BILI shares gained 3% following the announcement. As the
US-China spat has taken a back seat, Bilibili, like other Chinese rivals, has
benefited. For the year-to-date period, the stock has gained 14%.
Average monthly active users (MAUs) reached 101.3 million
during this period, while average monthly paying users
reached 5.7 million, a 132% increase from the same period in 2018.
CEO Rui Chen said, “Looking
ahead, our focus for 2019 remains on continued user growth and enhancing our
commercialization capabilities. We have a number of initiatives underway to
support this goal, including rolling out new and diversified games titles,
further advancing our live broadcasting and value-added service streams, and
progressing our new business initiatives for our growing community.”
Revenues from advertising increased to $16.8 million,
representing an increase of 60% from the same period of 2018. This increase was
primarily attributable to the ramp-up of brand advertising and
performance-based advertising driven by further recognition of Bilibili’s brand
name in China’s online advertising market.
The anime site, which went public in April last year, said it
currently expects net revenues to be between RMB1.45 billion and RMB1.49
billion in the second quarter of 2019.
Chinese video streaming service iQiyi Inc (NASDAQ: IQ) is set to report first-quarter earnings on Thursday. Read full preview here.