CAVA Group Inc (NYSE: CAVA) Q2 2023 Earnings Call dated Aug. 15, 2023
Corporate Participants:
Matt Milanovich — Senior Vice President of Finance
Brett Schulman — Co-Founder & Chief Executive Officer
Tricia Tolivar — Chief Financial Officer
Analysts:
John Luyando — Analyst
Andy Barish — Analyst
David Tarantino — Analyst
John Tower — Analyst
Brian Harbour — Analyst
Brian Mullan — Analyst
Chris O’Cull — Analyst
Sharon Zackfia — Analyst
Presentation:
operator
Good afternoon ladies and gentlemen and welcome to the CAVA second quarter 2023 earnings conference call. At this time all lines are in a listen only mode. Following the presentation, we will conduct a question and answer session. If at any time during this call you require immediate assistance, please press star zero for the operator. This call is being recorded on Tuesday 15th August 2023.
I would now like to turn the conference over to Matt Milanovic. Please go ahead.
Matt Milanovich — Senior Vice President of Finance
Good afternoon and welcome to Cava’s second quarter 2023 financial results conference call. Before we begin, if you do not already have a copy, the earnings release and related 8K filed with the SEC are available on our website@investor.cava.com the purpose of this conference call is to give investors further details regarding the company’s financial results as well as a general update on the company’s progress. To the extent any non GAAP financial measure is discussed in today’s call, you will find a reconciliation of that measure to the most directly comparable financial measure calculated in accordance with GAAP in today’s earnings release which is posted on the Company’s website.
Before we begin, let me remind everyone that this call may contain forward looking statements. For this purpose. Any statements made during this call that are not statements of historical fact may be deemed to be forward looking statements. Investors should be aware that any forward looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from from those discussed here today. These risk factors are explained in detail in cava’s filings with the SEC and in today’s earnings release. Please refer to these filings for a more detailed discussion of forward looking statements and the risks and uncertainties of such statements. l forward looking statements are made as of today and except as required by law, CAVA undertakes no obligation to publicly update or revise any forward looking statements, whether as a result of new information, future developments or otherwise.
And now I’ll turn the call over to the company’s co founder and CEO Brett Shulman.
Brett Schulman — Co-Founder & Chief Executive Officer
Thanks Matt. Let me start by WELcoming everyone to Cava’s first quarterly call. As a publicly held company, we’re pleased with how the market has received cava, but as you’ll hear, our focus is on the long term that’s running a great business and building a durable brand that consistently delivers results. Becoming a public company, while a milestone event was not the destination but the beginning of the next chapter of our journey. CAVA is creating and defining the next cultural cuisine category and Our results in the second quarter of 2023 demonstrate the broad appeal of our innovative authentic Mediterranean concept and the significant white space opportunity in front of us.
We’re successfully opening restaurants in new and established markets. We continue to deliver powerful unit economics and we’ve already made significant investments in building an efficient scalable organization, putting the company in a strong position to deliver on our extraordinary potential for growth. We are proving that bringing heart, health and humanity to food is a powerful formula for success. In the second quarter of 2023, we delivered kava revenue growth 62% 18.2% kava same restaurant sales growth including 10.3% traffic growth 16 net new restaurants, ending the quarter with 279 restaurants, a 43.1% increase year over year, adjusted EBITDA of 21.6 million, a $15.7 million increase over the second quarter of 2022 and net income of $6.5 million.
Our Q2 results and ability to capitalize on the opportunities ahead are grounded in our three strategic pillars. First, we are solidifying our category defining Mediterranean brand. Our broad appeal and proven portability support strong restaurant openings in new and existing markets. We opened 16 net new Cava restaurants during the second quarter, including 2 new states, Missouri and Rhode island, along with continued expansion in Massachusetts, Texas, Georgia and Colorado. We now expect 65 to 70 net new Cava restaurant openings this year and have built our 2024 and 2025 pipeline to support annual unit count growth of at least 15%.
In 2024, we’ll open the first Cava restaurant in the Chicago market, extending our unique brand of hospitality in the Midwest. In addition to our new restaurant growth, we’re enhancing the brand experience across our digital properties. Our focus is on meeting our guests where they are, creating personalized hospitality and making sure they feel the Mediterranean way regardless of how they engage with us. This spring we reskinned our Cava app, creating an updated brand look and feel and more. More importantly, a better experience for our guests. Our refresh app has a warmer, brighter front door and increased functionality to deliver new digital capabilities including reorders and save favorites, improved cart and payment functionality and faster performance.
Our new unified e Commerce site, launched at the end of last year, continues to deliver enhanced capabilities including seamless dynamic content management, driving increased conversion and per person average. Whether starting an order on unified web or checking out on the app, your order state will be consistent across either channel. With our new cart parity feature, we’ve also completed our Microservices initiative, fully migrating to a platform that supports rapid innovation and scalability. This Flexible platform positions us for sustainable growth and our upfront investment in it will create leverage as we scale. We believe it’s an in house digital platform few restaurants our size, much less many larger brands have.
Our second strategic pillar is developing a modern best in class organization. As we scale this business, we are focused on delivering strong, consistent results and running great shifts in every restaurant every day. We’re building a pipeline of qualified, highly engaged leaders with the skills to run great operations and provide fantastic guest experiences. These are leaders who create high performing restaurant teams and stay true to our mission, culture and values. Our 2023 target is to internally place 75% of our GMs and we are currently on pace to achieve this metric. To support this work, we’ve developed our Academy GM network.
Academy GMs are top performers, certified to develop and train new GMs and lead training restaurants. By the end of 2023, we expect to have at least one Academy GM in each of our gardens or groups of eight restaurants. The Academy GM Network not only serves as a farm system for new restaurant GMs and future leaders, but also supports our work to minimize preopening costs by creating training hubs in growth markets. We currently have 39 Academy GMs including seven recently promoted to the multi unit leader position. We plan to have 50 Academy GMs by the end of the year, allowing for localized training for new restaurants in all existing markets.
We continue to build pathways and development opportunities for our team members, evidenced by one of our new Academy GMs, Dixon Valdez. Dixon started with us at 17 years old over six years ago. During that time he has progressed from team member to guest experience manager to General manager in training and then on to gm. Dixon was then certified as an Academy gm, demonstrating the power of our farm system and recently promoted to multi unit leader, proving that at Cava you can build a career, not just have a job. Our third strategic pillar is building the infrastructure to successfully scale and grow the business.
Knowing what this concept can deliver, we continue to make strategic investments to support our long term growth. These investments are having a positive impact on our operations, our team and the guest experience and we expect them to continue to create leverage over time. Our vertically integrated production capabilities are one example. Construction of our state of the art food production facility in Verona, Virginia is well underway and we’re on pace to commence operations in Q1 2024. We’ve erected all the steel framing and the exterior envelope is nearly complete. Equipment is arriving and the management team is in place.
Verona in addition to our current 30,000 square foot production facility in Laurel, Maryland will be able to support at least 750 restaurants as well as our CPG business. This integrated approach centralizes the production of our dips and spreads, reduces operational complexity in our restaurants and supports consistent superior product quality. Shifting to Loyalty we are in the early phase of relaunching our program, creating the infrastructure to further drive traffic, mix and check. As we scale working toward a target launch in late 2024, the team is developing foundational customer segmentation capabilities that will enhance personalization of the guest experience.
Late this year we will begin running test pilots to inform the new program, a program that will be geared toward developing deeper connections with our guests, driving more frequent relevant experiences that add value for both them and our business. Since our earliest days, our strength in culinary innovation has created craveable food where taste and health unite. We have built a robust stage gate infrastructure for the ideation, development, testing and launch of new items. Two items have worked their way through the process and launched in Q2. Our new spicy Falafel main demonstrates how we use seasonal innovation to create new occasions and drive mix, while our new topping Fiery Broccoli is an example of core innovation that attracts new guests and fuels continuous discovery.
We launched Spicy Falafel in June and incidence rates are meeting our expectations and we’re seeing strong customer adoption of Fiery Broccoli which replaced our lentil tabbouleh topping, optimizing our toppings assortment. These successful launches have expanded our plant based options and reinforced our Mediterranean culinary leadership. Next, I want to touch on the progress of our catering test. Many businesses as well as collegiate and professional athletic teams have embraced our catered product and we believe catering can be a compelling growth opportunity. We continue to test format variations to understand how to maximize production and seizing the catering opportunity without detracting from existing channels.
Today we have 10 digital kitchens that support centralized catering, hub production and digital order pickup along with five hybrid kitchens that offer standard in restaurant, dining and digital pickup. With expanded kitchens to support centralized catering production, we are also piloting catering in a traditional restaurant format where in restaurant and digital pickup volumes can accommodate catering production. As we closely monitor the operational and financial performance and progress against our milestones, we’ll share updates on the pilot in future quarters. Finally, we’re investing in our data infrastructure to drive operating consistency, effectiveness and scalability. Our proprietary internally developed operations Scorecard currently in test gives our restaurant leaders key operational and financial metrics in a single pane of glass, allowing for efficient real time actionable data in Q2.
We also launched a new and improved real estate platform with richer analytics and anonymized mobile data that informs psychographic segmentation and impact studies. Another benefit of the new platform is that it significantly reduces the time which real estate managers spend putting together site analysis packages, allowing for greater productivity on the team. Before I turn the call over to Tricia, I would like to wrap up with Q2 highlights and reiterate the opportunity in front of us. This quarter’s results continue to show the strength of our unit economic engine. Cava. Same restaurant sales growth was 18.2% driven by 10.3% traffic growth.
Our powerful unit economic model is evidenced by our $2.6 million AUV and 26.1% Cava restaurant level profit margin during Q2, resulting in over $21 million of adjusted EBITDA and more than $6 billion of net income. Finally, I want to express my gratitude for our team members who are focused, engaged and deeply committed to our mission of bringing heart, health and humanity to food as we create and define a new category, the white space opportunity in front of us, the strength of our concept and our leadership position is clear. Our job is to make the most of these advantages and we believe we have the right team to do it.
And with that, I’ll let Tricia walk you through the financials.
Tricia Tolivar — Chief Financial Officer
OThanks Brett and good afternoon everyone. Before I begin, I want to remind you that our typical fiscal year calendar includes 13 four week periods. The first quarter has 16 weeks and the remaining quarters have 12 weeks. Also, please keep in mind that 2023 includes a 50 third week which will create a 13 week fourth quarter. As Brett mentioned, Cava revenue in the second quarter of 2023 grew 62.4% year over year to 1.71.1 million. Same restaurant sales increased 18.2% driven by traffic growth of 10.3%. While we anticipated a consumer slowdown this year, the resilience of our guests and likely increased brand awareness from our IPO delivered strong traffic growth in Q2.
We continue to see positive traffic trends into Q3. However, we are beginning to see a slight shift in delivery to pick up and moderating overall same restaurant sales growth as we are lapping an approximate 3% menu price increase in June of 2022 that we did not nor plan to take in Q2 or Q3 of 2023. We opened 16 net new Cava restaurants this quarter bringing our total CAVA restaurant count to 279. We have strong unit level economics across every geography as well as in suburban, urban and specialty markets and our overall AUV now above $2.6 million.
All geographies are over $2.2 million. Cava restaurant level profit in the second quarter was 44.6 million or 26.1% of revenue versus 23.3 million and 22.1% of revenue in the prior year, representing a 91.9% increase. The margin expansion was largely a result of sales leverage on labor and occupancy and improved food, beverage and packaging costs. Our second quarter profitability demonstrates the power of our business model, but given our current stage of rapid growth, we do not expect to maintain this level of profit margin in the near term. I will share more details later when providing guidance Cava’s food, beverage and packaging costs were 29.3% of revenue lower than the second quarter of 2022 by more than 230 basis points, driven by lower input costs and higher incidents of premium menu items driving favorable product mix.
Kava labor and related costs were 24.8%, down 200 basis points from the second quarter of 2022. The decrease was driven by leverage from increased sales, partially offset by an increase in average hourly wages towards the end of the quarter and an increased mix of new restaurants. Consistent with our brand’s historical practice of investing in our team members, we made incremental investments in wages at the end of the quarter and and continue to monitor opportunities to strengthen our brand proposition Kava occupancy and related expenses were 7.8% of revenue, an improvement of 70 basis points from the second quarter of 2022 due to increased sales leverage and a higher mix of lower occupancy restaurants.
Kava other operating expenses were 12% of revenue and an increase of 100 basis points from the second quarter of 2022 largely due to an insurance accrual adjustment in the prior year. Shifting to overall performance, our general and administrative expense for the quarter excluding stock based compensation and certain non recurring public company costs was 20.4 million compared to 15.3 million in Q2 of 2022. This 5.1 million increase in G and A is primarily driven by higher performance based accruals and an increase in cost to support growth. As we look to Q3 and Q4 of 2023 general and administrative costs each quarter, excluding stock based compensation and certain non recurring public company costs will be similar to Q2 of 2023.
Adjusted EBITDA, including the burden of pre opening costs for the quarter was 21.6 million more than the adjusted EBITDA for all of 2022. The increase in adjusted EBITDA was driven by 18.2% CAVA same restaurant sales growth, improved CAVA restaurant level profit margin and the performance of new openings. We reported 6.5 million of net income compared with a net loss of 8.2 million in Q2 of 2022 representing an increase of 14.7 million reported diluted EPS of $0.21 in the quarter compared with a diluted loss per share of $6.23 in Q2 of 2022. I would like to spend a minute discussing EPS and how it will change in future quarters.
The additional shares from the IPO and conversion of preferred shares into common stock occurred on June 20th of this year which was weighted for only 20 out of 84 days in Q2 and 20 out of 196 days for the year to date period. Had these shares been weighted over the four period diluted EPS in Q2 would have been $0.06 versus $0.21 and $0.04 versus $0.29 for the year to date period. As a result, in future quarters we expect EPS to be lower due to the impact of a higher diluted share count of approximately 117 million.
Shifting to liquidity at the end of the quarter we had zero debt outstanding, 352.8 million in cash on hand and access to a 75 million undrawn revolver with an option to increase our liquidity if needed. Additionally, we have access to a delayed draw term loan facility with 24 million available to support the construction of our new Verona, Virginia production facility. We delivered cash flow from operations of 47.1 million for the current year to date period compared with a cash use from operations of 1.4 million in the prior year period. This increase was primarily driven by our improved operations driving increased profitability across the fleet.
Q2 results demonstrate the power of our model and the value we are capable of delivering over the long term. Having said that and as reflected in our guidance, the restaurant level margins delivered in Q2 should not be considered Cava’s new normal given our plan for continued reinvestments at the restaurant level to support sustainable rapid growth. Turning to our outlook for the full year of 2023 which includes a 53rd week, we expect the 65 to 70 net new Cava restaurant openings, CAVA same restaurant sales growth between 13% and 15%, Cava restaurant level profit margins of at least 23%, pre opening costs between 13.5 million and 14.5 million and adjusted EBITDA including the burden of Pre opening costs between 62 million and 67 million. Our guidance reflects both the near term strength we are currently seeing and our cautious outlook given the uncertain macroeconomic environment in the back half of the year.
Now I will turn the call back over to the operator to open it up for Q and A.
Questions and Answers:
operator
Thank you ladies and gentlemen. We will now conduct the question and answer session. If you have a question, please press Star followed by the number one. On your Touchstone phone, you will hear a three tone prompt acknowledging your request. As a reminder, please limit your questions to one. If you have another question or a follow up, please jump back to the queue and press star one again. Thank you. Your first question comes from the line of John Yuvanto from JPMorgan. Your line is now open.
John Luyando
Thank you very much. I remember when we spoke about the first quarter and first quarter obviously had exceptional comps by any measure and I think was truly above your own expectations. You talked about not quite able to kind of get the cost into the system that you would have wanted to based on those elevated sales. I wonder if a similar type of dynamic happened in the second quarter, especially with some of the IPO publicity. Do you feel that you were properly staffed? Were you spending all the money that you wanted to in the stores? Were you happy with your execution? In other words, you did the costs, at least in the second quarter, catch up with what once again was a very strong same store sales number. Thank you and congratulations.
Tricia Tolivar
Thanks, John. So second quarter was certainly a very strong quarter with 18% same restaurant sales. And while we did make some investments in the quarter, we continue to see the opportunity to reinvest in the business, reinvest in our people and build the pipeline of leaders for us to continue on this growth as we move forward into the future. Our focus is on the long term and what we can do to remain the category defining brand, really execute on our proven portability and the powerful unit economics and really leverage that massive white space opportunity.
operator
Your next question comes from the line of Andy Barish from Jefferies. Your line is now open.
Andy Barish
Hey guys. Nice results. Just a follow up and then a question on your stage gate process pricing. It sounds like you’re comfortable with just the first quarter menu pricing at this point for the 23 year. Is that how we should interpret that?
Tricia Tolivar
We don’t have any plans to raise pricing for the remainder of the year. We’re certainly very sensitive to our guests, any pressure that they might be experiencing. So we did increase price at the beginning of 2023 and don’t have Any plans. We remain a very strong value proposition for our guests. Our brand health surveys reinforce that with us. And what we find is that we’re hard to recreate at home. We provide a very unique and differentiated offering for our guests, but want to make sure that we’re accessible for them no matter what the economic environment is. So we’re certainly reflecting that in our plans as we move forward for the rest of the year.
Andy Barish
Thanks, Tricia. And then just on the, on the new product innovation and testing. We’ve noticed, you know, steak for the first time testing in a couple restaurants. Can you just explain sort of how your, you know, your stake gate process works and you know, how important innovation is as you, you know, you move forward on both, you know, proteins as well as other areas.
Brett Schulman
Yeah. Hey, Andy, it’s Brett. Good to speak with you. We are testing steak in a market test. We start our process in a single restaurant test and vet it operationally as well as from a customer standpoint and then move it into a market test and then a broader market test. So we, we pressure test it from both an operational consumer perspective before rolling it out in a more broad based fashion. You saw in the quarter two items that had worked their way through that process, spicy falafel and fiery broccoli that we successfully brought to market. So excited to have steak as one of the items in the pipeline. And if it progresses through all the testing, you will see it in the market in the future.
Andy Barish
Thank you very much.
operator
Your next question comes from the line of David Tarantino from Baird. Your line is now open.
David Tarantino
Hi, good afternoon and congratulations on the results. I have a question maybe about the guidance for the second half of the year, Tricia. I think it implies a pretty material step down in the same store sales. And I know you’re rolling over some pricing, but I’m wondering if you’re starting to see some weakness in the underlying traffic or if the guidance just reflects maybe comparisons or some conservatism. Any perspective you could offer would be helpful. Thanks.
Tricia Tolivar
Yeah, David, thanks. You certainly called out a lot of the things that we were speaking to and that’s lapping the increase in price of around 3%. Also wanted to call out Q2, certainly. We believe there was an amplification of our brand awareness in Q2 that we wouldn’t necessarily expect as we go into the back half of the year. And then even more so is really being mindful of potential headwinds with consumers around gas pricing or other options. So we wanted to reflect a very cautious approach and how we’re thinking about this uncertain macroeconomic environment that we may face as we go into Q3 and Q4, I don’t know.
Brett Schulman
Yeah, David, it’s Brad. I think from a macro perspective, you know, we’re really mindful of a lot of pressures facing our guests outside of their Covid experience, whether it’s the gas prices Tricia touched on that have spiked recently, some of the utility bill cost pressures related to the extreme heat that’s hit a lot of the parts of the country. You have student debt, loan repayment hanging in the wings this fall. And you have a hawkish Fed that has also signaled that they’re looking to temper growth to ensure they tamp out any potential inflation reigniting.
So we’re mindful of those pressures, which is why we’ve leaned into our value proposition and as Tricia noted, you know, have no plans to take price the rest of the year and have taken minimal price increases year over year to put forward a really great value proposition for our guests, regardless of what the macroeconomic conditions bring.
David Tarantino
Great. Thank you.
operator
Your next question comes from the line of John Tower from cp. Your line is now open.
John Tower
Great. Thanks for taking the question. I was curious, I think you had mentioned on the call the loyalty test being pushed out into later 24 for a launch. And I believe based on some of our earlier conversations, that that’s a little bit later than at least what I was anticipating. Maybe I just had the wrong expectation. But I’m curious to hear your insights as to perhaps why it’s a little bit later in 24 and the difference that you’re expecting between the existing program today, which I believe is more transactional. This one’s going to move to a more surprise and delight. But any thoughts in color you could provide provider on that would be welcomed.
Brett Schulman
Yeah, John, thanks for the question. We had talked earlier about the back half of 24 and really looking toward the end of the year. We will be testing and learning starting late this year into next year. I think, you know, we’ve had the Same program since 2013. As you noted, it’s very transactional and we see an opportunity to really evolve it and build deeper, more meaningful connections with our guests, leverage all those users within our current loyalty pool and create much greater value for them and for our business, utilizing personalization, utilizing the power of our concept and our customization and driving greater frequency mix and traffic.
So you’ll see some tests beginning at the end of this year. And as I mentioned, we’re building out the customer segmentation data work as a foundational piece to be able to really drive that unique personalization where we’re speaking to each of our guests based on their needs, their preferences, their profile in a very one to one way.
John Tower
Got it. And then just circling back to the conversation on comp guidance. I know you, Tricia, you’d mentioned that you’d had a strong start to the third quarter. Curious if perhaps you can give us a little bit of cadence on the breakdown of comps on a monthly basis during the second quarter. You know, if you exited stronger than you entered, that would be helpful.
Tricia Tolivar
Yeah, John, we don’t intend to give intra quarter guidance on how the comps progressed on a quarter on a month by month basis and certainly, you know, did have positive traffic and continue to see that as we go into Q3.
John Tower
Okay.
operator
Your next question comes from the line of Brian Harbour from Morgan Stanley. Your line is now open.
Brian Harbour
Yeah, thank you. Good afternoon. Maybe just within the strong same store sales in the second quarter and also the first quarter, did you see kind of some of those similar impacts across your newer stores versus your more mature stores? That is kind of the brand awareness halo. Was that observable across the system? And I guess the question is also just, you know, how much do you think some of the year two stores, all the conversions you’ve recently completed, how much are those driving these same store sales numbers right now?
Tricia Tolivar
Hey Brian, thanks for the question. So as we look at our performance across vintages, across geographies, across formats, whether it’s suburban or urban, we’re seeing consistent, strong trends in all of those environments. So can’t really find any one area that’s driving the overall performance for us. And so we’re very pleased with what we’re seeing and really demonstrate our proven portability, the powerful unit economics that we have, and the opportunity to really expand on the white space as we move forward.
operator
Your next question comes from the line of Brian Mullen from Piper Sandler. Your line is now open.
Brian Mullan
Hey, thank you. Just a question on development. Just hoping you could talk about the locations with the drive thru pickup capability. Maybe just remind us how many you have today, how those are doing from an AUV and a margin perspective versus the rest of the base. And then just, you know, related that as you look out to 20, 24 and beyond, do you anticipate those formats will become an increasingly bigger part of the pipeline over time? Just trying to hear a bit more about where that format sits in your plans.
Tricia Tolivar
We have more than 20 pickup lanes, digital pickup lanes in Our pipeline today, or, excuse me, in our fleet of restaurants today. And the AUVs are typically 10 to 15% higher than other locations in their market as a result of that. Certainly as we look at our pipeline of new restaurant openings in 2023, the rest of 23 and 24 and beyond, we do anticipate that our drive thru digital pickup lanes will be a larger portion of the portfolio. We just want to make sure that we’re being thoughtful around investing in those and delivering the right returns as we move forward.
Brian Mullan
Thank. You.
operator
Your next question comes from the line of Chris Okol from Stifel. Your line is now open.
Chris O’Cull
Yeah, thanks, Brett. I know there were relatively limited number of organic openings in 22, but I was hoping you could just give us an update on how those stores are performing in comparison with kind of your new unit targets. And then, Tricia, you know, the company added 16 units this quarter with about half of them conversions going forward. I guess you could be opening a similar number of units, but no conversions. How should we think about the impact to profitability of opening new Cabo units versus conversions?
Brett Schulman
Hey, Chris, thanks for the question. I’ll speak to the first part and hand it off to Tricia. We’re very pleased with the performance of the 2022 fleet. They are outperforming our expectations. And just to clarify, in the quarter we opened 10 de novo units and six conversions, so you’re seeing already the transition away from conversions. And in Q3, we have two remaining conversions to open and the rest of the openings will be de novo units.
And I’ll hand it to Tricia to answer the balance of the question.
Tricia Tolivar
Hey, Chris. As it relates to profitability, our new restaurants are exceeding our expectations as we deliver against our underwriting models that we have for those restaurants themselves. And so we’re not anticipating, anticipating a significant negative impact on overall restaurant level profit margin as a result of the new openings, either this year or going forward.
Chris O’Cull
Great. Congrats, guys.
Brett Schulman
Thank you.
operator
As a reminder, if you have a question, please press star followed by the number one. Your next question comes from the line of Sharon Zakfia from William Blair. Your line is now open.
Sharon Zackfia
Hi, good afternoon. I have to say I’m selfishly glad to hear about Chicago, but I’m also curious. As you talk about Chicago, I mean, it’s probably the first new big Greenfield market for you in a while. I mean, how do you think about attacking a market like Chicago in terms of how quickly you densify it or the cadence of densification, whether it’s, you know, urban, suburban, how you plan to build the brand awareness.
Brett Schulman
Yeah. Hey Sharon, thanks for the question. You know, we’ve earned our stripes over this, over the years. You know, our second market away from Washington D.C. our home market, the DMV was Los Angeles and that is, you know, a large urban sprawl market. And we really learned how to build out new markets and have opened many subsequent major markets since. So we’re excited to get to Chicago. It’s been a highly requested market. And we also learned in our early years, you know, when we enter these markets, we want to open 3 to 5 units within a 12 month period.
So we’ve lined up an entry that we feel gets us to that kind of critical mass, both from a supply chain and operational integrity and a consumer brand awareness standpoint. And given our proven portability and broad appeal, it allows us to really go into a market in a multitude of ways where we can pair some more urban sites with suburban sites, high profile suburban trade areas and urban trade areas. So really gives us an area, an ability to touch markets in unique ways. And then I would also say that, you know, we’ve been in Whole Foods markets and grocery in that market for almost nine years now and we do brand health surveys and awareness surveys and really pleased with the existing awareness in the Chicago market of the brand without even having a restaurant there.
And when we go into the market, we’ll do our traditional community days, which really helps generate great interest as well as give back to the communities where we invite our neighbors, our new neighbors, for a free lunch or dinner service and suggest donations not required. But if any donations, we match and they go to a philanthropic partner in the community, typically addressing food security. So excited to bring Kava closer to you next year.
Sharon Zackfia
Great, thank you.
operator
There are no further questions at this time. I will now hand over to Brett. Please continue.
Brett Schulman
I want to thank our teams once again for a record second quarter. Cava is a fast growing brand that’s creating the next cultural cuisine category. Our performance in the second quarter reflects the diverse appeal and proven portability of our concept. And as demonstrated by our strong unit level economics and expanding clear leadership position, we are making the most of this massive white space opportunity in front of us.
While we are closely watching the potential macroeconomic headwinds on the horizon, we remain confident in the durability of our brand and the long term value creation opportunity in front of us. We are focused on sustainably scaling our business and fulfilling our mission to bring heart, health and humanity to food. Thanks again for joining us, and we look forward to speaking with you next quarter.
operator
Ladies and gentlemen, this concludes today’s conference call. Thank you for your participation. You may now disconnect.
Leave a Reply
You must be logged in to post a comment.