The biggest feather in Tim Cook’s cap has to be the $1 trillion market value achieved by Apple earlier this month. Apple has the distinction of being the first US company to achieve this milestone. Under Cook’s stewardship, Apple released Apple Music and Apple Watch.
Apple Music reported a year-over-year growth of over 50% in the most recent quarter and currently has 50 million listeners. Apple Watch grew in the mid 40% range during the just-concluded quarter. Cook also successfully helmed the expansion of Apple Pay to reach well over 1 billion transactions.
Under Cook, Apple changed its strategy with regards to the iPhone. The company not only increased the number of iPhones launched in a year but it also brought out a variety of iPhones suited to a broader customer base. During the recently-concluded third quarter, iPhone revenues improved 20% year-over-year.
2018 has been quite eventful for Apple so far with the trade tensions between the US and China threatening the tech company’s revenues. In August alone, the company had its server hacked by a schoolboy and its App Store ran into trouble in China over issues of illegal content.
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