Looking ahead into the first quarter, the company expects net revenue in the range of RMB2.15-2.20 billion. This is above the consensus estimates of RMB2.08 billion. The forecast is based on the current market conditions and reflects the company’s preliminary estimates.
For 2020, the company will continue to cultivate a healthy content ecosystem and enhance its community bond to further its growth momentum. The company continues to convert its fast-growing traffic to paying users with diverse premium content and services.
For the fourth quarter, revenue from mobile games increased by 22% aided by the increasing popularity of both existing and newly launched mobile games. Revenues from live broadcasting and VAS soared by 183%, mainly attributable to its enhanced monetization efforts, led by increases in the number of paying users for live broadcasting services and its premium membership program and other VAS.
Revenues from advertising jumped by 81% as the enhancement of recognition of Bilibili’s brand name in China’s online advertising market drove revenues from brand advertising and performance-based advertising higher. Revenues from e-commerce and others surged by 241% on higher sales of products through its e-commerce platform.
At the end of the quarter, the number of monthly active users was 130.3 million, which represents a 40% year-over-year increase. The number of mobile active users climbed 46% annually to 116.1 million. Daily active users increased 41% to 37.9 million, while revenue per mobile active users advanced 24% to RMB15.4. The non-game revenue per mobile active users jumped by 83% to RMB8.7.