Container Store Group Inc (TCS) Q3 2022 Earnings Call Transcript

Container Store Group Inc (NYSE: TCS) Q3 2022 earnings call dated Feb. 07, 2023

Corporate Participants:

Caitlin Churchill — Investor Relations

Satish Malhotra — Chief Executive Officer and President

Jeff Miller — Chief Financial Officer

Analysts:

Steven Forbes — Guggenheim Partners — Analyst

Ryan Meyers — Lake Street Capital Markets — Analyst

Christopher Horvers — JPmorgan Chase & Co. — Analyst

Presentation:

Operator

Greetings, and welcome to The Container Store Third Quarter 2022 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded. It is now my pleasure to introduce your host Caitlin Churchill, Investor Relations. Thank you, Caitlin. You may begin.

Caitlin Churchill — Investor Relations

Good afternoon, everyone, and thanks for joining us today for The Container Store’s third quarter fiscal year 2022 earnings results conference call. Speaking today are Satish Malhotra, Chief Executive Officer; and Jeff Miller, our Chief Financial Officer. After Satish and Jeff have made their formal remarks, we will open the call to questions.

Before we begin, I would like to remind everyone that certain matters discussed in today’s conference call are forward-looking statements relating to future events, management plans and objectives for the business and the future financial performance of the company that are subject to risks and uncertainties. Actual results could differ materially from those anticipated in these forward-looking statements. The risk factors that may affect results are referred to in The Container Store’s press release issued today and in our annual report on Form 10-K filed with the SEC on June 2, 2022, as updated by our quarterly reports on Form 10-Q and other public filings with the U.S. Securities and Exchange Commission. The forward-looking statements made today are as of the date of this call and The Container Store does not undertake any obligation to update the forward-looking statements.

Finally, the speakers may refer to certain adjusted or non-GAAP financial measures on this call. A reconciliation schedule of the non-GAAP financial measures to the most directly comparable GAAP measures is also available in The Container Store’s press release issued today. Copy of today’s press release and investor deck may be obtained by visiting the Investor Relations page of the website at www.containerstore.com.

I will now turn the call over to Satish.

Satish Malhotra — Chief Executive Officer and President

Thank you, Caitlin, and thank you all for joining our call today. I’ll first discuss the highlights of our fiscal Q3 performance and Q4 expectations and then update you on our strategic initiatives. Jeff will then review our financial results and outlook in more detail.

As we anticipated, we anticipated, the third quarter continued to be impacted by ongoing macro-related headwinds, which led to a decline in customer traffic and transactions year-over-year. However, we are pleased to have delivered both top and bottom-line results above our expectations, thanks to our incredible customer service, compelling holiday shop, and Preston product offering. We also benefited from a slight pull-forward of our transform with Elfa event.

Consolidated net sales declined 5.6% and we delivered adjusted earnings per diluted share of $0.08 compared to $0.28 in the prior year. We remain encouraged by the performance we continue to drive in Custom Spaces. On a comparable store sales basis, Custom Spaces increased 2.1% compared to the prior year as a result of strength in our Preston and Elfa offerings.

General merchandise, on the other hand, decreased 7.1% on a comparable store sales basis to the prior year which once again reflects customers pulling back on their discretionary spending unless they’re provided with a compelling reason to shop. This was evident during our Q2 back-to-school event and remained the case in Q3. For example, our customers responded positively to our holiday shop, which featured an incredible assortment of stocking stuffers and holiday wrapping. However, they were less engaged with our more traditional kitchen assortment, which was featured at the front of our stores.

Despite the softness in general merchandise categories our stores continue to provide an air of excitement delivering exceptional service for our customers, resulting in a retail net promoter score of 80, an increase of 2 points from the second quarter.

Before I provide more detail on highlights from the quarter, let me briefly touch on the Q4 backdrop assumed in our outlook. As you saw from our Q4 guidance, we assume an intensification of the macro headwinds that we saw in Q3. This assumed intensification includes a further decline in general merchandise and a decline in Elfa Custom Spaces as a result of customers purchasing fewer spaces.

There are also two unique to the quarter headwinds reflected in our outlook. First, last year’s 2/22/22 promotion which supported the launch of our new branding campaign, Welcome to The Organization resulted in record sales driven by a significant marketing investment. And Jeff will discuss in more detail by not anniversarying this event, we expect a headwind of over 200 basis points to sales growth in the fourth quarter.

In addition, we anticipate a headwind of over 200 basis points in the fourth quarter from the discontinuation of the Closet Works wholesale business which will continue to experience through Q2 of fiscal year 2023. As a reminder, we strategically discontinued the wholesale business to make our premium wood-based offering Preston exclusive to the Container Store.

Our priorities in the near term will remain focused on profitability and positioning the Container Store for healthy, long-term growth on a path to $2 billion in revenue. We will remain diligent with our expense management while continuing to invest in our strategic initiatives including new-store growth and infrastructure investments focused on strengthening our foundation and enhancing our capabilities for the future.

Now let me turn our discussion back to the third quarter and the progress we continue to make with our initiatives focused on deepening our relationships, expanding our reach and strengthening our capabilities. First, on deepening our relationships. As I mentioned, we are motivated by the level of customer engagement we continue to cultivate especially during moments in the quarter. While we are pleased with the customer response to our curated holiday assortment of stocking stuffers and gift wrap which performed better than general merchandise overall, we were disappointed by the results of our front-of-store kitchen spotlight and see opportunity to infuse more innovation, freshness and seasonal relevance next year.

With that in mind and with the recent addition of our new Chief Merchant, we plan to refine our assortment in all categories to consistently create ways to surprise and delight our customers with fresh and complementary products to the storage and organization category. For example, we see an opportunity to expand on our complementary consumables in the home fragrance and plant-based cleaning categories which are resonating extremely well with our customers.

Additionally, we are thrilled with the early customer response to the expansion of our private-label Everything Organizer collection in late December, which is being featured at our front-of-store spotlight. This versatile line of clear solutions was designed with professional organizers who helped us develop unique solutions like our new stackable egg drawer, which includes the drawer for easy access to 18 eggs. And our deep turntable with removable been to accommodate larger items. Both of those skews a standout in early sales.

We’ve also made solid progress in the first year of our Organized Insider loyalty program with more than 120,000 insiders tearing up in Q3. In fact, the month of December saw nearly 47,000 insiders tear up, the greatest number of customers to do so in one month since our program launched in March of 2022. All levels of the program continue to have a higher-than-average ticket with loyalty members spending approximately 60% more than non-loyalty members and top-tier experts spending an average of five times more than entry-level enthusiasts through the end of the calendar year. We have been building momentum with this group of valuable customers to keep them engaged, holding a successful virtual event for them in Q3 and extending exclusive new benefits for the New Year to express our gratitude to our highest spending experts.

Turning next to our focus on expanding our reach. As I highlighted, our Custom Spaces business continued to perform well in Q3 with average face value up 4.1% compared to last year despite the macro headwinds. However, we continue to experience pressure on the number of Spaces customers purchased during the quarter.

That said, we remain encouraged by the reception we are seeing to our broader assortment and we’re excited to introduce a new brand architecture and branding for the Container Store Custom Spaces in November that highlight the breadth of our offering. This include a transforming what was the custom closets department in our stores and on our website into our Custom Spaces studio and reopening our Chicago showroom under the Container Store Custom Spaces name. This new expression of Custom Spaces allows us to push beyond custom closets and makes it clear to our customers that we can transform any area of the home.

The launch of the Container Store Custom Spaces coincides with our first-ever Preston event which rewards the customers with 20% off their Preston space for making a $500 deposit towards their custom space design. We are particularly pleased with these results, with the average ticket exceeding $8,000 and more than 25% of the space is sold being on closet spaces which is promising as we continue to promote and deliver Custom Spaces for all areas of the home.

We’re also excited about the enhancements we’re making to our pilot program in the Chicago and Dallas markets, focusing on building up our Custom Spaces based businesses. In addition to servicing those markets with our own in-home installation teams inclusive of branded vehicles, we are testing different targeted marketing approaches with campaigns on connected TV, digital media, radio and direct mail, pulsing up various elements of the marketing mix in these two key markets. These market tests are providing key learnings on how we can most effectively increase awareness and lead our Custom Spaces in the future.

This leads me to our store expansion plans. Our first small format store in Colorado Springs, Colorado, which opened in September 2022 continues to exceed our sales productivity expectations, and we are delighted to be experiencing similar success in our new sale in New Hampshire location which opened in January. During opening week in Salem, 70% of the customers were new to the Container Store compared to 58% during the first week of opening at Colorado Springs. So we remain excited about the prospect of attracting new customers to the brand through new-store growth.

Additionally, our open-to-date net promoter scores at both stores are quite strong at 78% for Salem and 83% for Colorado Springs. We are on track to open our next new store in Thousand Oaks, California in early spring 2023, and we are targeting an additional nine new stores for the second half of fiscal 2023. These stores will be opened in existing key markets and we — and will be small-format stores at approximately 12,500 square feet. We continue to expect to generate approximately $5 million in revenue per location or about $400 per square foot in the first year with a target year-one store EBITDA margin of 20%.

Lastly, we continue to make progress related to strengthening our capabilities. We’ve enhanced our store selling experience by rolling out new mobile express checkout to all our stores, allowing us to efficiently service more customers and we’ve made notable upgrades to our Custom Spaces in-store design tool. The tool now offers new usability features, improving the overall design experience including a 3D design view and the ability to upsell complementary general merchandise products by adding it to the design itself.

In addition, we had a total of 95 in-home design specialists by the end of Q3, who collectively contributed 25% of the total Customer Spaces sales for the quarter. We believe the addition of the in-home design bolsters our ability to deliver an elevated experience and provide additional sales opportunities. Our continued emphasis on the custom space customer experience is reflective in the positive improvement in the Net Promoter Score for Custom Spaces, which rose an impressive 7 points from Q2 to 71.

We have also continued to make enhancements to our mobile app and website while optimizing our site speed and performance. A few highlights include improving site speed across all key pages, resulting in an average 40% improvement in response time, implementation of an online chatbot for conversational commerce flow and an AI-powered custom in-drawer organizer tool that helps you to determine how best to organize their drawers. We are pleased that the reception to these enhancements and have been gratified to see an increase in our Net Promoter Score for online transactions to 64, a 7 point rise relative to Q2. We attribute this rise to improvement in the online buying experience, including shipped and buy online, pick-up in store purchases.

In summary, macro-environment notwithstanding, we are not standing still. We remain committed to building on the momentum we’re making, executing our strategic objectives and driving towards our long-term goals. We have a flexible and agile team, a financially strong balance sheet and the ability and willingness to operate this business with great discipline as we continue to navigate this current environment.

Will that, I’ll hand it over to Jeff to discuss our results and outlook in more detail. Jeff?

Jeff Miller — Chief Financial Officer

Thank you, Satish, and good afternoon, everyone. As Satish reviewed, we delivered third quarter financial results above our expectations as we continue to navigate a challenging macro-environment with great discipline while remaining focused on our long-term strategic objectives.

Consolidated net sales decreased 5.6% year-over-year to $252.2 million. By segment, net sales for The Container Store retail business were $239.3 million, a 3.8% decrease compared to $248.6 million last year. The decrease is inclusive of a comp store sales decrease of 4.3% driven by the 7.1% decline in our general merchandise categories, which negatively impacted comp store sales by 495 basis points. The performance in General Merchandise was partially offset by the increase in custom space comp store sales, which were up 2.1% compared to fiscal 2021 and positively contributed 65 basis points to comp store sales. The sales from new stores positively contributed the remaining 50 basis points to the total 3.8% TCS net sales decline year-over-year.

For the third quarter of fiscal 2022, our online channel increased 4.6% year-over-year and our website-generated sales, which includes curbside pick-up increased 2.4% compared to last year. Website-generated sales represented a total of 21.8% of TCS net sales in Q3 compared to 20.5% in Q3 last year. On-hand revenue decreased to $18.8 million in Q3 this year versus $32.1 million last year driven by the pull forward of the Transform for Elfa event and our ability to install some of those purchased spaces within the quarter combined with a pullback in customer spending that we are experiencing.

Elfa third-party net sales of $13 million decreased 30.6% compared to the third quarter of fiscal 2021. Excluding the impact of foreign currency translation, Elfa third-party net sales decreased 15.8% year-over-year, primarily due to a decline in sales in the Nordic and Russian markets. From a profitability standpoint, our consolidated gross margin for Q3 was relatively flat at 56.9% compared to 57% last year.

By segment, TCS gross margin decreased 10 basis points compared to last year, primarily due to more promotional discounting, including the impact of a slight pull forward of the Transform with Elfa event, partially offset by favorable product and services mix. Elfa gross margin increased 570 basis points compared to last year, primarily due to price increases, partially offset by higher direct material costs.

Consolidated SG&A dollars increased to $121.5 million compared to $120.3 million in Q3 last year. As a percentage of sales, SG&A increased 320 basis points year-over-year to 48.2%. The increase is primarily due to the deleverage of compensation and benefits, occupancy and other costs on lower sales. Our net interest expense in the third quarter of fiscal 2022 increased 36.6% year-over-year to $4.4 million due to a higher interest rate on our term loan. The effective tax rate for the quarter was 33.8% compared to 27.9% in the third quarter last year. The increase in the effective tax rate is primarily related to the impact of discrete items on lower pre-tax income during the quarter.

Net income for the quarter on a GAAP basis was $4.2 million or $0.08 per diluted share as compared to a GAAP net income of $13.7 million or $0.27 per diluted share in the third quarter of last year. Adjusted net income was $4.1 million or $0.08 per diluted share as compared to last year’s adjusted net income of $14.3 million or $0.28 per diluted share. Our adjusted EBITDA decreased to $22.2 million in the third quarter this year compared to $31.4 million in Q3 last year.

Turning to our balance sheet. We ended the quarter with $5.8 million in cash, $188.6 million in total debt and total liquidity, including availability on our revolving credit facilities of $96.1 million. Our current leverage ratio is 1.4 times. We ended the quarter with consolidated inventory down 3.2% compared to the third quarter last year.

At TCS, on a unit basis, on-hand inventory is relatively consistent in comparison to last year and is inclusive of an increase in safety stock levels. The expected increase of on-hand inventory did not materialize as a result of a shift in the timing of purchases associated with previously mentioned new Elfa product offerings that are expected to launch later in fiscal 2023. Looking forward and given our outlook, we expect to reduce purchases of inventory in Q4, resulted in continued year-over-year inventory declines on a unit and cost basis.

Capital expenditures were $46.6 million in the first nine months of fiscal 2022 versus $24 million in the first nine months of last year with the increase related primarily to investments in technology and our stores. Free cash flow in the first nine months of this year was a use of $27.7 million versus a use of $8.4 million in the first nine months last year. As we disclosed on our second quarter earnings call, in the beginning of the third quarter, we repurchased approximately 940,000 shares for $5 million under a Rule 10b5-1 plan. We continue to have $25 million remaining of the original $30 million authorization for share repurchases. Additional stock repurchases may be made in the open market or could be negotiated purchases with the amount and timing determined at the company’s discretion. We do not expect to incur additional debt as a result of these stock repurchases.

Now for our outlook. As Satish mentioned, in addition to the tougher macro backdrop inclusive of FX headwinds, we are facing some unique sales headwinds in Q4. First, our decision not to anniversary the 2/22/22 event from last year. This represents over a 200 basis point headwind to Q4 total consolidated and comparable store sales. The event last year was held in connection with the launch of our new Welcome to The Organization branding campaign and new logo and was supported by a significant marketing investment. While incrementally profitable last year, we do not believe the level of investment required to anniversary this event would yield the same customer response given the overall macroeconomic backdrop.

Second, we anticipate a headwind to non-comp store sales of over 200 basis points in the fourth quarter from the discontinuation of the Closet Works wholesale business. We expect this impact to be continued until we anniversary the discontinuation in Q2 of fiscal year 2023.

As a result for Q4 of fiscal 2022, we expect consolidated sales to be approximately $255 million to $265 million driven primarily by a comparable store sales decline in the high single-digit to low-teens range. We expect earnings per share in the fourth quarter to be in the range of $0.10 to $0.20 per diluted share. The high-end of our outlook assumes our current quarter-to-date demand trends are sustained, and our ability to accelerate the installation of spaces purchased during the Transform for Elfa event. The low end of our outlook range assumes a slight deceleration of the current demand trends quarter-to-date and the installation of Elfa space is purchased but not installed does not accelerate.

The implied year-over-year operating margin decline is expected to be more than entirely driven by SG&A due to fixed cost deleverage on lower sales. While we have taken action to pull back on certain corporate expenses and have reallocated spend due to the current economic environment, we plan to continue prudently investing in our strategic initiatives. From a gross margin perspective, favorable product mix and less promotional activity are expected to be tailwinds to gross margin in the fourth quarter. We also expect a slight benefit to gross margin in the fourth quarter from lower freight and commodity costs.

Interest expense for the fourth quarter is expected to be $5 million, driven by higher interest rates and our effective tax rate is expected to be approximately 30%.

Before I turn it over to the operator to open the call up for Q&A, I would like to reiterate Satish’s comments that while we are navigating an uncertain macro landscape, we have a strong balance sheet in place, and a management team committed to continuing to execute with great discipline against our long-term initiatives, including our sales target of $2 billion.

This concludes our prepared remarks. I’ll now turn it over to the operator to begin the Q&A session.

Questions and Answers:

Operator

[Operator Instructions] Our first question is from Steven Forbes with Guggenheim Partners. Please proceed with your question.

Steven Forbes — Guggenheim Partners — Analyst

Good evening, Tish, Jeff. I wanted to start with the new format. The small format store concept. And really, as we think about next year, the 10 stores that are planned, it would be helpful if you could just remind us what the sort of capital spending needs are right behind this unit growth. What does the average store sort of require in terms of capital spending? And then as we think about overall capex, capital expenditures for next year, any framework as we think about the total spending plans for 2023, inclusive of stores plus maintenance plus any other buckets of spend.

Jeff Miller — Chief Financial Officer

Yes, Steve. This is Jeff. Thanks for the question. When we’re talking about the nine new stores we have planned for fiscal 2023, again, that’s from me — expected to be opened in the latter half of the fiscal year relatively consistent cadence throughout the back half of the year.

And when we look at the capital requirements for these new stores, generally speaking, it depends on where in the country we’re planning to put those stores, but roughly speaking, it’s around $3.5 million investment for a new store, assuming it’s not a build-to-suit. We do have a few of these that will be build-to-suit for next year and we continue to look for opportunities on that front to partner with landlords and be in partnership with them for the longer term.

As it relates to going out beyond 2023, we’re not necessarily speaking to that from a capital allocation. There’s a lot of things changing when you think about that. We did talk about in our path to $2 billion that capex, generally speaking, will be 5.5%, 6.5% of our projected sales moving forward and we manage our capex and investment from that perspective.

Satish Malhotra — Chief Executive Officer and President

Hey, Steve. And just to jump in. Having attended now both store openings in Colorado and in Salem, New Hampshire, I have to say that really pleased with how these stores are performing, I guess there are small format stores but they definitely exceeding our expectations in terms of productivity with really strong net promoter scores. And particularly just the customer response to our formats, it’s so encouraging to see that. We’re attracting a lot of new customers. 70% as I mentioned for sale in New Hampshire, 58% for Colorado Springs during openings weeks and just gives us a lot of confidence as we think about the back half and the stores that we’re going to open for fiscal ’23.

Steven Forbes — Guggenheim Partners — Analyst

That’s exciting. And then just as a follow-up, but maybe for Jeff. You talked about gross margin. I think gross margin during the quarter, it was nice to see the Elfa segment step back up here. So the 57 percent-ish gross margin profile, is that the right sort of level to think about the opportunity longer-term? Can you sort of hold that level or maybe just speak to how we should be framing the gross margin outlook of the business over the long-term here?

Jeff Miller — Chief Financial Officer

Sure, Steve. When we talked about the path to $2 billion, I think we talked about the fact that we would be targeting high 50s from a gross margin perspective throughout that time period on the path to $2 billion. And there is number of factors contributing to that, whether it’s more heavily weighted to the Custom Spaces business, which is a huge area of opportunity for us from a growth perspective. And in the — yeah, that’s manufacturing, now that we have the Preston line and the wood-based manufacturing going forward, we really believe that we can maintain — maintained a high 50s percentile.

The other area of the business is in our private-label merchandise. It’s a higher-margin business on the general merchandise side. But I would say more speaking that the waiting of Custom Spaces as we lean into that area of the business is going to drive the better margins going forward. Despite having some offset with e-commerce growth and the shipping costs associated with it.

Satish Malhotra — Chief Executive Officer and President

Thank you.

Operator

Thank you. Our next question is from Ryan Meyers with Lake Street Capital. Please proceed with your question.

Ryan Meyers — Lake Street Capital Markets — Analyst

Hey, guys. Thanks for taking my questions. First one from me. Just as we think about the competitive landscape and obviously some of the trouble that one of your call-it competitors have gone through recently, do you feel like that this is allowing you to pick up some market share? And then kind of overall, how do you feel given sort of the tough macro backdrop? You guys as a company is continuing to take market share and kind of how you feel about that?

Satish Malhotra — Chief Executive Officer and President

Yeah. Hi, Ryan. I’ll take that one first. Look, I’d say it’s a bit difficult to quantify any kind of beneficial impact especially given the democratic profile of — the retailers are having problems. But having said that, look, — and especially given the recent addition of our Chief Merchant, we are looking at refining our assortment and looking at ways to surprise and delight our customers, and particularly with complementary products to our storage and organization categories. We’ve done that very successfully with our home fragrance and plant-based cleaning categories, and we believe there are a lot more other categories we can go in and introduce.

And in addition, as Jeff mentioned just a few minutes ago, we bring a lot of innovation with our private-label assortment. In particular, when you think about what we’ve done with the Everything Organizer collection, it’s proving to be a real star for us. This is a collection that was put together in connection with our in-home organizers and so these are very versatile units out there becoming a quick favorite of our customers. And so that’s how we kind of think about how we can take advantage of the general merchandise side of things, but truth be told, look, a lot of our growth that we’re looking to be able to deliver in our path to $2 billion is really under our Custom Spaces. That’s where we believe we have a greater opportunity to go grab market share, in particular in spaces over $2,000. It represents a significant part of that addressable $6 billion market, and we’re focusing our efforts on those premium lines, whether it’s Avera or Preston. That’s why we went through and completely redid our branding expression in-store and online, where we can easily demonstrate how we can transform any area of the home, and we just we really pleased with the launch of Preston with average tickets now exceeding $8,000 and more than 25% of our space is being sold outside the closet. So that’s kind of how we look and help to understand how to complement both infusing an element of innovation into general merchandise, but also really a double-downing on Custom Spaces.

Ryan Meyers — Lake Street Capital Markets — Analyst

Okay. Got it. That makes sense. And then second question for me. Of the nine locations that you guys have targeted or nine store openings, sorry, that you guys have targeted for the second half of next fiscal year, how many of those do you have actual locations identified and you are currently working with landlord to sign leases and just kind of how that process has gone so far?

Jeff Miller — Chief Financial Officer

Yes, Ryan. All nine locations have been specifically identified and I believe we’ve signed four or five of the leases and we’re in the final negotiations on the remaining. So we’re feeling pretty good about the pipeline for 2023. Of course, there — all things supply chain in today’s world could be moving parts to open days, but right now, our planned dates for those nine stores is in the back half of 2023.

Ryan Meyers — Lake Street Capital Markets — Analyst

Got it. That’s it from me. Thanks guys.

Satish Malhotra — Chief Executive Officer and President

Thanks, Ryan.

Operator

Our next question is from Chris Horvers with JPMorgan. Please proceed with your question.

Christopher Horvers — JPmorgan Chase & Co. — Analyst

Thanks. Good evening, guys. My first question is you sit at an interesting viewpoint in the economy at this point. You do have housing exposure. You do have a pretty wealthy customer base considering where your geographic footprint is and your — you do sell big ticket that there is some relationship to housing, so was curious if you could just share high level thoughts of what you’ve observed maybe since the last time that you spoke with us on the last conference call? Do you think the — is the consumer getting worse is sort of the quarter-to-date trend is simply just a function of comparisons or is there some sort of change that’s going on there? Anything you can share there would be helpful.

Satish Malhotra — Chief Executive Officer and President

Sure, Chris. We will double-team this one. I will take the first part. I think, look, there’s no doubt, we are still navigating a challenging consumer environment, right? Impacted by the ongoing macro-related headwinds. We are seeing a decline in traffic and transactions. We’re seeing customers buying fewer items or spaces and they are requiring a compelling reason to shop, right? It’s one of the reasons we did see strength in our custom space business compared to our general merchandise business, which was actually up 4.1% over LY in average space value, but the number of spaces were down almost double-digits and so we see customers willing to engage but — and spend those dollars on the space that they’re looking for. They’re just buying less of them. Similarly, as you heard me say in my opening remarks, our Holiday Shop, which was comprised of some compelling stocking stuffers and gift wrap performed very well. Comparable sales were actually over positive over LY, however, we saw less engagement with our more traditional general merchandise categories like kitchen in particular. So it’s — what we find is we need to give our customers a compelling reason to shop. If we do so, they will engage and for customers who are looking to really take advantage of improving their Custom Spaces throughout their home, they will. They will just buy perhaps less items of them.

Jeff Miller — Chief Financial Officer

Yes, Chris. And the only thing I would add to that just a little more color on our sales outlook. There’s two-ways I have mentioned in my — in our opening remarks. There’s two-ways we look at revenue trends. One is, of course, the GAAP numbers that we report and track internally everyday. The other piece is demand comps and the demand is really just to define that better-for-you, I would say the demand comps are customer purchases, tracking customer purchase and then they don’t necessarily reflect if the order has been installed or delivered to the customer from a Gen Merch or custom space perspective. So, referring back to what I said in my guidance comments, the high end of our Q4 outlook assumes quarter-to-date demand comp trends sustain what we’re seeing today and we’re — and our ability to pull forward — not pull forward but to accelerate the installation of Custom Spaces that are placed during the quarter. And on the low end, assumes a slight deceleration in the current quarter-to-date demand comp and no acceleration of the installation of spaces.

And the other thing I would call out is as it relates to sequential trends from Q3 to Q4, keep in mind that Q3 did benefit from an earlier start to the annual Elfa event Transform for Elfa, which started two weeks earlier and we talked about, of course, as well not anniversarying 2/22/22 in Q4. So there’s two things there from a trend perspective to keep in mind when you are looking at the comp.

Christopher Horvers — JPmorgan Chase & Co. — Analyst

Got it. And so just so I understand that was the pull forward in the 3Q. Maybe could you size that and if you sort of have a decelerating demand comp, should installations actually accelerate just as like the available labor pool like what’s the constraint? Is it, you have more — you maybe have more installers where you can close those transaction and drain that deferred revenue?

Jeff Miller — Chief Financial Officer

Yes. So trying to quantify the impact of pulling forward the Transform with Elfa event forward two weeks. It’s difficult to measure, right? But we do believe that it helped Q3 and it could be a headwind to Q4. As it relates to the trends, when we look at it from Q3 to Q4 on the demand comp side, quarter-to-date, it’s a slight acceleration from what we saw occurring in Q3.

Ryan Meyers — Lake Street Capital Markets — Analyst

Got it. And then just one quick follow up question. You talked about potential good guides in terms of freight and commodity cost, is that more showing up on the on the Elfa side, not the TCS side, the gross margin?

Jeff Miller — Chief Financial Officer

Yes. So when you look at the gross margin for the quarter, while we did see more promotional activity this quarter in Q3, but we benefited from a better mix. And to a lesser extent we did benefit from lower freight costs and we are seeing them come down and we expect to see more benefit in Q4 and go forward. It just takes time for us to average the lower freight costs in our inventories and I would say that’s all on the TCS side. From an Elfa margin perspective, you saw an improvement there and that was really all driven by pricing.

Christopher Horvers — JPmorgan Chase & Co. — Analyst

Got it. Understood. Thanks very much.

Satish Malhotra — Chief Executive Officer and President

Thanks, Chris.

Operator

Thank you. There are no further questions at this time. I’d like to turn the floor back over to Satish Malhotra for any closing comments.

Satish Malhotra — Chief Executive Officer and President

Yes. Look, once again, thank you so much for joining us today. We are on a mission, on a path to deliver on our ambition of $2 billion in sales and we are committed in doing that. I wish you all a very great night.

Operator

[Operator Closing Remarks]