Google Ads will serve as a single point of entry for marketers permitting them to gain access to content on Search, Google Play Store, YouTube and other partner services. The AdMob and AdSense brands, which cater to mobile app developers and smaller websites, will remain in service.
Google Ad Manager, aimed at large vendors, will include the DoubleClick Ad Exchange product and the DoubleClick service for publishers. The Google Marketing Platform will comprise of Google Analytics and the advertiser-based DoubleClick service. While the Google Ads platform will be simpler, the Google Marketing Platform will be more sophisticated. All the services will be compatible with other third-party products.
Google’s advertising business has faced criticism over monopoly issues with the company said to be gaining control of more than half of the digital advertisement space alongside Facebook (FB). During the first quarter of 2018, Google’s advertising revenues grew 24% to approximately $27 billion. The simpler and new structure might boost this growth further.
