It may also be noted that Huawei and Xiaomi are the only two
companies to have gained market share in Europe between the first quarters of
2018 and 2019 (see image). Apple’s market share, meanwhile, slid from 18.55% to
14.74%.
Marta Pinto, research manager at IDC EMEA said, “”Shipments
have slowed as consumers hold on to devices for longer, Apple has been
challenged with its latest devices, and Chinese manufacturers have been making
strides each quarter.”
According to the report, the average sales price has declined across Western Europe, while it has been somewhat sustained in the Central and Eastern regions.
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Program director at IDC EMEA Simon Baker feels making
predictions about the market has become difficult due to huge changes in its
dynamics.
“The blacklisting of Huawei in the US on May 16 is creating so many unknowns, and uncertainty is the new keyword in the industry as global geopolitics — unconnected directly with Europe or EMEA — becomes the single most important factor in how the market will develop over the rest of the year,” he said.