe just talk to kind of momentum coming out of the quarter? I know you talked about lab accessibility and the percentage of sites that are open. But as we see cases going back up, I guess, what’s the risk of being slowing a bit here versus the momentum you saw in September?

Justin McAnear — Chief Financial Officer

So we closed Q3 with about 80% of customers open. And as of right now, we’re at about 85%. So — and there is some positive momentum towards openings. But as of late, we have seen the case counts continue to rise. So there is some uncertainty as to how this will play out over the next few weeks. So I think that there is a potential downside of perhaps the openings reversing and having some closures. But there is also the upside of customers having the normal seasonal year-end budget expenditures, the seasonality increase that we typically see in most years. And so, we’ll have to see how those two factors play out as we close out the year.

Brad Crutchfield — Chief Commercial Officer

Hey, Tycho, this is Brad. Maybe I’ll just give you a little bit of color on the UK because that’s one that has gone into a more austere sort of mode of shutdown. And then, I think we’re seeing this across Europe in general is the labs are not shutting down although there are severe restrictions on social engagements, restaurants, things like that. But the labs and the schools are staying open. And I think there has been a fair amount of work to see that there isn’t a lot of spread within the labs, given the fact that PPE is really the normal within these environments.

Tycho Peterson — J.P. Morgan — Analyst

Okay, that’s helpful. Thanks.

Operator

Thank you. Our next question comes from Derik De Bruin with Bank of America. Your line is now open.

Michael Ryskin — Bank of America — Analyst

Hey, thanks. This is Michael Ryskin on for Derek. Appreciate the questions. I will start with Visium. You provided some interesting color there on reorders comprising the majority of demand in the quarter for the first time. But could you give us a little bit more color on sequential growth from 1Q to 2Q to 3Q? How many customers are ordering now? And also, is Visium sort of helping you penetrate beyond that traditional Chromium installed base? Are you starting to see some additional customers coming in? Or is there still mostly a lot of overlap there?

Serge Saxonov — Chief Executive Officer, Co-Founder

In terms of kind of — I will answer the last question first. I definitely see, continuing to see very nice influx of new to 10x customers. In fact, I would say the fraction probably might have grown this past quarter. And these are again, kind of going back to Tycho’s question, translational kind of oriented researchers. I think it’s kind of driving a lot of this interest coming to our ecosystem. So, that sort of trajectory is still there and it’s as strong as it was before, if not stronger.

And in terms of kind of the usage, the sequential — yeah, the platform is growing, definitely increasing in traction. It’s a little — the last few quarters have been a little bit hard to analyze, again, because of COVID and because this is a new product, but definitely growing and growing very nicely. So yeah, overall, it’s good trajectory. Especially going to next year, it looks really promising.

Michael Ryskin — Bank of America — Analyst

Okay. And then, Justin, maybe one for you. Especially following the secondary offering this quarter over — almost $800 million on the balance sheet, even after some of the deals you’ve done even in the quarter, so clearly, a lot of focus in the prepared remarks on investing in the business. But it seems like you’re more than well enough capitalized for that. So, is there incremental spend beyond what we’ve been modeling previously? Which particular areas are you focusing on to sort of add to above and beyond? And then, could you give a little bit more color about additional platforms or verticals where you could expand inorganically through M&A, following on the investment in In Situ?

Justin McAnear — Chief Financial Officer

Okay Mike, good question. That’s — the investments in R&D in the commercial organization [Phonetic] is something that we’ve been emphasizing on almost every call. And I think with each successive call, we have more and more conviction each time on the opportunities that lie ahead of us. And so, when COVID first hit, we took a pause, and we assessed the areas that we could invest in. We made sure that we had identified properly all the different cost levers and all the different scenarios that this could play out.

But now coming out of COVID, coming out of the follow-on offering and the two acquisitions, I don’t think that we’ve had more conviction than we do now that now is the right time to invest for the future. So I think, with each successive call, there’s more investments that we plan to make. And so, it is probably above and beyond what folks have been thinking about in the past.

Michael Ryskin — Bank of America — Analyst

And about the capital deployment side on the M&A angle, should we expect continued cadence of sort of technology platforms?

Serge Saxonov — Chief Executive Officer, Co-Founder

So on that question, I would say, our philosophy kind of goes back to starting with the goal of pushing out the frontiers of biology and life sciences generally and kind of working backwards from there in terms of what technology needs to get developed. And as part of that, we think about M&A, again, in that context. We don’t have a specific target for acquiring some number of companies every year or every quarter. But in the context of kind of the overarching mission of the Company, we certainly see M&A as part of our larger strategy of product development [Indecipherable].

Michael Ryskin — Bank of America — Analyst

Okay, great. Thanks.

Operator

Thank you. Our next question comes from Doug Schenkel with Cowen. Your line is now open.

Doug Schenkel — Cowen — Analyst

Hey, good afternoon, guys. So I’m just trying to reconcile a few of your comments. You talked about, I think, 35% year-over-year order growth for Q4. At least through last week, you’ve indicated that 85% of labs are open but with varying levels of activity. So I’m just trying to, simply put, kind of figure out what — how I actually triangulate between these data points and what we should drop into the model?

It’s important for Q4. It’s also important as we kind of think about the trajectory heading into next year. So could you talk about specific to orders, typically, how long does it take for an order to convert? And is there any difference in terms of the patterns you’re seeing between capital and consumables?

And then, simply put, you generated Q3 revenue numbers that were ahead of consensus expectations. Existing consensus, I believe, was for 18% year-over-year growth in Q4. If I just look at your commentary, which you volunteered on order growth in the quarter, is it fair to say that you are, not precisely guiding, but certainly indicating that you’re comfortable with a bigger number than what the Street was modeling for the fourth quarter?

Justin McAnear — Chief Financial Officer

Hey, Doug, this is Justin. I’ll start with that, and then we’ll see if Brad or Serge want to add anything. As far as the 35% year-over-year order growth trend, really what we’re doing is just sharing with you what we’re currently seeing right now. And that’s as of the end of last week, orders are up 35% from where they were a year ago. And that’s been pretty stable coming out of the — I guess, coming out of the first couple of weeks of Q4. And so, we talked about some of the upsides and downsides that could materialize by quarter-end. I do think that there is some danger in just fully extrapolating the 35% over the Q4 ’19 revenue because at the end of the quarter, there’s typically this seasonality, which results in a large number of orders coming through in the last couple of weeks. And we had that in Q4 of 2019, and we’re uncertain to what degree we’re going to have that in Q4 of 2020. And so, we thought the best that we could do is to share with you what we were currently seeing and then also share with you the risks and opportunities that we see as well.

Brad Crutchfield — Chief Commercial Officer

Hey, Doug, this is Brad. Maybe just to add one of the other parts to your question is, you really talked about the sort of sales cycle and the sort of forward-looking visibility. Typically, right now, our sales cycles are less than six months. Obviously, as we get involved in maybe some larger orders, some potential moving into clinical studies, those take a lot longer because a lot more detail and contractual aspect to them, but overall, roughly about six months.

And the only other risk that I would sort of add as we look at the fourth quarter, and we certainly experienced this, is just moving freight around is a challenge as we go to recognize revenue around the end of the quarter because ultimately, with the restrictions that are in place and of course those are changing, just sometimes you just don’t have the flights to get stuff shipped out. So those are — that’s one other thing that tampers our forward looking view of our business.

Doug Schenkel — Cowen — Analyst

Okay. And maybe just one more on these. I think I embedded in my question a question about capital versus consumables. In that order number, is there some — is there a major difference between capital versus consumables or is it pretty much the same across the board?

Justin McAnear — Chief Financial Officer

It’s pretty much the same. I mean obviously you have a repeat aspect of your — of the consumables, but the only sort of thing I would say is the Chromium Connect at $260,000 has probably another — a little bit longer sales cycle relative to the way that it has to be approved, but even that, it’s well within the realm in life sciences of that sort of six month time frame to see orders get through and in some cases in the U.S., it’s a lot shorter than that.

Brad Crutchfield — Chief Commercial Officer

Okay, that’s helpful, thank you for all that detail. And then just a couple or really just a two-parter on ReadCoor. I’m just curious if the announcement of that acquisition has had any impact on discussions with really existing or potential new accounts. And then in terms of just timelines on the instrument launch, anything you could share on kind of the earliest we might see something from a new instrument standpoint on that stand-alone non-NGS, non-alumina dependent sequencing launch via the ReadCoor acquisition.

Serge Saxonov — Chief Executive Officer, Co-Founder

So, again, I’ll answer the second question first, Doug. Look, we are, as I’ve indicated, these acquisitions just happened. We are in the process of integrating the teams and the technologies and so again it’s too early to talk about any time frames or even the specs of the products that could come out of this platform. I would reiterate we’re generally like fundamentally excited probably more so that even before we went into the acquisition. So, overall, we’re feeling bullish about the potential and where the platform is going to go, but again, I would caution that we’re not — at this stage, we’re focused on integrating the platform and putting together plans for it and not ready yet to talk about specifics. And I will let Brad to answer the customer dynamic question.

Brad Crutchfield — Chief Commercial Officer

Yeah, this is interesting because obviously even generally with spatial, but certainly within C2, there is a general pull in the market because it’s intuitively interesting in the MERFISH papers and some things that were out in 2014, 2015. So there is a lot of interest with CartaNA as a service business and it’s had some really interesting research that’s been spawned from that. So we — certainly customers seem to be excited because there is a view that we can take this technology and give it a 10x experience and that’s something that we are looking forward to doing, but again a big part of what we’re doing right now is just setting expectations. This is way out. And then, but obviously engaging the customers to understand what they’re interested in, what it is about the technology that’s going to help them answer pivotal questions on their research.

Doug Schenkel — Cowen — Analyst

Okay, thanks again, guys.

Operator

Thank you. Our next question comes from Patrick Donnelly with Citi. Your line is now open.

Patrick Donnelly — Citi — Analyst

Thanks guys. Brad, maybe one for you just in terms of kind of the year-end look you mentioned a few times, the budget uncertainty going into the end of the year, there is usually that, call it, budget flush. I guess what are the customer conversations been around that? I’m sure you’ve tried to feel it out a little bit in terms of what customer expectations are going into year-end. So would love your perspective there. And then if you have it, might be for you or Justin, just the percentage of revenues that come maybe in that last month of 4Q. I know it’s a bit outsized relative to your commentary about 2019. So if you have a ballpark on that, it would be helpful as well.

Brad Crutchfield — Chief Commercial Officer

Right, so yeah, let me give you — we got the sort of the end of the quarter impact that’s somewhat a result of COVID. We got to see this early because the NIH had their end of the fiscal year at the end of Q3 and we certainly saw a tremendous amount of pent-up spending that couldn’t have been consumed or spent while they were out of the labs and as NIH came back, there was an interest. In fact, we had large interest on Chromium Connects because a walk-away automation needs a lot and they had money to bring that to a reality.

So as we look at the end of the fourth quarter, we have a lot of customers now that have moved let’s say past the idea of getting back in the lab and now we’re really trying to make up for lost time and lost time in some cases is spending money so they don’t lose it. And this might be more evident even in pharma, we’re seeing a lot of interest in biopharma who have budgets that they want to consume to balance their year-over-year spend. So in general, I think people now — I actually to be quite honest I think this was slower than I expected back in early May, I thought once the lab started to open, it would just move very quickly. It certainly took a lot, lot longer and most of Q2 — well into early part of Q3, but now we’re really seeing that sort of let’s get back — let’s get — people are competitive, get papers out, post docs, people finishing research. So that — I hesitate at all to say business as usual, but it does tend to be more of a dynamic in the market.

Justin McAnear — Chief Financial Officer

And hey, Patrick, this is Justin. I’ll take the second part. We haven’t shared before a percent that would fall in the final weeks, but I can tell you is that typically we see the orders pick up around the second week of December and carry through the end of the year.

Operator

Thank you. Our next question comes from David Westenberg with Guggenheim Securities. Your line is now open.

David Westenberg — Guggenheim Securities — Analyst

Hey guys, thanks for taking the question. I just want to continue with that concept and sorry I asked a very similar question on last calls, but as we’re going back and we looked at our models last year, labs are openings a little slower than usual, but wouldn’t 2021 look like what we originally thought 2020 would look like, but with some added pent-up demand and as we go out into 2021 — our 2022, I mean shouldn’t look relatively same now. I get that we always have second wave of COVID, but as the same — as we’ve discussed, NIH funding is exactly the same and I realize that you guys have to be a little bit conservative here but it seems like your customer base is almost exactly — the reception to your product from your customer base looks pretty much actually maybe even ahead of what we saw to begin the year.

Serge Saxonov — Chief Executive Officer, Co-Founder

There’s a lot of questions embedded in that David. I would say if your question is around what is the 2021 look like and whether it’s sort of bouncing back to what the year would have been without COVID, I think that would be certainly pretty much sure to view it that way because there is also quite a bit of essentially lost time that happened in 2020, right, if you think about sort of research and customer dynamics.

Justin McAnear — Chief Financial Officer

Slightly less placements.

Serge Saxonov — Chief Executive Officer, Co-Founder

Yeah, so I mean the reduced placements, people who have not run the experiments and some of those experiments, certainly there is some amount of pent-up demand, but there is certainly some experiments that are just sort of gone. So I don’t think you can sort of just kind of imagine the bounce back completely to the way it would have been otherwise because we have lost some time.

David Westenberg — Guggenheim Securities — Analyst

Okay, all right. I’ll move on to maybe to follow-up a little bit off the line on that. Just in terms of sizing the TAM for ReadCoor. I appreciate that this is going to take a little bit of time, but do you feel like when you size the TAM before the acquisition, did you use it the volume that you’d see and say FISH, IHC and just kind of apply a premium to that in terms of how we size the market, because to me it seems like this is a little bit beyond the reach of sequencing and more on the microscopy market, but with a plus premium to it. And then in terms of sticking with Fish to seq [Phonetic] you’ve locked up a lot of technologies with this, do you feel like with all the patents you’ve acquired, you’ve pretty much locked up FISH seq [Phonetic] as a spacial technology. Thank you.

Serge Saxonov — Chief Executive Officer, Co-Founder

So I would say in terms of sizing the market, I think you are on the right track. I mean that’s certainly how we’ve looked at things for sure. I think there is the potential of this market is quite enormous because again you’re bringing a lot more content and information that could be extracted from these samples. So in terms of locking up FISH seq [Phonetic] I mean, for sure, by analysis, more broadly than us because these ideas, they cover in-situ more broadly than FISH seq [Phonetic] kind of all the other major approaches as well.

David Westenberg — Guggenheim Securities — Analyst

Thank you.

Operator

Thank you. Our next question comes from Dan Arias with Stifel. Your line is now open.

Dan Arias — Stifel — Analyst

Hey guys, good afternoon. Serge or Brad, for new Visium customers, are you guys able to ship product to the lab and then have them get up and running through a remote support effort or do you find that there is generally some in-person hand holding that’s needed there. I’m just wondering if the lack of an install and training need is kind of proving meaningful for you guys in the current environment, access restrictions and such.

Brad Crutchfield — Chief Commercial Officer

This is Brad, I’ll take that. So with Visium, we never, given that we contemplated a much wider use case, given there was a relatively low barrier to entry, obviously no instrument, we actually planned to do this entirely virtually when we built the tools to do that. So it really hasn’t changed anything. So we’re able to onboard customers. We do that with a fairly extensive usually multi-part hours of sort of online steps or training that the customer goes through on a self-paced level and then we actually have an FAS that will engage them again now virtually over almost a full day just making sure we get them up and then we obviously follow them as they adopt the technology over the coming weeks.

Dan Arias — Stifel — Analyst

Okay, helpful. And then maybe just can I ask about some color on the v2 immune profiling kit, where are you seeing initial traction. I’m not sure if you want to put a dollar amount on what you’re seeing there though I would certainly listen if you did, but can you just sort of help us maybe with some context on the contribution potential versus some of your other assays or kits and maybe whether we should think about 4Q contributions being up quarter-over-quarter just given the pace of COVID work etc. Thanks.

Brad Crutchfield — Chief Commercial Officer

Yeah, I mean you’ve stuck on did it have a particular utilization, obviously, infectious disease, but in general, our immune profiling product has been growing quite nicely as it’s — again has a lot of applications, but in general, I think that what we saw in this quarter was the fact that it was alluded to — Serge alluded to it that we had people that immediately — that had been using version 1 for a long time immediately transitioned to version 2 without any sort of testing and we saw a little bit of that when we did the same thing with our expressions, our Gene Expression product, but I think people now — a lot of them are the same customers have trusted the fact that the product would work accordingly and it does give them a lot more sensitivity, but then also the flexibility that if they want to save on sequencing and they can do it too.

It’s again exactly the same thing we had with gene expression. The other thing that’s important about this is that we had been very reluctant to move some of our legacy GEM [Phonetic] again in immune profiling on to next Next GEM [Phonetic] because we knew we had this version 2 coming and we didn’t want to push them down a path of making a switch and then taking that product away from them. So now that we’ve done this, this really clears the way so that we can be essentially 100% cut over from legacy GEM by the end of the year.

Dan Arias — Stifel — Analyst

Okay and then if I could just stick one more quick in there, maybe for Serge just in Q2, within the body of work that exists today, is the focus more RNA, DNA or protein. I’m sure it’s mixed, but I’m just sort of curious about where the foundation is being laid or has been laid there?

Serge Saxonov — Chief Executive Officer, Co-Founder

Yeah, I don’t think we’re ready to talk about this yet. I mean most of the work if you look at what the companies have actually shown data for and worked on tends to be RNA focused, but as far as what we’re planning for the future, it’s too early to talk about.

Dan Arias — Stifel — Analyst

Okay, got it. Thank you.

Operator

Thank you. And our next question comes from Tejas Savant with Morgan Stanley. Your line is now open.

Tejas Savant — Morgan Stanley — Analyst

Hey guys, good evening. So just going back to the COVID impact question, Brad, can you talk about sort of any specific pockets of impact from the resurgence especially in Europe. One of your competitors called out a little bit of a headwind there and I think you mentioned earlier sort of shipping and freight issues, particularly across borders and so on. So I was wondering if you’re actually seeing signs of that or is that just something that could happen and hence you’re being a little bit conservative in terms of framing the fourth quarter here?

Brad Crutchfield — Chief Commercial Officer

Hi, Tejas. So as far as the headwinds, obviously, we’re watching this and a lot of this is very, you know, on a daily basis, but so far, we just have not seen as I said earlier made sure that we are seeing any labs shut down or close and in fact I think over time the efficiency of people learning how to work in a reduction. See a lot of the times we’re using labs, we say a lab is at 25%. That just means that only 25% of the people can be in that lab at any one time. They’re able to use rotation and get back up to some reasonable capacity. So we continue to see that happening as I think that Justin has already described that.

In terms of around a given quarter, it’s always a challenge, there is always a challenge sometimes of moving product out. We love our customers to order earlier with the end of the quarter push is there and then yeah, we definitely at the end of Q2 and certainly the end of Q3, had to be a lot more careful in planning shipments and as much to make sure that we meet our commitments to our customers. So I don’t think there’s anything hugely acute with fourth quarter. I’m hoping that it won’t be any worse than what we experienced. I think Q2 was probably the biggest challenge — Q2 to Q3, but it’s just something we got to be well aware of as a risk.

Tejas Savant — Morgan Stanley — Analyst

Got it. That’s helpful. And then in terms of what you’re seeing out of Asia. I mean, specifically, China. I mean I think it’s high-teens sort of revenue exposure for you, if I’m not mistaken. Can you just walk us through the pace of the recovery and the path to normalization specifically in China?

Justin McAnear — Chief Financial Officer

Yeah, you know it’s amazing. China is down almost I would say sort of effectively 100% in the context of the fact that people are opening — our labs are open. We’re making sales calls, people are going to conferences and so that is good. There is a little bit of a disruptive in the funding as the government repositions, so they can do sort of massive testing when they deal with some of these outbreaks, but in general, we feel like China has kind of reached back to where it was ahead of the COVID, which is about a year ago if you think about it.

Tejas Savant — Morgan Stanley — Analyst

Got it. And then one final one on Chromium ASPs here. Justin, in the past you’ve spoken about sort of a degree of discounting with larger consumables purchases. How should we think about that specific driver of the model for you when we sort of juxtapose it with a Chromium Connect launch here. Obviously comes with higher ASPs and I think on an earlier call, you guys had mentioned sort of the walk-away automation being particularly attractive during the pandemic. So how do we balance sort of those two opposing forces as we think about ASPs over the medium-term here?

Justin McAnear — Chief Financial Officer

So for ASPs, we had talked about in the past how during Q2 we gave deeper discounts primarily related to sales where the instrument was going to be used in COVID research and historically we have given larger discounts when it’s attached to a larger consumable order, but if we look at just the Chromium Controller by itself, the ASP actually increased from Q2 to Q3 because a smaller percent of our business was driven by COVID sales, but then when you combine and calculate an ASP off of the Chromium Connect and the regular Chromium Controller, obviously with the list price that’s in the mid-$200s [Phonetic] for the Chromium Connect, that is going to bring the ASP up, but still when you look at the overall percent of the Chromium Connect, overall percent of all instruments sold, it’s still a — it’s a relatively small number. So it does have some impact and we’re still basically staying within the range that we’ve — near the range that we’ve talked about in the past in the $50,000 to $55,000 range on a blended basis.

Tejas Savant — Morgan Stanley — Analyst

Got it. Appreciate the color, guys, thanks.

Operator

[Operator Closing Remarks]